Guest posting is a good thing. They can not only increase the amount of traffic and link mass of your site, but also increase the awareness of the company, product or service among potential customers. Therefore, they have been written, they are still being written, and they will continue to be written.

Guest post success formula

In fact, it doesn't take much to get a result when publishing a guest article. The formula for success has two components: and a well-chosen recipient site. If you are aware of the secrets of a good article, feel free to proceed to the analysis of potential portals for placement.

Posting articles anywhere is a flawed strategy. Imagine hanging a banner ad for a new fish restaurant outside a vegetarian club. A simple mistake in choosing the right place will instantly deprive you of a large share of potential customers, stop word of mouth and waste your budget.

To avoid such a small but very annoying mistake, you need to spend most of the time allotted for this advertising campaign looking for a relevant recipient site. What are the signs of a suitable guest posting site?

How to choose sites for posting articles

So, many sites offer advertising articles on their pages. However, not every portal is worth your attention. The ability to choose a good resource for publishing a guest post can determine the outcome of an entire ad campaign.

Step 1. Find a relevant niche

It is best to focus on those portals that share the same business area with you. For example, there is no reason for industrial automation companies to post guest posts on fashion, beauty and health entertainment sites. The target audience such a portal will not just not appreciate your article on quality controllers and their programming, but will not even open a link to the text.

Therefore, first of all, it is important to compile a list of sites that are similar in niche, or in the concentration of the target audience. The topic of the resource implies that its users are more or less interested in specific topics, which means there will be a potential effect of the advertising campaign.

Using the relevant niche principle, you will immediately receive several bonuses:

a) being an expert in a similar or related topic, you will be able to freely conduct a dialogue with representatives of the recipient site;

b) target your guest post to the right target audience, which will mostly be interested in your product or service.

Step # 2. Analyze site statistics

You should be interested in traffic data, engagement data, bounce rate and other technical data. Perhaps 30 people visit the site a day, which means that the coverage of your article will be minimal, even with the cool text and mind-blowing headline. Immediately cross off such sites from your list.

Here is a complete set of metrics to consider when choosing a site for hosting a guest article:

a) website traffic (the higher it is, the better);

b) the quality of the content posted (the level of published materials will show whether it is worth posting your article here or not);

v) user engagement (pay attention to the number of views of the top pages, the average time a reader spends on the site, the entry and exit pages, the percentage of bounces);

G) spamming with external links (too high spamming can lower the rating of the resource, and therefore the benefits from the article posted there for your company);

e) search performance (check where the recipient site is in the search results for those keywords that interest you).

Step # 3. Study your potential partner in detail

Before contacting the owner of the resource, do a little analysis:

a) Investigate if the company has previously posted guest posts on its blog.

b) what themes, style and design prevail on the site of a potential partner;

v) what are the requirements for publication (are backlinks allowed, their number, etc.).

Based on the information received, make a list of possible topics and suggest them in your letter.

Memo when writing guest post

When writing a guest article, it really pays to start by finding the right resource to host. But we must not forget about the intricacies of copywriting. So save yourself some tips on how to write a guest post beforehand:

1) Use a logical structure of material presentation. The introduction, the main part and conclusions with a link to your site is a laconic, but the most acceptable formula for the future text to be posted on any source. Some portals may have their own requirements for the structure of the posted material. For example, you definitely need a lead before the main text, a summary at the end, etc.

2) Use the selling style in a balanced way. A guest article is not an advertisement or an informational text, it should combine the features of different styles. The main thing is that the publication is useful, arouses interest and motivates to go to your site.

3) Choose a "flavor" for your text and correlate it with the portal for placement. Some companies host guest posts that have it all: a relevant topic, correct sentences on grammar rules, quality graphic design. But in an era of demanding audiences, this is not enough. They need something to read your article for. The best options are unique or relevant information. In the first case, offer unique theses, positions, discoveries; in the second, you should be guided - refer to current events in the text (not older than a month). Only then will your guest article be worth reading.


4) Choose a suitable title. It should correspond to the style of the site, the tastes of the target audience and, of course, the image of the company or web resource that this article aims to promote. The title of the guest post is the key to the content. A captivating and compelling headline in most cases will make the audience focus on your article, rather than skip it in the feed. A banal name that is found at every step is unlikely to arouse the interest of readers, no matter how cool the article is.

5) Carefully proofread and proofread the text. Errors, misprints and other flaws in the text are unacceptable in any case. This is content-tabu, which has no place in any articles, especially those on which the reputation of the company depends. In order not to miss noticeable oversights, use the services of checking texts for errors and typos. They will help you identify obvious grammatical and stylistic problems in the guest post. But the best solution is to entrust this work to an experienced editor.

6) Work with the target audience after the content is published. A good text often evokes a positive feedback from readers: they can leave a comment on the recipient site, repost on social networks, etc. But there will be disgruntled users too, and that's okay. Negative or positive feedback does not matter, an answer is needed for every comment.

Bonus tip - try non-trivial text types. Perhaps , use bullets, write using copywriting formulas, arrange text in the form of infographics. The Internet is oversaturated with standards: identical texts, hackneyed expressions, copy-paste of images. Using something new, innovative and somewhat risky can have unexpectedly mind-blowing effects.

Writing a high-quality article for posting on someone else's resource is one task, but finding a worthy place for publication is another. However, it is important to combine all your copywriting efforts to ensure that your efforts are justified. Choose a quality website to get good backlinks and get into the heart of your target audience!

Do you want to start external content marketing, but do not yet know in which media you can post your ingenious articles? We have made the initial selection for you. The best media open to the publication of guest materials are in our selection.

When the word "media" is used by many, the image of traditional media emerges in their minds, from which mere mortals are separated by an abyss, and which are considered difficult to get into with publication. Actually, to think so is to be deeply mistaken, but now this is not about that.

Let's better talk about the time to broaden our horizons and pay attention to the so-called new media, which are shaping the market today: niche media, corporate blogs. These are all resources where you could post your articles, and completely free of charge.

Just keep in mind - if the paper will endure everything, then external content marketing will not. You will have to prepare really high quality content. But the result is worth it.

We strongly recommend that you familiarize yourself with the publication rules and requirements for texts before contacting the editorial office with your undoubtedly outstanding ideas and articles. In one form or another, everyone has them. Save time and nerves, as well as understand in advance what is expected of you, and you will be able to assess whether you have something to offer this particular resource.

So let's go.

Mass media where you can post an article yourself

1.

The former site "Zuckerberg will Call" is included in the Publishing House "Committee", as well as the second resource from our selection. As they write about themselves - “the largest platform in the Russian Internet for entrepreneurs of the new generation. We write about startups, growing businesses, new earning models, extraordinary heroes from around the world and growth technologies. "

He has been actively using UGC since last year. There is a section "Blogs" where everyone can start their own blog and publish materials. The Vc edition displays the best of them on the main page of the resource. The most resonant publications collect thousands of views and hundreds of comments.

Instructions from the chief editor of the site, Konstantin Panfilov, will help you.

Publication contests are held periodically, which makes sense to follow. For example, now there is a competition for the best interview with an entrepreneur, which will last until June 15. Interview any entrepreneur, post on blogs, get a publication and possibly also a prize if you win the competition.

2. TJournal

Attendance - 8.9 million

Technological publication about internet heroes, social networks, blogs and gadgets.

Just like Vc, there is a Blogs section. Access to it is paid, but the amount is symbolic - 75 rubles per month. Start a blog, post. Views, comments depend on whether you hit the nerve of the audience. Everything is as usual.

3. Spark

Attendance - 845 thousand

A blog platform for small tech business communication.

At one time, the site was somewhat "blown away" - no one was involved in its promotion, as a result, the authors who had their blogs here gradually abandoned them. But in November 2018, Publishing House "Committee" sold the resource to the software developer "Intelligent cloud solutions". They took a new team to the project, and now Spark is slowly reviving, the authors are returning. We at Pressfeed, for example, also launched our blog here.

Media looking for expert authors

5. Rusbase

Attendance - 2.9 million

Here is what they write about themselves: “Our audience is entrepreneurs who are developing their business using new technologies or are just thinking about launching a project, as well as those who are looking for the potential for their growth within the company”.

Content should be sent to UGC editor Polina Konstantinova. To begin with, you can and should get acquainted with the rules for columnists, as well as see examples of columns that are good from the editorial point of view.

6. Cossa

Attendance - 865 thousand

Industry publication on marketing and communications in digital.

Separately, we cite an excerpt from the article, since everything that has been said here can be applied to publication on almost any resource:

“Cossa can be used to promote your company without paying money for it. Here you can publish an interesting article mentioning your company, and a lot of people will read this article.

The bad news is that most PR people fail to do this.

You only need to fulfill two conditions. But this is precisely where most PR people are cut.

Condition one: the article must be useful. Provide useful information and / or awaken thought, stimulate thought.

Condition two: the article should be written in a simple, understandable and easy language. "

7. Executive

Attendance - 760 thousand

The publication, which was originally aimed at those who are interested in education, career development, HR-industry. Now it is a community of managers who communicate on various topics related to management, marketing, finance, business education, personnel management, etc.

To publish an article, you first need to join the community. Requirements for publication - in the article by chief editor Andrey Semerkin "How to prepare publications for Executive.ru". There is also a business case format where you describe a problem your company is facing and present it to the community for discussion. That is, you turn to the collective mind for help. Business case publication rules -.

8. Seonews

Attendance - 530 thousand

An industry publication dedicated to search engine promotion and making money on the Internet.

10. "Business world"

Attendance - 340 thousand

Publication about management, marketing, finance, personnel management, career.

Publishing rules and many potential ideas for articles -.

11. "Invest Foresight"

Attendance - 280 thousand

Journal of Investment, Innovation and Finance. They write about themselves: "The publication covers promising areas of investment," advanced "startups, financial technologies and the latest trends in the financial market."

12. Retail.ru

Attendance - 220 thousand

As the name suggests - everything about retail and for retail.

You can register on the site and post press releases yourself, hoping that someone will read them. But it is better to contact the editorial office and offer an interesting article on the subject of the resource. This can be done.

13. Biz360

Attendance - 180 thousand

Business portal about small business, owned by 1C.

As they say about themselves, “we see our mission in creating high-quality content for entrepreneurs and small business managers about effective business and management practices, know-how and promising business ideas, additional points of growth and new technologies; we also consider the popularization of entrepreneurship as an important public institution and the creation of a platform for exchange of experience and communication on topics important for the community to be important tasks of the project. "

17. Unisender

Attendance - 800 thousand (data on the main site).

A blog for an email and SMS marketing service, so the topic is generally clear.

Among the authors are email marketers, copywriters, journalists, businessmen. If you also want to join them - write to the editor-in-chief of the blog, Alexander Saraev.

18.

Attendance - 70 thousand

Well, where without a cozy blog of our service of journalistic requests Pressfeed.

We are interested in everything about communications in general and PR in particular, content marketing and journalism. If you know how to promote your company and you have something to say to people, you are welcome. Besides us, by the way, there are almost no niche media focusing on the PR industry on the Russian Internet. And in terms of audience size, we are the first in this segment.

As for the rules of publication, they are simple - there are fewer opinions a la "akinstvo", more "case studies" and benefits of the "take and do" type. That is, a practice that you can read about and then apply here and now.

Guest posting- is far from a novelty for building link mass and attracting target audience to the site. This method is used by both young sites and large resources and famous brands. And it's not easy! The effectiveness of this method is quite high. Next, we will analyze in detail all the nuances associated with guest posting.

You have created your website, and now your main task is to attract the attention of the Internet audience to it, to advance in the top results of the search engine. How to do it? There are many simple and complex ways to do this, with varying degrees of effectiveness. It is very important to choose the right ones and use them in a reasonable amount. For those resource owners who are just starting to promote the site, it is wiser to use the most accessible and inexpensive technologies for increasing traffic.

Today we will take a closer look at guest posting as a simple and effective way to promote your website.

What is guest posting?

In the classic version, the guest post is material with a link to your site, which is posted on an already promoted third-party Internet resource. Simply put, you create content with a link to yourself, and it is published by a popular site, and, moreover, FREE OF CHARGE.

Why do I need a guest post?

The more you are mentioned in the Internet space, the more often visitors will be interested in you, the easier it is to find your site in a search engine. For this, in fact, you need a guest posting.

If put on the shelves guest posting goals then they look like this:

  • increased traffic, i.e. creating a convenient path along which Internet visitors come to your resource;
  • Website PR and link building;
  • getting leads (potential customers) who visit the site to use your services.

The first item of the set of goals looks more real (compared to the other two). PR and leads can be attracted to the site using a guest post, but it's not worth talking about their high efficiency. But it is quite possible to increase traffic. It is not for nothing that they write on the Internet about the influence of the link mass on the promotion of Internet resources to the top of search engine results.

Pros and cons of guest posting

Considering the pros this method of website promotion, guest posting is beneficial to both parties. The author of the material advertises himself for free, and the owner of the landing resource gets the opportunity to attract free content, of course, subject to its quality. In this way, both the author and the owner increase the traffic to their sites.

But there are also disadvantages this way of promotion. The owner of the site on which the post is posted is practically not at risk. But the author of the publication always gives his content for free, which he could place on his resource, attracting the attention of visitors to it. That is, he needs to be distracted from working on his site, wasting time on someone else's.

How to write a quality guest post?

Look, the question itself has the answer. The post (article) should be useful, to interest the owner of the resource on which you would like to post it.

Guest posting tips
  1. No need to pour water. Make your post well-written, interesting, original. More useful information, expressed in a concise and understandable manner. Spelling, punctuation errors are unacceptable.
  2. Match the topic of the resource, which will be published. But the topic of the article should overlap with the topic of your site. You need to do this easily and unobtrusively.
  3. It is recommended that the post comply with the style and formatting standards of articles on the hosted site, whose visitors are used to seeing posts in their usual form.
  4. Any content that is posted on the Internet must be unique... Otherwise, it will not be visible to the search engine and will only spoil the promotion of the site in the TOP of the search results. You should not duplicate material posted on third-party resources, even on your site.
  5. Create posts with key queries of the site on which you plan to place it. SEO-oriented articles are always welcome.
  6. Don't make more than 3 links... If you write text with one link, then place it closer to the introduction. Not everyone reads the articles to the end!
  7. Before sending the text to the owner of the site, organize the material, check the post, pictures. The text itself must be saved in accessible formats.
  8. It would be nice if the owner of the site hosting the post makes their own changes.
  9. If you are lucky and your material has been published, track his condition, read comments, answer questions. Nobody will do it for you.
  10. It will be a great success if the owner of the site allows you in the text of the post to invite readers to subscribe to the RSS of your resource. Such an opportunity should be discussed in advance, and not put a partner in front of a fact.

Studies show that a quality post should contain at least 1.5 thousand words. Such texts allow you to fully reveal the topic and get loyal readers ready for conversion.

How do I find a site to host a guest post?

If you are going to post your link materials, then on sites that have a similar subject matter to your site. Here the reader is interested in such texts. This will make it possible:

  • have targeted, not random traffic;
  • get thematic links;
  • get a better chance of the site owner approving the post.

Now let's think about where to find such sites. The simplest thing is to enter the query "accept guest posts" into the browser search engine, and select suitable resources for yourself. After all, it is not uncommon for the owners of sites and blogs themselves to look for content for which they do not need to pay.

Example of sites accepting guest posts

There are more than a million different blogs in the rating of Yandex alone. TOP resources are unlikely to take your content for free, unless, of course, it is something special. But already popular, but insufficiently promoted authors will gladly take advantage of the provided opportunity to get a good article for free.

Before submitting a publication request, select a list of 200-300 different sites and start working with them. This will streamline the process and save you time.

There is a little trick to make your content more likely to be published. Having chosen a site, study its content, take part in discussions, try to make sure that you are noticed. This will pave the way for a positive response from the resource owner.

How do I track the performance of guest posts?

You are already seriously engaged in posting on third-party resources, but do not know how effective it is. What to do? The simplest thing is to use the services of existing analytics services: Yandex.Metrica, Liveinternet.ru, Google Analytics. With their help, they track the number of transitions to the site from various sources, draw conclusions, which publication, on which resource gives the result. It is best to use all three resources for detailed, objective information. It is recommended to evaluate the incoming information 2 times a month.

Be sure to pay attention to the following parameters:

  • the number of views, direct transitions, reposts, likes, comments;
  • growth in the number of visitors;
  • increase in brand query.

Continuous review of the usefulness of links posted in guest posts will help you identify the most appropriate resources and save you time and money.
Danger of guest posting for the site

You put on stream the placement of materials on third-party sites with links to your resource and then read on the Internet that this can negatively affect the promotion of your own site in the search engine. How justified is this?

Indeed, Yandex and Google are actively fighting today to suppress any manipulations that change the issuance algorithm. And since links are the most affordable and effective way to promote sites, search engines are forced to create anti-spam link filters.
Guest posting tips

To prevent your posts from harming the site, place them only on those resources that have a positive dynamics of traffic growth. Keep track of the uniqueness of the content posted on the donor site. If the site for posting a post is engaged in copy-paste, then you should not contact it. Try to place safe links in your materials, which include:

  • non-anchor links;
  • picture links;
  • direct entry and brand.

If the publications meet the above linking principles, then there is nothing dangerous in guest posts.

Let's summarize

It is possible and necessary to promote a site in a search engine with guest posts. Guest posting is not a universal way to attract visitors and promote a resource in search engines. One-time promotions do not bring success! You should work constantly on the placement of referenced posts on third-party resources. After publications, it is imperative to analyze the information received and evaluate their effectiveness.

Hello everyone! As of the date this article was published, I am officially accepting guest posts on my blog. I myself know firsthand how hard it is to promote a young blog, especially in the field of SEO or in general in webmastering. And when it comes to building quality link building, the problem immediately arises. Almost none of the webmasters wants to link to other people's blogs, especially if it is a blog of the same subject. But on the other hand, everyone wants everyone to link to their blog. (bitter truth).

But this is not fair. Analyzing blogs in the top on my subject, I noticed that all of them, in one way or another, are intertwined with links. But! These blogs are mostly abandoned, judging by the dates of the last posts and comments on them. But what about young blogs? How to get a link from a related resource for a young blog? That's right - Guest post!

I will not even listen to comrades who will argue that guest blog posts are extinct. (Yeah, so is SEO!). And as soon as it comes to the link mass, everyone unanimously argues that it is better to have one link from a thematic resource than a hundred links with hell understand where. And I agree with this opinion completely. Therefore, I decided to organize on my blog an opportunity for young bloggers to leave a link to their site for free. To do this, you will need to work a little, namely: Write an interesting article.

You may ask - how then does your offer differ from the offers from the top blogs? And I will answer: Top webmasters often require articles that even exceed the owner and his content about professionalism. They find fault with the absolute details, and in the end, it's easier for you to pay him to either write himself or just put a link on your blog. And it will cost, not very cheap. And we don't want to pay!

How and where to write guest posts?

I understand perfectly well that novice bloggers and webmasters do not have super skills and vast experience to make a mega-useful squeeze or even a manual. Nevertheless, you need to understand that the article you have written should be not only informative, but also interesting for the reader. And in order to make sense of the posted link, you need to show that you are writing interesting and useful articles on your blog. Only then will your guest post be useful to you. And they will judge the usefulness of your material and its interestingness just by this guest post. Therefore, set yourself up from the outset that you need to write not just another post, but establish yourself. And for that, you have to spend some time to make this guest post interesting.

Here are a few guidelines to help you write a productive guest post that will drive traffic to your website or blog.

5 rules for a successful guest post:

  1. Write the way you write on your blog. That is, if you spend 3 hours on collecting information and designing text for your blog, then you also need to carefully prepare for a guest post. Not to sketch out a footcloth in 15 minutes, but to make really interesting content, as for your website.
  2. Do not search for information on the Internet to register it. This is no longer interesting to anyone, and by doing this, you will only waste your time and will not achieve the desired result. And the owner of the blog on which you want to publish can easily check this and refuse your offer.
  3. Personal experience is highly appreciated. It may not be huge, but yours, your own. Visitors to the blog on which you publish will see that you are doing something of your own and will definitely follow the link to look at your creation.
  4. The length of the text is very important. If earlier, it was possible to advance without problems with articles of 1000-2000 characters, now so-called longreads are especially appreciated. The better you explain the topic of the article and answer more questions, the better it will rank. Here you are both a plus and a blog owner.
  5. Need thematic. Topics both within the framework of the article you are writing and the links that you want to publish. Do not post on sites and blogs that are in no way related to your topic. For example: It is not advisable to publish on a site about Windows and the like if you have a blog about making money on the Internet or seo promotion. Some people think that these are related topics (well, it seems like this and that about IT, sort of ...), but in fact, these are completely different topics and a completely different audience.

To summarize:

To get the most out of your guest post, you should understand at least a little bit of the topic you're writing about and try to back it up with facts from personal experience. Of course, in the first couples you may not have this experience. But you should definitely have your own idea of ​​this topic. Otherwise, everything you write will look dry and not interesting to users.

How to properly arrange a guest post.

How you design your guest post will determine how much more productive it will be for you. After all, in fact, this is a timeless link with your writing style, which can bring visitors to your blog all the time. What does a person need to go to a website using a link? That's right, in most cases he needs to have an idea of ​​the author and his "direction". Personally, I follow the links from guest posts only when I understand who this author is and what he writes about on his blog. And based on this, I conclude whether his blog will be interesting to me or not. Therefore, below I will give a few points that you need to adhere to when writing a guest post on someone else's blog.

  1. At the very beginning of the article, introduce yourself and tell us what you do. Just a few sentences. Do not get carried away, because the reader has come to receive useful information, and not to get acquainted with who is still unknown. Briefly, concisely, several sentences like: Hello to all readers of the blog "so-and-so" .. In this article, I want to talk about ... (and then go straight to the topic of the question).
  2. Do not be afraid in an article to mention articles from the same blog on which you are publishing. This will add credibility to both the users and the blog owner. If a person wants to go to your blog, he will do it anyway. Do not be afraid that you will lose the transition if you refer in the article not only to yourself. Give people the content they want.
  3. At the very end of the article, you can make a small Bio-block with your information, if this is not provided for on the donor initially and a call to go to your blog to get acquainted. Many masters insert their link in the center of the article (well, like: near-link text and all the cases). I believe that a very small percentage of people, after reading your interesting article, return to go to your site (just too lazy!). The best place is a mention of your blog at the very beginning and a block at the end of the article with your data and link.
  4. UPD from 03/19/10: No one has canceled the anchors you need in the article. I am absolutely not against this method, therefore, in your guest post, there may be both anchor links in the article itself, and a link to a blog at the very end. It's up to you.

I will post your guest post on the blog.

After reading this article, you have already come to a realization of how to write guestbooks correctly. Now is the time to start doing it. For a high-quality link mass itself does not appear on a young blog. If you are ready to write a guest post for my blog, I will be happy to help you do it (I will tell you if something goes wrong). You have already read the basic requirements in this article, so I will not repeat myself. If you immediately scrolled the page to this point, you still have to read it.

What topics are suitable for a guest blog post on the site:

  • Blogging and Webmastering.
  • SEO and promotion.
  • Website development and CMS.
  • Earnings on sites and affiliate programs.
  • Reviews of services for promotion.

The rest of the topics will be considered individually. If your blog is related to at least one of these topics, then you can feel free to contact me and discuss the topic of the post. To be posted on my blog, the traffic on your blog must be at least 80-100 unique visitors per day. This is not because I wanted to, but because I cannot link to a site that is not being dealt with. And 80 people a day is a relatively small attendance. Otherwise, there is a chance that my blog could be downgraded if I refer to poor quality resources. I don’t want such an outcome, therefore I am showing at least the minimum attendance.

Offer for those who wish.

If you are interested, we can try to organize a list of blogs in which you can leave guest posts in our topic. To do this, leave in the comments a link to your blog with a short description. And if it fits our topic, I'll add it to the list at the end of this article. Let's try, what if it works out ?! Well, of course, you can't do without your help. If you recommend the bloggers you know to join, you will be grateful not only to me, but to everyone else.

All questions, it is better to ask in the comments to this post. This is another resource to light up your name or the title of your blog. Feel free to chat in the comments. After all, how you feel about this, so will your blog. Everything is intertwined ...! Waiting for your suggestions.

This is quite popular as visitors love various types of contests, but there is another way to promote your blog with the help of your own visitors - by publishing guest posts.

In this article, I would like to talk about them, what they are and how best to write guest posts or post them on my website (blog).

What is a guest post?

In simple words, then guest post- this is a post (article) that the author posts on another site or blog. By the way, this method of promotion will be beneficial to both parties, both to the author of the site (blog) on ​​which the guest post will be posted, and to the author of the guest post himself, this will of course be a benefit if certain conditions are met.

It is beneficial for the author of the site (blog), first of all, because he can take a break from writing posts, and also not get out of the plan for writing posts, for example, a month. Also, the author who writes the guest post considers a certain topic from his point of view and it will naturally differ from yours, and this is quite interesting for visitors, and especially subscribers.

And the author of the guest post is profitable in the first place, because he gets a kind of advertisement. Perhaps not for your resource, but for example, for your goods, services, for your name. If it concerns a resource (website, blog), then it can easily get new subscribers, new visitors, and also just be able to raise its resource in the search results.

Disadvantages of guest posts

First of all, the author of the post gives his post forever to someone else's site or blog. That is, he wrote a unique and high-quality material and gave it to another author to be posted on his resource for ordinary advertising. But the author of the post could place it on his website or blog and he was also able to attract new visitors and would add a good popularity to the site (blog) if the post is really interesting.

Therefore, if you write a guest post in order to get links to your resources, then one such post will not be enough, you need to place such posts on various sites. And a question may arise before you: is it worth placing all these posts on other sites for the sake of links, maybe it is better to place them on your site (blog)?

The attendance from the guest post will not be significant, since over time your post will be included in the archive of the site (blog) and new articles will appear on the main page. And with the traffic that you get, only a smaller part will become subscribers of your resource.

Therefore, if you nevertheless decide to write a guest post on sites where possible, then let's consider how to publish a guest post correctly in order to get the most out of it.

Where to publish the guest post?

If you have a young resource and it is only a couple of months old, then I do not advise you to post a guest post immediately on sites that have excellent indicators, since the authors of these sites will most likely refuse you this. It is best to publish guest posts that are slightly higher than your resource in the search results, you need to go towards the goal gradually.

If you nevertheless decide to publish a guest post on a well-promoted resource, then still do not rush to do it. To begin with, take part in his life, comment on articles with meaning, share your ideas, and the main thing is to do it openly, and not like this: “Thank you!”, “Interesting!”. If you observe this, then the chances that your guest post will be accepted will be much greater. Also, when you publish a guest post, be sure to write to the author of the resource about how he will benefit from your guest post.

Rules for a successful guest post

Site subject. This is the most important thing in my opinion for the site where the guest post will be posted. If the site (blog) is thematic with your article, then you will get good traffic and maybe even subscribers to your resource. This will be called, which will be interested in your content on the site (blog).

Statistics and frequency of updates on the site. Before offering an article to another resource, be sure to research it. Pay attention to the traffic of the resource (usually there are traffic counters on any website or blog).

In addition, pay attention to the fact that with what frequency the resource is updated on which you want to place a guest post. If new articles are published several times a day, then your article will very quickly go down to the archive of the resource and it may not be noticed by the number of users you expect.

Links and tags. Be sure to check in order to see what links are posted in the rest of the guest posts. They can be closed with a tag, which will mean that your link in the guest post will be closed from search engines. Even if they are not closed from search engines, in any case, it is best to discuss with the author of the resource where you plan to publish the guest post about the conditions for publishing links in the guest article.

Registration of guest posts. If possible, then see how other guest posts look that are already posted on the site (blog). At the very beginning of your guest post, you must describe a little yourself, your project, if you don’t want to do this, then introduce some intrigue at the very beginning of the post.

Characteristics of the text. I think you are aware that the text of the guest post must be unique. The author of the resource, which will be the guest post, in any case, check this text parameter.

Try to make your guest post text engaging and interesting so that visitors have a desire to read your other posts and follow the links in the guest post.

Pictures. It will be very great if you accompany your guest post with funny and thematic pictures and illustrations. On the images of the guest post, you can put your watermark (for example, the address of your resource), of course, this will be discussed with the author of the site.

Literacy. Re-read your article carefully before sending it to the author of the site for publication. To do this, use text editors that allow you to check the text or special online services. An illiterate text can very scare off the site owner himself.

Communication with visitors and readers. Be sure to comment on your guest post after publication and answer users' questions, this will be a positive moment for promoting your resource.

Conclusion

Of course, you decide for yourself whether to organize on your resource such a section as publishing guest posts or not, and decide for yourself whether to publish guest posts or not. If you write a guest post, in any case you can apply it anywhere, both on another resource and on your own.