The procedure for opening a fitness club: required documents, necessary equipment and much more.

 

Fitness clubs are in demand in Russia. This is evidenced by the results of the latest marketing research, and the experience of domestic entrepreneurs who have opened the relevant areas of the fitness industry. This area of ​​business is not yet fully saturated and, according to forecasts, will be promising for at least a decade. However, far from all fitness clubs survive, but only those whose owners were able to properly organize the business, adequately comparing the existing risks and their opportunities. About what awaits newcomers who are going to develop this direction, we will tell further.

Required documents

With documents, everything is quite simple. Their set and design sequence are standard:

1 Selection and registration of the form of ownership in the tax. At first, it is more expedient to organize an individual entrepreneur in order to use a simple taxation system (UTII) in the future.

2 Selection and indication of OKVED codes:

  • 93.04 Physical culture and health-improving activities
  • 92.61 Sports activities. objects
  • 92.62 Other sports activities

If in the future you intend to expand the fitness center, offering your clients the services of a beauty salon (massage, solarium, nail service, etc.), then indicate in advance such OKVED codes as:

  • 93.02 Provision of services by hairdressers and beauty salons
  • 93.05 Provision of other personal services
  • 85.14.1 Activities of secondary medical personnel
  • 85.12 Medical practice

3 Registration in PF

4 Obtaining permission from Rospotrebnadzor. The SES will need to provide:

  • contract for the maintenance of air conditioners, ventilation, etc.;
  • contract for the maintenance of the housing office;
  • contract for the disposal of lamps;
  • medical books for employees;
  • sports institution passport.

5 Get the conclusion of the State Fire Supervision

Choosing a gym space

This is one of the main stages that largely determines the success of the business.

If you are going to open a mini-format fitness club (no more than 150 sq. M), then it is better to have your own space for it, and not rent it. Otherwise, the probability of ruin is high. Even if we assume that 30-50 people will visit it daily, bringing $ 5 each. (it won't be more expensive for an institution of this level), after paying rent (at least the minimum - $ 30 per sq. M.) And remuneration to staff - the profit will be very modest at best. It is advisable to open a small gym in a residential area, and if possible, then in the place where people most often go from work to home and back.

For higher level clubs, renting is not as expensive as they usually bring in more profits. Their impressive areas allow to accommodate more clients, providing a wide range of services and programs. Their format presupposes the presence of presentably decorated premises, equipped with the most modern and high-quality equipment, which allows you to set high prices (based on respectable clients) and make big profits. A suitable location for a mid-level fitness center would be the central part of a densely populated residential area. The same areas, as well as large shopping centers, are also suitable for elite fitness establishments.

When choosing a room, it is important to consider the amount of rent and the period for which the owner plans to rent it. Rental prices range from $30 to $90 per sq. m. Naturally, you need to strive to find a room in the region of the lower price limit. The lease agreement must be concluded for at least 5 years, setting this period as the latest payback period for the case.

Fitness club layout

The standard layout of a fitness club establishment assumes the presence of such zones as:

  1. Reception desk
  2. Staff and administration room
  3. Inventory room
  4. Two locker rooms - men's and women's
  5. Gym (about 5 sqm per person)
  6. Dance hall (about 2 sq. m per 1 client + 3 sq. m per instructor)
  7. bathroom

The area of ​​the fitness center is usually calculated based on the number of intended customers.. It should be at least 150 m 2, otherwise there is a high probability of a loss-making business. If in the future it is planned to expand the range of services, then it is necessary to foresee the possibility of adding or renting additional space.

Necessary ensure good air circulation, humidity level, create a comfortable environment. The optimum temperature for gyms is +16°С ... +18°С, for locker rooms and bathrooms +22°С ... +25°С. For gyms, the fresh air supply should be 80 cubic meters. m/h per athlete, humidity - 45-60%. This is provided for by building codes SNiP 2.04-05-91. Therefore, it is advisable to use a supply and exhaust ventilation system equipped with temperature control. It is also important to comply with other building codes in accordance with SNiP 2.08.02.89, SNiP 11-12-77, SNiP 23-05-95, SNiP 2.04.01-85.

Gym floors must be rubber coated.

Equipment

The composition of the equipment in the hall must be selected based on the needs of consumers in working on various muscle groups. The more needs you satisfy, the more clients you have in the club. Consider the minimum set that is universally suitable for any client and will make him happy.

The minimum equipment for any gym:

This set includes a set of equipment that will satisfy the average consumer. Looking at this set, you can say " Everything you need for training is here.".

  • 2 treadmills;
  • 1 elliptical trainer;
  • 1 board with rack for horizontal bench press;
  • 1 board with incline bench press rack;
  • 1 squat rack (aka deadlift)
  • 1 Smith machine;
  • 1 leg press machine;
  • 1 top pull block;
  • 1 lower pull block;
  • 1 simulator with free weights for flexion and extension of the legs (block simulators for this are too expensive and massive);
  • 1 complex horizontal bar / bars / press;
  • 2 inclined benches for the press;
  • 1 bench with tilt adjustment (for bench presses);
  • 1 additional horizontal bench (usable for exercises such as seated bicep curls, bench presses in smith and free weights), it is needed to prevent overloading the bench;
  • 1 scott bench;
  • 1 set of dumbbells from 2.5kg to 50kg in 2.5kg increments;
  • 3 Olympic barbells with a diameter of 51mm (two on bench presses, one on a squat rack) with 2.5kg locks;
  • 1 short neck with a diameter of 51mm;
  • 3 sets of pancakes (preferably with handles, because they are much more convenient) from 1.25 kg to 20 kg. It is important that there must be pancakes of 1.25 kg each (I know people who changed the room because there are only 2.5, and there are no 1.25);
  • 1 EZ-bar and 1 Z-bar with a 51mm seat sleeve (in order not to buy a set of pancakes for 30mm sleeves);
  • 4 plastic step platforms;
  • 4 yoga mats;
  • 2 fitballs;
  • 2 weightlifting belts.

Tips on what not to buy for the minimum set:

Don't buy a butterfly! This is a useless simulator that is used only to satisfy curiosity. A completely unnecessary thing, especially when the place for the hall is not too big and the budget is not rubber

Crossover. This is a good block trainer, but it is expensive and takes up a lot of space. For a minimum set, it can not be purchased due to the fact that it is not very popular. If it doesn't exist, few people will notice.

Left the budget and space, what to buy?

  • 1 hack squat machine;
  • 1 bench press rack. The bench press is the most popular exercise among amateur athletes and an additional rack will be much more appropriate than some fantastic block machine;
  • 1 power frame;
  • 1 squat rack.

Gym chips

Now I want to list the equipment that, without having a high cost and dimensions, will make your fitness club more saturated and attractive. If you buy everything that is indicated here, they will talk about you in the city as the most professional club.

Rubber bands are now a fashionable trend in strength and functional training. They became popular thanks to the techniques of Louis Simons. Loops allow you to increase the load in the press lockout, deadlift and squat. They are indispensable for ballistic training and training in the recovery period. If you spend issue price of about 20,000 rubles for the whole set) on tapes - this will make you more professional in the eyes of consumers, even if they do not know what it is for. Please note that for fastening the rubber bands you need pins on the racks and power frames!

The training effect of the use of chains, like the effect of rubber bands, is aimed at increasing the load in the upper parts of the amplitude. It has been used since the Soviet Union. The price of this equipment is not high, but it impresses the visitors of the hall. Chains can heat up consumer demand by creating the effect of " these guys know how to swing properly".

The platform looks very impressive. It is very convenient to do deadlift, kettlebell snatch, squats on it. In addition to beauty - the platform does not allow you to destroy the floor by constantly beating pancakes when performing a deadlift. The platform is very rarely seen in the halls, but its presence creates the feeling that there was almost an Olympics here just recently. To enhance the convenience of performing a deadlift, it is necessary to order a stalk with a lever from welders in order to attach a barbell to it. This will remove the inconvenience of bundling the neck with pancakes.

The diamond-shaped neck is designed to perform deadlift. The main difference from the classics is the ability to grip in a more natural way. This is a very rare bird.

Plinths are low supports for the exercise "deadlift from plinths". This is a little thing that will lure any powerlifter.

It's hard to think of anything simpler than a squat box. This is an ordinary box, on which they carefully sit down, and then stand up. It is used to train the exit from the lower amplitude. A very fine detail.

This is an ordinary thick bar, preferably with a handle (for convenient feeding so as not to interfere). Designed to work on the upper amplitude. It is very problematic for an athlete to carry a wooden block in his bag. This is probably the cheapest item listed here, however, its presence will make your room unique and more attractive.

Gymnastic rings are not only designed for gymnasts to perform exercises - they are incredibly effective for functional training. With the help of rings, a lot of interesting and extremely useful exercises are performed for the development of strength and mass growth. One of the most popular is push-ups on the rings. It develops the chest very effectively and, due to the need to maintain balance, develops the muscles of the core. The main plus in comparison with the bars is that there is no eversion of the wrist joints, the exercise is very natural for the human skeleton. At the moment, there are practically no rings anywhere, and the demand for functional training is growing.

A very popular device. Many want to pump up their neck and this device allows you to work it out effectively. Very rarely seen anywhere.

The belt is necessary for hanging weights when performing pull-ups, push-ups on uneven bars and rings. Is in demand.

Armlifting bar and armwrestling table

In Russia, there has always been a fashion for strong hands and that is why armlifting and armwrestling are developing so quickly in our country. Now there are very few places where there is an opportunity to develop the strength of your grip. Therefore, a new fitness club with devices for grip strength can create serious competition. A lot of people want to develop their forearms! Armlift bar (vertical bar with carabiner + Rolling Thunders) is only one detail, you need to purchase such devices as:

  • Expanders Captain crush No. 1, No. 1.5, No. 2, No. 2.5, No. 3, No. 3.5, No. 4
  • Finger
  • Pinch Grip Trainer
  • Finger ball

An arm wrestling table will attract with the opportunity to measure strength. This gives some competitive opportunity. Armwrestling is very popular in Russia, but few gyms buy armwrestling tables.

A complex of simulators for the development of hands and a table can attract a significant part of consumers.

How to place the equipment in the hall?

In order to try on the location of various equipment on your premises, use the online service. The service is entirely in English, and all distances are in feet.

I strongly recommend to study american fitness club plans using legend-fintes professional equipment as an example: http://www.legendfitness.com/clientele_showcase.aspx (you won't find anything superfluous here). The equipment and layout of the halls deserve respect. I will give a few examples.

This is the gym in CES Performance Huston. Pay attention to the number of power frames. Each frame with a platform (one such frame costs about 300,000 rubles in Russia). You can see the previously mentioned rubber bands, chains, diamond-shaped vultures. This is designed for various squats and deadlifts. Pancakes lie side by side on comfortable carts.

For bench presses, they have three horizontal benches and one vertical bench. Behind the racks are two leg press machines and one hack machine. Closer to the dumbbells is a multi-block system for pulls, extensions, crossovers. Along the wall are rows of dumbbells. The hall has everything you need and there is free space. This is one of the very successful schemes for a modern fitness club.

Addition: One of the options for increasing the profitability of an existing fitness club or gym is to open

Fashion for health and a physically developed body makes entrepreneurs think about how to open a fitness club from scratch. There are enough elite fitness centers, but not everyone can afford regular visits to the gym with a fairly high payment. Most people just need clubs where they can work out on simulators.

Ways to open a fitness club

The main goal of every entrepreneur is to organize their own institution at the lowest cost, the payback of which comes down to a few months. An inexpensive hall where everyone can sign up, relying on sufficiently high-quality services of professionals, can be opened in several ways:

  • independent organization.

One of the advantages of opening a franchised fitness club is a ready-made fitness center, the presence of a well-known sign, and other comprehensive support. The shadow side of such benefits is the need to constantly pay the brand owners the percentage of revenue due to them, which is a shame. In fact, the businessman does not work for himself, but remains a bonded person, albeit with a good salary.

Acquiring a business from a bankrupt owner will cost much less, but you will have to invest significantly in the reorganization of the entire company in order to “pull” a fitness club to a new level.

Starting your own business

The first steps in entrepreneurship are always very difficult, but only written by the owner personally will help make them easier. So he will be able to decide for himself how much it costs to open a fitness club from scratch, writing down all the expense items in stages.

In addition, if you do not have enough personal funds, if you have a reasoned and thoughtful business plan, it is easier to get a loan. Most owners of such economy class establishments, choosing.

What is worth spending money on

  • representative at the reception;
  • cleaning lady
  • accountant;
  • manager;
  • instructors.

It is desirable that there are at least two instructors: for training men and women. These people must have the appropriate qualifications, the desire to improve professionally, be able to get along with people with different characters. The question is very serious, because many visitors to fitness centers are quite subjective about their trainers.

Payback when opening a new fitness club with a sufficient number of visitors takes no more than 1-1.5 years. Good enough motivation to start realizing an old dream.

How to open a fitness center: Video

A healthy lifestyle is now in trend. And one of its most important components is regular exercise. That is why the services of fitness clubs are in demand among consumers! For entrepreneurs, this niche is very profitable. And despite the rather impressive costs at the start, many businessmen are mastering this area - the profitability is high. How to open a fitness club from scratch for a beginner in this field? Start by developing a detailed one, in which there will be all material calculations - expenses and planned income. You can immediately figure out how much it costs to open a fitness club.

This kind of business has enough advantages - high demand for services, lack of seasonality factor, quick payback of the project. But do not forget about the disadvantages - impressive investments at the start, a lot of competition. After analyzing the situation in the local service market, decide how profitable the launch of a fitness center will be in a particular case.

Our business valuation:

Starting investment - 800,000 rubles.

Market saturation is average.

The complexity of starting a business is 7/10.

Business start options

The main goal of every entrepreneur is to launch a business that will pay off all costs in the shortest possible time. And in this direction there are several options for starting a business:

  • Franchise. Today you can buy a franchise of a fitness club of many brands - Gold "sGym, X-Fit, WorldClass, Planet Fitness, OrangeFitness, CityFitness, Fizkult, AlexFitness, Brosco Fitness. The system is like this - you buy a franchise and get a business plan for opening an institution. That's all the costs of setting up a business are borne by you.In the future, you will have to regularly (usually once a month) give the franchisor a certain percentage of the profits.This way of doing business has many advantages - the entrepreneur receives full support from the brand owner when opening an establishment, it is simplified the process of its registration, there will be ready-made fitness programs on hand, the staff is being trained.As practice shows, a fitness club franchise pays off quite quickly - some establishments at low costs go to zero in six months.But opening a franchised fitness club has one significant the disadvantage is serious expenses at the start (up to 30,000,000 rubles).In most cases, launching an establishment under your own brand is much cheaper!
  • Buying a ready-made business. This method has an important advantage - if the institution is popular among consumers, you do not have to spend money on promoting the business, since the client base has already been developed - you will immediately begin to make a profit. In fact, along with the fitness center, you are buying a client base. If you choose this particular method, be sure to check all the documents for the institution. The best option is to hire specialists to audit the seller's business activities. There is a high risk of acquiring "illiquid assets".
  • On one's own. Organizing a fitness club from scratch is not an easy task. But this allows you to open an institution, focusing on your business plan and the available finances - a lot of room for the implementation of ideas. And in the future, if things go uphill, you yourself will be able to sell franchises. Practice shows that a fitness club as a business, in the case of its independent organization, requires significantly less investment than buying a franchise of a promoted brand.

Documentation of business

When the decision is made, it is necessary to deal with the registration of the business. To save time, it is better to entrust the case to a lawyer - a specialist will collect all the documents for opening a fitness club and submit them to the Tax Inspectorate.

At first, if you do not plan to launch a “large-scale” institution, the form of doing business as an individual entrepreneur will do - taxes will not be so high. And as the fitness center expands, you can switch to LLC - this is necessary in order to offer other services (cosmetology, nail service, solarium) that are in demand among consumers.

When applying, you will need to specify OKVED codes. You can work under the following: 93.04 Physical education and health-improving activities; 92.61 Sports activities. objects; 92.62 Other activities in the field of sports.

Since you will be conducting public service activities, in parallel with registering a business, you will need to obtain permissions from some supervisory authorities. What do you need? Notify Rospotrebnadzor, SES and Gospozhnadzor of the start of activities. The created conditions in the premises, the availability of the necessary equipment, compliance with hygienic and fire safety requirements will be checked. After receiving conclusions from supervisory authorities, you can open the doors of the institution to the first customers.

What space is suitable for a fitness center?

The space for a fitness club that you find is of no small importance for business development. Approach the implementation of this point of the project responsibly.

Look for premises in passable places where there is a constantly high human flow. It should be easy to get here by car and public transport. This means that buildings somewhere in the industrial areas of the city will not work! The central streets of the settlement, large microdistricts - there are plenty of places. Consider renting a room in a business center or a large hypermarket - in the first case, renting will be even cheaper.

As for the area of ​​the fitness club, everything will depend on the “scope” of the business. Look for a building with a footage of at least 150 m2. And the area will be larger if you are still going to open a healthy food cafe, a solarium, a beauty parlor, a swimming pool within the walls of the institution.

Renting a room for a fitness club is not the most difficult stage. Significant financial investments and time will require repairs. SES and the Fire Inspectorate impose serious requirements on the arrangement of the premises, so many points will need to be taken into account when designing an institution. Sewerage, heating, electricity, water supply, ventilation - all the "benefits of civilization" should be provided here. If you rent an unrepaired room, most likely, you will need to first draw up a project plan for all communications. Compliance with norms and standards will then be checked by inspectors. And the interior of the fitness club itself can be anything - it's just your imagination. As a rule, establishments of such a plan are decorated in soothing colors - green, yellow, blue, pink. The design should be positive!

Taking into account the requirements for fitness clubs imposed by supervisory authorities, the layout of the facility will look like this:

  • foyer with reception desk and dressing room,
  • men's and women's locker rooms,
  • Gym,
  • hall for dancing or other activities,
  • bathrooms,
  • staff rooms.

Equipment to be purchased

The equipment that you install in the gym, choose only after the services of the fitness club have been determined. There is a huge selection of necessary simulators and equipment on the market - cheaper and more expensive. Here, focus on the available investments. The better equipped the institution, the more customers you will attract!

What professional fitness equipment will you need to buy?

  • Machine for flexion / extension of the legs - from 25,000 rubles.
  • Machine for mixing / breeding legs - from 25,000 rubles.
  • Smith machine - from 27,000 rubles.
  • Leg press machine - from 22,000 rubles.
  • Treadmill - from 20,000 rubles.
  • Exercise bike - from 15,000 rubles.
  • Elliptical trainer - from 20,000 rubles.
  • Incline bench for the press - from 2000 rubles.
  • Horizontal bench for the press - from 2000 rubles.
  • Complex horizontal bar / bars / press - from 35,000 rubles.
  • Machine for chest muscles - from 20,000 rubles.
  • A machine with an upper block - from 20,000 rubles.
  • Leg press machine - from 23,000 rubles.

From additional equipment you will need - a set of dumbbells and pancakes of different weights, vultures of different diameters, step platforms, rugs, fitballs, weightlifting belts, jump ropes.

To decide how many simulators to buy, you need to evaluate the real possibilities of the institution being opened. It is clear that at first there will not be a large influx of customers, and therefore it is not worth buying several pieces of simulators. But in the future, most likely, you will still have to equip the gym - no one will like to wait for their turn for a long time to work out on one or another simulator!

The price of equipment for a fitness club varies. But saving a lot is not worth it! Clients will come to you for quality services, and with poor equipment this will be impossible. If there is not enough money, you can take the equipment on lease - in other words, this is the rental of all the necessary equipment. And over time, when the institution begins to bring tangible profits, you can purchase equipment in the property. If you are going to buy used equipment, be careful - there is a high probability of buying illiquid assets.

Fitness club recruitment

Personnel must be qualified! Only then will customers have confidence in the institution, because many come to the fitness club without any idea where to start training.

You will need to hire trainers, a receptionist, a cleaner, an accountant, a manager.

Even a small establishment will need at least 2 fitness trainers (for men and women) who know their business well.

Promotion of a fitness club in the market

Advertising a fitness club is of great importance - especially if you open an institution in a large city where competition is high in this business segment.

Various marketing channels are possible here - advertising on local TV and radio, outdoor banners and billboards, distribution of leaflets, ads in newspapers and feature articles in magazines. Launch an active advertising campaign on the Internet - launch your own website and groups on social networks. Today, it is through the Internet that many consumers are looking for information about certain services. And of course, the best advertisement will be the attractive design of the fitness club and the high quality of the services provided.

Develop customer loyalty - sell subscriptions and club cards with discounts, offer quality service, consider sending informational SMS, organize contests and promotions on social networks and on your own website.

Profitability of the planned business

It is now profitable to open a fitness center in big cities - this niche is not yet crowded with competitors. For example, there are dozens of sports clubs in Moscow, but consumer interest in them is still high. As practice shows, with a consistently high influx of customers, all the costs of starting a business will pay off in 1-2 years. And here you should not be afraid of the giants of the market - you always have the opportunity to offer consumers better prices, which guarantees the interest of customers.

Is it profitable to open a fitness club in a small town? In this case, the business will be profitable only with low competition in this segment. Otherwise, there will simply be no one to go to the newly opened institution. That is why it is so important to first analyze the specific market and the demand for services.

The list of expenses for opening a fitness club will include the following items:

  • Purchase of equipment - from 400,000 rubles.
  • Repair of the premises - from 300,000 rubles.
  • Room rental for the first months - from 100,000 rubles.

And this is the bare minimum! In order to avoid “queues” for simulators, more equipment will need to be purchased. If you plan to open a beauty parlor, you need to take care of its equipment. The device of the pool will also be expensive. It can take at least 15,000,000 rubles to open a large fitness center that offers customers a whole range of services (up to the organization of children's sports sections), the profitability, of course, is high, but it will be difficult to find such a large start-up capital. For a newcomer to the business, this is literally an “unbearable” investment.

Gaining more and more popularity, they remain a profitable form of business, the nuances of the organization of which we will consider.

Demand in the sports industry is increasing despite the growing number of fitness centers. This is facilitated by the fashion for a healthy lifestyle, and the sedentary work of office workers, and the desire to lose weight of the beautiful half. According to analysts, this area of ​​business is still not sufficiently saturated, and the prospects for its development cover more than two decades. Thus, in Russia, the main share of fitness clubs is in the capital (Moscow's market size is $400 million out of $550 million all-Russian), while in the regions there are many unfilled niches and uncovered areas.

Before we start

A fitness center is a business that requires a fairly large investment. Therefore, first of all, it is necessary to draw up a detailed business plan that will help to clearly define parameters such as: the concept of your fitness club, the costs of the building and equipment, the number of employees, and, most importantly, the expected amount of income and payback period. A well-developed business plan will help, if necessary, get a loan from a bank and become a good guide to action.

Do not neglect the market research in your area. It is necessary to identify which niches are still poorly covered. For example, a specialized club (sports for pregnant women, mothers with children, a biker fitness club, etc.) or the absence of additional services: massage, sports and healthy food cafes, etc. In addition, analyze areas that are not covered by fitness services.

Decide on the class of your fitness club, which directly affects the initial costs: a large premium club with a pool and courts should occupy an area of ​​​​more than 2.5 thousand m2 at an expense of 35 thousand rubles per 1 m2. At the same time, a small group training studio or gym will cost about 50 million rubles. At the same time, in an average city, it is enough to have 1-2 large, as a rule, chain fitness centers, while economy class clubs are in demand in every microdistrict.

Main risks: in addition to the risk of incorrect location, that is, the lack of an influx of customers, the fitness club depends on the unprofessionalism of trainers or equipment malfunction, which can lead to injury to customers. Therefore, it is better to buy simulators from reliable dealers who will offer long-term service, and recruit coaches from accomplished athletes.

“Step-by-step instructions on how to open a fitness club”


Location

Choosing the right place for a fitness club is the lion's share of success. Most clients are guided by clubs located near their homes. That is, when choosing a location, analyze what kind of customer flow it can provide you. When choosing a room, think about whether it is convenient for the client to get here, is there parking nearby, is your sign clearly visible? Consider the following points:

Territory development. The level of infrastructure development, transport interchange, population density.
The location of competitors, and, most importantly, their advantages over your fitness club. If the benefits are many and obvious, it is better to keep a distance.
Income of local residents - your potential customers. Are they willing to pay for your services and how much.
Most of the fitness clubs open in rented premises. In this case, it should be large enough, with space reserved for changing rooms and shower rooms. Of course, the room must be connected to all communications. Semi-basements are also suitable, but only with high ceilings (minimum 3.5 meters) and a good ventilation and lighting system.

A separate category is the rental of premises in a shopping center. Most often, the halls in the centers are in good condition, the traffic is high, and the general infrastructure allows, for example, to keep the child busy while the parents are in training. But the main disadvantage of such accommodation is the high cost of rent. In a shopping center, it directly depends on the number of square meters, and for a fitness club there should be a lot of them. In addition, in such premises it is often impossible to provide showers and good changing rooms. Renting a room in a business center is somewhat different. Often it is cheaper than in a retail store, while the flow of customers from local office workers is guaranteed.


Equipment

So, you have rented the right space or even built the best sports club, but this is only half the battle. Now it needs to be filled with the necessary equipment. To begin with, let's talk about what is not directly related to sports, but will provide comfortable classes.

  1. In some areas of the city, water is turned off during the summer, so you should take care of having a boiler.
  2. Musical accompaniment of training.
  3. Good air conditioning system.
  4. Fresh water cooler available.

The most crucial moment is the choice of sports equipment. It directly forms the range of fitness center services and depends on what audience your fitness club is aimed at. The most inexpensive option is to provide aerobic gyms, which require mainly step platforms, barks, fitness balls, dumbbells and mats.

For the "rocking chair" waste, much more will be needed. If you have sufficient funds, you can buy used sports equipment and fitness equipment or lease them.

The set for the gym includes various equipment: treadmills and exercise bikes, dumbbells, barbells, kettlebells, turnstile. Also, do not forget about personal protective equipment, such as belts, gloves, wristlets, knee pads, etc. Their number should provide all customers with an average occupancy.


Personnel

In addition to the main staff - trainers and instructors, you will have to hire a few more administrators and a cleaner. How many trainers you need depends on the size of the fitness center, but no less than four. Some of them can work full time, monitoring the correctness of the exercises and providing individual consultations, and some lead one or two groups a day, for example, Pilates or step aerobics trainers.

An important condition is the high level of professionalism of trainers and their qualifications. In the reserve, you can have several specific trainers (for example, in knife throwing), who can be attracted as groups are recruited.


Documents and licenses

To open a fitness center, you need to draw up documents in the following sequence:

The choice of legal form: the most suitable is the individual entrepreneur, assuming a simplified taxation system.

Decide on the list of services provided and possible expansion. If you plan to open a massage or beauty salon, a cafe and a solarium in the fitness club, also select the appropriate codes for related services.

To start work, you also need to obtain permission from Rospotrebnadzor, each employee must have a medical book. In addition, the conclusion of the State Fire Supervision Authority on compliance with fire safety standards is necessary.


Marketing

Depending on the size and location of your fitness club, use all available advertising methods. In residential areas, it would be useful to distribute leaflets and post ads, advertising in local transport and outdoor advertising (stands, billboards).

If possible, open your website, where you can find the schedule of the fitness club, the list of services provided and buy a subscription.

By the way, a subscription can become the main method of advertising: make discounts on its purchase in the spring months, provide a profitable annual subscription for the New Year, promotions for family visits.


Summary

The experience of the “experienced” suggests that opening a fitness center in a densely populated area is a very profitable business. The average payback period for a project is up to 1 year, while monthly costs can vary within 70 thousand rubles, excluding advertising. A fitness center is an expensive business, but its profitability is over 100%.


It is enough to register a sports center as an individual entrepreneur with the following codes OKVED: 93.04. - "Physical culture and recreational activities", 92.61. - "Activity of sports facilities", 92.62. – “Other activities in the field of sports”.

What documents are needed to open a gym? Permit from Rospozharnadzor (fire protection equipment is required), certificate from Rospotrebnadzor, production control program, contracts with ZhEK, waste disposal companies, air conditioner maintenance, etc.

room

Where is the best gym with treadmills? The most suitable places: in the city center, in a busy residential area, in a business center. The client prefers to visit the gym, the way to which takes no more than 15-20 minutes, so it is important to choose a visited place.

Few people want to go to a remote area after work. Winning points are near public transport stops and large shops. You can place a gym in the basement of a business center, on the first floor of an office building. An additional plus is the availability of parking in front of the building.

Planning, rent, repair

For a small establishment, you will need a room with a total area of ​​​​100 square meters. Of these, 10 sq. m - reception area, 20 sq. m - locker rooms and bathrooms with showers (male and female), 70 sq. m - the hall itself.

Renting space will cost about $2000-2300 per month, and repair, finishing, installation of communications - $3000.

Requirements for the premises

Instructions for equipping the gym are given in SNiP 2.08.02.89, SNiP 2.04.01-85, SNiP 2.04-05-91, SNiP 23-05-95, SNiP 11-12-77.

Primary requirements:

  • Ceiling height from three meters to ensure air circulation. In addition, a supply and exhaust ventilation system is installed;
  • Smooth and soft floor covering (for example, rubber, carpet);
  • Special microclimate: temperature in the training room - 16-20 degrees (in locker rooms 23-25 ​​degrees), humidity - no more than 60%.

Gym equipment

A complete list of the most popular simulators:

  1. Elliptical (two pieces) - $ 450-500. Good manufacturers: Carbon, Torneo, House Fit, Kettler;
  2. Treadmills (two pcs.) - $ 800. Sportop, LifeGear, Oxygen;
  3. Exercise bikes (2 pcs.) - $ 350. Dender, DFC, Tunturi, Carbon Fitness;
  4. A simulator for pumping deltoid muscles with counterweights - $ 1200. TESCO-Sport, Hummer;
  5. Power platform - $600. MV-Sport, Foreman;
  6. Multifunctional fitness station (upper and lower traction, leg extension, butterfly, chest press, etc.) - $ 900-1000. InterAtletika, HouseFit, Diamond Fitness;
  7. Swedish wall (3-4 pieces) - $ 150. Olymp City, Russ Sport;
  8. Seated bench and bench press - $250. "Tesco Sport";
  9. Barbell with "pancakes" and a stand (two pieces) - $ 250. Eleiko, Profi-Fit, Domyos, "Titan";
  10. Five sets of dumbbells weighing 3-5 kg ​​- $ 40. Larsen, Action, Aerofit;
  11. Expanders (5 pieces) - $ 150. Torneo, Bone Crusher, Iron Body, Everlast.

It is worth buying economy-class equipment or used simulators from quality manufacturers. The total cost is around $5,000. When buying used, you can save and spend up to $ 4,000.

Other equipment and furniture

The next thing you need to open a gym is to equip the locker rooms. You will need benches, two mirrors, hangers, metal modular lockers (Fitness Furniture, MetalCity) with a total cost of $ 700 (based on 40 visitors).


A male and female bathroom with two showers each will cost approximately $4,000. In the waiting area, you need a reception desk, a coffee table, a sofa, a cooler, office equipment (computer, printer). It's about $1000.

Staff

It is necessary to “staff” with experienced instructors and trainers, their competence is the key to a good flow of clients. Each coach needs a medical book and a certificate confirming the right to work as an instructor.

List of required employees(two shifts per week):

  • Manager;
  • Four instructors;
  • Two administrators;
  • Security guard,
  • Accountant;
  • Cleaning woman.

Monthly salary fund - $ 4500. Optimal work schedule: from 10.00 to 22.00 seven days a week.

Promotion

When calculating how much it costs to open a gym, be sure to budget for advertising costs. The best ways to advertise a sports center:

  1. A bright sign, a banner on the windows, a pillar with a pointer near the entrance;
  2. Distribution of leaflets near shopping centers, shops, markets near the club;
  3. Buying space on a billboard or city light;
  4. A commercial on radio or TV;
  5. Advertising articles on the city website;
  6. Own Internet resource with detailed prices, photos of the hall and instructors, information about promotions. The site should be optimized and use direct advertising in search engines. Duplicate the information in the club communities in social networks;
  7. Hidden advertising in large city forums;
  8. "Loud" opening with a show program, contests and season ticket raffles.

How to increase sales and stand out from competitors

This is a very popular business, you have to fight for every client, especially in a small town. Therefore, in addition to qualified trainers and good equipment, additional methods of stimulation are needed. Develop a discount program for the number of visits (for example, every third subscription is free), promotional offers (“bring a friend - get a 50% discount), personal training programs, etc.

Additional income can be earned, having equipped a small store of sports nutrition, clothing, video courses for effective training.

Costs and profits

Let's calculate whether it is profitable to open a gym. List of main costs:

  • Paperwork - $ 150;
  • Rent for three months in advance and repairs in the rented premises - $ 10,000;
  • Equipment and furniture - $ 9500;
  • Promotion and opening costs – $250.

Capital investment - $ 20,000. Fixed expenses - $ 7,000 (rent, salary, advertising, utility bills).

The average cost of a monthly gym membership is $34-35, a single visit is $7. With an attendance of 40-45 people per day, the institution earns $ 9,500, net profit - $ 2,500. Over time, income increases.

Having figured out how, proceed to prepare the premises, at the same time looking for good instructors and launching an advertising campaign.