The state of roads in Russia is traditionally considered one of the main problems. In the pits and potholes on the pavement, residents, as a rule, blame the local authorities. Somewhere the situation is changing for the better thanks to criticism, but somewhere not. Lenta.ru found out how Internet users are trying to draw the attention of officials to road problems.

"Hello, I'm a pit!"

In mid-April, at the Novosibirsk road pit, located at the intersection of Kotovsky and Geodeticskaya streets, an account appeared in Twitter. The page was started by marketer Dmitry Mishin.

He posted photos of the pit with humorous comments on his Twitter account, and then, at the request of Novosibirsk residents, started a personal profile for her.

In her posts, Dmitry talks about the everyday life of the pit: she invites extreme driving schools to cooperate, offers her water supplies to drought-stricken African countries, and asks to be included in the register of small lakes.

From time to time, local media publish reports that the road has been repaired, and the pit on Kotovsky has been filled in. However, the pit itself refutes this information. In particular, in early May, on her Twitter, she said that everything was fine with her - she just moved 20 meters towards Vystavochnaya.

According to Mishin, the pit appeared back in 2015. Then the road was repaired and new asphalt was laid, but after the winter the pothole reappeared in the same place. In early April, it was covered again, but due to rains and a large traffic flow, the embankment soon disappeared again.

"Look out, landings!"

Residents of some Russian cities have decided to productively use road pits, turning them into beds. For example, a resident of Chelyabinsk planted potatoes of the Mayor variety in one of the city pits. He said that "the ratings for this potato are just fantastic" and added that they should be planted in potholes on the roads, because "these are urban-type potatoes."

At the end of the video, the man admitted that the potatoes in the pit might not grow, but the pit itself became smaller thanks to his action. He urged other residents to deal with road potholes in the same way: “Take shovels, cucumbers, tomatoes and plant them in the pits of the city of Chelyabinsk. Let's make a garden city out of Chelyabinsk.

Residents of Perm at the end of April held a similar action - "Hell instead of roads." Local media reported that several deep potholes on Vasily Solomin Street were covered with soil in which plants were rooted.

After that, the protesters installed signs on the road beds with the inscriptions “Caution! Landings!”, alluding to the fact that embezzlement of budgetary funds allocated for road repairs is criminalized in Russia.

Omsk roads, notorious throughout the country, have also turned into garden beds. In the pits on the highway connecting the capital of the region with the village of Ust-Ishim, unknown people planted trees. With this action, they hoped to warn drivers of the danger posed by deep potholes, as well as draw the attention of authorities to the poor quality of roads in the region.

Omsk roads

The poor condition of the roads in the Siberian city of Omsk began to be discussed throughout Russia after the post of blogger Ilya Varlamov. In early April, he stated that “there is not a single kilometer of a whole road in Omsk” and confirmed his assertion with many photographs.

Then, during a direct line with the president, a resident of Omsk, Yekaterina Chernenko, spoke about the poor state of roads in the city. Putin acknowledged that the problem of the state of roads in the country has recently become aggravated. According to him, funds from the road fund are often spent inappropriately, and the situation requires changes.

The governor of the Omsk region, Viktor Nazarov, immediately responded to the complaint. He agreed that the situation with the roads in the region is critical, but he saw the reason for this in the "chronic underfunding of the industry over the years."

The next day, officials said that four thousand square meters of roads were repaired in Omsk in a day. However, an Omsk resident complained to the president that the city authorities were misleading everyone and did not carry out any repairs.

A few weeks later, Omsk programmer Vladimir Barsukov created the Omskroad mobile app. It is expected that it will help control the quality of roads. The smartphone on which the application is launched will measure the level of vibration when driving a car using a special accelerometer sensor, which is found in almost all modern gadgets, and transfer this data to the application.

Then the measurement results will be plotted on the map. Good and smooth roads in the application will be colored green, and streets with a lot of potholes will be red. In the future, Barsukov plans to create something like a navigator based on this application, which will help drivers move only on safe roads.

While the application is working in test mode, however, its creator promises that in the near future it will be available for download on Google Play.

What is not a pity

Sometimes local residents decide to draw the attention of the authorities to road problems by patching up the pits on their own, however, in a very unusual way.

For example, dental technicians from Barnaul filled up the pits on Zarinskaya Street with plaster casts of human jaws. The organizers of the furious action are confident that the gypsum teeth will gradually turn into the starting material and thus patch up the pits.

Residents of Murmansk also took up non-trivial road repairs. The FlashNord news agency tweeted a photo of locals filling road pits with cucumbers.

And the most radical repair of road potholes began in the seaside Arsenyev. Motorists poured 34 kilograms of coins and several banknotes into a huge pit on Lomonosov Street, and then filled it with a cement solution. Local media

Solomatin admitted that it was not difficult for him to take photos and videos that formed the basis of the video: for this, he “just had to leave the house.”

Butterfly Effect

It is too early to draw conclusions about whether all these actions will have any effect. Road repairs are carried out in dry and warm weather, and in some Russian regions the snow has only recently melted.

However, for example, the Omsk authorities have already launched an unprecedented road repair campaign. The mayor's office said that they had already begun the first major road repair in the last ten years. By the 300th anniversary of Omsk, which will be celebrated in August, the authorities promise to replace the road surface on 21st Street.

June 26 is the International Day against Drug Abuse and Illicit Drug Trafficking. It was established by the UN General Assembly in 1987. Even then, the problem of combating this disease was particularly acute on the planet. Therefore, almost immediately, the General Assembly held a session on drug problems, decided to drastically reduce drug addiction over a decade.

Risk group - youth

Alas, the issue is not only not resolved, but worsened. The number of people who use drugs has increased - and now exceeds 3% of the total population of the planet. The consequences of drug addiction have become threatening, the number of underage drug addicts and women is growing. The average age of young drug addicts has already reached 13-14 years.

The fight against drug addiction has occupied a special place in the activities of the health authorities and the internal affairs of our country. Trouble is brought by the fall in the morality of Russians, the pursuit of many "dealers" for the easy profit that the drug business brings. They do not care about the health of the nation, the measure of success is the money earned on someone else's grief. That is why they seek to strengthen contacts with the countries of the Near and Middle East and Asia. A "significant" contribution to the development of the drug business in Russia is made by Afghanistan close to us, which is the main world supplier of heroin.

After the collapse of the USSR, the problem worsened. The number of drug addicts has increased several times, every fourth crime is committed with the participation of drug addicts. It's not just a problem. This is the pain of the entire world and Russian public. Despite numerous drug addiction prevention campaigns, exhibitions, talks about the dangers of narcotic and psychotropic substances, increased administrative and criminal liability for their possession, sale and use, the situation remains almost unchanged.

According to the results of a sociological study conducted as part of monitoring the drug situation in the Stavropol Territory in 2017, 10.6% believe that it is very easy to get drugs today. 29.8% are convinced that it is relatively easy. Almost one in four is convinced that drugs can be purchased via the Internet. 13% of the respondents noted that there are people who use drugs in their circle of acquaintances.

About a third of respondents (27.5%) admitted that they first tried drugs at the age of 16-17. Almost the same number of respondents (25.2%) indicated that they had their first experience of drug use before the age of 12.

It is significant that only 3.1% of the respondent from the number of those who have ever used drugs first tried them at the age of over 40 years. This confirms the earlier conclusion that adolescents and young people are the most vulnerable group exposed to the threat of drug addiction.

According to 67% of the surveyed residents of the Stavropol Territory, the main reason that deters drug use is a conscious negative attitude towards drug use. A third of the responses boil down to the fact that the fear of early death is holding back drug use, and 20.5% is the fear of contracting HIV infection and viral hepatitis B and C.

Finding yourself is the first fear of an addict

The main reasons for the spread of drug addiction, according to respondents, are the moral degradation of society, permissiveness (50.8%), dissatisfaction with life and social ill-being (44.3%), the influence of the drug business (35.3%), excessive freedom (34.4% ). The disorganization of the leisure time of the population, especially adolescents and young people, is also an important reason. Only 17.2% of the study participants unequivocally answered in the affirmative to the question about the availability of opportunities for spending leisure time in their locality.

According to the respondents, the most common motives for drug use are interest and curiosity. Unfortunately, parents often find out too late that their child has started using drugs. For example, if a child perceives the idea of ​​undergoing voluntary testing for non-medical drug use with hostility, this is already an alarming signal for parents. Finding yourself is the first fear of an addict, even a beginner.

Most parents consider drugs to be one of the biggest threats to their children. But few parents understand how to protect their child from this danger. Many simply do not know how to conduct a conversation correctly so as not to run into a wall of misunderstanding or rejection.

Today's teenagers are often more knowledgeable about drugs than their parents. Therefore, before starting a conversation, it is necessary to learn more not only about how to properly conduct a conversation, but also about the drugs themselves, how they are used and the consequences. Often the child himself can tell about this, if he starts the conversation correctly and conducts it correctly. In addition, it is necessary to know that children and adolescents begin to try and then use drugs under the influence of certain motives. Most often, a child tries a drug to satisfy their curiosity and experience the effects of a drug.

Despite the propaganda of the harm from drug use, the irreversible consequences of drug addiction, adolescents believe that the drug will bring them pleasure, new sensations. And the danger associated with their use will not affect adolescents, because they will only try. Another common motive is a sense of belonging to youth subcultures where drug use is common. Sometimes the use of drugs is an expression of independence, a protest against the society in which the teenager lives.

The most important thing in the fight against drug addiction is its prevention.

What everyone needs to know about the legal responsibility for the use of possession and distribution of drugs

Is drug use against the law? The answer to this question is contained in the Code of Administrative Offenses of the Russian Federation, article 20.20 of which states: for the consumption (drinking) of alcoholic products in prohibited places, the consumption of drugs or other intoxicating substances on the streets, stadiums, squares, parks, in a public vehicle, in other public places, an administrative fine in the amount of 4,000 to 5,000 rubles is imposed, or an administrative arrest for up to 15 days.

Recall that a person who has reached the age of 16 by the time the offense was committed is subject to administrative responsibility. And since his parents are responsible for the minor, the appearance of teenagers under the age of 16 in a state of intoxication, or their consumption (drinking) of alcoholic and alcohol-containing products, narcotic drugs or psychotropic substances without a doctor's prescription, new potentially dangerous psychoactive substances or intoxicants substances shall entail the imposition of an administrative fine on parents or other legal representatives of minors in the amount of 1,500 to 2,000 rubles.

At the same time, if a citizen who uses a narcotic drug - for example, marijuana, voluntarily applied to a medical institution in an effort to get rid of addiction, he can be exempted from administrative responsibility for this offense.

Administrative liability for drug users occurs if they acquire, store, transport, manufacture, process drugs that do not belong to the category of new potentially dangerous psychoactive substances:

a) without the purpose of sale;

b) small.

Actions with drugs on a large or especially large scale, as well as all actions related to the sale of drugs, regardless of their size, fall within the scope of the Criminal Code. And these are completely different consequences ...

For example, if a citizen plucked, dried and stored the drug "marijuana", he can receive up to five years in prison with a fine of 300 thousand rubles.

An even sadder picture emerges in the case of illegal production, sale or shipment of narcotic drugs, psychotropic substances or their analogues. For these acts, you can be deprived of liberty for a term of four to eight years.

Please note that the sale of narcotic drugs is considered to be any means of their paid or gratuitous transfer to other persons (sale, gift, exchange, payment of a debt, lending, etc.), as well as other methods of distribution, for example, by injecting drugs.

At the same time, responsibility for the sale of synthetic drugs - which include "spice", "salt" - comes, regardless of their size. That is, even if we are talking about a small bag with a "mix", this is already a criminal, and not an administrative responsibility.

Perhaps someone will be surprised by the fact that even if a person has a cigarette with “weed” in his pocket, which he offers to his friend or girlfriend, he also commits a crime under article 228.1 of the Criminal Code of the Russian Federation - drug trafficking. Meanwhile, these actions do qualify as selling, even if the friend did not take the money for the drug he smoked.

The same is the case with the so-called "bookmarks", when you can be asked with a simple request - to put a small bag in a specified place or take a small bag from a cache, and in return they promise a certain amount of money ... It would seem like a trifle, nothing needs to be done, and money is almost already in your pocket, "easy money" - even too easy not to pay attention to it and not to be alert .... Of course, you may not even know what is in this bag, however, as you know, ignorance is no excuse, and free cheese is only in a mousetrap. After all, you took the bag or put it in the indicated place. So, it's you - the distributor, the criminal. And it is you who “shine” imprisonment - at least for a period of four years. And if this bag was also handed over to minors, then this threatens with imprisonment for up to 20 years with a fine of one million rubles.

What to do if you find a cache of drugs?

It is quite understandable that drug dealers try to eliminate direct contact with the buyer by inventing various ways to deliver the "goods" to the buyer. Most often, dealers hide drug bundles (“bookmarks”) in public places: under benches, in fences, in house entrances (glued to railings, put in electrical panels, between window frames), in flower beds, children's sandboxes, just lying on the street a pack of cigarettes, for various items. Then, through correspondence in ICQ, Viber, WhatsApp, Telegram, the location of the drugs is reported to the buyers.

To an uninitiated person, this whole process may seem like an adventure game, some kind of quest, according to the terms of which one hides, gives hints in instant messengers, while others pay money, search. Thus, everyone in this situation plays his own role assigned to him by the drug dealer, not thinking that this game is not for life, but for death.

Therefore, once again, when performing this or that act, making a choice or the next step in life, remember: you cannot return to the past, there is no time machine ...

If you accidentally discovered such a hiding place or witnessed its laying, be sure to report it via communication channels 102 or 112. Before the arrival of the police squad, try to remember the signs of all suspicious persons who are “spinning” in your yard, so that later they describe in detail to law enforcement officers. In no case do not take the "bookmark" in your hands, because you do not know what lies there. The substance may be poisonous! In addition, by examining an untouched "bookmark", the police can take fingerprints of intruders.

On the game

Police officers pay considerable attention to conducting awareness-raising activities among adolescents and young people, parents and teachers about the dangers of drug use and about the responsibility provided for by the legislation of the Russian Federation for participating in their illegal trafficking.

In the Stavropol Territory, operational and preventive measures and actions have become traditional, such as “Children of Russia”, “Conscript”, “Tell me where they sell death”, “Poppy”, Internet lesson “I have the right to know!”.

Among the youth, the operational-sports game “On Guard for Life”, organized for the third year in a row by the drug control department of the Main Directorate of the Ministry of Internal Affairs of Russia for the Stavropol Territory, has gained popularity on the eve of the International Day against Drug Addiction and Illicit Drug Trafficking.

Plunging into the adventure game, participants try on the role of employees of operational departments, perform intellectual, strength, sports individual and team exercises, demonstrate knowledge of anti-drug legislation, rights and legitimate interests of a person, practical skills necessary for law enforcement officers (operational, investigative and expert -criminalistic services, special purpose services, etc.), identify alleged drug dealers, thus collecting clues-evidence for the discovery of a cache with narcotic drugs and psychotropic substances in the final.

At the same time, the preventive campaign “Tell me where they sell death” is gaining popularity, which encourages citizens to report information about known facts of possession or sale of drugs. You can provide this information by calling 8-800-100-26-26, "02" or "102" (from a mobile phone) around the clock.

Within the framework of the International Day against Drug Addiction and Illicit Drug Trafficking in all municipalities of the Stavropol Territory, many interesting thematic talks, concerts, flash mobs, sports competitions, and contests were organized.

“The fate of all is the same - either the dock, or death from an overdose ...”

Interview with a former drug addict.

- Sergey, how old are you and when did you start using drugs?

- I'm nineteen years old. I have been using drugs since the ninth grade. It all started with weed - with hashish, in the basement of the house, where we, teenagers, gathered and talked. I was offered to try, I did not refuse out of curiosity. Very quickly - it happened when I left school, having managed to fully complete only the ninth grade - I switched to hard drugs, to opium, and so on. The first time you try them again out of curiosity. And then you already understand that you, your body feel bad without it, you cannot live without them, and you need to use them as often as possible - every day. I have been using them for about four years.

– Do traffickers sell drugs to all interested schoolchildren, or only to a limited circle of people?

- Of course, they try to sell to trusted people or those who will not rattle left and right about it. Now distributors have become more cautious. It used to be, for example, there were points in the yards - they sold everything to everyone. But not now. Now times have changed a bit. There was a danger from law enforcement agencies.

- In general, by appearance and condition, you can understand that a person uses drugs?

- Can. The eyes change a lot. When you get stoned, they sort of go down a bit. Blue circles. The face is a little pale. You can see a person when he is stoned.

At what age do students start using drugs?

- I know those who started using them from the age of 12-13.

- Sergey, where did you get money for drugs? Where did your drug addict friends get them?

- Everyone as he can. Buys something, resells something. Begging, borrowing, stealing. We'll see how it goes. This is a certain kind of activity. If only there was money.

– In your opinion, what should society and the authorities do to prevent people from falling into this environment?

“We just need to keep them busy with other things so that they don’t poke their nose into it. Well, to protect from communicating with bad people. On the other hand, a person should have some goals, probably from childhood. Everything depends on the person, on him alone the responsibility lies for his actions, for the choice he has made.

“You haven’t used drugs for six months now. Some may think that this can be easily done ...

- It is difficult to get over it, to overcome it. I just couldn't walk for three weeks.

– You used hard drugs for about four years. Is this considered a long time or not?

- Among drug addicts, no one is even curious about who uses how much. When you get hooked on the “system”, it doesn’t matter how much time you use. You are on the system.

How many of your drug addict friends have died?

- The fate of all drug addicts is the same - ends either in the dock, or death from an overdose. If you give up all this, maybe other options will appear. And so - no.

Have you had problems with law enforcement?

- Yes. Detained during raids. Often just to clarify the circumstances, because the police know that you use drugs - and you can steal something. Pick up and check. When you start going there, they already know you there, and over time, more and more often you get there.

- Sergey, are you not afraid that after this interview you may have problems with the environment in which you were recently? Suddenly, someone from this environment, according to their concepts, considers that you need to be “punished”?

- There can be no worse punishment than being a drug addict. With this interview, I am trying to draw attention to the problem of drug addiction and warn teenagers, young people, to warn them about the trouble that awaits them if they take the first step towards drugs out of curiosity.

The following are ways to get the attention of the media (media). The order in which they are listed does not correlate with their degree of importance or effectiveness.

Speech presentation: One way to get into the local media with your appeal is to prepare an oral presentation to the residents of the area and invite representatives of the local media to a meeting. If you choose to speak about the lack of jobs, your assistant can speak with representatives of the local plant. If you are raising the need for affordable health care, your assistant could give a speech to retirees. Try to meet with the school teachers' council and discuss the need to improve the public education system. Plenty of possibilities. It is very important to consider the timing of such events so that media representatives can certainly come and talk about your communication with the residents of the area.

Short radio interviews: During any meeting, the speaker's assistants can record the entire text of the speech on audiotape, then select the most interesting places and provide the material to the radio station. Or the speaker may arrange an interview with a local radio station for an on-air interview. If the representatives of the local radio did not come to your performance, call them yourself. As a rule, they will be happy to interview you by phone.

Newspaper strips: Many newspapers, especially weeklies, have several columns for information about the activities of elected officials. If you don't put your name in the papers, then maybe you should think about it. Do not be surprised that in an election year, many newspapers will want to increase the number of such columns. If you can afford to pay for the publication of your information, consider using newspaper columns.

Meetings with editors/reporters: It is very important to know the editors and reporters you will be working with. One of the ways to get to know newspapermen better is to visit the editorial office of a local newspaper during your next trip to the region. Such visits by your team members should be planned in advance. Relationship building can also be facilitated by occasional calls to the newsroom, short lunch breaks together, or arranging meetings with newspaper reporters in their newsroom where the candidate or elected official talks to the reporters about various issues. It may be flattering for a newspaper editor to have an elected official call him and ask for his opinion on a subject. The purpose of such contacts is to establish a good working relationship, and not to contact the media only when you need something from them.

Meetings with citizens: Consider holding a meeting with the residents of the city on a burning issue. For example, if you want to "earn a few points" on an issue raised, announce the passing of the meeting, give a strong, well-crafted speech to the city's residents, take the right stance on the issue raised, and then give those present an opportunity to express their opinions. During these meetings, you can distribute a questionnaire in which the citizens present would write down their name and address. Thus, you will replenish the lists of voters that will be useful in the future. Of course, such events take a lot of time to organize, but meetings with voters can be very effective and generate positive media coverage. However, if you are meeting with the citizens in an election year, be aware of the possible presence of members of your opponent's team, who will not fail to interfere with the normal flow of the meeting.

Press conferences: Press conferences are not only inviting media representatives, speaking from the rostrum and distributing press releases. It's something more. If the location of the press conference is not of visual interest, then the TV people may not come. Why would they film a politician when they could film a woman who grew a squash shaped like the outline of Ohio. To make sure that your press conference material gets into the TV news coverage, you need to think about the visual aspect of the press conference venue and its content. The location of the press conference should be relevant to the topic of your speech. For example, if you are talking about the need to improve the education system, hold a press conference in the classroom; if you want to draw attention to the problem of solid waste disposal - the city dump will be the right place for a press conference; the need for affordable health care can be discussed in the hospital. It is very important to consider the timing of the press conference. If there are three major events in the city at the same time, you shouldn't hold your press conference at the same time. If you are hosting an offsite press conference, it is very important that someone you trust prepares and checks every last detail (acoustics, lighting, invitations to participants, assistants during the press conference, etc.) in advance in order to Everything went like clockwork and there were no unpleasant surprises. Nothing could be worse if it rained at a press conference scheduled outside and you don't have a fallback option. After the conference, contact reporters who didn't show up, give them press releases, and give them the opportunity to ask questions.

Opening ceremonies: Opening ceremonies are always covered by the local media. For you, they may be of particular interest if we are talking about the opening of a new workshop of the plant or this event has something to do with the creation of new jobs. If the next grand opening matters to the people of the area, ask permission to attend, don't wait to be invited.

Charity events: You can take part in charitable events that are held all the time by various organizations. You could donate blood, spend the day serving in the canteen for the poor, and so on. Do not wait for an invitation, just arrange your participation with the organization responsible for the charity event.

Thematic events: If you're interested in one issue and would like to establish a reputation for trying to solve the issue, schedule a series of events from today through Election Day. For example, if an elected official wants to create an image of a supporter of the improvement of the education system, he can be scheduled to visit schools, speak to teachers' councils, teach a lesson, etc. Each of these events must be announced. When holding thematic events, you will constantly be in sight, you will have to travel around the region, maintain relationships with representatives of local media. The key to the success of such events is to make them interesting for reporters.

Sports activities: One of the entertainments in life is sports. Everyone is following with interest the performances of local sports teams, including media representatives. Don't miss this opportunity. You can speak at the banquet dedicated to the opening of the new sports season, with the resolution of the local sports committee, etc.

Press releases: Use press releases to keep the media informed about your position on an issue. Newspapers and even TV and radio stations may quote portions of your press releases, although they generally prefer to deal with the elected official himself. Send out press releases on time and often, but don't use them as a substitute for holding events or interviews over the phone or in person.

Press package: You should prepare a press package that should include the following information: a photo of the candidate holding an elected office, biography, major accomplishments, recent press releases, documents supporting the candidate's or elected official's key positions.

And also about how to attract the attention of the media.

Once you've decided that media coverage of your activities is important, there are many ways to establish an ongoing working relationship with the media. Some of them are simple, others require creativity and certain costs. If you come up with something new that has not been tested by anyone before you, don't be afraid - try it.

Send out a weekly schedule of candidate events.

Send the media a copy of the newsletter you publish for your volunteers.

Your candidate can comment on current events, even those not specifically related to the life of the region. However, think about how to address the region's issues in your speech.

Try to arrange for the candidate to speak at an event that will likely be covered by the media.

Invite members of the media to the candidate's speeches to specific groups of voters.

Offer a list of all members of the election campaign organizing committee, as well as campaign coordinators in the region.

Announce a fundraising event the day before and the day after the successful completion of the event.

Report all those who support your candidate.

Do not hide the funds allocated and used for the election campaign.

Create a team dedicated to solving any issue. Tell us about its creation and tasks.

Announce all visits of dignitaries. Organize trips for them around the region, acquaint them with local problems. Tell about each of these visits before, during and after.

Organize a non-traditional candidate support group (for example, some of the opponent's supporters in the past have changed their orientation and decided to continue supporting your candidate), come up with an interesting name for this group, tell reporters about it.

Tell us about the main projects your volunteers are involved in.

It is desirable that paid information placed in the media arouse reporters' interest and desire to take an additional interview with the candidate for free.

Leverage your contacts with the media. Ask them to write about your candidate's campaign work: working with the mentally ill, actively including the candidate's family in the campaign.

Write a note on any topic, using the opportunity to place this article in the column reserved for the opinion of the guests of the newspaper.

Try to get the support of the editors.

Watch the mood of the voters. Voter grievances can be used as issues your candidate is addressing.

Encourage volunteers, helpers, etc. Invite members of the media to such events.

You learned that citizens are collecting signatures on some issue. Express your concern about the issue raised. Invite the media.

Follow the activities of the legislature, express your opinion on the bills under consideration, including in the form of written statements. Organize a public discussion of these issues.

Organize a "Write a letter to the editor" campaign. The meaning of this campaign is that citizens who support your candidate write letters to the editor with positive reviews about him or answers and rebuttals to letters from the opponent's support team.

Carry a camera with a loaded black and white film. Take pictures of your candidate while accompanying him on trips. Use these photos for press releases and more. Come up with captions for them.

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The article discusses the importance of involving students in practical activities designed to draw attention to environmental issues. For, the mastery of theoretical knowledge, not supported by practical activities, is not enough to develop the skills of the correct environmental behavior of schoolchildren. The author presents an analysis of the ways of involving modern youth in events and actions, taking into account their age characteristics, enthusiasm for the Internet. Direct participation in practical activities aimed at drawing attention to environmental problems and finding possible solutions to these problems helps to form a person with an active civic position, armed with knowledge about the state of affairs in this area, practical skills and environmental protection skills. The relevance of the article is related to the aggravation of the unfavorable environmental situation on Earth, which is a generally accepted fact, and without taking measures to improve the state of the environment, humanity is threatened with an ecological catastrophe.

ecological crisis

motivation

event

1. Minnebaeva Z.E. Principles of development of ecological culture of schoolchildren in the educational process // Modern problems of globalization of the world economy and socio-cultural development of man: materials of reports. result. scientific arr. conf. - Kazan: Fatherland, 2015. - S. 421-424.

2. Schoolchildren's attitude to nature / ed. I.D. Zvereva, I.T. Suravegina. - M .: Pedagogy, 1988. - 128 p.

3. Khusainov Z.A. Ecological culture of schoolchildren: teaching aid. – http://libweb.ksu.ru/ebooks/02 l 28 000418.pdf.

4. Kazan. July 28, 2012. The first step to ennoble the Newlyweds Park [Electronic resource]. ? Access mode: http://kukmor.livejournal.com/853636.html.

5. Earth Hour. Official site of the World Wildlife Fund in Russia. – URL: http://60.wwf.ru.

6. About Greenpeace. Greenpeace official website. – URL: http://www.greenpeace.org/international/en/about.

The growth of the level of development of human society is due to scientific and technological progress, which is designed to create favorable conditions for the life of mankind. However, in the pursuit of high achievements, a person often forgets about his environment, treats natural resources as an inexhaustible source that allows humanity to enrich itself without thinking about the possible consequences. The emerging contradictions between society and the environment cause a severe ecological crisis. The result of the negative impact of man on nature is an increase in the level of environmental pollution, a decrease in biological diversity, the disappearance of animal and plant species, and an increase in the number of genetically determined diseases.

The causes of the ecological crisis, along with socio-economic factors, are the worldview and philosophical views of a person, because they primarily determine the attitude of a person to his environment and the degree of responsibility for the possible negative consequences of unreasonable nature management.

It is possible to prevent and prevent an ecological catastrophe by changing the value system of modern society, by using the knowledge accumulated by mankind, which could contribute to the formation of an ecological culture of the younger generation. The ecological culture of a person is manifested in his environmentally conditioned activity. The development of ecological culture implies a complex impact on the cognitive, affective and active sphere of the individual's consciousness. The formation of an ecological culture of students, coordinating and correcting the attitude of schoolchildren to nature, is the goal of environmental education.

However, the acquisition of theoretical knowledge, not supported by practical activities, is not enough to develop the skills of the correct environmental behavior of schoolchildren. Direct participation in practical activities aimed at drawing attention to environmental problems and finding possible solutions to these problems helps to form a person with an active civic position, armed with knowledge about the state of affairs in this area, practical skills and environmental protection skills. Therefore, the involvement of students in activities devoted to environmental problems is the most important stage in the formation of the ecological culture of schoolchildren.

The dissemination of information is of paramount importance. It is important that students know about the organizations that carry out environmental activities in the region, the country where they live, as well as existing international movements. This information can be obtained through radio and television, Internet resources, newspapers and magazines. Knowledge of a foreign language enables students to find like-minded people from other countries, discuss environmental issues, share their thoughts and ideas, exchange work experience, thus a foreign language serves not only as a means to solve global environmental problems, but also serves to strengthen world peace.

The example of the successful work of the Greenpeace organization has contributed to drawing attention to existing environmental problems around the world and the creation of environmental organizations and movements in many countries.

The goals of Greenpeace are environmental protection, education and promotion of an eco-friendly lifestyle. Such global environmental problems as global climate change, deforestation, overfishing, development of genetic engineering, radiation hazard, conservation of the Arctic are in the organization's field of vision.

The international non-governmental environmental organization Greenpeace has more than 26 regional branches in 55 countries, including Russia. Regional offices are engaged in national environmental projects, following the international strategy. More than 2.8 million people around the world support Greenpeace.

The Earth is our common home, which means that environmental problems cannot concern only individual countries or people, these problems concern the world society as a whole, and they can be solved only by rallying together, together. It is difficult to overestimate the role of a foreign language, through which one can learn firsthand about environmental problems and activities aimed at solving these problems in different countries of the world. Knowledge of the language allows you to become part of the world movement, making your own contribution to the common cause.

The global, large-scale is made up of the private, which means that the solution of global problems must begin small, with the improvement of the native yard, district, city. In particular, work on the school site is of great practical importance, since all students can take part in it. This contributes to the development of schoolchildren's skills of correct ecological behavior in the natural and social environment, respect for nature, and develops their ecological culture. The perception of natural beauty by children forms the correct ecological thinking and behavior in relation to nature in schoolchildren. Working under the guidance of a teacher, they acquire practical skills, receive aesthetic pleasure from the results of their work, and develop a respect for the environment. They will hardly want to litter the garden they have been ennobling or pick a flower from the flower bed that they have grown for so long.

Within the district and the city, schoolchildren can participate in various activities, such as environmental subbotniks to clean up parks and squares from accumulated garbage; tree planting, which is especially important in connection with the Green Record campaign in the city of Kazan, in which thousands of trees were planted to make our city cleaner and more beautiful; cleaning the coastal zone of rivers and lakes located within the city.

The Green Record campaign began in Kazan in 2012. As a result of this action, dozens of streets, courtyards and squares of our city have been transformed. Anyone could participate in the action and make a contribution by coming to one of the green subbotniks, which took place in different parts of the city. Seedlings and equipment were issued on the spot.

The slogan of the action was: “Do you want to live in a green city? Come and plant a tree!" Schoolchildren, teachers, students took an active part in planting trees together with officials, deputies and famous people of our city. The action gained great popularity among young people, thanks to the local press, television and social networks on the Internet, which widely covered its course. The action was of great educational importance for the younger generation, because it clearly demonstrated that in order to improve the environment, direct participation in its protection and ennoblement is necessary.

In 2015, the "Green Record" action smoothly flowed into the year of public gardens and parks in the Republic of Tatarstan. During this year, existing squares and parks were restored and new ones were built, making our city even more beautiful and more convenient for citizens to relax.

Motivation and taking into account the interests of students is of great importance for the success of a project. The Internet and, in particular, social networks, the active users of which are schoolchildren, where they spend most of their free time looking for friends and communication, have a huge potential for attracting schoolchildren to environmental actions. Information posted on social networks quickly spreads among young people, causing discussions and comments. So why not use this resource to draw the attention of young people to the environmental problems of their native city, village?

Using the activity of young people in social networks, there is an opportunity to successfully attract the attention of young people to existing problems and involve them in interesting projects. Unfortunately, this potential is not used enough and it is necessary to work in this promising direction.

It should be noted the positive experience of the all-Russian action "Blogger against garbage", which is widely covered in various social networks and is popular with young people. The organizers of the action open groups where everyone can join, appoint the place and time of the event, provide the necessary equipment for cleaning. Each participant receives a commemorative T-shirt with the action logo. The event is covered by the media: local newspapers and television channels. A report on the event is also posted on social networks, accompanied by photos and comments of its participants. With each action held, the number of its participants increases.

As part of this action, an event was organized in Kazan to clean up the Newlyweds Park (opposite the building of the Central Bus Station and next to the city's River Port). The park was in a terrible state, despite the fact that it is located almost in the center of the city. The organizers and active participants of this event were students of Kazan universities, and what is important, they were joined by caring residents of this microdistrict. The group of activists was supported by the Ministry of Ecology and Natural Resources of the Republic of Tatarstan, having allocated equipment and workers from the city's production trust for water and green economy. The DJ entertained the participants of the subbotnik with music and attracted people from the surrounding area to the park. As a result of the action, several garbage trucks were removed and new benches and bins were installed. The park has been transformed and has become a more attractive place for walks and recreation for citizens.

As you can see from this example, young people are ready to participate in activities aimed at solving environmental problems, you just need to find the right motivation. Instead of long educational conversations and forced participation in subbotniks, it is much more effective to find such forms of events that would meet the interests of today's young people.

Another popular activity is Earth Hour, which was founded by the World Wildlife Fund (WWF) in 2007 as a symbol of human concern for the environment. The slogan of the action - "All the world for one planet" - reflects its main essence. People around the world turn off the lights for one hour as a sign of concern for the future of the planet. This action has grown into an international campaign to save the resources of our planet, in which anyone can take part. Residents of Kazan, and above all students and schoolchildren, take an active part in this annual action. To join Earth Hour, you must turn off room lights, building lights, computers, holiday lights, neon signs, TVs and table lamps, and you can also turn off unnecessary electrical appliances.

Each country in the framework of the Earth Hour draws attention to what is most important to it at the moment. So in Russia, in 2012, during the Earth Hour campaign, more than 120 thousand signatures were collected for the law on protecting the seas from oil pollution. At the end of 2012, the law was signed by the President and entered into force on July 1, 2013. In 2015, as part of the Earth Hour event, WWF Russia conducted the Time to Think Different campaign, calling for a freeze on environmentally hazardous and expensive projects in the Arctic. The Fund has collected signatures under an appeal to the President of Russia with a request to introduce a ten-year moratorium on the development of new oil fields on the Arctic shelf.

This action is accompanied by charity concerts with the participation of stars and the collection of donations in support of a specific environmental project in Russia. Anyone can become a part of this event, which can not only draw the attention of a large number of people to environmental issues that are relevant for Russia today, but also solve these problems, preserving the unique nature of our country for themselves and future generations.

Involving schoolchildren in activities to protect the environment gives them the opportunity to put into practice the knowledge gained in the classroom, allows them to realize their involvement in nature, forms the skills of proper environmental behavior and allows us to hope that our future generation will grow up not indifferent to environmental problems and will be able to take the necessary measures to address these problems. And knowledge of a foreign language allows you to integrate into international organizations and engage in environmental activities on a global scale.

Bibliographic link

Minnebaeva Z.E. INVOLVING STUDENTS IN EVENTS DESIGNED TO DRAW ATTENTION TO ENVIRONMENTAL ISSUES // International Journal of Experimental Education. - 2016. - No. 1. - P. 86-89;
URL: http://expeducation.ru/ru/article/view?id=9393 (date of access: 02/26/2020). We bring to your attention the journals published by the publishing house "Academy of Natural History"

“Effective press coverage is about matching your goals with those of the media. If you don't consider what kind of information the press needs right now, consider yourself sending your stuff into a black hole."

Marcia Yudkin "Six Steps to Free Advertising"

Well said. Very well said. Almost 12 years of my life has been devoted to the media and I think I understand something in the thinking of these people. The owners and top managers of various mass media are ordinary people who look at the world from the other side of the TV screen, newspaper page or computer monitor.

In order to learn how to attract media without money, you just need to understand how they interact with society. The scheme is quite simple, like everything in our life. Journalists take information in society, then give it a certain context, and return it back. Everything. Income is obtained as a result of creating a context. A certain context for the presentation of information is formed by the audience, its qualitative characteristics. Now there are not many recommendations on how to get into this very context. Consider all the little things listed below, and you will have a chance to negotiate with the press about free coverage of your Event.

Before you start writing the text, you need to consider a few points that will allow you to write a good press release.

First, you need to be clear about who will ultimately have to read your document. This will help determine the style of the message and understand what media you will need.

Second, purpose. Does your press release describe or announce the Event? Do you want to attract people or create a positive image? Think about the emotional message of your press release (article).

Third, meaning. What exactly do you want to tell people? Try to avoid additional semantic loads, remove all unnecessary. Better write another press release later.

Now the most important thing. How to convince the media that this information is of interest to a wide range of readers? Come up with persuasive arguments.

As Tom Peters, the world-famous management guru, said, "Seek heroes, tell stories."

Unfortunately, few people remember the basic law of PR: to get press coverage, you need to create an interesting story. Creating any story begins with answering five basic questions: who, what, when, where, and why. Add "how" here and you're a winner.

Press release structure

Before sending information to the media, check that you posted it on a corporate resource. If you yourself are not interested in publishing the resulting document, why should anyone else be interested?

And one moment. If you don't know how to write interestingly, find someone who can do it. The fact is that serious publications employ people who receive up to several dozen press releases a week, not counting the information that comes from the news feeds of news agencies. These are professional readers who do not need to paint all the delights of the Beer Festival in Moscow. They are the cynics who put hundreds of different press releases into the trash a day. But it is they who leave materials that are interesting for their publication, hand them over to journalists and send them to obtain the missing information. They have such a job, they get paid for it, they are professionals!

So once again imagine the editor of the department you need and carefully read the drafted press release. You just need to remember that the editor does not work in the commercial department, so if your text is written in order to place it for money, marked "as an advertisement", then contact the advertising agency directly. No need to waste your editorial time. It, as usual, is not enough, but there is a lot of different information. Hence the conclusion - be brief.

It is believed that the text should not contain more than 500 words, however, some argue that the limit is 300. I can only say one thing from myself - a professional will always appreciate brevity.

What else can an editor appreciate? Of course, significance. All information that you offer to the publication must be socially significant, deserve everyone's attention and be truthful (the facts will be checked, you can be sure). What is good media? This is a mass media that is able to keep the reader's attention, that is, to create an information environment that is interesting for potential advertisers. People love to read and watch things that can affect their lives in some way. This is exactly what should be present in your press release, then success is guaranteed to you.

Although... Practice shows that the right media and a well-written press release is only half the battle. Editors, journalists, reporters and other media people need a special approach.

So I'll have to break out with another list of recommendations, now from the category of talking to them. First of all, you need to understand that most people work in the media for their convictions, and not for money. This means that they have a sense of self-worth in abundance, because they are really sure that the media is the fourth estate.

Don't misunderstand me, I'm not questioning this fact. As a psychologist, I am primarily interested in the behavioral model of the subject. That is, how to agree on cooperation with him or her ...

First, make it clear that by supporting your Event, he is doing a public good. And thousands of citizens (villages) will be extremely grateful to him for information about the Event.

Second. Explain in detail the benefits of the publication from cooperation with you. That is, you need one more commercial offer, which will describe in detail the advertising opportunities of the Event, and what you offer to a particular publication.

Third. Be fucking respectful! Especially in small things. At first contact, send the press release in the body of the email, as a huge number of Internet users simply delete all messages that contain incomprehensible attachments. And journalists are no exception. Maintain a formal, respectful tone in correspondence and in person. They hate familiarity from strangers. Try to write as well as possible. Avoid grammar mistakes. All people working with texts can not stand this.

If you need to find out if the press release you send is being read, it's enough to do it at the level of the secretary. You should not call the editor, especially on a mobile phone. This may be perceived as pressure. Give a book or CD with any information about you and your achievements in the past. They must know exactly who they are dealing with.

The release of a newspaper, magazine, TV program is a conveyor, a real production. Without huge areas, rumbling machines and lakes of engine oil. However, this is production in the truest sense of the word. This is probably why people in this profession do not have a gentle nature.

However, if you manage to build a relationship with them ... "this can be the beginning of a good friendship," as the old gypsy Gyrga Pitich said in Kusturica's film Black Cat, White Cat.