More than 1.5 billion people use Facebook every day. With the growth of the social network, so has the speed at which new products and features are launched. It can be difficult to keep up with progress. To help you - tips and facts that will help you better understand the structure of the social network.

10 tricks for working with Facebook

Artem Franich

How to edit your Facebook ad settings

Have you ever seen an ad that seems to appear on your Facebook page by accident? Have you wondered why the social network shows it to you? This may have something to do with ad settings - a list of topics that Facebook thinks you are interested in based on your profile data, the pages you visit, the ads you react to, the apps you use and the sites you visit. It's interesting to learn more about how Facebook decides what topics you are interested in and how to view and even change them using social media settings.

Click on "Settings" in the upper right corner of the page.

Go to the page where you can view and edit your ad preferences:

To remove preferences and not receive more ads, hover over the topic and click the cross.

Pictures posted on Instagram are more popular than native Facebook posts

More than 800 million users use Messenger

2015 was a significant year for Facebook Messenger - about 800 million active users use the application. The infographic below shows the statistics of its use in 2015:

David Markus, VP of Facebook Messaging Products, recently said the Messenger team's mission is to make the app "the best place to communicate for all people and businesses."

It can be assumed that with the growing popularity of Messenger and other communication platforms, social networks will be used more and more to communicate with loved ones, and less to share their public life with others.

To succeed in this more personalized media environment, marketers will need to learn to listen to those around them, rather than just use social media to promote products and advertisements.

The social network Facebook is not just a place for virtual meetings with old friends and new acquaintances. With this international service, you can create an event and invite all your Friends to it. Or even gather people by interests or some common points of contact. Very comfortably! And most importantly, quickly.

We organize virtually a real meeting

So, you are determined to host an event somewhere. Maybe it will be a private movie screening with your best friends. Perhaps an alumni meeting is planned. Or in general, you are running an exhibition that requires publicity to attract visitors. Regardless of the purpose, the mechanism for creating an event on Facebook is the same, and it looks like this:
1. On the main page in the left column of the menu, click on "Events".

2. In the pop-up window, click "Create".

3. Fill in all the fields, including the name, time, and meeting place.

4. Click Create.

Pay attention to one important point - the confidentiality of your event. Remember how it often happens in American films: posted information about a small house party for close friends on Facebook, and the whole school came? To prevent this from happening, be sure to check the confidentiality status of the meeting - whether it is closed or open.

You can edit the information after creating the meeting. However, you cannot change the privacy status from closed to open. This is how the social network protects the participants of the events.

When everything is ready, you can start recruiting participants for the future event. First, invite your Friends. This can be done using the corresponding button on the event page.

By the way, recently you can invite not only Facebook members, but also your friends by e-mail.

But not everything is as rosy as it seems. The management of the social network has set a limit on the number of invitations that one person can send - 500 pieces. If you overdo it with your "hospitality", then be prepared for a temporary blocking, because your actions will be considered spam.

You can also invite to an event by publishing its address in your status. You can also ask your friends to send invitations to their friends. So, if you wish, it is quite possible to recruit a sufficient number of participants. The main thing is to lure the audience and warm up their interest, and then everything will start spinning by itself.

So don’t worry if you don’t have time to send out personal invitations by mail. You can always use Facebook - a universal assistant for your social life.

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Facebook event and how to promote it

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A Facebook event is a great way to promote your project, yourself or your brand.

What does it mean?

This means that you need to hold this very event.

Online or offline - you decide. In any case, it is an investment of time, money and effort. But the result is worth it!

With Facebook events, you can give your subscribers the information and experience they need. They will definitely be grateful.

In the world 550 million people use Facebook events every month... How many potential customers can you imagine?

Here a guide to promoting your event on Facebook, including tips on how to use Facebook ads and Eventbrite to help you plan an event that is not only successful but also profitable.

Here is an article on setting up an event: (for those who are too lazy to read a lot;))

A Facebook event is one of the most powerful tools for engaging and growing your community, and it doesn't have to cost a lot of money. Now you can host the event online and it will be great for you and your public.

Let's take a look at how to set up and promote your event on Facebook.

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The new profile, which was offered to Facebook users, allows you to fairly tell your friends about yourself. Information about you is displayed compactly: this is where you work, study, here is the music you listen to, a list of your friends, subscribers, photos that you have uploaded. There is also a section in the profile Map, to which many pay undeservedly little attention. Meanwhile, this is a great way to tell everyone which countries you have been to, which cafes you can meet, and most importantly, you can put your own images on this card.

This can be done in several ways. The first and easiest is to indicate where the picture was taken when you just upload it to the site. Do you need a graph "Where were they filmed?" in the upper right corner of the screen. The program will offer you options based on the first letters you typed. Then it will be possible to choose from "their" places, they will be shown before the rest.

The second option is to edit those pictures that have already been uploaded. To the right of the picture there will be a function Add Locations.

And the third way is to go to the map. There will already be those marks that you made before: places of residence, trips, events and pictures. You need to press the button "Add photos to the map"... You will see a line of your photos that were recently uploaded to the site. You can click on each and add a point to it on the map. At the end we press "Adding complete" and look at the result on the map itself, the marks can be viewed by year.

Organizing events is a complex process in and of itself. We will talk about how to organize high-quality information support for an event on Facebook - how to increase conversion and what steps should be taken to form an audience for an event on Facebook.

The social network Facebook offers its users an excellent promotion tool called "Event". In it, you can tell in more detail about the company, the range of products offered and upcoming projects. Loyal fans of your brand will gratefully respond to useful and fresh information posted in a convenient format.

More than 550 million people use Facebook events every month. Just imagine how many potential buyers there can be among these users. An event is not just an announcement of an upcoming event, but also an effective way to attract new buyers. And, as you might guess, increase the number of sales. This is the main goal of any entrepreneur.

Let's talk about how to plan a successful and profitable social event. It should be emphasized that the creation of an event may well be budgetary. You don't have to spend a lot of money on it. Want to quickly promote your public on Facebook? Post your event online as soon as possible!

How to work with it? Setting up an event step by step

Of course, it all starts with creation. This stage of work has its own subtleties. They should be taken into account, especially for beginners.

Proper name of the event

It is much better if the planned event is called briefly and succinctly. It is this phrase that should hook the user. After all, this is the first thing that catches your eye. A banal name is unlikely to attract the attention of spoiled users. Get creative, but don't overdo it. Know the measure in everything.

High-quality image

The picture also attracts the eye. Therefore, it is important how the event is organized as a whole. Don't make a messy and complex design, and don't forget about the originality of the content. Do everything in such a way that the user does not want to pass by! He should be interested.

What? Where? When? What for? Why?

When a person does not understand what they want from him, his interest in the proposal is noticeably reduced. The description of the event should not raise such questions. Highlight any important information. Add key details. But don't create longreads - that would also be inappropriate.

How to increase the effectiveness of your Facebook event

With a large subscriber base, you can hope for a good audience response. Or you can be even more adventurous and launch additional advertising. Your event should be seen by as many users of the social platform as possible.

Instructions:

Open Ads Manager;
Select the item "Engagement";
=> "Replies to invitations";
Go to your ad account settings.

Decide on the right audience for your ad. Let's say you're inviting users to a new restaurant opening. Not every person (due to their financial situation and vital interests) is suitable for the role of an invited guest at such an event. You must "weed out" all the unnecessary, and invite only the necessary ones. So to speak, to find the ideal target audience.

To make life easier for your guests, show them how to get to the meeting point more conveniently. Any kind of concern will be appreciated. Every guest should feel welcome, otherwise why should he waste time on a dubious party?

Determine your budget, types of placement, and a schedule.

Choose the best ad format. It can be a photo, video, slideshow.

Enter the details of the upcoming event: date, time and location. How to get there. Who will be present from the star guests and so on.

Custom audience on Facebook

The social network offers very flexible targeting options. They allow you to form the most suitable audience of users. When reviewing a hosted event, the user can choose an answer option. "I will go", "I will not go", "I am interested." And it's convenient. If only because you can immediately filter out people who do not plan to attend the event or have doubts about their plans.

How to set up an audience

Scheme: Audiences => Create Audience => Create Individual. audience => Engagement

After that select the "Event" item.

Select users who have responded favorably to your invitation. If you wish, take into account those users who are interested in the event.

How to calculate event results

You can't go far without analytics. Success is measured by numbers, and if you don't know them, then what's the point of posting an event on a social network? You need to be sure exactly how effective your ad campaign has been.

Monitor CPC and CTR metrics carefully. Another important metric is user responses to an invitation.

If the response from users did not meet expectations, you should make adjustments to further ads. Perhaps the event was not well-designed. The reason for the fiasco may also lie in the vague description of the event.

Consider possible mistakes when creating a new event.

Conclusion

An event on Facebook is a unique opportunity to notify “the right people” about the upcoming event. Its added value lies in attracting new customers. These users may not have heard of your brand yet. But it's easy to fix with the right promotion tools! Use the power of the social network to your advantage.

Create events according to the key requirements of the system. Please include all important information in the description. But remember, beautiful design isn't everything. The work done must be constantly analyzed. This is the only way to identify mistakes and reasons for success.