In this article we will present some ideas of a simple startup. Perhaps some of them will become a motivation to start a new thing.

You will learn:

  • Which service services are offered.
  • How can you make money on facilitate homework.
  • What ideas are built around the occupied people.
  • How to build a project for business.
  • Where to find ideas.

What are good new and unusual ideas for business? First, in still unoccupied niches below competition, There are all the chances that you will be a pioneer in this area and collect the maximum profit. Secondly, people love all new and non-standard. On the one hand, it is currently difficult to surprise the consumer. On the other hand, if you are able to find a creative idea for a startup, which will be aimed at simplifying or improving the client's life, this can be considered half a business project.

Interesting ideas for startup from scratch without big investments

Services for the delivery of useful meals, Snow Sweeping Services

The popularization of the zozh increases, the success of various services for the delivery of useful food to the house, compile an individual dietary menu, weight loss programs.

If you want to minimize competition, then you need to offer customers a convenient solution, how to balance the power and improve the training system. The idea for startup should be original. For example, you can shift the focus on a certain category customers- to organize the delivery of finished food for students budget, but qualitatively. It can be delivery to the house of hot dinners for schoolchildren, whose school day ended, parents are busy at work until the evening, but the child cannot use the slab on their own. The advantage of this food delivery is balanced, diversity of nutrition. You can draw to the preparation of a menu of nutritionists and other doctors (pediatricians, if it comes to baby diet).

An excellent idea for a startup in the sphere of call is the creation of a fitness audio. In a nutshell - audio recordings of training from leading global fitness coaches. The user downloads the app and receives a set of cardio-exercises in the subscription, yoga classes, etc. It is enough to wear headphones, enable workout recording and perform tasks in order. Another option for a startup, close on topics - the creation of a play list of music for sports, based on the personal preferences of the client.

4 Examples of successful Russian startups

Read the article in the electronic journal "Commercial Director", learn from colleagues errors and use only useful tools in working on your startup.

Delegation of homework

What makes life easier for the modern busy person? First of all, unloading from home trouble: maintaining cleanliness in the apartment, delivery of ready-made meals, complex cleaning, garden content, fixing plumbing, electricians and other household repairs.

This is already surprised to surprise. For example, the clining is a fairly widespread service in large cities. However, there is a home routine that man willingly delegatesprofessionals. We are talking, for example, about washing linen.

This is an excellent startup idea for small business. In addition to the washing of linen, you can offer the client such services as dry cleaning, ironing, sipping and small repair of clothing. It all depends on the starting capital, which you have for investment. In any case, this business has where to grow and develop, expanding the list of services, and not just territorial coverage.

At first glance it seems that everyone can cope with this work independently, because the washing machines are in any house. But laundry services are relevant for large families with children in which the cycle of dirty things does not stop, which makes the washing machine work around the clock. Or, on the contrary, for unfulfilled people in view of constant business employment. Sorting clothes in the color and composition of the fabric, the choice of washing mode, adherence to all requirements on the labels, loading things into the washing machine, drying, sweeping, ironing - in the aggregate this process is obtained by a long and time consuming.

The idea is not only in the provision of laundry services, but fully accompanied by the client, including the courier delivery of linen on the house. It is possible to create various service packagesFor example, separately for business people - washing and ironing shirts, for large families with children - bed linen, towels and other home textiles, for the most busy customers - full service, washing all the garardo items. Also interesting will be the proposal to customers with subscriber service and the provision of discounts when purchasing it, so the businessman will immediately receive a contract for a serious amount, and not pay for a one-time visit.

What will have to spend

Even when creating a limited circle of customers, it will be necessary to work for a qualitative result under subscriber service agreements:

  • rent a room for installing washing machines;
  • hire staff, including couriers with a car or provide them with a car for delivery of linen;
  • purchase equipment and high-quality household chemicals.

What other household goods can be turned into a startup from scratch

Gardening services are widespread and more competitively and more competitive, maintaining the territory of the railway sites, reflecting the territory with green plants, non-standard landscape design.

You can think about the idea of \u200b\u200bprofessional pets and supervision of them. For occupied people in large cities, this is an up-to-date problem, and specialized companies are usually more confidence than grandmothers-neighbor. It would be much more convenient for many to conclude a contract for subscription services, pay a certain amount per month and entrust your favorite into the hands of proven specialists.

Hotel for indoor plants

In continuation of the idea of \u200b\u200bnanny for pets, one more similar startup is a hotel for indoor plants. During frequent business trips and holidays, not only animals, but also plants that remain without watering and proper care are suffering. In the past, trustingly left the keys to the apartment neighbors, now an affordable alternative appeared - to transfer plants to store professionals. With the right organization, the startup on the temporary content of other indoor colors can bring good income.

The main thing is that it does not require serious financial investments. It is enough to rent a bright room with a comfortable temperature, get the necessary knowledge of the care of plants in pots, or hire professionals in this business, purchase fertilizers and water for watering. According to the calculations per 1 square meter of the square, up to 40 small pots can be placed. Perhaps initially this startup will not bring the owner of large profits. But, given that investing in it is minimal and there is a potential for the growth of the project, this is a good idea to start your business from scratch. In order to increase profits, you can cover a larger number of related services. For example, in addition to storing indoor plants, you can offer to customers:

  • treatment services, rehabilitation;
  • transplantation and reproduction services;
  • sale of plants in pots, as well as fertilizers, land, pots themselves and caspo, ornamental accessories.

Personal fairy tales for children

Many are interested not only interesting startups, but it is a business that can be launched without serious money infants, at least at the first stage. Another one of these startups without major investments is the writing of individual fairy tales or poems for children.

To launch this business idea, nothing is required other than fantasy and cooperationwith illustrator and printing. You can also deepen in the development of this topic and attract a children's psychologist to work, which will help to write not just an adventure, cognitive history for children, but fill it with therapeutic meaning.

Individual fairy tales can be written on the order of parents on a certain topic, filled with personal information, the main characters may be called the baby himself, his relatives and close friends, pets. In addition to colorful illustrations, you can place the photos of the main character on the pages of the book, which will bring even more delight from the customer. Few attention should be paid to printing and book design, because even successfully and witty text will lose the whole effect if it is printed on poor-quality paper, and the drawings will be blurred and moored mindlessly.

Another idea for the quality improvement of the life of the mother and the child is the kids feeding booths in public places. Zappos and Mamava launched the production and installation of such cabins at airports. Inside, this small mobile room is equipped with a folding table, benches, air conditioning, equipment for heating bottles, USB output for charging gadgets, as well as garbage buckets. In the Russian market, such a product has not yet been represented.

Production and equipment of such cabins can not be called superpower, and the scope of application can be quite wide. Many shopping centers, airports, train stations and other public places will be ready to improve their infrastructure in this way.

Business project nemine

Another idea for a startup that does not require practically no investments is the nemineous business projects. Non-standard thinking, rich fantasy, masterful speech in a word - everything that will be needed to run this case. Key pitfalls can be in the complexity of the pronunciation of some items or abbreviations, as well as in a likely violation of copyright. Therefore, it is important to check uniqueness so that no one else has used the selected name relative to a specific group of goods. In possible services, you can also include the selection of a free domain, similar or maximum coinciding with the name.

Coworking

The system of organization of the workflow, in which workplaces, meeting rooms, conference rooms for different customers can be located on the same space. Rent a working area is usually hourly, so people try to really do business, saving their means. The sale of subscriptions is practiced.

What else can ideas for a startup and where to look for them

The search and creation of non-standard ideas for a new business is a kind of skill, it is quite possible to train. To do this, work out the habit of seeing the possibilities in everything that surrounds you. Many entrepreneurs have a special notebook, which makes all interesting ideas. There will be more beneficial to visit various lectures, meetings with investors and "business sharks", open business events that are held in the same coworking.

It is in such a medium that acquaintances, exchange of experience, knowledge, ideas occur. Learn foreign online publications - there are many successful startups that are not yet known to the Russian market. Take similar ideas for weapons, rethink, adapt to the domestic client, complete your own and launch in Russia.

Think about what is missing personally to you, perhaps there are some "pain points". There are examples when people who do not make anything in the market that they could arrange them in terms of the quality of services, they opened the business themselves in this area.

Meanwhile Yuri LifshitzStayed in the United States to develop its educational courses, just wrote English-language text on this topic for the Earlydays course. We transferred his text into Russian, changing a slightly changing style - that is, all the smart thoughts there from Lifshitsa, and all stupid jokes from us.

By the way, the fact that the text of Yuri is posted on the new site Medium.In itself, it already shows how you can act when "everything is already invented": while the world is passionate about creating and instagramization, one of the creators of the same twitter made a comfortable platform for those who still love to write and read long texts - and on Her people went.

How to find new ideas for opening a company

Invent business ideas is a skill. And you can develop a habit of seeing the possibility of launching new projects in everything that surrounds you.

Many serial entrepreneurs have a special notebook for new interesting ideas. You can also have such a start.

Actions:

  • Select the tools to search for ideas.
  • Create a few ideas with their help.
  • Profit.

1. Live in the future

Be on the edge of MacBook Air. Use what I did not exist yesterday. Read about new inventions. Think about products for a new generation.

Future behind wears gadgets, self-silent machines, DNA tests and materials thick in atom. What products and services should occur around such pieces?

Think about change, ending the offer "If you're in the future ...": for example, "if you're in the future, all the cars around electric" or "if you are in the future, no one uses cash." And then create a company with which it will come true.

2. Become an expert in something

There are areas where you can't fall from the street. Customs, prisons, medicine, defense, nuclear power, construction of bridges.

Usually their company in such areas create only after many years of experience in other people's.

Become such an insider - and open your way to a large market with a high entry threshold.

Michael Bloomberg was engaged in IT in the investment bank Salomon Brothers. In 1981, he was dismissed by receiving compensation at $ 10 million.

On this money, he created Bloomberg L.P., providing financial information to organizations interested in it.

Now the company is the market leader, Bloomberg - Mayor of New York, Bloomberg's condition - on the 13th line forbes.

Become a master of any powerful tool. Learn to make mobile applications, online stores or use Big Data. Then meet a bunch of different people, ask about their problems and see if you can help them.

Be very cool immediately in two different things. Medicine and sales, IT and state contracts, cooking and retail. There are a bunch of unique opportunities on their intersections.

3. Decide your own problems

Find a problem that prevents you from living. Pay attention when for something you can not find a ready-made solution. And problems arise when something changes in your life. We will become a parent - so many new features will see, it will not seem little.

In the B2B sector the same. You have one company, and it cannot solve some kind of problem. The second company is created to solve such problems, and then this second suddenly becomes larger than the first.

Patrick Collison founded the STRIPE payment system, tortured to connect uncomfortable payment systems to its previous projects. Flickr appeared when when developing an online game, it took a convenient way to store custom images, and the game itself is safely closed.

4. Look for pain points

See where people lose time and money, they work inefficiently, suffer, lose everything and look like in the picture of the mock.

And then go out in all white and your project correct it. Know as much as possible about hunger, poverty, epidemics, unemployment, crime, road traffic jams, pollution and corruption.

Make friends with those who work on these problems for years.

5. Improve existing

Look for what causes hate people. Search for removable housing, parking, receipt of visas, moving, visits to doctors. Find a way to solve these tasks better.

Use modern technologies to rethink how to do everything. How should workers make their duties in the Epoch of Smartphones? How do hospitals work in digital era?

Monopolum leaders have almost no stimulus to develop. It is very difficult to throw a challenge, but sometimes it works. Virgin Atlantic began as an attempt to provide a service better than British Airways.

6. Tie cheap resources with rich buyers

Cheaper buy, sell more expensive. This simple formula is valid for centuries, and now it becomes even easier to connect the goods and the buyer from different ends of the world. In China, a bunch of cheap production facilities. In developing countries, cheap labor.

Somewhere there are abandoned plants that can be removed for a penny. And somewhere in the other hemisphere in people a lot of money and unsatisfied requests.

For example, the freelance learning markets like Odesk and 99Designs connect workers from developing countries with successful companies.

7. Copy and improve

Most ideas are derivatives. Many successful companies started like clones. See what you can add to successful ideas. New sales channels, best service, high quality?

In small business, fashionable topics constantly appear.

Today, the coworkings and Babble Tea are popular, tomorrow everyone speaks of private kindergartens, and the post-tomorrow comes a wave of SMM agencies.

These waves move in light with a significant delay, and you can manage to inspire a new one. It is more reliable than something unknown, and more fun than buy franchise.

In the US, each college has its merchandis - sweatshirts, T-shirts and caps. In Russia, it was not accepted. One student decided to change it, founded Unifashion, and now students in his products can be found in any hostel.

8. Travel

Send to a successful business from the other edge of the planet. Each industry has its innovation centers. The ideas of fashionable business come from Paris and Guangzhou, software - from the valley, financial from New York and London.

In the early 80s, Howard Schulz worked in Starbak. Then the company only sold grain coffee, without offering any drinks in their stores. After going to be sick in Milan, Schulz saw there in almost every street of the coffee shop.

He found that they did not just drink an excellent espresso, but also meet with people: coffee shops were public places playing an important role in the social life of Italy, and in total in the country there were 200,000.

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Questions considered in the material:

  • How to find an idea for startup
  • What Russian ideas startup "fired" in 2018
  • How to test the idea of \u200b\u200bstartup
  • What to implement it
  • How to protect the idea of \u200b\u200ba startup from theft

Probably, every modern person at least once visited the thought: "And what if I discover my business?" But it's not easy to start a business, and not all beginnings are crowned with success. Why, with the same efforts, financial investments and time, everything works, and others pursue failures? Ideas for startup are very important. As a rule, ideas surround us everywhere, but we often do not notice them.

How to find an idea for startup and create your business


Any businessman is extremely unpleasant and hurt if he understands that his business idea was insolvent, as a lot of effort and money was spent on her incarnation.

The one who is far from the business can naively believe that entrepreneurs are looking for new ideas for a startup with minimal investments solely to make money. But in reality, businessmen are trying to realize a new idea when they understand that it is possible to make the world better or successfully solve some problem.

People characterize the ideas for startups in their technological preferences. But, as a rule, the grand ideas are not born in this way, since the project is concentrated on decisions, and not on user problems. Any technology can use different markets, and therefore to test each new technological idea, you need to make new business dating.

First of all, it should be understood in which market you want to work. Further in this area you need to identify the problem that requires a solution.

This approach gives a number of advantages:

  • Lower and fast checking new options. No need to make new acquaintances, because when you generate different ideas for the same market, you communicate with the same people. To obtain answers to questions, you just need to call or send a letter, and not try to organize a meeting for a personal acquaintance.
  • More efficient use of time. For example, when you decide to visit this or that event, you are interested in the answer only for one question: "Will businessmen be there?". You do not spray and try to become recognizable on the selected market. If you have decided on the market, you can be sure that the provision of services to their audience will bring real pleasure.

After all, if you want to solve any problems of the market, it means that you sympathize with potential customers. Accordingly, you plan to provide these people with a minimum of 5-10 years. Business becomes much more interesting if you really are interested in solving problems of people.

Of course, to find "your" market, you will need a certain time. Samples and errors will be inevitable. Any creative person is usually enjoys a lot of things. Therefore, at first it will seem that there are many markets, where it would be possible to expand successfully. But, as practice shows, not any problems can really "hook".

Test a few ideas for different markets. This is the best option to understand which one you really want to work.

Even your best ideas will have cons. Refill and recognize them. The idea for the startup will be able to successfully implement only if you find a method for effective troubleshooting.



Do not learn ideas whose implementation involves heavy and painstaking work. Do not look for easy ways. If you manage to implement a complex idea, you almost will not be competitors and the younger generation of businessmen will not be a threat to you.

If the company has successful competitors, it is rather an advantage than the deficiency. It suggests that the product or service is in demand. If you are clearly different from competitors and there is evidence that this feature can attract enough buyers, you can safely go to the markets with high competition.

Often, entrepreneurs achieve success, starting with a narrow niche. Success will come if a small audience is very interested in you, satisfied with the quality of the goods or service, as well as with a clear and effective way out of the large market.

  • Ideas are originated during communication. Share with your thoughts, ideas, discuss markets and trends. So you will get 100% new soil for reflection.
  • Ideas are born in empathy. Immerse yourself in other people's problems, and you can come up with new solutions.
  • Ideas are emerging thanks to curiosity. What will happen in the future? How should everything work?
  • Ideas are born in the subconscious. Write on paper the scope of your activity and the requirements for the idea. And then just do your affairs. A few days later the idea will come by itself.

11 methods, how to find an idea for startup



  1. Live in the future

    2. Look at the perspective, use what was not yet yesterday, find out about the inventions, think about the products of the new generation.

    In the future, the popularity of mobile gadgets, DNA texts, ultra-thin materials will increase even more. What products and services should surround such objects?

    Think about change, try to complete the offer: "If you are in the future, then ..." It is possible to complete it, for example, like this: "... supermashins surround you" or "... no one uses cash." And then create a startup that will allow it to implement.

  2. Turn into an expert in any area

    3. In certain industries from the street, do not go, for example, in customs, atomic energy, medical spheres. Companies of such directions, as a rule, are based only after many years of work in other people's organizations. Turn into such an insider, and you will fall into a promising market, to enter which not everyone may be.

    Michael Bloomberg specialized in IT technologies in the investment bank Salomon Brothers. In 1981 he was fired by issuing compensation at $ 10 million. For these funds, he founded Bloomberg L.P., which provides financial information to companies in need of them. At the moment, the company occupies a leading position in the market. Bloomberg is the mayor of New York, his condition - on the thirteenth line of Forbes.

    Describe some powerful tool. Lighten the development of mobile applications, online stores, start using Big Data. Then start communicating with many people, recognize their problems, rate how to help them.

    Become a steep expert immediately in two different areas. Medical sphere and sales, IT and state contracts, cooking - branch and retail. At the intersection there is a lot of unique opportunities.

  3. Decide your own problems

    4. Find out what kind of problem is preventing your own life. Concentrate on what you can't find an existing solution. Problems appear when something changes in life. In the B2B sector, the same situation. You have one company, and she cannot cope with some kind of difficulty. You create a second firm for solving such problems, and then this second suddenly acquires a larger scale than the first.

    Patrick Collison created the STRIPE payment system when he was tired of connecting uncomfortable payment systems to his previous projects. Flickr appeared when when developing an online game, a convenient method for storing custom images was required, and the game itself was successfully closed.

  4. Look for pain points


    5. Watch how people lose time and means work without the desired result, suffer. And then appear fully and suggest solving problems with your project. Learn as much as possible about hunger, poverty, epidemics, unemployment, crime, traffic jams, corruption and pollution. Install close contact with those who for many years solves these problems.

  5. Improve existing

    6. Find what people hate. And they hate they to park, look for removable accommodation, get visas, move, walk to doctors. Generating interesting startup ideas, think how to simplify life.

    Use modern technologies to rethink how to do everything. How do workers need to fulfill their duties in the era of smartphones? What should be the work of hospitals in the era of digital technologies?

    Monopolist leaders almost do not seek to develop. It is not easy to join them in the fight, but sometimes undertakings are crowned with success. Virgin Atlantic began to work, trying to show better service compared to British Airways.

  6. Tie cheap resources with financially wealthy consumers

    7. Buy cheaper, sell more expensive. This elementary formula is effective at all times. And now it is even easier to connect the goods and the buyer from different points of the world. In China - a lot of cheap production facilities. In developing states - cheap labor. Somewhere idle abandoned plants that can be rented for a penny. And somewhere on the other end of the world has a lot of money along with unsatisfied requests. For example, the labor freelance study type ODesk and 99Designs connect employees from developing states with successful firms.

  7. Borrow and improve

    8. Most of the ideas for the startup copied from other companies. Many successful firms once went on this path. How can I add successful ideas? New sales channels, better service, improved quality?

    In a small business segment all the time fashion trends appear. Now at the peak of popularity Coworking and Babble-tea, tomorrow, private kindergartens will be in demand, the day after tomorrow - SMM agency. These trends apply to the world rather slowly, and you can have time to be inspired by new trends. It is more reliable than something unknown and more interesting to buy a franchise.

    In the US, each college has its merchandis in the form of sweatshirts, t-shirts, cap. There were no such schemes in Russia until one student founded Unifashion. Now buyers of its products can be found in any hostel.

  8. Travel


    9. Draw ideas for a successful startup at the other end of the world. Each sphere is their trends centers. The heart of the fashion industry is in Paris and Guangzhou, softa - in the valley, financial - in New York and London.

    In the early 80s, Howard Schulz worked in Starbak. Then there was no drinks on sale - Starbucks specialized solely on the sale of coffee beans. One day, Schulz went to shopping in Milan and saw that literally there was a coffee shop on every street, where delicious coffee is not just served - people communicated in the coffee shops, they discussed personal and business issues. In total, in Italy, such institutions were numbered 200 thousand. When Schulz returned, he tried to convince the owners of Starbaks to implement the same idea. But he was refused. Then Schulz left the company and founded his network of coffee shops. After some time, his business was so good that he bought the Starbucks, making it the world phenomenon of the industry.

  9. Generate ideas for new markets

    10. New products from large-scale organizations create a lot of attractive opportunities. If you respond quickly, you can organically join this market.

    This is understandable to venture capitalists, and therefore they base special investment funds for Facebook applications, google-glacial applications, bitcoan services. When the situation is globally changing, businessmen and investors are trying to "be in the topic."

    The same scheme is effective for small local organizations. Follow the global construction stations - metro stations and airports, the gentritation process.

    In 1975, Mits created the first home computer Altair 8800, the demand for which was very high. One of the students of Harvard University thought that could sell software and make money on it. Together with friends, he created an ASIC interpreter for Altair 8800 and began selling it as a MIT partner. This student was called Bill Gates.

  10. Improve useless goods

    11. Spend 2-3 days and create some product. Then talk to friends and ask what you need to change so that they began to use it. Make changes and ask the same question. Repeat until you create a product that millions can enjoy. All familiar to the fairy tale about the caress of the ax?

  11. Communicate with smart people


    12. Some people all the time generate wonderful ideas for startup. However, with their implementation, great problems often arise. Ask these people to tell about their ideas. So you are not only catching a useful thought, but also get the first buyers.

    As a rule, their ideas are of the greatest value for businessmen. Aliens they consider secondary. Do not allow egoism to prevent you from excellent opportunity.

    Somehow Ilon Mask shared the idea of \u200b\u200bcreating a firm for the installation and service of solar panels with his cousins \u200b\u200bLindon and St. Petersburg Ravemi. At the moment, their company SolarCity is a millionaire.

Where it is better not to draw ideas for startup

But the common options for generating ideas that usually lead to defeats:

  • Analogy. Each second makes x for Y type "Hermitage for digital art", "Instagram for video" or "Excel for hipsters". It sounds solid, but as a rule, such undertakings are not crowned with success. Most likely, your market has its own specifics and a solution from someone else will not be relevant. And if it is suitable, the source of your inspiration can come and destroy your idea. Who needs countless instagram for video, when in Instagram itself now appeared video?
  • "Product Vision". Many businessmen begin with what they represent the goods or service in the smallest details. It is not difficult to naphantize differently, but as a rule, these fantasies have nothing to do with the real market needs. Good ideas are usually starting with the buyer.

Excellent startup ideas for business from abroad

  • Energy Lighting Steps


On alternative energy sources, you can earn great, creating a successful business in a small and medium segment in Russia. There are many profitable projects in Europe and North America, which in our country there is no. Why? The fact is that the state is weakly interested in similar ideas. Entrepreneurs in crisis are forced to pay attention to modest business ideas for startups associated with alternative energy sources. Here is an example of the implementation of a similar idea: on the streets of large cities, in the corridors of offices, shopping centers and other places of mass accumulation of people laid a special coating that accumulates the kinetic energy of steps and turns it into electric.

Tile for the sidewalk, transforming energy, has long been not exotic for England, Japan, the United States. Use the energy of the steps in the places of large accumulation of people at the same time decided in a number of states. Implement the idea began in 2012, and this work is being done to this day. Success was able to achieve Pavegen, who installed the first tile samples in the Westfield Stratford City shopping center and at the Wembley Stadium in London.

The tile has a lot of advantages, including simple installation and aesthetic appearance. At the same time, it is among its capabilities not only the transformation, but also the accumulation of energy, and therefore there is an option that by 2019 innovative pedestrian walkways will begin to create in Russia. It remains only to assume what profit can bring such a coating in megalopolis, such as Moscow, St. Petersburg, Saratov, Rostov-on-Don, Novosibirsk.

  • Production of luminous bicycles


By cycling - a universal vehicle - love to ride both children and adults. With bicycles there are no problems - it concerns both driving and operation and ecology. But these vehicles have their own minuses: for example, to ride them in the dark is unsafe due to weak visibility.

The cyclist, unlike the driver of the car, does not protect the metal cabin. And from different cataphoves and reflective effects of the effect, we must admit little. As a result, accidents involving cyclists, alas, quite a lot.

Pure Fix Cycles (USA) began to solve this problem. Workers came to the conclusion: in order to protect it, it is necessary that the bike is completely shone. After that, the world saw the first "radiant bike" Kilo Glow - the idea for a startup was realized.

The vehicle has a standard design. But on the frame during the manufacture, a special coating was applied, which in the afternoon sails the rays of light, and at night reflects them. To accumulate enough energy, it is necessary that the bike stood on the street is only 1.5-2 hours. After that, you can not be afraid that you will not be won't notice!

It is noteworthy that the color gamut of the bicycle Kilo Glow manufacturers are developing in agreement with customers. Thus, the owner himself determines which elements of its bike transport will be visible in the dark, and can choose the color of the glow.

There is no doubt that such an idea for the startup will be successfully implemented in the Russian market!

  • Customer Sketches Pizza


Today, any person who has a sufficient amount of funds can open a pizzeria. But not everyone can find the original idea for startup and stand out among numerous competitors. Here is an excellent idea for a startup in this area - the manufacture of pizza on consumer sketches.

Such a thought was born in the west of a rather famous artist Jonas Lunda. He decided to realize his painter talent in a different direction. In art, he turned the simple preparation of pizza.

Note that the artist is not alone gave a start project. He shared his ideas with the Famous Original Ray's Pizza Pizzeria Network (USA), and its owners enthusiastically accepted the offer. The meaning of the service is that the artist creates a pizza, which customers came up with.

To order pizza by an individual sketch, the client should only register on their website and enter the special section. You can draw pizza with all the necessary tools right there. Visitors to the Internet resource create individual sketches on a special round billet, which appears in the section window that opens. If there is no special wishes for the future buyer or he has problems with fantasy, he can apply ready-made sketches, while maintaining them in a standard form or supplement with something. When the "picture" is ready, the cook-artist begins to embody the idea of \u200b\u200blife, and the client can already try his creation. Draws a cook with a variety of products.

The site in large numbers presents standard sketches. For example, anyone can order pizza, where Mona Lisa is depicted, the President of Russia, the dollar or some other picture. There is such a culinary creation in the area of \u200b\u200b$ 35-70 - everything is determined by the complexity of manufacture. The work is definitely painstaking, but the cost justifies yourself. Orders comes quite a few!

  • Ultrasound vs. Huligan


It's no secret to anyone that adolescents have a difficult time. From time to time, the guys gather in the courtyards, next to the shopping centers and in other places where loudly laughs loudly, sometimes smoke and drink. Howard Staplton developed an idea for a startup, thanks to which the locations of the mass accumulation of people can be reliably protected from hooligans. He became the author of a unique device that scares the guys with ultrasound.

The device is called Mosquito, and it is configured to the frequency of adolescent hearing. The device issues a special ultrasonic signal that "cuts the hearing" to adolescents and that makes them go. Interestingly, adults do not react to these signals.

The anti-vandal device (this is how it is called today) has already shown its effectiveness. The device is in great demand among the owners of different stores, which have repeatedly come across the Kham's behavior of adolescents.

Of course, the developer of the device does not say that, without exception, teenagers are hooligans. And to look attractive in the eyes of raised and calm teenagers, Stapleton implemented a startup idea otherwise, creating a special phone for school students. When the phone calls, the disciples hear it, and there is no teacher.

  • Unique fire fighting gadget


Develop an innovative fire-fighting device Lil Cescy from the United States decided after faced with a common situation - a fire in his own house. Fortunately, everything ended well, without sacrifices. In addition, it was the fire that pushed Cescly to realize the excellent idea of \u200b\u200bthe startup and become a successful businessman.

So, after a fire in the house, Leil began to design his own fire system. As a result, he managed to create a hotshot device operating from the mains. The mini-fire extinguisher is inserted into a special outlet. If the sensors provided in the design fix the increase in temperature to 250 degrees, a special canister is triggered, which throws the foam to eliminate the fire.

Chescy advises to buy such a system to all owners of houses, if the building is over 20 years old. The price of HotShot will be several times lower than the complete replacement of electricians in the house. The cost of the device together with the installation varies in the $ 1000 area. While the system is not yet sold freely, but in the near future it is planned to be put up for sale.

The best start-up ideas for business in 2018 in Russia: 10 Success Examples

Ridiculous ideas for startup that unexpectedly became hits

Surely, all at least once thought about how many ridiculous ideas for the startup were implemented, and quite successfully. We list these ideas, at first glance, strange and unpromising, which, however, managed to conquer the world:

  • Quora.. The idea for startup originated from former Facebook workers. They came up with a service where some users will ask about something, and others - answer. But in essence, similar Internet resources already have: Yahoo! And Google, answers.com and ask.com. The monthly number of visitors to Quora - over 200 thousand. The price of a preliminary estimates is $ 50 million. The advantage of the service is that it allows you to learn absolutely different information on any topic. The most active authors Quora per month 30000+ views, and a year - 350000+.
  • Wikipedia.. Online encyclopedia, in which everyone can make adjustments. Plus, someone in his free time will perform reconciliation of facts.
  • Twitter.. The author of the idea for startup is Jack Dorsey. By creating a service, he wanted to form a new social network, on the expanses of which people could communicate as if they were exchanged SMS or sent each other headlines as in RSS. Dorsey sought to create an impeccable service that would connect his phone with his friends phones. Now many well-known media quote the tweets of eyewitnesses of a particular event. Also thanks to Twitter celebrity fans easier to follow their lives.
  • Instagram.. Service for exchanging beautiful and cute photos from everyday life between users. First, the startup did not bring any revenue. Moreover, there was even a model for its receipt. But everything has changed dramatically, when a year later the company was bought by Facebook for space 1 billion dollars (the proportion of the creator of Instagram Kevin Sistroma was 40%, which allowed him to earn $ 400 million). Already during the first day, the influx of users amounted to 25 million. For the first month, millions were added. At the moment, a million users joins the service every 2 weeks.
  • Pinterest. Service to save you like pictures. The meaning is that everyone can have a virtual cork board where everything you can put it. The audience of the service consists most of the women. According to preliminary data, the tool is estimated at $ 2.5 billion. Pinterest now has already 100 people.
  • Foursquare.. From the very beginning, Chekins were perceived as a strange idea. But with the advent of "likes" and the opportunity to write comments and tips to locations and getting a badge for it changed. It was in this case that everything decided to gamefit. According to experts, the company's cost is now about $ 600 million. In April of this year, the founders attracted another $ 41 million investment.
  • Zappos.. It would seem that the idea for a startup was doomed to failure. Founders decided to sell shoes over the Internet. Despite the tremendous difficulties with guessing the exact size, the impossibility of trying insoles, a huge range, which is easy to get lost, and a three-day waiting for the order, the startup became incredibly successful!

5 methods how to check the potential of the idea for startup

  1. Mama Test: Checking relatives and loved ones


    2. When a businessman opens his job, he is definitely aimed at success. But if not prepared as it should, the failure is inevitable. To at least minimize risks, do not be lazy and test your idea - from the concept and initial resources to sales and nuances. Check how creative and unique your idea is what kind of potential. Methods for this exist different.

    You can simply simply poll relatives, friends and acquaintances. This is the so-called "MAMA test." It is impossible to say that it gives 100% an objective result, because friends and relatives are often flattered by us trying to cheer. However, you still have to test the idea in this way. You may find any weaknesses in the project and improve them.

    Communicating on its startup with loved ones, formulate and ask the most simple and understandable questions to get truthful answers. Focus on spaces and shortcomings in a business idea, specify how your relatives and friends offer to cope with them. Next, analyze the answers received in detail, select all the most important for the project. So you will be much better understood what kind of ideas are the prospects.

  2. Testing for customers

    3. Running a new product or service, remember who your target audience, which she wants and requires. There is a "Lean Startup" technique (Lean Startup), which was created by an American entrepreneur and business theorpet Eric Fig. It allows you to check whether consumers are ready to buy your product.

    Lean Startup is the concept of "crumbling" launch and development of companies, the basis of which is the most cautious resource spending. In this case, the enterprise, introducing any new product, use a scientific approach: formulate a hypothesis, locally test it in a small audience or market share, after which feedback and results are evaluated. If the effect is positive, proceed to the implementation of this idea for a startup, but already on a larger scale.

    With this method of the enterprise, products and services can design and services that would justify the expectations and needs of buyers without significant initial investments or expensive starts.

    The widespread distribution of Internet technologies eliminates the need to interrogate people on the streets or go home. All you need to do is create a landing page on the Internet (Landing Page) and apply the capabilities of social networks, Internet groups, bulletin boards or marketers from your CA.

  3. Oxygen, aspirin or jewel

    4. You can check the promising of your idea for a startup in another way - with the help of an express test designed by a successful entrepreneur and the lecturer of Harvard Business School Janet Kraus. All you need to do is to answer the main question about your project: how irreplaceable it is whether it is a product or service, without which it is difficult or cannot be live. Conditionally, this method of verification can be called "oxygen, aspirin or jewel". Here you need to clearly understand how important the future product is. If it is impossible to replace it, it is oxygen. If he makes life easier or contributes to solving problems - aspirin. If we are talking here more about the pleasure or status - jewel. Kraus believes that a successful business idea should consist of all these three aspects, as they will allow business progressively and consistently develop and bring income.

  4. Disney method

    5. To assess the idea for a startup from all sides, you can use the "Disney method", which is based on its analysis from three positions: a dreamer, skeptics and a realist.

    When developing new projects, Disney team gradually moved from one room to another, and each had its own functionality. The first room allowed to show the most bold fantasies. The second was intended to create detailed outlines of the incarnations of these fantasies. In the third it was possible to criticize everything hard. To successfully complete the project work, the teams could return to previous rooms. The project was considered completed only when there were no complaints in the room for criticism to it.

    How to implement Disney Method in Modern Conditions? Replace the room with a sheet of paper, a text editor and, of course, apply all your intellectual potential.

  5. Edison method

    6. Testing all the above methods and knowing all the strengths and weaknesses of the idea for a startup, try to bring the project to perfection so that he has no deficiencies. Here is very effective "Edison Method". Since each unsuccessful test you can get a useful soil for reflection, at the stage of checking the idea for a startup, you first need to finalize it so that it meets the requirements for all 100%.

    When Edison once asked the question of what the secret of his success, he said that he was finalizing the product until he knew "work himself." This is the meaning of the method.

How to implement an idea for startup: 6 stages

  1. Choosing a place


    2. The worldwide web erases the borders, and it is wonderful. But only for those whose projects have already paid off. If you are just going to realize a startup, be prepared for a long road. At presentations and negotiations need to be present personally. Accordingly, it is necessary to go to the designated places where there are business incubators, accelerators, technoparks, and so on.

    In the US, this Chicago, Boston, Los Angeles, Seattle, Silicone Valley, where everyone is literally the presentation of the startup.

    In Canada, the small town of Waterloo, where the BlackBerry is trying to survive and grows up the mass of his young competitors, many of whom are connected with it.

    In Germany - Berlin.

    In India - Bangalore, analogue of Silicon Valley. In this place, investors themselves come from different parts of the Earth to make money on high-quality Indian startups.

    In Russia, this is Moscow, in particular Skolkovo. Also in the Russian capital there are famous accelerators and venture capital funds: Free, Generations, Farminers. You can also mention Kazan, where the accelerator Pulsar Venture works, and St. Petersburg with Idealmachine.

  2. Selection of assistants

    3. At first glance, the ideas for the startup are many, and there is not enough funds to implement them. In reality, to invest a particularly nowhere. Bets in proven banks are zero. The stock is a big risk with a very high income level. But a qualitative startup brings up to 1000% per annum. From those who want to help will not be a pen.

    FFF. - From Family, Friends, Fools (Family, Friends, Fools). Came Help at the start due to related links, joint memories or faith in success.

    Business incubator.If the idea of \u200b\u200bthe startup seems interesting, the incubator will provide the room, office equipment and other necessary things for a small fee or share in the project.

    Accelerator. This is a business incubator with learning and supervisory functions. The accelerator seeks to bring the project to perfection so that he likes the investors. Next, it needs to be sold. The business angel will buy a stake from the accelerator, if it believes that the project has perspectives. The accelerator and business angel differ little from each other, but, as a rule, the second is more picky.

    Venture fund. It is he will provide the first major means. But maybe refuse. The fund will invest millions of dollars in the implementation of your idea only if the process is already launched and rapidly developing.

  3. Answers on questions

    4. This stage will be repeated again and again, from the investor to the investor. It is easier to make mistake on it easier, and therefore you first need to answer a number of questions to yourself personally.

    Does anyone need your product? Most projects are closed due to the fact that the product is not needed to anyone.

    Is it a venture business?If we are talking about 25% per annum, the investor will better acquire a beer in Prague. Startup will interest it, only if for a short period will bring ten-fold profits. In this and the meaning of the venture business: major earnings for the big risk.

    Do you have something to show?Investors are interested in MVP (Minimum Viable Product) - a product that can be implemented immediately, even in a damp.

    Is it possible to quickly scale?To increase 10 times in the shortest possible time, the business should quickly scaled. The opening is still a hundred beer years and a billion. On the inclusion of new sales channels for the application - Week and Million. What is more profitable?

    Is there a competitive advantage?Create the same instagram, but with the design in the blue-blue gamma - a step that no one will appreciate. Follow the recommendations of investors - look for the problem from consumers, find out what they are lacking in solving a particular question.

    Seasonal Is this business?An application that allows you to call Santa Claus and Snow Maiden, on December 31, millions of people download. And what then?

  4. Registration

    5. Potential founders of startups discussing their idea for a cup of coffee are often overlooked by the fact that as a result, it will still be a standard LLC or CJSC, where there will be a staff schedule and which will have to be taxed. It can also be GmbH, Ltd, LLC, SRL - everything depends on the state. Therefore, any investor is interesting to see at least basic documentation.

    Confirmation of the existence of a legal entity.In this case, we are talking about the Charter, a founding contract, an extract from the register and the certificate of registration. The whole process of investing funds in the startup accompany the transitions of the share from some people to others. Investor should be confident that no nuance in the design of a legal entity will not be a hindrance.

    Registration of intellectual property. Whatever you come up with, you need to get a patent for your invention and only after that you can sell it. All ideas for the startup must be decorated.

  5. Receiving the money



    6. PRE-SEED stage. There is a team running the prototype, the first customers, but the means to fully launch the project, no. At this stage, it is better to turn to three F (earlier we wrote about it) or engage in buttrepping - search for savings, lay real estate and so on. Here investors are supporting only very promising projects. The amount of investment is usually in the region of 1-1.5 million rubles.

    Stage seed. You issued rights, studied the market, drawn growth schedules in Excel, conducted economic calculations. At this stage, you can involve an accelerator or business angel to cooperate. The main mistake of the Founder here is unreasonable generosity from fear not to implement the project. If you give to the chassional investor's 1/3 of the company, then as follows, other people's shares will be digested for 50%. And in the opinion of venture capital funds, if the share of the starter is small, he disappears incentive to development. Such starters do not seek to help financially.

    Round A. The startup is already 1-2 years old, a favorable Unit economy is visible (income-coming from one client), continuous growth, prospects for further development. At this stage, accelerators or business angels are ready to sell their share of the venture capital. Accordingly, negotiations are close to the negotiations with a serious investor who will invest in a project from 50 to 100 million rubles.

    Round B. Cases are not bad, and the investor proposes to seriously scale the project, bring it to the international market. About 1 billion rubles can give development here.

    IPO.About this secretly dreams of any starter and an investor, and, in fact, for this, everything is inhabit. We are talking about the launch of the company's shares in the free turnover. It fails to quickly complete the procedure. Need transparency and competent reporting. But it is on the stock exchange that your share will be appreciated in the financial equivalent, and it can immediately transform into money. It is only important to give an appropriate commissioning broker.

    RoundBBB. (beach., boat., blond.). Of course, you described the mission in our business plan and mentioned the benefits of society. But because of this stage, everything was started?

  6. Growth technology

    7. The project can be launched even if there is only an old laptop and mobile. But they must be equipped with something new, which would help increase the chances of success. We can go, for example, about new IT, specially created for startups. And even if you do not know anything about such technologies, the competitors most likely have already mastered them.

    NCD. Virtual Center for Processing and Storage - this is obtaining a cloud service capacity for rent with the subsequent creation of a virtual machine with the number of cores to 16. This service provides Rostelecom. It allows you to rent the power of the National Cloud Platform. Expand, for example, as the site traffic is growing, can be very quickly and without technical support.

    Virtual PBX. If the startup is associated with a multitude of incoming calls, several lines are necessary. And they will not work separately - it will take all the Tranche Round. B. But at the same time virtual PBX will give many lines and numbers of domestic subscribers on one city number. Again, scaling occurs.

    VPN network with DDoS-attack protection. VPN means Virtual Private Network - Virtual Private Network. In other words, you do not stretch the cables on the office, and take a rent of the virtual server and work through it. Rostelecom also protects tenants from DDOS attacks, during which hackers overload the server by calling, overlapping in all the entrance.

    Virtual contact center. Instead of renting a semi-basement at the price of the royal number in a luxury hotel and placement there, you can order a service that accompanies the virtual PBX Rostelecom. During a couple of days, you will be deployed a contact center of any scale. You can manage it remotely, without buying new equipment.

    Web video conferencing. If at the end of any meeting with partners and investors you invariably note the agreement with a buffet and drink until the morning, thereby putting a business at risk. Better connect the Internet in Rostelecom and combine all participating in the video conferencing without loading a new software. What kind of browsers who do not matter here.

Ideas for startup that failed

  • Revolv

In 2016, the Alphabet IT Corporation (Google) stated that it intends to close the Revolv division, which created a hub for the objects of the Smart House. Revolv users had the opportunity to manage all the "smart" electronic objects in the house - both light bulbs and electronic teapots. But subsequently, the leaders of the owner's enterprise decided that it makes no sense to develop the direction, and on May 15, 2016 all owners of the device for $ 299 disconnected from the system. The company promised to think about how buyers could return their money. On the details of your decision, the company Alphabet and its units Nest did not say anything.

  • Yaynay.

Thanks to the Yaynay application, smartphone owners could compare anything with anything. The person loaded the photo, while others were assessed by pressing the "yay" or "Nay" buttons. In 2014, the service was closed. The main reason was that the developers could not control the content posted by users.

The project developer has revealed that users began to ship not only harmless photos of hairstyles, shoes, cars. So, a user was discovered who asked to evaluate candid pictures of adolescents.

There were other reasons, such as a slow increase in the number of users. As a result, the project executives decided that it was not necessary to eliminate the problem that they did not have foreseen at the start. The best thing is to simply disable the service and delete it from application stores.

  • RDIO.

In 2015, the RDIO service stopped existence - one of the first musical streaming services. Developed his former Skype team. User service liked. In their opinion, the application had a high-quality interface and interact well with the user.

The complexity, according to journalists, was that the company put everything on the product and almost did not promote the service, did not pay attention to the marketing component. The service was brought to perfection, but it was ahead of the competitors who created more information noise in the media, such as Spotify and Apple Music. In addition, the use of RDIO needed to pay, and the application could not collect a sufficient audience.

How to protect the idea of \u200b\u200ba startup and not be a victim of theft



From some experts in this area, it is often possible to hear that no one is stealing ideas because it is useless. But let's think. Examples of successfully "copied" projects are now quite a lot, as it is relevant and allows you to earn money. But, of course, income gets not those who have borrowed an idea for a startup.

In real life, the idea for the startup is really stealing, as it can be beneficial. As an example, you can take the same "classmates" or "VKontakte" - analogues of Western social networks. Now these sites are successfully working, despite the fact that ideas for their implementation are borrowed. Many cars are copies of others (especially relevant for Asian transport), but this does not interfere with the implementers to earn them. The advantage of cars can be in price or something else.

Is it possible to steal all the ideas for startups? Alas, most of the projects in the modern market carries nothing special, outstanding. But when implementing an existing project, you can still bring something new to life.

Some believe that investors can steal the idea for startup. But it is almost impossible. For the investor, there is no benefit to transfer the idea of \u200b\u200banother team and invest at random. Of course, it is worth the choice of an investor very carefully. In advance, find out what projects he financed, what his reputation is. If you seriously react to business, you can not be afraid that there will be difficulties. And, of course, do not forget to sign a dataset document.

But with competitors, the situation is different. They should be feared. Even if you think that the future product has no analogues, do not relax. You still risk going to someone the road.

Any potential project is based on the idea. Many people have successful thoughts, often even at the same time, and because of this, true authorship is more difficult to determine. Only a competent author to realize the idea for a startup to a high-quality project. It is necessary that the author not only understood how best to realize the idea, but also to protect it from competitors. There is a point of view, according to which there are no idea to theft as moral and legal obstacles. But this does not mean that you can't protect yourself.

The most effective protection option is efficiency. The meaning of the startup in the rapid implementation of the idea that will lead to a good result. This is how the startup is different from simple business activities. The rate of implementation of the idea is determined by the professional level of those who embody it. If you are implementing a project in the shortest possible time, then significantly reduce the risk of plagiarism. The thieves or competitors simply will not be time to track all the stages of the formation and development of the project. In such a situation, they will allow missing missions.

You can protect your idea from unfair encroachment by another method. Remember the fairy tales of the uncle Rimus, where the brother of the rabbit allowed the Fox to catch his brother to do with him anything, "just not to throw into that ternue bush!". Brother lived in a terns bush. The authors of the startup are used exactly the same tactics, disclosing the details of the project to people who may be unreliable.

But this method of protection against theft is indirect, since the thought itself is not something material, it can not be touched. How to protect yourself more seriously? There are several effective ways. For example, you can:

  • fix the idea of \u200b\u200ba startup, describing it on paper. You can do this at the notary when you take and documented the date. If the idea is stolen, you will provide this paper to the court as proof of your authorship;
  • publish it in print media or on a specialized site. If you place the idea of \u200b\u200ba blog, there will be no evidence to be reckoned;
  • create a custom letter to your name and write an idea in it. Open such a letter can only once, for example, within the framework of the proceedings in court;
  • parent or register copyright. This method is used only if the idea has any form enshrined in the current Law of the Russian Federation. Speech can go, for example, on the invention, a computer program, a selection method or achievement, the secrecy of production, and so on.;
  • create a Gentlemen Agreement - partners and investors of the startup are concluded. Minus only in the fact that such an agreement conclude is orally and it does not have legal force;
  • develop a confidentiality agreement. The document is written, stipulate all the details of the interaction of partners and investors of the company. Such a contract is a significant proof of the rightness in resolving disputes in court.

Startup is not only an excellent opportunity to fulfill the dream of life without bonds and alarms, but also a way to realize our natural desires, skills, and help people

 

Successful startups help their owners to live a full-fledged life after the first Statercutter is passed: Development of ideas, or offline, launch of the project. Sometimes it turns out to be difficult, but the brightest startups of 2016 in Russia accurately deserve attention and are worth learn about them and, perhaps, take an example of successfully embodied business ideas.

Moreover, to implement the most bold ideas, their authors do not always have to have their own "financial parachute", they help the projects to collect sponsorship, which themselves are, in fact, successfully implemented in practice startups.

Sofa? No, Bivalu - Air Furniture!

An alternative to the bedspread, a chaise longue, a sun bed, a log in the forest, a hammaku, an inflatable bed, a mattress, the sofa came up with a start-up from Omsk Nikolai Belousov. The idea and design of the product called "Bival" were developed by him in January 2016.

Bovan is an inflatable sofa, for filling the air of which no additional devices are needed, be it a pump or inflating with your own mouth. It is all easier: you can inflate the Bivan in 15 seconds, simply opening and waving them, making a few steps first, then in the other way.

Bivan is an inflatable product from parachute tissue, consisting of two sewn divisions, inside a polyethylene insert, folded by half, which is filled with air during the wave. After that the edges of the product are fed and fastened with straps with plastic carbine.

The useful area of \u200b\u200bthe inflated bevan is equal to 2 meters in length and 90 centimeters wide. Inped folded, the product is placed in a small backpack 35 cm. Length and 15 cm. In the width, which is included in the kit, and weigh no more than 1.5 kg.

You can lie on the bean, sit, sleep, relax, sunbathing, look at the stars, not only one, but even together, the product is withstanding the load up to 300 kg, and keeps the air from one influx for more than 12 hours.

Nikolay Belousov, placing the idea of \u200b\u200ba startup at the BOOMSTARTER Crowdfolder in April 2016, planned to collect 1 million rubles for the launch of production, but the idea liked so much sponsors that the project managed to collect 3 million 890 thousand 140 rubles, and the startup itself became a record holder Places.

In early May, production was launched, and at the end of the month the first sales began.

Flashsef or endless flash drive

Infinite amount of information from the network, as well as photos, movies, games, documents need to be stored somewhere. Yes, you can download it all on the home computer, but you will not wear it forever, and ordinary flash drives are limited in terms of the amount of information accompanied.

This problem was solved by the starter Alexey Churkin, head of FlashSafe. He came up with endless flash drives. These are flash drives through which the information is downloaded to the cloud storage on the Internet. You can use them anonymously and completely safe. The data stored in the cloud is encrypted and not associated with a specific user. Flashsef has a built-in software that allows you to connect to saved information from any device and is a kind of key, eliminating the user from the need to enter mail, enter login, password.

Sales of the device in Russia began at the end of August 2016, the cost of the endless flash drive of 4 199 rubles in the Russian Federation and $ 79.99 abroad.

Not all Russian startups associated with information technology are smoothly undergoing the process of their formation and development. So, in August 2016, the media appeared on the startup from Novosibirsk Neuromama, the total cost of whose shares on the US stock exchange was $ 35 billion (!) And overtook such companies as Airbnb and Tesla Motors, after which it was removed from the auction of the American Commission on Valuable securities.

Neuromama is the world's first intellectual search engine based on neurothechnologies without the use of ranking algorithms, that is, this is a search engine, which in the process of work can be trained. The startup was accused of fiction with the inflatable of capitalization of shares, not the provision of financial reports when in fact the company's cost is striving for zero. However, the website neuromama immediately appeared a refutation and explanation of the reasons for the fabulous increase in the cost of shares, as well as information that the explanatory letter is preparing to the Securities Commission.

Cube with cartoons

Another successful startup is a multicubic - a mini projector, with which you can watch cartoons, fairy tales, photos on any surface, ceiling, and even on the street, for example on the wall of the high-rise building.

The creators position the product as an excellent alternative to tablets that are able to cause the child a known harm: the posture is spoiled, vision, the child goes into herself, it is difficult to control what he does, sitting behind the tablet. A completely different business is a multicubic. With it, you can watch your favorite fairy tales and cartoons do not care as in the cinema. The picture is not too bright, not to harm the eyesiness of the child. Excellent opportunity to spend time with the whole family watching in the evenings of fairy tales, cartoons, photos and videos from home collection, which can be easily downloaded to the multicubic.

The founders of the startup conducted a successful crowdfunding campaign through the IndieGoGo platform, where $ 150,000 gathered to launch sales at an initial target of $ 75,000, and became the finalists of the Startup Village innovative projects competition in 2016 with a winning prize in the amount of 3 million rubles for their development. .

PRISMA mobile application

In June 2016, a new application has appeared in the App Store store, developed by the employee of the Russian technological company Mail.Ru GROUP - Alexei Moiseenkov. Later - in July, a version for devices operating on Android was published, the number of downloads in Play Market for the week amounted to more than 10 million.

The highlight of the Prisma application is that with the help of it you can process photos in the style of pictures of famous artists: Kandinsky, Mink, Stegal and others. It would seem that there is amazing, now there are many programs for processing photos!

The fundamental novelty of the application is as follows: the photo is analyzed by a self-learning neural network, which is located on the server, after which the image is completely redrawn. Other programs for photo processing simply applied over the picture a set of filters. At the beginning of August, more than 1 billion photos were processed using Prisma.

The creator of the project was quitting from Mail.Ru Group, and the Startup investor became the company Servers.com, which provided its servers around the world for the Moiseenkov project.

Footyball - football club for preschoolers

People who have small children do not interfere with what delight cause moving games from kids. Of course, developing children's centers, studios and kindergartens are great ideas for business. But in the sports sections of three-year-old kids do not take. It is this niche start-up - the creators of the FootyBall project. And they did not lose. Footyball is a network of football clubs for kids from three to seven years.

From the beginning of 2016, the creators of the startup attracted more than 10 million rubles of sponsorship with the help of the StartTrack seaside platform.

The kids are playing football from the threshold with pleasure, learn from the right servants from a professional trainer. Who knows, perhaps, Little Pupils of the Footyball Club will grow in real champions, for which they do not have to blush in championships. After all, every month in the club is the selection of capable students who have a tendency to a professional football career.

Before you sign up to the club, you can come to the trial training completely free.

MOYGRAFIK - accounting of working time and solving problems late for employees

Startup participant of the 9th Accelerator from the Development Fund Online Initiatives (FRIA) - Regular service Moygrafik - Assistant Business in the fight with lateness and accounting of work hours.

The creators of the service estimated that the refinement of an employee for 15 minutes stands to business 300 thousand rubles from every 10 million wage fund, and the delay of shift for every 15 minutes is a loss of 300 thousand rubles from every 10 million turnover.

Moygrafik is a service that helps to solve the problems of the unreacted and desemination of employees in the retail business. Installation of the Program on Personal PC is not required, the service is available 24 hours a day and helps: conduct work schedule, register the arrival, care, the presence of employees in the workplace using mobile phones, create reports for assessing and motivating staff.

The service is obvious for: grocery stores, as well as other retail chains, services, fast food, restaurants, cafes, nightclubs. MOYGRAFIK allows you to manage the schedule of work of seamless personnel, simplifies accounting of working time, reduces the temporary and labor costs of drawing up graphs.

All that is required to start work is the presence of a Wi-Fi network to which employees are connected to work, their data is entered into the common interface and the service automatically collects information about the time of arrival and care.

Shoe factory "Tibozh" and the project "Couple for a couple"

Our list of 2016 startups is completed in Russia. The project "Couple for a couple" of the Tibozh shoe factory, which attracted the attention of 1254 sponsors and investments in the amount of more than 2 million rubles with a goal of collecting 1.7 million rubles for launching a startup.

Why, it would seem, such an ordinary business, how did the shoes come to our list? The fact is that this is not a completely ordinary factory:

  • the first feature is that people who have 2-3 groups of disability work in the factory, they produce shoes using direct casting technology;
  • and the second is the implementation of the charitable action "Couple for a couple", it means that for each pair of shoes, the creators of the startup give a pair of shoes to the one who needs it and does not have the opportunity to purchase.

The factory produces home slippers, bags, sneakers. The project's creators are actively cooperating with social security funds: a children's smile and a kind city. Petersburg. Startup author Stanislav Sorokin believes that the purpose of any entrepreneurship is not money. Money is the result and reward for good work. And the goal is the transformation of the world in which we live, and it is for the sake of this goal that you want to wake up in the morning.

Artificial intelligence, augmented reality, history, cryptocurrency and, of course, blockchain - all these areas used especially popular in the startup environment. Part will remain in the highup and in the following. To find out for what projects from Russia should be monitored especially intently, we turned to those who help them grow - both money and advice.

Investors and representatives of accelerators told The Village about the most promising startups.

Medicine

DRD.

Who advises: Skolkovo

As related: resident

The company is engaged in the development and implementation of express tests to diagnose the health of the brain. They allow you to determine whether the authority is damaged, and evaluate its age-related changes and the risk of stroke. The diagnosis can be put on one drop of blood without referring to MRI.

Why shoot: For 2018, clinical trials of test strips are scheduled, receiving a registration certificate and product output to the market. The first diagnostic kits will receive participants in the crowdfunding campaign. Also, the product will be in demand in the elderly, in ambulance and among athletes, especially at hockey players and boxers, most susceptible to brain concussions.

Bestdoctor

Who advises: AdDventure.

As related: Investor.

The service helps companies save on DMS polishes and follow health in the team. With it, employees can make an appointment, call an ambulance or get an online doctor's advice in the appendix. Employers the system suggests how much medical services will cost.

Why shoot: BESTDOCTOR combines trends on digital medicine, healthy lifestyle and use of IT technology in insurance. In addition, the company develops a new one for Russia and has already proven itself in the United States, the Self-Funding medical services model and helps optimize business spending. The Voluntary Medical Insurance Market in Russia is estimated at 140 billion rubles.

Education

Mel Science.

Who advises:Sistema VC.

As related: Investor.

The company develops educational products to teach children to natural sciences. Mel Chemistry includes a set for practical chemistry training and mobile applications using virtual and augmented reality technologies.

Why shoot:In 2018, the project plans to expand the scope and sell sets not only for self-study, but also supply AR / VR lessons to schools.