Confectioner, founder of the Alexander Seleznev Confectionery House, host of the program "Sweet Stories" on TV channel "Home".

Biography of Alexander Seleznev

After graduating from the third year of the Textile Academy, he entered the Tsaritsyno College, from which he graduated with honors with a degree in pastry chef.

Career of Alexander Seleznev

Already during his studies, Alexander begins to work as a confectioner in the best restaurants in Moscow. In his track record, the hotel " Metropol", restaurant " El Dorado", restaurant Arkady Novikov « Serena».

While working, he attends master classes of the best confectioners in the world: Michel Chavet, Didier Renardo, Hedeki Morikawa. In parallel, Alexander participates in Moscow and international competitions confectionery craftsmanship.

He is a laureate of the World Culinary Cup in Luxembourg and the absolute champion of Russia in confectionery.

In February 2004 he founded "Confectionery House of Alexander Seleznev”, whose pastry chef is to this day.

Since 2005, Alexander has been hosting the Sweet Stories program on the TV channel Home».

Alexander Seleznev became a famous confectioner thanks to his perseverance and love for his chosen craft. The life of this person could be completely different if he listened to his parents and went to the end to the profession they chose.

The choice of a future profession because of the love of sweets

Alexander Seleznev was born in Podolsk. His birthday coincides with International Women's Day - March 8th. Now the man is almost 44 years old, and he is known as a true master of confectionery art. Alexander Seleznev's cakes are truly masterpieces, he puts all his imagination and love into their preparation.

The love for cooking desserts appeared in the boy in early childhood. His grandmother always met her grandson with pies, muffins, cakes, which she made with her own hands. Sasha loved to watch how grandmother created beautiful tasty products from an incomprehensible mass of dough, he helped her, and soon realized that he wanted to be a professional in this matter.

At the direction of parents

Sasha's parents never supported their son in his chosen profession, and after two unsuccessful attempts to enter the culinary college, they sent the guy to study textiles. In this academy, the young man studied for three years and again went to try his hand at the Tsaritsyn Culinary College. The third attempt was successful, and he was accepted into the study of fine confectionery.

Enrolling in the chosen institution, the guy promised that he would be able to graduate with honors, and he kept his promise.

After technical school

After graduation, Alexander Seleznev began working at the Metropol Hotel, and a year later he was selected for vacant position cooks in the restaurant "Eldorado". By the age of thirty, an already experienced chef was able to create his own "A. Seleznev Confectionery House".

Now the man is the host of the TV show "Sweet Stories", shares recipes with everyone on the waves of radio "Alla". He can also be seen in the show "Culinary Star" on the TV channel "Russia-1".

Alexander Seleznev, whose recipes every housewife wants to get for their own use, develops their own cooking ideas and releases them in the form of recipe collections. He won many awards, his talent was recognized by the world's leading chefs.

A lot of fans want to know about Sasha's personal life, but he himself does not particularly extend to this topic. It is known that Alexander Seleznev is a lover of large breeds of dogs. The confectioner's shaggy friends live with him in country house. The man always dreamed of living outside the city, so that he could rest from the noise and breed dogs.

Favorite recipes Alexander Seleznev

Like any cook, our hero has his own culinary preferences. Alexander considers "Napoleon" his favorite cake. He fell in love with the man from childhood, the grandmother often baked this layer cake for her grandson. Over time, Sasha made his own adjustments to the preparation of this delicacy, he is happy to share his secrets.

"Strawberry Napoleon"

Alexander advises to take ready-made puff pastry(about one and a half kilograms), if you yourself have never done this. The whole result depends on the test, it must be yeast-free and fresh. You will also need:

  • 0.5 kg butter;
  • 0.25 kg of powdered sugar;
  • 2 tablespoons brandy;
  • a bank of condensed milk;
  • strawberries (the number of berries is chosen independently);
  • vanillin.

The dough must be cut into three equal parts, thinly rolled out to make a square of about 30 by 30 cm. You can’t grease the baking sheet with anything, you need to bake the cakes by laying them on a silicone mat. Seleznev also advises not to touch the dough with your hands, but to place it on a baking sheet with a rolling pin. After touching the dough with your hands, it can delaminate, and the base of the cake will turn out to be uneven. Bake each cake for 15 minutes, after making notches on its surface with a knife.

Soften the butter, beat until white. Introduce a teaspoon of vanilla sugar, cognac into it, and beat until white again. After that, it's time to add condensed milk: in a thin stream, constantly whisking. Lastly, add powdered sugar to the cream.

Apply cream and chopped berries to the cooled cake, put the second cake on top, repeat the procedure. Lay the third cake last, grease with cream, and sprinkle with crumbs from the cakes (should remain when aligning the edges of the future cake).

Ideally, the cake should be left in the refrigerator for soaking for two hours. After that, cut, treat the guests. Bon appetit everyone!

Author of cookery books, national champion in confectionery, TV presenter, who is called "favorite confectioner", a professional with several diplomas culinary schools Russia, Belgium, France and Switzerland. The titles and titles of this person cannot be listed even in half a day. And this is all about him, Alexander Anatolyevich Seleznev.

Alexander Seleznev was born in the Russian town of Podolsk on Women's Day in 1973. Perhaps the date of birth determined the occupation to which the man devoted himself. With such culinary skills, Seleznev is a pleasant “gift” for women for whom the kitchen is a workshop.

The father left Sasha's mother with two sons when the child was 4 years old. A year later, the boy fell ill with mumps and rubella. This resulted in hearing loss. But at the age of 7, Alexander went to school, where he sat at the first desk to see the lips of the teachers move. In an interview, the confectioner has repeatedly said that he can watch TV without sound.

Paradoxically, the hearing loss did not affect the child's life. IN early age the boy became interested in dancing and music. He went to a choreographic class and graduated from a music school in piano. “I just don’t have hearing, but I have a sense of rhythm. Harmony, melody, tact I feel great", he later said in an interview.


There is nothing strange in Alexander Seleznev's choice of profession. He is a real sweet tooth. As a child, when my mother bought cakes, sweets or pastries, Sasha, together with his brother Tolya, “dealt” with sweets in minutes. The same fate befell grandmother's pastries, which exuded the divine aroma of cinnamon or vanilla. But Alexander Seleznev not only loved to eat goodies, but also helped his grandmother create. And when adults did not have time to cook, he himself began to slowly "cook".

So the boy graduated from the first culinary "courses", which are rightfully called grandmother's. In high school, he thought that it would be nice to connect the future with cooking. But my mother wanted Alexander to receive a “male” technical specialty. He entered the textile academy. But, having reached the 3rd year, I realized that the desire to become a culinary specialist did not disappear anywhere, but, on the contrary, increased.

The young man entered the culinary college three times. The problem was foreign languages. For training, knowledge of English and German was required, and Sasha studied French at school. As a result, Alexander promised admission committee who will learn languages ​​in two years and graduate with honors if they accept a new student. The commission believed the purposeful applicant.

And at the textile academy, Sasha switched to the evening department.


The nineties became difficult for the family: there was not enough money, Alexander felt responsible for his mother and younger brother. One day he saw his mother's friend doing things on a knitting machine. The enterprising young man learned to sew and began to mass-produce warm clothes, the shortage of which was felt. They were ready to buy clothes for 8 rubles. So the family coped well with difficult times.

cooking

Alexander Seleznev kept his promise. College young confectioner graduated with honors. young man, how best student, invited to the kitchen of the famous Metropol Hotel. Thus began the culinary biography of Alexander Seleznev.


However, he did not start baking delicious cakes and preparing unique desserts right away. At first, the young cook peeled mountains of potatoes and washed quintals of fruit. A little later, Alexander begged the head of the confectionery shop in the same Metropol to take the young man to work.

Finally, he was entrusted with doing what Seleznev loved and aspired to - desserts. He rolled truffles for days. Then Sasha was admitted to complex cooking processes.


When the Eldorado restaurant opened, the young culinary specialist got a chance to get a job in the culinary workshop. After the Metropol, Alexander was accepted immediately. Here he learned a lot. He was lucky to work with the Japanese master Hedeki Morikawa. Hedeki taught his Russian colleague the masterly technique of mixing Japanese and Austrian confectionery schools. Together with Morikawa, Seleznev prepared culinary hits.

Over time, Alexander Seleznev realized that the culinary knowledge of the chef is not great. To fill in the gaps, he went to France, then to Belgium and Switzerland. In these countries he graduated from culinary courses. He learned how to make unsurpassed cakes, exclusive huge cakes, petit fours, chocolate mousses and sweets. In Lausanne, Seleznev mastered the technique of baking truffles to perfection, and at the Swiss school "Fabia" he was shown the English technique of sculpting flowers on cakes.

Acquired knowledge and diplomas famous schools helped Alexander Seleznev become the leader of dozens, if not hundreds of competitions and culinary festivals.

In 2004, Seleznev created the Alexander Seleznev Confectionery House. And in next year the first book of the genius "Sweet Stories" was published, which was popular. The master decided not to stop, and today he has a library of his own works, which includes more than 20 books.

Now Alexander's Confectionery House has created an official website. Those who wish can choose a sweet to their liking and order home or office. Alexander Seleznev does not bypass the holidays, in honor of which he makes themed desserts. For example, when approaching Happy Easter The house opens orders for Easter cakes and Easter cakes.


Seleznev also tried himself as a TV presenter. He hosts the popular program Sweet Stories, which airs on the Domashny channel. Among the recipes of the master of cooking there are desserts that are easy to perform, every housewife can do it. So, from Alexander you can learn unique recipes for cookies, pies and rolls.

Then Alexander was invited to broadcast with the same name on Radio Alla. Here, a talented culinary specialist was noticed by Primadonna Russian stage. For her, Alexander Seleznev baked cakes for festive celebrations more than once. Rumor has it that Alla Borisovna was pleasantly surprised by their taste and appearance.


For the anniversary of the Diva, the maestro made an 8-tiered cake with a million red roses. The masterpiece took two months to complete. Alexander himself whipped the cream and sculpted flowers from mastic. It took 10 people to bring the gourmet dessert onto the stage.

Personal life

Fans are interested in the details of the personal life of the famous confectionery guru. Alexander is single. A romantic relationship Alexandra Selezneva is a closed topic. He himself says that career and constant employment stole from him the time when he had a chance to start a family.


He has a house in which there was a place for the dog Zhorik. Seleznev admits that he does not like small decorative dogs. Since childhood, he wanted to have a big pet, kind and true friend. The Bernese Mountain Dog Zhorik is just that.

The chef also loves to travel. In other countries he draws strength and pleasant emotions and improve as a cook.

Judging by the pictures in Instagram”, Alexander bought a cat Murka. He often takes pictures of his beloved pet and uploads photos to the Web.

Alexander Seleznev now

In 2015, Alexander went to conquer Monaco. He opened two pastry shops in Monte Carlo, and now the Russian pastry chef is famous in the area. In institutions, Seleznev plays the role of a chef, a director, and a manager. He even coordinates the delivery.

In 2017, the master looked into the sweet world. The visit of Princess Alexander considers an achievement.

Alexander Seleznev about his dream: to work at a frantic pace for another five years, and then go on a trip around the world.

In a house near Moscow, the cook left a collection of telescopes.

Projects

  • 2004 - Alexander Seleznev's Confectionery House
  • 2005 - "Sweet Stories"
  • 2006 - "Sweet Recipes"
  • 2008 - Mysterious Biscotti - Twice Baked Cookies
  • 2013 - "Confectioner's Bible"
  • 2014 - “Cooking sweets for loved ones. Just. Detailed. Available»
  • 2014 - “Festive baking. simple recipes
  • 2015 - "Classic Cakes and Pastries"
  • 2016 - "Soviet cakes and pastries"
  • 2017 - "Easy Recipes"

Alexander Seleznev was born in the small Russian town of Podolsk on the women's holiday in 1973. Maybe it was the date of birth that determined the wonderful occupation to which this person devoted himself. With his excellent culinary skills, Seleznev is a really nice "gift" for all women for whom the kitchen is a real workshop.

There is nothing strange in Alexander Seleznev's choice of profession. He, like all boys and, to be honest, men, has a big sweet tooth. As a child, when my mother bought cakes, sweets or pastries, Sasha, together with his brother Tolya, "dealt" with sweets for several minutes. The same fate befell grandmother's pastries, which exuded the divine aroma of cinnamon or vanilla. But Alexander Seleznev, unlike most male representatives, turned out to be more consistent. He not only loved to eat goodies, but also helped his grandmother cook them. And when adults did not have time to cook, he himself began to slowly cook.



So the boy graduated from his first culinary "courses", which are rightfully called grandmother's. In high school, he thought that it would be nice to connect the future with cooking. But the parents wanted Alexander to receive some more “male”, technical specialty. He entered the textile academy. But, having reached the 3rd year, I realized that the desire to become a culinary specialist did not disappear anywhere, but rather increased. And Seleznev entered the Tsaritsyno Culinary College.

cooking

College young confectioner graduated with honors. He, as the best student, was immediately taken to the kitchen of the famous Metropol Hotel. Thus began a great culinary biography of Alexander Seleznev. But the oven delicious cakes and he did not start preparing magnificent desserts immediately. At first, the young cook peeled mountains of potatoes and washed quintals of fruit. A little later, Alexander begged the head of the confectionery shop in the same Metropol to take him to work.

Finally, he was entrusted with what Seleznev loved most of all - desserts. He rolled truffles for days. Then more complex processes began to be trusted to him.

When the Eldorado restaurant opened, the young culinary specialist had the opportunity to get a job in the culinary workshop. After the Metropol, Alexander was accepted immediately. Here he learned a lot. He was lucky to work with the Japanese master Hedeki Morikawa. He taught his Russian colleague the masterly technique of mixing Japanese and Austrian confectionery schools. Together with Morikawa, Seleznev prepared real hits.

Over time, Alexander Seleznev increasingly understood that his culinary knowledge was modest. To fill the existing gaps, he went to France, then to Belgium and Switzerland. In these countries he graduated from culinary courses. He learned how to make unsurpassed cakes, exclusive huge cakes, petit fours, chocolate mousses and sweets. In Lausanne, Seleznev mastered the technique of baking truffles to perfection, and at the Swiss school "Fabia" he was shown the English technique of sculpting flowers on cakes.

Best of the day

The acquired knowledge and diplomas of the most famous schools helped Alexander Seleznev become the leader of dozens, if not hundreds of competitions and culinary festivals.

In 2004, Seleznev created the Alexander Seleznev Confectionery House. And the following year, his first book, Sweet Stories, was published, which was very popular. The master decided not to stop and today he already has a whole library of his own works, which includes more than 20 books.

Seleznev also tried himself as a TV presenter. He hosts the popular program Sweet Stories, which airs on the Domashny channel. Then he was invited to broadcast with the same name on Radio Alla. Here, a talented culinary specialist was noticed by a prima donna of the Russian stage. For her, Alexander Seleznev baked cakes for various celebrations more than once. Rumor has it that Alla Borisovna was pleasantly surprised by their taste and appearance.

Personal life

The famous pastry guru is already over 40, but he is still a bachelor. The personal life of Alexander Seleznev is a closed topic. He himself says that a career and constant employment stole from him the time when he could start a family.

Now he has a huge house in which there was a place big dog Zhorik. Seleznev admits that he does not like small decorative dogs and always wanted to have a big pet, a kind and faithful friend. The Bernese Mountain Dog Zhorik is just that.

And the famous chef loves to travel. In other countries, he draws not only strength and pleasant emotions, but also improves as a culinary specialist.

Hi all! Today I would like to tell you a little about the celebration of my birthday, which was at the beginning of September. Namely, today I will touch on the culinary side of the issue - sweets, which, as for me, are an integral attribute of any holiday, especially a birthday.

Alexander Seleznev's confectionery company was recommended to me by my mother. He and his colleagues often ordered all sorts of sweets for their work, and were always satisfied with both the delivery and the quality of work.

To begin with, I would like to provide you with some information about the creator of the house, comrade Seleznev, and about the company as a whole:

Alexander Seleznev Confectionery House was founded in February 2004. For more than 8 years, under the leadership of the founder and Pastry Chef Alexander Seleznev, the company has been developing and offering its products to a wide range of dessert lovers.

Alexander Seleznev - the most famous confectioner in Russia, the Absolute Champion of Russia in confectionery; Winner of the World Culinary Cup in Luxembourg; Gold medalist of the Russian championships in confectionery art; author of more than 50 books on confectionery and culinary arts, host of the Sweet Stories program on the Domashny TV channel; holder of diplomas from culinary schools in France, Switzerland and Belgium. Alexander Seleznev was awarded the highest professional award of the Interregional Culinary Association of Russia with the Order of the Badge of Dignity.

We offer our customers, all lovers of sweets, confectionery products created according to both classic and the latest European recipes, as well as our own original developments.

The assortment of desserts of the Confectionery House is constantly updated, following the latest culinary innovations and the latest trends in confectionery art. However, everyone's favorite classic desserts also take pride of place among the wide range of the company.

There are several company stores in Moscow where you can buy the company's products. Addresses can be viewed.

I prefer to order sweets in the online store. Delivery there in itself is inexpensive (250 rubles), and if the amount of your order exceeds 2000 rubles, then everything will be delivered to you for free. Very convenient, I have never paid for delivery))

Prices for Seleznev's products are quite high. But trust me, it's worth it! Moreover, the portions are quite large (which is worth at least a cake weighing 2 kg).

I had a chance to try three "dishes" from Seleznev's assortment. And I would like to tell you more about them now. Attention! Please remove the hungry from the screen, when viewing photos, drooling may flow!

CAKE "PROFITROLE"

To be honest, I could not choose a cake for a very long time. On the site they are all great - cheesecakes, tiramisu, sacher, bird's milk ... I wanted everything at once. But then it was decided to take something unusual, which you will not find in our bakeries. And this unusual became Cake "Profiterole", consisting of many small eclairs.



The cake is exactly the same as on the site - both outside and inside.



It consists of, as mentioned above, small eclairs with custard - profiteroles. I really liked the profiteroles themselves - the cream is very tender, the dough too, and all together it melts right in your mouth ... mmmm ....


The only thing that I didn’t really like was the icing, which was poured on top of the cake and which was between the profiteroles. As for me, the apricot jam, which is part of it, was superfluous and spoiled my admiration for the cake a little. However, this is a matter of taste. My parents, who love apricots, absolutely loved the cake.

And of course, one cannot fail to note the appearance - it's just a work of confectionery art, as for me! Looking at this cake is as much fun as eating it!

Weight: 1.7 kg

Price: 1 120 rubles

CAKES "PTI-WORKS ASSORTED"


This set of cakes was recommended to me by my mother, they mostly bought it for work. And indeed, for a large company, it's just an ideal option - 50 pieces are enough for everyone!

In total, there are 7 types of different cakes in the package. Each type, by the way, can be purchased separately. The set is also good for getting acquainted with the company's products.


To be honest, I did not like all the pies in this set. I don’t like nuts at all, so I immediately discarded the nut species, they were eaten by satisfied parents (they say, “and we will get more”))) I liked the truffle (the rightmost row in the box), deli with hazelnuts ( appearance reminded me of Raffaello), I also liked amaretti. Yes, and praline would be very personal if it were not for the hated Walnut

A couple of close up photos:



Weight: 600 g

Price: 1 120 rubles

MACARUNI ASSORTED

Here it is - my love and passion! In general, I adore macaroons and, as a rule, do not miss the opportunity to try them in every cafe and pastry shop that I visit, because they are different everywhere. And I, an experienced macaroon lover, can say with confidence: such delicious macaroons as Seleznev’s, I haven't tried anywhere! Yes, yes, even English and Irish pastries are inferior to these.

Macaroons arrived in the same box as the previous set. A total of 25 pieces and 5 flavors per pack.



So, back to taste. The meringue of these macaroons is unusually soft and tender, it just melts in your mouth ... And the filling ... I just have no words, it's so delicious! I liked all the toppings without exception, but there is still one taste that especially sunk into my soul - this vanilla (White color)


Vanilla cream is simply amazingly delicious - tender, creamy, melting in your mouth. Yes, and pistachio also impressed me (however, like blackcurrant).

In general, I can say that these macaroons simply divine! Yes Yes exactly. I haven't enjoyed food this much in a long time! I recommend them to everyone and declare with confidence: they are worth every ruble that is asked for them!

Weight: 550 g

Price: 1064 rubles

Summarizing , I want to note that I really liked the products of the confectionery house of Alexander Seleznev. Yes, no doubt, you won’t eat sweets for such a price every day, but for events that happen several times a year (some holidays), this is exactly what you need. And, it seems to me, it is from such trifles as the perfect cake that positive memories are formed!

Have a great evening everyone!