Stars at Ekaterina Dibrova's beauty bachelorette party. President of RHANA Corporation Ekaterina Dibrova: "It is possible to manage age!" CEO of Capital Group

On the embankment of the Moskva River in the Lastochka restaurant, Ekaterina Dibrova's beauty bachelorette party took place.

The theme of the party was the cult work "The Great Gatsby". Jazz was played on the deck of the luxurious ship, and all guests were greeted by the hostess of the event wearing 1920s style accessories.

The president of the medical corporation RHANA Ekaterina Dibrova gathered her friends, successful business women, to celebrate her birthday and tell about new secrets of beauty and health.

The saloon of the ship has turned into a beauty space. The official representative of the French factory Jean Niel helped the guests to create an individual perfume, the tarot reader answered the questions of interest, and the corner of the jewelry brand Roberto Bravo demonstrated its new jewelry items. Also, professional teachers of the GallaDance dance club performed and showed a master class on the site. Showman Alexander Belov was the host of the evening.

“Girls, the main thing in a woman is her soul, it is a beautiful soul that is a powerful force of attraction!” Said Ekaterina Dibrova, accepting congratulations from her friends. “This is a mirror that reflects the inner beauty of a person, and then the image becomes harmonious! and joy! Shine your soul, my dears, and be happy! "

The holiday with enchanting dances and fireworks straight from the Moskva River continued until late in the evening.

One of the brightest moments of the holiday was the sudden appearance of Andrey Malakhov, friend and partner of Ekaterina Dibrova. Olga Kabo, Evelina Bledans, Anna Gorshkova, Anastasia Zadorina, Daria Mikhalkova, Alisa Tolkacheva, Alena Sviridova, Ekaterina Odintsova, Elena Teplitskaya, Evgenia Kim and many others came to congratulate the birthday girl.

President of LLC Medical Corporation "RANA" (owner)

She received a higher education in economics, graduating with honors from the Moscow Aviation Institute. Academician of the Russian Academy of Medical and Technical Sciences and the Russian Academy of Natural Sciences, full member of the International Academy of Sciences, candidate of economic sciences.

He is a member of the Healthcare Expert Council under the Federation Council Committee on Social Policy.

In 2019, she became the Ambassador of Health Tourism of the CIS countries, authorized by the Business Center for the Economic Development of the CIS countries.

He is a member of the All-Russian Organization for Quality as part of the Committee for the Quality of Medical Care of the Russian Federation.

He is a member of the Japanese Society of Clinical Placental Medicine (JSCPM).

She registered her company in December 1999. For over 20 years she has been the founder and leader of the RHANA Medical Corporation. The corporation includes: a network of clinics, distribution, pharmacy, training center, Laennec-Academy. Dibrova Ekaterina Aleksandrovna has been distinguished by an active life position all her life. She is an outstanding, enthusiastic woman who loves people and life. Its interests are inextricably linked with the interests of the nation, namely, to give everyone the opportunity of a new quality of life, active longevity. In her search for the best methods and preparations for preserving youth, health and beauty, Ekaterina created a medical institution that brings together the most progressive domestic and foreign developments in the field of anti-aging medicine.

Dibrova Ekaterina Aleksandrovna - organizer of medical affairs, co-author of many scientific articles, active participant and popular speaker of various conferences, such as: International Congress "Health of the nation is the strength of the state", All-Russian scientific and practical conference "Health of the population of the Russian Federation. Problems of Legislative Support ", the Conference" Formation of a Healthy Lifestyle as Personal and National Priorities "under the auspices of the Federation Council and others. He is the organizer of regular scientific and practical events, round tables, including in 2010 - the initiator and organizer of the International Scientific Conference "Medicine against Aging" with the participation of the Nobel Prize laureate in medicine, Professor Luc Montagnier, leading domestic and foreign scientists and specialists. Laureate of the Faces of the Year 2004 competition held by the Top Secret media holding. In 2014, at a business reception held by the Parliamentary Center “Science-Intensive Technologies. Intellectual Property ”of the State Duma of the Federal Assembly of the Russian Federation Ekaterina Aleksandrovna Dibrova was awarded the gold star II Mechnikov "For an active life position, a fruitful contribution to strengthening the health of Russians and promoting a healthy lifestyle." She was awarded the state international environmental prize "EcoWorld" in the category "Ecology and Human Health" for outstanding achievements in the field of environmental protection and environmental safety in the State Duma of the Russian Federation.

In 2018, for active participation in the preparation of the "Eurasian Women's Forum" in St. Petersburg, she was awarded the gratitude of the Chairman of the Federation Council of the Federal Assembly of the Russian Federation V.I. Also, the President of the Russian Academy of Natural Sciences awarded E.A. Dibrova. the silver medal named after I.P. Pavlova "For his contribution to the development of medicine and health care."

Ekaterina Dibrova, President of the RHANA Medical Corporation, reflects on an integrated approach to aging and how, with an increase in life expectancy, help each person maintain its high quality, ability to work and activity as long as possible.

The President of the RHANA Medical Corporation, Ekaterina Dibrova, reflects on an integrated approach to aging and how, with an increase in life expectancy, help each person maintain its high quality, ability to work and activity as long as possible.

- Ekaterina, you are currently promoting a franchise project in the field of medical and cosmetic services based on a registered Japanese drug on the market. Tell us how it all began and why you decided to cooperate with your Japanese colleagues.

Let's remember what Japan is associated with. Above all, with longevity and superior quality. In my opinion, the quality of Japanese pharmaceutical and cosmetic products should be the benchmark for manufacturers around the world. However, similar goods from Japan are very sparingly presented outside its borders, including on the Russian market. This is due to the mentality of the Japanese; they are very reluctant to share their developments, especially high-tech ones, which fully applies to "Laennec" - the only placental drug based on low molecular weight peptides, which is included in Japan in the state insurance program for the health of the nation. The Japanese generally have a very interesting approach to their health. What is their philosophy? They try to arrange the order of life priorities, lead a quality lifestyle and consume exceptionally healthy food. And by the way of life I mean not only the absence of bad habits and physical education, but also regular medical examination and health prevention.

In addition, their desire to achieve harmony with the world around them and with themselves through the development of such qualities as restraint and contemplation is of great importance. As for consumer preferences, the Japanese try to include in their diet as many natural products as possible.

The correct way of life also implies adherence to ethical standards. Having understood all this, I realized that from the point of view of ethics, this placental drug is an absolutely correctly created product, because it no longer belongs to either the mother or the child, and most importantly, neither stem nor embryonic cells are used in it.

Moreover, only an absolutely healthy woman can be included in the state program for collecting the placenta in Japan - all participants undergo a number of tests and analyzes, the selection is very strict. But even if all these conditions are met, the placenta is considered suitable only if the birth was successful, the gestational age was full, and the future woman in labor had never left Japan.

This is the attitude to the quality of raw materials. Then, when it enters the plant, it is processed in strict accordance with GMP standards and in an environment of absolute sterility. I discovered this direction for myself 20 years ago, when I accompanied my husband - doctor of physical and mathematical sciences, biophysicist, famous scientist in the field of oncology - on a trip to a medical conference. In general, by education I am an economist, by nature I am an organizer, so, having passed the appropriate training in the specialty "Organization of medical affairs", I founded my own company and began to build it literally brick by brick, because there was nowhere to wait for any investments. Of course, my husband helped me scientifically and medically, and helps me to this day. We are one team. He is my teacher and chief censor.

Surely you are faced with certain difficulties. Tell us in more detail what path you and your company have done personally in order to firmly occupy your niche in the market.

Difficulties - that's putting it mildly. For me, this work is comparable only to the preparation of a flight into space (smiles). I must say that it is very difficult to conclude a contract not only for production, but even for the use of such a drug. The Japanese are extremely responsible in their choice of partners. I succeeded only because I found a Japanese company that was able to vouch for me and recommended me as a person you can rely on in business (although my husband and I also played a role in scientific circles). During one of his visits to Russia, a representative of this company was able to personally observe how we work and what kind of people we are. It is very important for the Japanese to know who you are dealing with - with a businessman who is looking for immediate profit, or with someone who wants to build the foundation of a serious socially useful business. And when he was convinced that I was determined precisely to solve an important social problem, he willingly helped me. However, any drug can only provide a long life through scientific research, correct positioning and advancement in the right direction. But the most important point in this program is undoubtedly registration.

In Russia, it is worth an incredible effort to officially register such a drug, because it is very difficult to convince the entire medical community that this is an effective drug, the safety and effectiveness of which has been proven. This path took five years, during which an aesthetic direction appeared in our work - a comprehensive program of beauty and health, because it was necessary to start somehow earning money in order to simultaneously promote the main idea, participating in research and collecting weighty evidence base.

Finally, the drug has been registered as a hepatoprotective agent because that is how it is registered in Japan. After the tragedy in Hiroshima and Nagasaki, the issue of effective restoration of such a complex organ in treatment as the liver has become very urgent. In 1953, Japanese scientist Hieda Kentaro began developing a unique placental drug, and on the basis of the dissertation of the famous Russian academician Vladimir Petrovich Filatov.

In general, in which the Japanese have no equal - they find interesting innovations around the world and refine them taking into account their unique technological capabilities, and they never hide whose idea was originally from. Their task is to bring it to the market as a finished product. In Japan, it is enough to register a drug once, and then the doctor, at his discretion, can prescribe it for a variety of diseases.

In Russia, the legislation is different; the use of the same drug for treatment and prophylaxis in different fields of medicine is possible only if it is properly registered. Therefore, noticing the effect of Laennec on the immune status of the Japanese, we conducted large-scale studies at the Institute of Immunology of the FMBA under the supervision of Academician Rakhim Musaevich Khaitov, his scientific advisor, and proved that the drug is an immunomodulator and registered it in this capacity as well. Now we have two big directions where it can be applied. Then, from the point of view of hepatoprotection and immunomodulation, we began to conduct research in other industries, especially in gynecology, because in Japan this drug is actively used both in reproductive health programs and in programs for menopause and postmenopausal periods. But we did not stop there either, because the main goal is still to introduce in our country the Japanese model of preserving health and longevity based on Laennec. This should be a social program, and for people of pre-retirement age, because, firstly, it belongs to the field of preventive and restorative medicine and rehabilitation - therefore, it saves the state from the costs of treating the population from diseases acquired with age, and secondly, financially quite "lifting". This is an increase in the quality of life due to active longevity.

However, as you noticed, you need to make money. But the consumer today has become more sophisticated and demanding. Under these conditions, business growth opportunities lie in productivity and efficiency gains. How can this be achieved?

I found the answer to this question for myself by developing a franchise project, which at very low cost guarantees patients a premium medical service. For 50 years, the network "LAENNEK KABINET®" has been developing in Japan, which is supported by the state program "Health of the Nation".

This is a completely rebuilt business model, within which we provide our franchisees not only with the drug itself and technologies for working with it, but also with centralized advertising support and assistance in promotion. There is a hotline where you can always contact any of the professors cooperating with us if you need advice on a difficult case.

Moreover, we provide free training for doctors on the basis of the RHANA Corporation training medical center with subsequent certification of specialists, and until they complete such training, the purchase of the franchise will not be finalized. This is necessary so that we can be sure that misuse of the drug does not discredit our name. Subsequently, we also regularly conduct professional development programs for specialists, author's seminars, master classes. This project is quite competitive and cost-effective, since it quickly pays off due to, I emphasize once again, the fact that the procedures are not expensive.

- What does this franchise project give to the patient?

First of all, Laennek Cabinet is a technology of active aging, a service for the prevention of a healthy lifestyle. The patient undergoes a quick diagnosis of his state of health. This is followed by the selection of an individual program and the course. This is a unique service, and as global practice shows, patients, once using it, remain committed to the procedures. The only explanation for this is high efficiency and sustainable results.

- What mistakes would you warn beginner franchisees against?

First of all, you need to deal only with the original source, because when a new project appears on the market, many fakes for it immediately appear. There is no need to chase seeming cheapness at the expense of safety and quality. A new business should start by checking the franchisor's "ID". Feel free to ask for filing documents, including franchise registrations, technology intellectual property patents, and so on.

- Tell us how you fight counterfeiting. Is this a serious problem for you?

First of all, a Russified packaging approved by Roszdravnadzor has been developed specifically for deliveries and sales in Russia. When purchasing a drug, you should pay attention to the branded Russified packaging, protective hologram and packaging seals; the identification number of the produced batch of the drug (indicated on the back of the package, the same number is indicated on each ampoule) and information about the distributor (mandatory presence of the RHANA logo). We popularize our activities on specialized medical portals.

Roszdravnadzor and the Ministry of Health of Russia help us with this by sending letters to medical institutions stating that they are not entitled to purchase a counterfeit drug produced in Korea, which is not approved for use in Russia. This is a criminal offense.

- What is the uniqueness of this project for consumers from a medical point of view?

For the patient, along with the direct effect of the use of the drug, the advantage of visiting the office is that, before prescribing the procedure, we promptly conduct a complete examination (biochemical and clinical blood tests, ultrasound examinations, etc.) in order to have information and about the current state, and about chronic diseases. And only on the basis of the results of the examination, the patient is prescribed this or that program, and the effectiveness of the procedures is also determined by the results of the analyzes.

How do you work with your consumer? How do you participate in shaping demand in such a difficult field of activity as yours?

In Japan, there is no need to create demand, because the third generation has already grown up, which uses such offices; for them it is in the order of things, and things are absolutely necessary, they even call "Laennec" milk for the cell. But for Russia, generating demand is a difficult task. To explain to a Russian why he needs it, he has to hold a half-hour conversation, because for our compatriots this is not quite traditional medicine. Our goal is to make it traditional to take care of your health, to prevent illness, not cure it. After all, before all this was - and clinical examination, and preventive medicine. You just need to return to this. Then the demand for our services will also increase. There is one more important point.

It is necessary to start the formation of demand with educational activities in the ranks of the medical community by holding specialized congresses, symposia, speeches of our opinion leaders (opinion leader), i.e. an informal leader, authority in a particular area - ed. .), which seriously support us, since they give their authoritative assessment, their expert opinion and thereby confirm the high quality of the product. But how to reach the end consumer? Through a network of specialized clinics, where specially trained doctors will work with patients, explaining to them which program to pay attention to in order to improve or even restore their health.

In addition, surprisingly enough, public opinion in Russia is still being shaped by word of mouth, which has now reached a new level - in social networks. This is especially true of public figures who actively blog and share their impressions. After all, our direct consumer will not come to a specialized exhibition or conference, except perhaps to the InterCHARM exhibition ...

But for us, participation in it is rather not a cause, but a consequence, because our work has two sides of the coin, two aspects - aesthetic and medical. As I said, for me, mastering the aesthetic component was a forced step, a way to earn money to promote the medical aspect. When the Japanese partners found out about this, they were very surprised, because they did not consider using their drug in such a way. They really liked this idea, and they began to investigate how the drug affects the condition of the skin, its smoothing, how it promotes the disappearance of age spots, etc. We, in turn, based on the Japanese experience, patented the Laennec-Pharmacopuncture technology - this is a method of complex regulatory action on the body, which consists in making microinjections of the Laennec preparation into biologically active points.

Let's talk about quality. What, in your opinion, is the significance of this concept in the modern world? Is the role of quality increasing or, on the contrary, decreasing at the present time?

I believe that the importance of this concept has certainly increased in recent years. By the way, this is largely due to educational programs on television, such as "Quality Mark" or "Test Purchase". Go to any supermarket - and you will see that the population began to pay attention to the expiration dates and the composition of the products. And it is right. This means that we are seriously thinking about how to improve the quality of life. Therefore, there should be as many such broadcasts, and as many independent instances as possible should provide an expert assessment of a particular product or service. As for the drug "Laennek", then, for example, it has been repeatedly tested by various organizations, in particular, FBU "Rostest-Moscow". We try to get the competent opinion of as many independent sources as possible in order to confirm the high reputation of the product. But this is, in principle, a long process, especially for a drug.

What, in your opinion, is an effective manager, what do the concepts "manager" and "management" mean in your understanding? What personal qualities should a good manager have? What ethical standards should he adhere to?

A good leader, first of all, must clearly see the most effective goal, both general and related daily goals, and be able to set priorities. The second, no less important feature is the ability to form a professional team of like-minded people. Such teams are not born; they need to be raised to be confident in each, to sail in the same direction, in the same boat. My closest associates have been working with me for 15 years. I value my team very much, because only the work of a well-coordinated team will allow me to achieve my goal, no matter how ambitious it may be. The third component is the ability to plan. Global goals imply that there must be clear algorithms for their implementation. But medical goals must be righteous. And you should never speak badly about your competitors. Even about their enemies. I always say: let him go in peace. Let your competitor do as he sees fit; it is his, not your choice.

Could you, based on your experience, come up with some universal formula for success in life, in sports and in business? What does business excellence mean to you?

My formula for success is this: do not block success in yourself. Many people start very powerfully and then face some kind of contingency and begin to doubt themselves. The words “doubt”, “I can’t” and “I do not know” should never be heard in my office. We must always find an effective solution to the issue, propose new options, and not state that there is a situation that we cannot cope with.

If the universe sends a chance, it must be used 100%, otherwise one should not become a leader. Of course, this is a thorny path on which trials follow one another, and depending on how you cope (or not cope) with them, the next task is sent to you. But her solution will not provide a brilliant result if you have not followed the previous one. As for business excellence, for me it is, first of all, the setting of effective goals and their achievement, the combination of intelligence, the desire to improve and a decent appearance. These are the qualities of a true leader.

Business Excellence September 2015

Elena Baturina

Founder of the BE OPEN humanitarian fund, developer, investor, hotel owner in Austria, Czech Republic, Ireland and Russia, 54 years old

The wife of the former mayor of Moscow once again entered the top 200 richest businessmen in Russia according to Forbes - and again as the only woman billionaire. Ms. Baturina's sphere of interests includes alternative energy and membrane construction, but she has a particular weakness for the hotel business. Elena says she likes to give people high-quality service and good mood. For the soul, the mother of two adult daughters collects porcelain and supports her husband in his hobby for horse breeding and sheep breeding.

Natalia Fileva

Owner and Chairman of the Board of Directors of the S7 Group, 54 years old

For the first time Natalia entered the top 200 richest businessmen in Russia by Forbes magazine and immediately became the third among the ladies represented there. Now she has firmly established herself in the public consciousness as a woman, for whom the first thing is airplanes, but in the 90s the distressed Siberia airline fell into her hands with her husband almost by accident. They say that the idea of ​​rebranding belonged to Natalia - like other strategic ideas that brought S7 to the second place in terms of air traffic in Russia. At the same time, Mrs. Fileva is an experienced wife, a mother of three children. Daughter Tatiana is responsible for advertising and marketing at the company.

Irina Stepanova

General Director of the Russian representative office of the auction house Sotheby's

In honor of the 10th anniversary of Sotheby’s appearance in Russia, Irina organized an exhibition, where for the first time she combined the top lots of future auctions with exhibits acquired for private collections at previous auctions. The anniversary concerns Irina directly. She went with the company all the way - from a tiny office with two employees to meeting the standards of a large Sotheby's. The representative office conducts examinations of the authenticity of art objects, patronizes museums, and supports young artists. Mrs. Stepanova admits that her life is subordinated to work, and even she tries to spend her vacation with benefit for the cause.

Valentina Rumyantseva

General Director of L'Oreal Luxе in Russia, 40 years old

This year, the company opened the first in Europe perfume and cosmetics boutique Giorgio Armani in the Atrium shopping mall and introduced the long-awaited Shu Uemura brand to the Russian market. Valentina, who studied the intricacies of business in Dusseldorf and London, actively uses the Internet space and the latest technologies in her work. She is confident that the future lies in the disappearance of the boundaries between online and offline. This is also the further strategy of L'Oreal Luxе: development of online boutiques and hone personal service using the most advanced digital capabilities. Valentina finds time not only for business and family, but also for travel and hobbies. The nearest plans are to return to the youthful hobby of making jewelry from stones and beads and new heights in your favorite yoga.

Anastasia Rakova

Vice-Mayor of Moscow, 41 years old

Soon after the birth of her second child, Anastasia returned to work at the mayor's office, where colleagues speak of her with respect. In sum, the opinions boil down to the fact that she is a competent lawyer, a tough manager and a workaholic. Ms. Rakova initiated many large projects - the creation of the MFC, the Moscow Urban Forum, the launch of the portals "Our City" and "Active Citizen". The renovation program is partly in her area of ​​responsibility. She carefully hides her personal life, outside the mayor's office she prefers an informal style of clothing that makes her completely unrecognizable.

Miroslava Duma

Founder of the Internet portal Buro 24/7 and the international venture project Fashion Tech Lab, 32 years old

Miroslava launched Fashion Tech Lab to support eco-designers and look for new ways to make fashion sustainable. One of Russia's top fashion experts was shocked to find out that her favorite industry is the second most polluted. Mrs. Duma does not want to bequeath an ecological disaster to her three children, so she invests in the production of artificial leather and fabrics from orange fibers. Business Of Fashion included Miroslava in the list of 500 main people in the global fashion industry.

Olga Belyavtseva

Founder of Assol Company LLC and Agronom-Sad LLC, member of the Board of Directors of Progress Capital company, which owns the Frutonyanya brand, 48 years old

Ms. Belyavtseva remains one of the richest and most mysterious ladies in Russian business, since her entire career is associated with her native Lipetsk. Apparently, Olga was lucky and no one suggested to her that success can only be achieved in Moscow. It is known that she is a real example of a self-made woman - Belyavtseva started her way into business as a packer at the plant of the USSR Ministry of Fruit and Vegetable Economy at the age of 21, shortly after the birth of her eldest son. Olga lives in her second marriage, and three children, probably, at one time inspired her to make baby food a priority.

Helen Isahakyan

General Director of Shiseido in Russia

The winter collection is already on sale, but Shiseido in Russia is no longer limited to promoting one brand. For six years, through the efforts of Mrs. Isahakyan, a global holding has been built, representing NARS, Cle de Peau Beaute, Narciso Rodriguez, Issey Miyake, Elie Saab, Alaїa, Tsubaki. “We created the beauty industry in Russia from scratch, from scarcity to abundance, from Soviet 'service' to the highest standards of service,” says Helen, a student of Leonard Lauder. While developing a beauty empire, she lives on airplanes, but sees travel as a source of energy. And she calls her daughter the greatest achievement.

Olga Karput

The owner of the concept store "Kuznetsky Most 20", 34 years old

Olga is moving the concept store to Stoleshnikov Lane, where it will occupy 2,500 sq. meters. It will retain nice little things like ping-pong tables and healthy food cafes, but there will be more of the most original things that can be found in Moscow. The wife of the developer Pavel Cho and the mother of three children is not going to change the concept, since the Moscow public is gradually getting used to "strange things and unusual images." However, the avant-garde for the sake of the avant-garde and even more so for the sake of shocking Mrs. Karput is no longer interested, now she professes a more adult and pragmatic view of fashion.

Natalya Kasperskaya

President of the InfoWatch group of companies, 51 years old

An information security company in the corporate sector has opened a representative office in Dubai. Natalya has been on the way to success for ten years, having received InfoWatch in a deplorable state - in her words, “one name” without a working product and team. By that time, her work experience at Kaspersky Lab had already turned her into a virtual police officer who is ready to do more than anyone else to catch a criminal. And he also taught not to allow business to waste time from a large family, because Mrs. Kaspersky is a mother of five (!) Children.

Marina Sitnina

Vice President of Gazprombank, General Director of Art Finance, 61 years old

Marina continues to curate the corporate collection of contemporary Russian art. She stood at the origins of a new investment direction for Russia - "art banking", because she agrees with the practice widespread in the West to invest in art and considers it a manifestation of social responsibility. “It is prestigious and pleasant to pass on such values ​​to descendants,” says Marina. Supporting artists whose works have not yet received a "historical verdict", the bank and Mrs. Sitnina personally give them a large advance.

Valentina Stanovova

CEO of Capital Group

At the MIPIM 2017 exhibition in Cannes, Valentina told how to minimize the loan burden by attracting partner financing. An example was the development company entrusted to her, which survived both crises without freezing any project. Mrs. Stanovova considers herself a happy person, but about her free time she jokes that she would not have married if she had not met her husband before joining Capital Group. Everything that is, is given to the spouse and daughter Dasha. Valentina is fond of photography, is in love with Italy, has a weakness for stylish shoes and bags.

Elvira Nabiullina

Chairman of the Central Bank of the Russian Federation, 53 years old

Ms. Nabiullina, on the recommendation of the President, remained in the position of the Chairman of the Central Bank for a second term. It was she, the first woman in this post, to minimize the damage from the 2014 crisis. It is interesting that at the beginning of the path that led Elvira to economic responsibility for the country, she went to the Faculty of Economics for the unknown. In the corridors of power, she is known, among other things, for restrained elegance and amazing intuition. Outside of them, the love of poetry, classical music, theater (especially opera) and driving a car.

Aysel Trudel

Founder of AIZEL Group, 40 years old

For 15 years Aysel has united in the AIZEL Group a personal online store, a concept store, confectionery shops and a Laduree restaurant, boutiques of cult brands, to which the first Aquazzura boutique in Russia was added in March. Trudel was the first to enter the marketplace with Prada and Miu Miu, her company to this day is the exclusive online seller of Gucci in Russia. Aysel is happy to provide a trading platform for Russian companies and young designers, and does not change the principle of always surprising customers with something new. “Time is becoming more and more valuable, so online trading is the future,” she said.

Irina Kutina

Founder and CEO of the Encore Fitness chain and the Five Concept Fitness boutique studio, 50 years old

Irina opened two premium fitness clubs - the flagship Encore Fitness in Moscow City and a project in the Novoyasenevsky residential complex, plus the Five Concept Fitness multi-studio at the Arma plant. After 25 years in the industry, she came to the conclusion that in order to grow, fitness must stop being associated with self-torture. The highlight of Encore is a combination of premium service, beautiful design and new technologies integrated into the club's space and training process, with a strong team of trainers and a luxurious relaxation zone. Mrs. Kutyina practices what she preaches. Following the recommendations of Encore experts, she has lost 10 kg and is not going to stop there.

Ekaterina Dibrova

President of Rhana Medical Corporation, 57 years old

Ekaterina continues to develop laennec therapy in Russia based on the healing properties of the placenta. With this method to prolong youth and life itself, she met 17 years ago in Japan - a country that is ahead of the rest in the field of longevity. Ms. Dibrova does not offer others what she has not tested on herself. She regularly resorts to laennec therapy, and the president's appearance is the best advertisement for the corporation. Especially after admitting that sometimes she sleeps four to five hours a day for weeks. But Catherine always finds time to go downhill skiing with her husband and daughter.

Alisa Chumachenko

Online game developer, founder and CEO of Gosu.ai., 35

The new project of the creator of Game Insight is a global training platform for gamers and e-sportsmen based on artificial intelligence. The virtual assistant will help the player improve by analyzing his game. Ms. Chumachenko's intellect is completely natural, her love for a virtual wonderland does not mean that she is divorced from reality. Alice believes that the main thing in work is to do well what the soul is in, and not to chase millions at any cost. She keeps her son away from computers, closer to real people and paper books.

Olga Romanova

Star makeup artist, creator and creative director of the cosmetics and false eyelash brand Romanovamakeup, 33 years old

Olga expands the collection of decorative cosmetics that bears her name. The line of natural false eyelashes already has 50 items. “Thanks to my artistic education, my makeup philosophy is based on the foundations of painting,” says Ms. Romanova, who is responsible for the makeup of many artists. Olga was a make-up artist for the program “Catch in 24 Hours” on STS, now she gives master classes. The girl started the business when she was pregnant with her daughter, calling it an “express self-development course”.

Oksana Bondarenko

Owner and President of Showroom Li-Lu, 44 years old

The company celebrated the year with the opening of a showroom at Trekhgornaya Manufactory. More than 20 years ago, working as a translator from Italian at an exhibition, Oksana did not think that her humble beginnings would grow into thousands of square meters of European fashion from well-known brands. She does not hesitate to admit that she took the initial capital from her husband Vladimir Tsyganov, the head of the Belaya Dacha agricultural complex, but the long-term success and reputation of the company is her merit. Ms. Bondarenko herself prefers to wear clothes of her own brand "Li-Lu", and she is thrown into waste only at the sight of designer shoes.

Tatiana Lukovetskaya

Chairman of the Board of Directors of Rolf Group of Companies, 51 years old

Tatiana became the chairman of the board of directors of one of the largest Russian car dealers. The numerical superiority of men in business and under her leadership does not bother Ms. Lukovetskaya. She started her career as a “girl on the phone”, was in charge of mechanics, became the first woman in Russia at the head of a dealership, and she listened to all the jokes about “women driving” back then. There are no trifles in her favorite business for Tatiana - with one hand she rebuilds the company's management system, with the other, she personally agitates to buy a car. She relieves work stress by singing, and has released two albums of romances.

The founder and president of the RHANA Medical Corporation, Ekaterina Dibrova, is about biomedicine, innovative cosmeceuticals and active longevity.

Photo: DR

“I love to live! My goal is to do everything possible so that people are healthy, so that everyone can maintain a high quality of life, ability to work and activity for the longest time, as well as receive beauty as a reward, - says Ekaterina Dibrova, founder and president of the RHANA Medical Corporation, which is already successfully managed for over 17 years, Corresponding Member of the Russian Academy of Natural Sciences, Full Member of the International Academy of Sciences, Candidate of Economic Sciences.

Ekaterina told why biomedicine is needed and how to use it correctly, what placenta-based cosmeceuticals are and why your skin needs it, and much more.

Why biomedicine is needed and how to use it correctly

The modern level of advances in biomedical technologies in Japan allows already now in clinical practice to solve many problems associated with the state of human health and active longevity. This revolutionary breakthrough was achieved through the creation of a number of biocomponents that formed medicines, biologically active additives, cosmetics, aimed at restoring the resource potential of the human body, the value of which determines our adaptive and defense mechanisms. We call this model the "natural longevity matrix."

The mission of our company is to integrate this model into the professional community as an effective and safe age management tool. Moreover, this model has existed in Japan for over 60 years. and refers to insurance medicine.

Health is the first responsibility in life! Thanks to the desire for a healthy lifestyle, we began to look 55 to 35, we know everything about the drinking regimen, organic products, detox. And 20 years ago, no one thought about it. We talk a lot about the prolongation of youth and life, about preventive medicine, and therefore I am proud of my choice, more than 17 years ago I brought to Russia the Japanese "gold" - a unique drug Laennec. As a prediction that there will now be such a boom in a healthy lifestyle, it was at that moment that the appearance of Laennec was more than timely.

It is not fashionable to be ill! First of all, beauty is health. You need to monitor your health, lead a healthy lifestyle, play sports and eat right. The mission of our corporation is the return of bioplacental medicine to Russia and the creation of first-class domestic drugs available to Russians. My life's work: Laennec Placental Therapy.

My philosophy is a holistic, fundamental approach to health. Everything is designed not for a short-term external result, but for efficiency, for a long state of active health.

Placenta-based cosmeceuticals: why your skin needs it

• recovery and rehabilitation in especially difficult periods,
• age-related changes
• hardware and injection techniques,
• photo and chronoaging,
• even skin color, hyperpigmentation,
• dehydrated and dull skin

Placental therapy is not addictive. Individual selection of the composition for the patient with a huge assortment. These are phytoextracts, phytoextrogens, essential oils, amino acids and placenta in different concentrations with high pharmaceutical purification. The entire section of drugs belongs to the pharmaceutical pharmaceutical cosmeceuticals, which indicates increased requirements for production, composition and effectiveness of use and an immediate visible effect.

Experience with Japan

Japanese society is very traditional, preserves a unique ancient culture, but at the same time is at the forefront of world civilization. Largely due to the highest level of medicine, education and culture, Japan became a country of long-livers in the twentieth century.

When I first arrived there, it seemed to me that this is a different world and another planet, we are so different. First of all, because

the Japanese have a completely different attitude to life: they are always tuned in to communication, they listen carefully to what the world around them tells them, and they know how to be incredibly grateful for everything that the world gives them. But the main thing is that they listen to themselves and build their priorities. The Japanese are the details, they are in the little things, they contemplate!

They care first of all about their health, and as a result - about their beauty. They are workaholics, this is a national trait, but at the same time they are extremely rational in building their lives and conserving internal resources. Their ecological conditions are much worse than ours - and at the same time, according to statistics, they live much longer than we do. Why it happens? We called this concept “active longevity,” and this story is not about aging at all - it is about how to live well at any age. This is not only beauty, but also nutrition, which replenishes the necessary supply of trace elements, and clean water that we drink and the massive introduction of biotechnology, which has long been included by the Japanese in insurance medicine.

What cosmetics are the most innovative now

The main trend is beauty through health. The second trend is natural onions. Japanese anti-age medicine states that the genetic program of the human body is designed for a lifespan of 140–150 years. Japan is confidently moving towards this bar, and we generously share with our patients the developments of our Japanese colleagues and our own patented techniques.

Today, RHANA Corporation is the exclusive distributor of Laennek and a number of other Japanese brands, which allows Russians and residents of neighboring countries to receive Laennek therapy in more than 5,000 clinics or purchase the drug by prescription in pharmacy chains. RHANA conducts ongoing research on the effectiveness of the drug and develops new treatment protocols.

Biotechnology of the future is perhaps the most important news trend of our time.

Positive thinking as a way of life

Our life is filled with endless striving forward, deadlines, plans, work issues. We have learned to find time for ourselves, and an appointment to a beauty salon or a clinic of aesthetic medicine has become our indispensable point in maintaining beauty and youth. Positive thinking, ecology and the purity of our consciousness are the main reason and method for the longevity of the Japanese nation and it is not easy to come by. On this, as well as on beauty, you need to work hard and be in harmony with yourself.

Most of all I love my job for the result that brings the favorite work of my life!