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Do you know what is encrypted in the name of an IKEA store? What inspired the author of the Android logo? So we didn't know until we started creating this article.

site invites you to look at the history of world famous brands and find out what influenced the creation of such important details as the logo and name.

According to Davis Bradham, the inventor of Pepsi, his drink made from a mixture of sugar, water, caramel, lemon oil and nutmeg aided digestion. This is why he came up with the name for it, based on the word "dyspepsia" is the collective term for digestive disorders.

For more than a century of history of the drink, the logo has changed several times. Today it is a circle of blue and red halves separated by a white wave. Curiously, the company had to pay more than $ 1 million for it. As conceived by the authors, it allegedly contains many references to the earth's magnetic field, the Pythagorean theorem, to the theory of the golden ratio. But one reference becomes much more obvious - to the colors of the American flag.

Chupa chups

Enrique Bernat once noticed that parents often scold children for their hands stained with sweets. Then he came up with the idea of ​​selling lollipops, and this simple but ingenious decision made him rich.

The name of the candy comes from Spanish verb chupar - to suck. But with the logo, everything is much more interesting: it was drawn by Salvador Dali himself at the request of the manufacturer. The artist suggested drawing a daisy, and the colors were inspired by the Spanish flag. The shape for the logo was chosen for a reason: they decided to place the drawing not on the side, but on top of the candy, and the shape of the chamomile came up perfectly. In the future, the logo underwent minor changes, but in general its appearance remained the same.

Few people know, but the name of this Taiwanese company has interesting story... Turns out, the founders originally wanted to name it after the mythological winged horse Pegasus(or Pegasus in English). But a little later, they decided to drop the first 3 letters so that their company ... would simply be located under the first letter in the telephone directory!

Most of the products in this store are called some hard-to-pronounce Swedish word, but the name is different. The founder of the company Ingvar Kamprad came up with the acronym, where the first letters of his name are encrypted and the name of the farm Elmtaryd in the parish of Agunnaryud, where he was born.

The logo itself is quite simple, and its colors refer to the colors of the Swedish flag.

Android

According to one of the legends, the co-founder of the company Andy Rubin was once called an android because of his love for robots. Therefore, when he started developing his own operating system, he chose this name for it.

The logo for Android was invented by designer Irina Blok. She said that she was faced with the task of portraying a robot, but the desired image still did not come to mind. It's funny, but in the end, the girl came to the aid of pictograms, which are usually painted on the doors of toilets. And so a green man with antennas on his head appeared.

Starbucks

The founders came up with the name for the coffee house almost by accident. Having gathered one evening, the entrepreneurs began to select words beginning with "St" - then it seemed to them that these two letters would be the best fit and sound strong in their own way. Suddenly, someone took out an old mining map, where the city of Starbo was quickly found. And then friends remembered one of the heroes of the novel "Moby Dick" named Starbuck. This is how the name of the cult coffee house appeared.

Why is there a sea siren on the logo? The fact is that according to the plot, Starbuck, the hero of the novel, was assistant on the ship... Here are the creators and decided to support nautical theme by choosing the image of a two-tailed mermaid from ancient Greek mythology.

Instagram

Co-founder of the service, Kevin Systrom, had a passion for photography even before the creation of Instagram. He especially liked the so-called snapshots, made, for example, on a Polaroid. The word Instant is translated from English as "instant". They can also be sent as messages, as telegrams - telegram. Instant + telegram = Instagram.

The company's logo, in turn, was inspired by the name: a slightly modified image of the Polaroid OneStep retro camera was perfect for Instagram. Later it was changed and made more minimalistic, but the outlines of the camera remain in the logo to this day.

Virgin

| 31.07.2014

Almost every popular company has redrawn its logo at least once during the entire period of its existence. The reasons for this could be different - a change in the direction of activities, rebranding, the need to keep up with the times, a way to keep up with competitors.

Each of these enterprises certainly has its own amusing story about the evolution of the trademark. We have prepared an interesting assembly, which shows the development of the symbols of world companies, which are now recognizable all over the world. You will see how the very first logos were very different from those we are used to today.

Technology and IT

Canon

Founders: Saburo Uchida and Goro Yoshida.
Year: 1937.
Country: Japan.

The global company for the production of photographic equipment and other devices was originally called Precision Optical Instruments Laboratory in Japan. The first camera was released under the Kwanon brand. The emblem was the image of the Buddhist god of mercy. Soon the brand name was changed to Canon.

In 1947, Precision Optical Instruments Laboratory was renamed Canon Camera Co. This was an important step in its development.

The refined Canon logo we see today was introduced back in 1956. It is noteworthy that after 58 years it looks just as stylish and presentable.

Nokia

Founder: Knut Frederic Idestam.
Year: 1865.
Country: Finland.

Nokia got its name from the river Nokianvirta, which flowed next to the factory (then, in 1868, it was a simple paper mill). Then the first fish emblem was applied to all products.

In the early 1920s, Nokia Corporation, Finnish Rubber Works (rubber products) and Finnish Cable Works (cable manufacturers) merged. The latter launched a new electronics department in the 60s, after which, in 1963-1965, two devices were released - the first radiotelephone and a modem.

Over the next 30 years, the company logo was modified several times. The actual logo is the word Nokia with the attachment-slogan “Connecting people”.

Intel

Founders: Robert Noyce and Gordon Moore.
Year: 1968.
Country: USA.

When Gordon Moore, one of the founders the largest company for the production of electronics, offered to name the company Integrated Electronics, his friend, Robert Noyce, agreed, but recommended that the name be shortened to Intel.

During the entire existence of the enterprise, the logo has changed two times. Its current version was approved back in 2005.

Microsoft Windows

Developer: Microsoft Corporation.
Year of issue: 1985.
Country: USA.

Brand graphic first Windows versions, which, by the way, were not full-fledged operating systems, but were only extensions for the MS-DOS operating system, outwardly resembles a blue window.

Starting with Windows 3.x, in the early 90s, 4 new colors appear in the sign - red, green, blue and yellow, and its shape becomes wavy, which adds dynamism to the picture.

With the release of Windows XP in 2001, the symbol is once again undergoing impressive changes. Although the idea with four colors remained intact, the drawing became clearer and not as cumbersome as the previous one. In addition to being associated with windows, this sign resembles a flag in its shape to many.

But the last symbol, developed for Windows 8, has sharply departed from the usual framework. Swiss style, simplicity and lightness, lack of realistic graphics - these are the basic rules that guided the designers when creating it.

Apple

Founders: Steve Jobs, Steve Wozniak and Ronald Wayne.
Year: 1976.
Country: USA.

The first emblem of the future global corporation was proposed by one of the founders of Apple - Ronald Wayne. An engraving with Newton under a tree, entwined with a massive ribbon with the inscription "Apple Computer Co.", looks quite interesting, but only from the point of view of art.

Soon, Steve Jobs made the decision to change the Apple brand name. A designer named Rob Yanov helped him in this. The "rainbow" bitten apple served the company faithfully from 1977 to 1998.

Subsequent Apple symbols changed only their color - first the apple was repainted in laconic black, and since 2007 it was made metallic and added reflections. The form remained intact.

Samsung

Founder: Lee Byungchol.
Year: 1938.
Country: South Korea.

The word "samsung" itself in translation from Korean means "three stars". In the first branded blocks of the company, the image of the stars was used in several versions.

The new logo, which is still relevant today, was introduced in 1993. Then the enterprise turned 55 years old. The stylized Samsung lettering inside the blue ellipse has become a well-known and recognizable logo all over the world.

Lg

Founder: Ku In Ho.
Year: 1947 (opening of the first company of the conglomerate LG Group - Lak Hui Chemical).
Country: South Korea.

LG Electronics (Lucky Goldstar) was formed in 1995 as a result of the merger of two companies - Lucky Chemical Ind. (formerly Lak Hui Chemical) and Goldstar.

The slogan of the company is “Life is Good”. The letters "LG" in the logo are gray, and the trademark is made in the form of a kind of red smiley.

Auto and Moto

Mercedes-Benz

Founders: Karl Benz, Gottlieb Daimler and Wilhelm Maybach.
Year: 1926.
Country: Germany.

In 1909, the famous and still three-pointed star became the brand name of Daimler Motoren Gessellschaft (DMG) for the first time. What does this symbol mean? There are several legends, one of which is the most widespread. Since the company was engaged in the production of not only cars, but also engines - marine and aviation, the star with three beams signified the success of this brand in three directions - on land, on water and in the air.

At the same time, Karl Benz, the creator of the first vehicle with a gasoline engine, used as an emblem Laurel wreath with the word "Benz" inside it.

In 1926, having survived the First world war, DMG and Benz merged to form the Daimler-Benz concern. The new emblem also appeared as a result of the merger of the signs of these two enterprises - a three-pointed star was placed in a laurel wreath, and after a while the wreath was replaced with a regular circle.

Volkswagen

Manufacturer: Volkswagen AG.
Founded: 1937.
Country: Germany.

The first brand name for Volkswagen, according to one of the versions, was developed by an employee of the Porshe company - Franz Xaver Reimspiess. By outward appearance the symbol can be seen with the naked eye, at what time and where it was invented.

As the years passed, Nazi features were removed from the brand name, the framing was replaced by a circle, then a square, and the color was changed to blue. But one thing has remained unchanged until now - the letters "V" and "W" recognizable all over the world.

Peugeot

Founder: Armand Peugeot.
Year: 1810.
Country: France.

For the first time, a sign depicting a lion standing on an arrow was registered in 1850. Its author is the jeweler Julien Belezer.

Over the years, Peugeot has modified the lion more than once, adding a mane or a muscular body to it. The lion symbol is firmly entrenched in the Peugeot brand, where the king of beasts stands for reliability and success.

Fiat

Founder: Giovanni Agnelli.
Year: 1899.
Country: Italy.

When the Fabbrica Italiana Automobili Torino company was founded in the Italian city of Turin in 1899, the first emblem was created for it in the form of a sheet of parchment with the same inscription.

In 1901-1904, the logo changed dramatically, having received a new, corporate font. He wrote the word Fiat, framed by a decorative pattern.

The next significant redesign took place in 1931-1932. The emblem was given the shape of a kind of shield, all the decorative elements were removed, the letters were stretched in height, and the background was made red. In this form, the sign was used until 1968, after which it was again thoroughly altered.

Today, the Fiat logo has a chrome bezel and a rich red background, on which the letters FIAT are located, written in the already familiar font.

Ducati

Founders: Andriano and Marcello Ducati.
Year: 1926.
Country: Italy.

Initially, the direction of the Ducati company was the production of radio equipment, which the brothers Marcello and Andriano were very fond of.

The demand for radio equipment dropped significantly after the Second World War, and Ducati, which passed under public administration, took up the creation of engines and vehicles.

In the period from 1949 to 1975, the company, which was already producing full-fledged motorcycles, added two or one wings to its graphic sign.

The modern Ducati logo is a red triangular emblem with a white stripe track inside it, reminiscent of the firm's design for speed.

Harley-davidson

Founders: William S. Harley; Arthur, Walter and William Davidsons.
Year: 1903.
Country: USA.

Throughout the existence of the Harley-Davidson company, their motorcycles have changed countless times, as have the emblems. They were different forms and colors, but the Harley-Davidson lettering was invariably present on each of them. We will look at just a few.

In 1940, the company introduced a metal logo that was used until 1946.

In 1955, a large "V" appears in the background of the classic Harley-Davidson lettering - in honor of the famous V-twin engine.
After 6-7 years, the Harley emblem looks like a sight and a four-pointed star.

But the most recognizable logo of the legendary motorcycle manufacturer called "Bar and Shield" is covered with a halo of mystery, since its author, alas, is unknown. Nevertheless, this sign was invented in 1910, after which, in 1911, it was patented.

Yamaha

Founder: Thorakusu Yamaha.
Year: 1897.
Country: Japan.

Phoenix with a tuning fork in its beak is the first symbol of the world famous Japanese company Yamaha. In 1927, the brand name appeared in the form of three crossed tuning forks, resembling a three-pointed star. It is still used today. This pattern is believed to represent a strong relationship between the three main paths of a company - technology, production and sales.

Today Yamaha produces sound equipment and great amount musical instruments, and the Yamaha Motor Company, as part of the Yamaha Corporation, is the largest motorcycle manufacturer.

Food

Twix

Manufacturer: Mars, Inc.
Year of issue: 1967.
Country: UK, USA.

In 1967, the first bars called Raider were released in the UK. Twelve years later, in 1979, the name was changed to Twix, and the product itself was imported to the United States of America. The name Twix was formed from two words - twin and bicsuits. Today these bars are known all over the world, and in some European countries they are still sold under the original name Raider.

Nestlé

Founder: Henri Nestlé.
Year: 1866.
Country: Switzerland.

The name of the largest food company is also the name of its founder. The family coat of arms, a small nest with birds, where the mother feeds three chicks, has become the trademark. Patented in 1868, this symbol has remained virtually unchanged to this day. Only 20 years later, in 1988, one chick disappeared from the drawing. There is an opinion that this was done in order to adjust the sign to certain standards, because in those days, American and European families for the most part preferred to have just two children.

McDonald's

Founders: Brothers Richard (Dick) and Maurice (Mac) MacDonald.
Year: 1940.
Country: USA.

The first McDonald's logo featured a chef named Spedee. The modern version of the brand name in the form of golden arches was invented in the early 60s by Jim Schindler. And for more than half a century, the popular restaurant chain fast food people from all over the world recognize only one stylized yellow letter M.

La Vache Qui Rit

Founder: Leon Belle.
Year: 1921.
Country: France.

The first drawing for the processed cheese La Vash Ki Ri (French “Laughing Cow”, in Ukraine known as “Vesela Korivka”) was invented by the owner of the company - Leon Bel. But the symbol that we know now is different from the primordial one. Only 3 years after its inception, the company showed the public the brand name in the form of a red cow with earrings in its ears. In this illustration, the so-called Droste effect is used - the same cow with earrings is depicted on the earrings of a cow, on which, in turn, a cow with earrings is also drawn, and so on ad infinitum.

Initially, the drawing looked quite creepy for many consumers, which over time they tried to fix. The almost demonic features of the cow's face were smoothed out, after which the cow became more like a kind and smiling.

Chupa chups

Founder: Enric Bernat.
Year: 1958.
Country: Spain.

The brand name and name of the most popular lollipops were registered in 1962. Fans of the Spanish artist Salvador Dali will be pleasantly surprised by the fact that the entire image for Chupa Chups, which is still used today, was designed by him. It happened in 1969. The new Chupa Chups logo looks like an eight-petal chamomile.

Coca-Cola

Founder: Aza Griggs Candler.
Year: 1893.
Country: USA.

The legendary Coca-Cola logo, written in calligraphic script, was invented back in 1886. Since then, it has hardly changed. The trademark was registered at the end of January 1893.

In the early 1980s, a company focused on a marketing battle with rival Pepsi launched a new recipe called New Coke and ... failed. Few expected the reaction of American consumers to be so negative - Coca-Cola has been sued numerous times to keep the classic drink on the shelves. Naturally, New Coke did not last long on the market, and the usual Coca-Cola was returned to the market.

Pepsi

Founder: Caleb Bradham
Year: 1903.
Country: USA.

The Pepsi-Cola trademark was registered in the summer of 1903. Having gone through almost 10 years of bankruptcy and crisis, during the Great Depression of the 30s, Pepsi first showed the Coca-Cola company that it is a strong competitor for it, selling its drink at the same price, but in bottles that are twice as large in volume. In the 50s, Pepsi confidently took the second place in the market after Coca-Cola.

The variant of the three-color circle logo that we are used to seeing now was first presented to the public in 1962, along with the deletion of the “Cola” prefix from the brand name. In 1991 it was decided to remove the word "Pepsi" from the circle and write next to it. It's funny that a modern person can easily recognize this company by just one drawing, without a signature.

The history of the logos of famous brands is very entertaining and interesting, it will be extremely useful to familiarize yourself with it for those who plan to open their own company and want to do everything competently. After all, there are several rules for successful brand development that should be taken into account. And then a positive result is guaranteed!
If you need to create a logo, seek professional help.

These original and memorable images accompany us everywhere. The logos of famous clothing brands are well known to many fashionistas; motorists will unmistakably recognize the manufacturer by the badge on the hood. What can we say about the trademarks of companies manufacturing household appliances and electronics. They are well known even to children.

Were you interested in who and how created the logos of famous brands in the world? What do they mean? Why does a seemingly simple picture become the company's business card and is recognized all over the world? I must say that the history of the logos of famous brands is sometimes very interesting. Check out some of them.

Versace

Not all logos of famous brands are as recognizable as this mysterious and catchy sign, which the famous fashion designer has been using since 1978. It has become another decoration of his magnificent collections. Since then, the head of Medusa the Gorgon, located in a circle, has become the trademark of this fashion house.

When the couturier was asked about the rather strange choice of the logo, he replied that it is a symbol of fatal charm and beauty that can hypnotize and paralyze any person. And I must say, Maestro Versace achieved his goal - his logo is known all over the world. It has become a symbol of perfect taste, sophisticated style and luxury.

Givenchy

Photos of logos of famous brands often appear on the pages of glossy magazines. This square, consisting of four G letters and looking like a stylized clover leaf, personifies strict lines and harmony. Some experts in the field of symbolism are sure that the company used the rules developed in ancient Greece to create it.

Givenchy uses the logo for embellishments and prints that are popular and recognizable around the world.

Lacoste

Famous brand logos and names can be found in many fashion magazines. And this little green crocodile does not need advertising, since it has long become a trademark of the Lacoste company, which is famous all over the world primarily for its polo shirts.

Probably not everyone knows how this sign appeared. It is not a combination of letters that define the name of the owner of the company. Jean Rene Lacoste is a successful tennis player in the past; in narrow circles he was called the Alligator. He founded his own company in 1993, which focused on sportswear for tennis players.

The trademark was created spontaneously. For fun, one of Lacoste's comrades drew a funny little crocodile, which later became the logo of the new brand. Today, the fruit of this successful, admittedly, joke is one of the most recognizable in the world.

Chupa Chups and ... Salvador Dali

If you think that the logos of famous brands are not known to children whose parents are far from fashion, then you are mistaken. A striking example of this is Chupa Chups. All kids in our country know these products. But how is the great artist connected with her?

One of the most famous and outstanding representatives of surrealism, artist and graphic artist, director and sculptor, the writer contributed to the development and prosperity of this company. After all, it was Salvador Dali who created the logo of the world famous sweet candies on a stick. We must pay tribute to the founders of the company - they did not spare a substantial sum and invited the artist Salvador Dali, already well-known at that time, to create the logo.

It should be noted that their costs have paid off with interest. The trademark turned out to be bright, simple, interesting and at the same time understandable and unobtrusive. According to the artist himself, this work took him no more than an hour. In the color scheme, he used the paints of the Spanish flag, rounded the letters a little and placed them in a frame.

Nike and Carolyn Davidson

The logos of well-known companies and brands are sometimes striking in their simplicity. Therefore, many are interested in the question of why they are so memorable. An example of this is Nike and its laconic "tick". When the company announced a logo competition, Portland State student Carolyn Davidson entered the competition.

Interestingly, then her sign did not cause much enthusiasm among the owners of the company, nevertheless, they found it quite promising. It's funny, but for her original work, Carolyn then received only thirty-five dollars. I wonder what time brand owners are currently evaluating their logo?

Apple Apple

The logos of famous brands are often striking in their originality. Millions of people around the world know what the Apple logo looks like. And most of them know about the founder of the company, Steve Jobs. However, the name of the creator of this famous logo is known to few. Most believe that Steve came up with the bitten apple, but this is a delusion.

In the beginning, Apple had a different trademark (Newton writing something while sitting under a tree). Steve did not like this option, because from his youth he gravitated towards minimalism and simplicity. He said, "The icons should look like you want to lick them."

This is the daunting challenge he posed to Rob Yanova, the designer behind the new Apple logo. Jobs' only wish was, "Don't make him sugary." Several weeks later, Steve had several sketches of rainbow apples (bitten and whole) on his desk. Jobs chose the well-known option, which seemed to him more interesting and original.

NeXT

Famous brand logos sometimes have special meaning for company owners. This is what happened to Apple founder Steve Jobs. He had to face many problems in his life. He was even fired from the company he founded. But Steve cannot be attributed to people who are broken by life's hardships. After leaving Apple, he very soon founded another computer technology company and called it NeXT. The name turned out to be symbolic - "next". This is probably how Jobs emphasized that he cannot be stopped, and he will create the next company with even more enthusiasm and passion.

But back to the history of the creation of this world famous logo. He was commissioned to design the renowned graphic designer Paul Rand. He put forward a tough condition to Jobs: "You pay me 100 thousand dollars for one version of the logo, which will certainly suit you."

As a result of this collaboration, the world recognized the NeXT lettering, executed in the style of Steve Jobs. The sketch was accepted immediately, without revisions. The only thing Steve wanted to change was to highlight the E in yellow. It should be said that Paul Rand previously created logos for the huge computer corporation IBM, the worldwide delivery service UPS and more than a dozen medium and small companies.

Coca-Cola

When we see the logos of famous brands, which the Coca-Cola Corporation undoubtedly belongs to, it seems that they were developed by teams of professional marketers and designers. But in this case, everything was different. The logo for this company was developed by an ordinary employee of the firm, accountant Frank Robinson.

At that time, the company did not yet have its current name, and it was Frank who chose it - "Coca-Cola". He placed the title on a red background and used the standard script at the time. This typeface was then considered the standard of calligraphy. This is how one of the most recognizable logos of our time appeared before the world. True, about once every ten years the company slightly modifies its trademark. But the special font remains unchanged, as well as the red and white colors.

Three-pointed star

All motorists dream of owning a car with such a logo. The Mercedes company was founded in 1926. And the logo, known all over the world today, appeared much later. The official version of its meaning is voiced by the company as a trinity - air, earth and water.

It is in cars (on the ground), in boats and yachts (on the water), and in airplanes (in the air) that the engines produced in factories are used. There is also an unofficial version, which says that for the first time such a star was used by Gottlieb Daimler, the founder of Mercedes-Benz. In a letter to his wife, he used this symbol to indicate the location where their new home would be built. The sons of the founder of the company slightly modernized their father's star, and it became the logo of the company.

The three most popular stripes

And this logo represents not just a brand, but a huge industry that is a trendsetter in sports fashion for several generations of sports professionals and amateurs. Long time the company logo was a shamrock and three stripes.

An interesting fact - no designers were involved in the creation of the logo. Its concept was proposed by the founder of the company, Adi Dassler. For 22 years (until 1994) the trademark was unchanged. But then new trends in fashion forced the specialists of the famous brand to rework the shamrock that is loved in the world. Now the company's products are decorated with a logo representing a triangle, made in the old traditions. The theme of the three pages has been retained.

Since 2008, the company has been producing a separate collection of footwear and clothing called Adidas original. She combined the fashion of the 80s, as well as the original logo that Adi Dassler created.

Calvin klein

This brand began its existence back in 1942. His logo was immediately created. However, it became recognizable only 30 years later, when the designer introduced the jeans line to the world and placed the logo on the back pocket.

Later, it began not only to be used as a sign of recognition, but also to serve as a navigator through the collection. Dark logo indicates clothing top level, gray - permanent clothing lines, white - sportswear.

Famous brand logos: the Brandomania game

If you are interested in the history of trademarks of companies, then you will surely be interested in the new game. Several years ago it appeared in the West, and now it is winning the hearts of gamers in our country. The game "Brandomania" consists of seven levels, they open as you progress through the previous ones. For experienced brand lovers, three special levels have been created, over which you will have to smash your head in order to achieve good results.

Brandomania has a relaxing dynamic. It is better for several people to play it. It is advisable to answer the questions the first time, then you will be able to collect the largest number of prize coins. Of course, the game is designed for those who know at least some of the logos of famous brands. The game (the answers may not be very simple) suggests the possibility of using hints. To do this, you need to click on the "light bulb" icon, and you will see information about a brand unknown to you. A "bomb" will remove most of the letters, and you will need to guess which word is hidden behind the rest.

The design of the game is quite simple, the control interface is clear. We must pay tribute to the authors of the game for the fact that they not only changed the logos beyond recognition, but also preserved their main features. According to those who have already mastered the first levels, guessing the answers of "Brandomania" is actually interesting.

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site selected 15 logos that are recognized around the world. They have a meaning that we have not noticed before.

Hyundai

Many people tend to think that the logo of the Korean conglomerate Hyundai is the first letter of its name, nothing more. In reality, the letter H symbolizes two people shaking hands (on the one hand - the client, on the other - the representative of the company).

Adidas

The name of the network of sports stores Adidas was formed on behalf of their creator, Adolf Dassler. The logo changed several times, but always included three stripes. On this moment they are inclined and form a triangle - a mountain. It is a symbolic representation of the obstacles that all athletes must overcome.

Rob Yanov, the designer behind the Apple logo: “I bought a whole bag of apples, put them in a bowl and drew them for a week, trying to simplify the details. Biting off the fruit was part of the experiment, and by coincidence byte(bite translates as 'bite') turned out to be a computer term. "

Sony Vaio

The first two letters of the Sony Vaio logo make up a wave representing the analog signal, and the last two resemble 1 and 0, which are digital signals.

Amazon

At first glance, the Amazon logo does not hide anything unusual, but it helps to understand the philosophy of the brand. The yellow arrow resembles a smile: Amazon.com wants customers to be happy. The arrow also connects the letters A and Z, hinting that this store has absolutely everything - "from A to Z".

Baskin robbins

The rosé portions of the "BR" make up the number 31, which is how many flavors have historically been found in Baskin Robbins ice cream.

Toyota

Many people compare the logo of the Japanese automaker Toyota with the head of a cowboy wearing a hat. In reality, it is a stylized eye of a needle with a thread threaded through it. This is a kind of hint at the past of the company, which was engaged in weaving looms during its formation. However, the logo has one more little secret: some of its parts make up the letters of the word Toyota.

Continental

Continental - manufacturer car tires... One of these can be seen in the first two letters, which create a perspective view of the wheel.

Formula 1

If you look closely at the empty space between the letter F and the red stripes, you will notice the number 1. The logo conveys a sense of speed.

Pinterest

A needle is hidden in the logo of the popular Internet service Pinterest, whose users can collect images they like and "pin" them to their online board. Take a closer look at the letter P - it is its sharp "leg" that is stylized as a needle.

The letter B and the red circle of the logo of the American manufacturer of audio products Beats are positioned as a man wearing headphones.

Andrey Baturin, February 12, 2014

Nowadays, everyone understands the meaning of the logo in the normal functioning and development of the company. It is an identification mark, a kind of brand marking. Therefore, well-known companies do not spare money for the development of a logo. Knowing that in the future, all the money spent will more than pay off. The well-known Apple logo can be cited as an example. Before the release of each new model of an apple smartphone, customers take a queue in front of the company's store for several weeks in order to be the first to buy a gadget, on the back of which the recognizable bitten apple flaunts on the back. And it's not about the best characteristics of a smartphone, but only about the brand!

When creating a logo, designers use various graphic images, geometric shapes or their combination, etc. It is very popular to use animal images as an identification mark. And this is not surprising, because a person, after all, is a part of nature, no matter how he moves away from it over the past decades.

Animals have always played a big role in human life: they were personifications of the Gods, they were a source of food and clothing, they faithfully served people ... It is precisely because the images of animals have a symbolic meaning, understandable to everyone on a subconscious level, that many companies use them as their logos ...

Let's take a look at some examples of logos of famous brands that have chosen an image of an animal as their brand name. And, I must admit, they did not lose!

Puma

Of course, when it comes to animal logos, the image of a jumping cougar immediately comes to mind. The Puma logo is probably the most popular brand, symbolized by the representative of the fauna. Initially the company was called Ruda, from the initials of its founder - Rudolf Dassler. However, over time, another name was chosen for the company, a more harmonious one - Puma. The emblem was chosen in accordance with the name. The company logo (jumping puma) is associated with agility and speed. Which is not surprising, given that the company is engaged in the production of sporting goods.

Lacoste

Another famous beast is the crocodile depicted on Lacoste products.

The firm was named after its founder, Rene Lacoste, who was a professional tennis player and was nicknamed "crocodile". It is because of this that the image of this predatory animal was chosen as the logo of the company.

Jaguar

Another vibrant brand that uses a wild cat as a symbol is the Jaguar car company. It is one of the most striking logos of any car company.

Jaguar jumping symbolizes speed, strength, beauty and aggression. These are the qualities that cars of this brand have.

Twitter

The logo of the well-known microblogging service Twitter looks like a chirping bird. Did you know that this bird has a name? Her name is Larry. This blue bird is named after the famous basketball player Larry Bird. His admirer was one of the founders social network Biz Stone. Delighted with Byrd's successes, Stone insisted that this bird be the logo for Twitter.

Peugeot

Another well-known car manufacturer uses an animal as its symbol - Peugeot. The logo of the French company depicts a lion with an open mouth. The king of beasts symbolizes royalty, strength, power and reliability. Peugeot cars are endowed with all these qualities.

Red bull

The logo of the Red Bull company, which produces well-known non-alcoholic energy drinks, is represented by two red bulls against a yellow sun. This emblem evokes associations with strength, aggression and resilience. Just what a power engineer needs!

Ferrari

The Italian car company Ferrari uses a prancing horse as its logo. The history of this logo is very interesting. This emblem was invented by the French pilot Francesco Baracca. She flaunted on his plane during the First World War. Francesco was a very skilled pilot and won many aerial battles. However, it was still shot down by enemies.

Ferrari founder Enzo Ferrari, formerly a famous racer, received this emblem from the mother of the Italian pilot, who was delighted with Enzo's track record. Ferrari promised the woman that he would use this symbol as an emblem for his racing car. Which he did.

In the future, Enzo Ferrari founded his own car production company, the logo of which was exactly the prancing horse that was previously shown on the plane of Francesco Baracca. And she brought good luck to Ferrari!

Bacardi

The emblem of the beloved Bacardi rum is bat... According to legend, the wife of the founder of the company Facundo Bacardi insisted on such a logo. The fact is that in Cuba, the bat was considered a symbol of health, well-being and good luck. In addition, there were a lot of them at her husband's distillery. Now Bacardi rum is popular all over the world. Maybe it was the bat that brought the company luck?

Firefox

The Firefox logo is controversial over who is depicted on it. The fact is that firefox is not a fiery fox at all, although this is the first translation of this phrase that comes to mind. And an animal from the panda family, which has a fiery color. It is called hunho in China and firefox in America. The name of this animal formed the basis for the name of Mozilla Firefox. However, the logo depicts a fox, not a fiery panda. The fact is that the designer who created it thought that it would be impossible to depict the recognizable image of a small panda in such a small image.

WWF

On the logo of the World Fund wildlife WWF depicts a giant panda - a rare animal listed in the Red Book. This good-natured animal symbolizes care, responsibility and trust. The panda perfectly reflects the mission of WWF.

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