We understand very well that the quality of products today ceases to be only a factor of image, but clearly turns into a question of survival in the market.

In the development and creation of its products, the 7VL company adheres to the following principles:

Product development and release healthy eating on a scientific basis, in the framework of the application of the basic laws of good nutrition.
Study and use of the vast experience of folk and traditional medicine in the light of modern scientific knowledge to create dietary supplements.
Development and creation of products necessary for correcting nutritional disorders typical for citizens of Russia and the CIS countries, based on data analysis statistical research Ministry of Health and Nutrition Institute of the Russian Academy of Medical Sciences.
Using the latest advances in nutritional science.

The impeccable quality of the manufactured products provides the "7VL Seven Jewels of Life" Company with consumer confidence and success in the market. The company keeps up with modern government requirements: the production has a pharmaceutical license, a production license medicines, products are certified and manufactured in accordance with the Sanitary and Hygienic Rules and Regulations. In productionquality management systems that meet the most demanding international standards have been implemented and confirmed. They guarantee high quality product safety, and also make it possible to correctly define goals, track customer needs and set them as key benchmarks for further work.

ISO 9001

International standard developed The International Organization by Standardization (ISO - International Organization for Standartization) and adopted by more than 90 countries around the world. The purpose of the standard is to bring consistency and help the Company to optimally build a system for managing the process of checking the quality and conformity of products.

ISO 22000

Food safety quality management system. This standard implies: care for consumers, minimization of significant food risks, exceptional transparency, efficient management internal processes and minimizing the risk of failure, increasing staff motivation through an emphasis on quality work performance.

HACCP

Hazard Analysis and Critical Control Points - international system requirements, guaranteeing 100% product safety. For food industry enterprises, HACCP is a technique that allows you to concentrate the resources and efforts of the Company in critical areas of production. It indicates that the manufacturer provides all the conditions for the stable release of safe products.

GMP

The international GMP standard determines the conformity of the production conditions of the enterprise modern standards and requirements. The GMP standard for dietary supplements manufacturers and pharmaceutical companies defines the parameters of each production stage - from the creation of "especially clean zones" (rooms with a special air filtration mode and entrance locks) to the material from which the floor in workshops is made, the clothing of employees and the labeling applied to the packaging products.

Paul Ehrlich Medal

The company "Seven Jewels of Life" is awarded by the European Academy Natural Sciences(Hannover, Germany) Diploma and Medal named after P. Ehrlich ( Nobel laureate in the field of medicine), for "For special achievements in preventive and social medicine"

This medal is awarded international commission for academic awards based on the results of an independent examination carried out in accredited European clinics. The Paul Ehrlich Medal is the highest international confirmation of the effectiveness and clinical reliability of the declared properties of our drugs.

This award proves once again that our company offers only the most highly effective and high-quality health products!

HALAL

In 2015, the Company received a Halal quality certificate, confirming the compliance of products with Islamic standards. Halal is a concept from the traditions of Islam, which became modern world the standard of high quality and purity of products. Halal certification is the production of products that do not contain questionable or prohibited ingredients, products that are safe, without harmful additives... Not every enterprise in Russia can go through the certification procedure, since the requirements for the right to wear this sign are very high. Therefore, Halal certification has become not only a pass for products to the countries of the Muslim world, but also an indisputable proof of naturalness and the highest quality.

The consumer wants to be sure that he buys high-quality and safe products for health. Therefore, for the manufacturer in modern economic conditions, ensuring the stability of quality and its guarantee is the most important factor in competitiveness.

How can manufacturers guarantee quality?

Each company strives to ensure the quality of its activities. After all, the quality of the goods purchased by the consumer or the services received should guarantee him the satisfaction of his needs. Thus, confidence in quality is achieved by a conformity assessment carried out by a third party (certification body) in the form of state registration, declaration or certification (depending on legal requirements to a specific product, service), which gives a written guarantee that the product meets the specified requirements and is a guarantor of safety for the health of the consumer. But this does not guarantee that during the entire production period of this product there will not be any failure and the product will be appropriate. Therefore, at enterprises, one of the main tools to ensure product quality or service quality assurance is the management system, which involves the management of all resources (technical, human, etc.). After all, the consumer will not want to re-purchase the product if he does not find the declared effect. Consumer confidence is very difficult to regain.

The most common causes of defects are personnel incompetence, inappropriate raw materials, inappropriate measurements, inappropriate production technology, etc. And if you do not pay attention to quality assurance, then it may take significant funds to eliminate inconsistencies in work, to correct product defects. To avoid this, it is necessary to develop a set of preventive actions. And it is precisely such actions that the management system assumes, built on a simple logic of preventing inconsistencies.

In modern market relations, manufacturers and suppliers are required not only to comply with the standards set for products, but also to guarantee the stability of the management system. The manufacturer and supplier must be reliable in their contractual obligations to customers, consumers.

Management system. Quality assurance through adherence to standards

The management system presupposes a set of elements such as organizational structure, production processes, resources, responsibility, documents. The system provides overall quality management in the enterprise, is intended to continuously improve performance and is based on the understanding by all employees of the importance of their work. Only a clear understanding by each employee of the need to implement all the established requirements and measures will ensure the quality of the work performed and obtain the planned results of work at the output, and formal fulfillment of the requirements can lead to errors in work and in decision-making. Therefore, personnel training plays a significant role in the management system. Requirements for the level of education, skills, experience of personnel are pre-established, and only competent employees can be allowed to perform work.

One of the goals of quality management is a clear mechanism for interaction with suppliers and the creation of conditions for long-term partnerships. If we consider the quality of products, then it directly depends on the quality of raw materials (raw materials), which means that when concluding a supply contract, the customer needs to be confident in this supplier. And in this case, the management system will be a criterion for evaluating and selecting a supplier, and not just a means of quality assurance. Of course, quality can also be guaranteed by checks, carrying out quality control of the product itself. But this method will be acceptable in the case of purchasing a small amount of goods. And if we talk about wholesale purchases, then during sampling, due to random factors, it is possible to admit inappropriate raw materials into production. Therefore, verifying the supplier's ability to supply or manufacture products of appropriate quality is much more effective than verifying the actual products purchased from the supplier.

The management system unites interacting processes, organizational and technological measures, qualified personnel, documentation, i.e. everything that is required for the enterprise to function and achieve the set production tasks... Therefore, the creation of a management system allows the manufacturer to reduce or completely eliminate the reasons for the release of defects and ensure the release of competitive products, of high quality and safe.

What criteria should the management system meet?

The International Organization for Standardization (ISO) has issued ISO standards for various systems management, which takes into account the experience of the largest enterprises to quality problems. These standards aim to ensure that production and quality control are consistently and consistently met.

One of the approaches to proving the production of quality products and the provision of related services is regulated by ISO 9001, which promotes a process approach to quality assurance. The management system based on the requirements of this standard is logical and recognized throughout the world. The standard defines the requirements for the management of the activities of enterprises in the field of quality, and not specifically for a product or service. Quality comes from efficient organization processes that make it possible to produce products with specified parameters and provide appropriate services. For the manufacturer, the benefit lies in the reduction of any non-conformities and defective products, and accordingly all the costs associated with this. The system is implemented at all stages of production (purchase of raw materials, production, storage, sale), quality control accompanies the entire production process, not only the compliance of the manufactured products with the established requirements is checked, but also the parameters of all technological processes production and storage. And by these measures, the manufacturer guarantees that his enterprise is least likely to produce and supply to consumers inappropriate, defective products. ISO is not directly a product quality standard and does not directly guarantee the quality of goods and services, but compliance with the requirements of the standard indicates the level of reliability of the manufacturer.

Security dependence, control guaranteeing quality modality, the promise to guarantee the normal operation of the modality, the promise to guarantee the right to liabilities, assistance, protection guaranteed legal protection to liabilities, ... ...

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guarantee- and / ruyu, and / rueh, and / ruyut, owls. and nsv. 1) (what) Give a guarantee in what l., Ensure that l. Ensure safety. Guarantee the immunity of the diplomatic corps. Guarantee product quality. Synonyms: to be time / coy, ... ... Popular dictionary of the Russian language

GUARANTEE- (French garantir, from garant, from Anglo Saxon warant excuse). Assign, provide security, for example, debt, contracts, interest on a share, etc. Dictionary of foreign words that are part of the Russian language. Chudinov AN, 1910. GUARANTEE vouch ... Dictionary of foreign words of the Russian language

GUARANTEE- GUARANTEE, guarantee guarantee, guarantee guarantee, sover. and unsover. (French garantir). 1. what. Take (take) responsibility for something, vouch (vouch) for someone (special). The company guarantees the quality of its ... ... Dictionary Ushakova

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guarantee- ruin, ruin; guaranteed; van, ah, oh; St. and nsv. (French garantir) see also to be guaranteed that 1) Give a guarantee in what l .; provide provide. Guarantee high quality products. Guarantee the timely repayment of the loan ... Dictionary of many expressions

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Effective commercial proposal... Comprehensive guide Kaplunov Denis Alexandrovich

Guarantee high quality

People are tired of counterfeits, they are tired of buying goods of dubious quality, they have already understood that you have to pay for quality. Therefore, they want appropriate guarantees and proofs. Everyone understands that high product quality is a serious competitive advantage.

Remember how on TV, during an advertisement for a product, the presenter demonstrated how the declared quality corresponds to reality. For example, if unbreakable dishes are offered, they throw them on the floor, they hit them with a hammer, but they still remain safe and sound.

Renowned expert in the field of guerrilla marketing Alexander Levitas in his book “ More money from your business "(M .: Mann, Ivanov and Ferber, 2012) gives an example of the presentation of the Lenovo ThinkPad X201 laptop: “The presenter poured a glass of water onto the keyboard, brushed the computer off the table onto the floor, stood with both feet on the lid ... The computer worked as if nothing had happened”.

A demonstration like this tells the client more than words. He sees the product in action. He already wants to repeat these tests himself to be sure. And how he will show it to his friends, how to praise his purchase!

Remember how the hero of Alexander Abdulov in the film "Genius" wrote a confession with a pen with disappearing ink? And everyone urgently wanted such a pen! Let's imagine ourselves as sellers and draw up a guarantee text:

We guarantee that the words written with this pen will disappear from regular paper within 10 minutes.

If in some mysterious way this does not happen, we will fully refund your money.

Here, however, we can use a little trick - deliberately overestimate the test period. For example, you know that the ink will disappear within 5 minutes. And by indicating the "10-minute period" you are simply being reinsured. By by and large, you are not fooling anyone, the ink disappears, it is just that surprises (especially inexplicable ones) occur periodically in our life.

You can connect creativity(if the selected target audience allows it):

We bet on a box of Chivas Regal whiskey that the words written in this pen will disappear from plain paper within 10 minutes.

If in some mysterious way this does not happen, we will refund your money and solemnly present you with a box of excellent Chivas Regal whiskey.

By offering such a guarantee, you must be confident in the quality of the product. Otherwise, trap yourself. Only promise what you can deliver. This advice, which our parents gave us in childhood, is very relevant in business.

By the way, this magic pen is on sale today, you can buy it. Therefore, I wanted to draw up a commercial offer for its sale - as a training session.

From the book Organization Theory: Lecture Notes the author Tyurina Anna

8. Quality of work and quality of products, certification The activities of the enterprise should be aimed at the release of the planned volume of goods and services that are competitive both domestically and foreign markets... Competitiveness of the product, its advantage

From the Book of 8 Chrysler Laws: The Laws of Business That Made Chrysler One of the World's Most Successful Automotive Corporations author Lutz Robert A.

From the book Show Me the Money! [ The complete guide on business management for an entrepreneur-leader] by Ramsey Dave

From the book Quality, Efficiency, Morality the author Glichev Alexander Vladimirovich

From the book Time to Rest. For those who work hard the author Arkhangelsk Gleb

From the book Effective Sales Proposition. Comprehensive guide the author Denis Kaplunov

From the book Kanban and JIT on Toyota. Management starts at the workplace the author Team of authors

Rule 1 Choose a higher quality for the same money A big sociological mystery - people choosing a vacation in Sochi or Anapa are clearly more expensive and of lower quality than on many overseas resorts... Do they all work at military factories and have permission to

From the book Gemba kaizen. The way to reduce costs and improve quality author Imai Masaaki

Guarantee real pleasure You shouldn't think that a person is only interested in a material guarantee as an opportunity to get money back. Do you enjoy when you eat? On the one hand, we can simply eat useful products, and on the other -

From the book The Perfect Sales Machine. 12 proven business performance strategies by Holmes Chet

Ensure Timeliness If the benefits of your proposal come with a timeline, ensure that it also justifies your quoted price. Unique trade offer pizza chain Domino's Pizza in the form: “You will get fresh, hot pizza in less than

From the MBA book in 10 days. The most important program of the world's leading business schools the author Silbiger Steven

Guarantee the result The guarantee of the result is one of the most powerful. Therefore, it is very rare - few people dare to offer it. But do not blame, since the achievement of the result does not always depend on the product or service itself. There may be others

The stronger the guarantee, the more attractive the purchase. Nowadays it is difficult to imagine a text that sells goods or services without a guarantee. Although these are also found.

In this article, we will talk about how to show a guarantee in the text and thereby influence the customer's decision to make a purchase. We want to sell, right? So let's get down to it.

The purpose of the guarantee is to instill in the client the belief that he is not risking anything when deciding whether to buy your product or service. At the same time, the client must understand that he will be satisfied with the result of his actions.

The stronger the guarantee, the higher the likelihood that the customer will place an order with you.

What types of guarantees are there? Let's take a look at specific examples.

Guarantee # 1 - Return on condition ...

This type of guarantee is often used in online stores and other businesses that sell goods at retail. These are products that require evaluation or fitting by the customer before purchasing.

For example, let's say you buy a T-shirt online. The courier delivered, you tried it on. The size did not fit. You took your money back or chose another item. In any case, you risk nothing.

This is ideal. But there are times when your purchase is sent by mail and no courier will knock on your door. You go to the post office yourself, pick up the goods, try them on at home and ... DOES NOT FIT. What to do?

In this case, of course, you want to replace the product or get your money back. But at the same time, it is important for the seller that the product retains its "marketable" appearance and is not damaged. Often this also applies to packaging.

Therefore, on many sites, we find a conditional guarantee of approximately the following content:

You can return an item within 7 days of making the purchase. In this case, it is important that the goods and packaging are not damaged. Otherwise, the product cannot be returned.

Sound familiar? Everything seems to be true and honest. But it can be done more attractively.

You can return an item within 7 days of making the purchase.

We ask you to carefully open the parcel. Goods in damaged packaging cannot be returned.

If you are not sure of your choice, please contact our consultant. He will help you choose the model that suits you exactly.

Everything is much more attractive now. We give a guarantee and the ability to avoid the consequences of a wrong choice.

If you use a conditional warranty in your texts, describe it in as much detail as possible. So that the user does not create in his head additional questions and objections, but was confident in his decision.

Warranty # 2 - No strings attached

An unconditional guarantee is often used when selling information products (video courses, trainings, conferences, webinars).

It is a powerful sales tool. There is only one condition here - a refund at the first request of the client without any explanation.

Here are some examples that you can find on the Internet:

"If after completing the training you do not get the expected result, we will refund you all the money without question."
“The guarantee is valid for 365 days. That is, you can write us a letter within a year with a request to return the amount of payment, and we will fully reimburse you the cost of the course. In this case, all materials for training remain with you "
“If you suddenly decide that this training is not for you, write us an email with the subject“ Request for a refund ”. We will refund your money within 5 hours "

This is a strong guarantee. If you are confident in your product, use it. Otherwise, if your product is of poor quality, you will have to return the money to the customer. This is fair.

The info business market is already teeming with low quality training courses that contain nothing useful in themselves. Therefore, it is better to modify the product, and feel free to start selling with a guarantee without conditions.

Guarantee # 3 - Pleasure

Customers aren't always looking for value when making a purchasing decision. There are goods and services that are bought in order to receive (or deliver to someone) pleasure. If your business falls into this category, make sure you have fun.

Sale of children's board game

“Your children will plunge into the world of the Middle Ages for several hours together with kings, knights and wizards. They themselves will create the history of their kingdom and enjoy conquering foreign lands. This game is built on stories that grab the attention of children. It will be impossible to tear your child away from this game until he performs the next feat.

If you find that the child is not interested in this game, we are ready to exchange it for another or return the money. "

If your product is designed to be enjoyable, give it a guarantee.

But don't use dry language like this:

"We guarantee your kids will enjoy this game."

Decipher and explain why or how exactly this product is capable of delivering pleasure.

Guarantee # 4 - Quality

There are many poor quality products on the internet (to put it mildly)... That is why people prefer to shop where they can be touched, tested, and tried on. That is, in off-line stores.

Many people do not shop online because they cannot touch the product with their own hands and test it in action. This is a fair reason.

How to dispel doubts and help the customer make a purchase decision?

Ensure quality.

“All the equipment of the ________ company, which you see on the pages of the store, is checked and tested by the employees of the technical control department.
The goods that have passed the verification stage receive a certificate of conformity and are allowed for sale.
The appliances that you see in our online store are already ready to serve well for everyday tasks.
We are confident in the quality of the products we release, and therefore we can safely guarantee that if you are unhappy with your purchase, we will refund all your money or exchange the product for another. As you wish".

Quality is one of the main criteria that the client relies on when making a purchase decision. Don't neglect this.

Warranty # 5 - Time

Time guarantee is more often used in business that provides services.

Could give an example about pizza that is delivered within 15 minutes or refunded. But you're probably already tired of it. Therefore, here are examples from other areas of business.

"Turnkey balconies" service

“We do not misfire and know exactly how to act in order to meet the deadline.

Turnkey balcony - 7 days
Expansion of the balcony - 2 days
Balcony cladding - 3 days

We answer for the terms with money and write it down in the contract. For each day of delay, we refund you 10% of the project cost. Therefore, we ourselves are interested in doing everything quickly and efficiently. "

Wholesale supplies of meat in Russia

“We know that meat is a product that does not tolerate long transportation and storage. Therefore, we opened representative offices in all regions of Russia.

This makes it possible to quickly deliver products to any retail store, wherever you are.

We guarantee that if you order a batch of goods today, tomorrow by 10:00 it will already be on your counter. If we are late, you do not have to pay for the item. We value clients, that's why we work this way. "

Sometimes, time is the main criterion that influences the client's decision.

If you can provide Better conditions time, do it. If not, think about what needs to be improved to work faster.

Guarantee # 6 - Result

The guarantee of the result is a very strong and courageous move that not every company can afford. Achieving a result rarely depends on the product or service itself. There may always be circumstances that impede the achievement of the result.

For example, when selling an English course, we cannot guarantee that the student will be fluent in English language without hesitation. After all, it depends on the student himself, his desire and ability to learn.

In this case, we can give a guarantee of the result only if we fix and decipher it.

“We guarantee that after completing this course you will be fluent in English.

Why are we so confident of the result? It's simple.

At each lesson you complete tasks to consolidate the material
After each section, you take the exam and move on to the next
If the exam failed, we record your weak spots and we conduct additional classes
You pass the exam again and are admitted to the next section.
Upon completion of the training, you receive a certificate and access to the alumni group, where you can communicate at any time with other course participants and native speakers to maintain and hone the skills acquired.

We will teach you to speak English fluently or we will refund all the money you spent on training. "

To guarantee the result is to challenge yourself. It's bold. Buyers respect this approach. But do this only if you are at least 90% sure that you can give the client such a result. Otherwise, you will have to return the money.

Guarantee # 7 - Low price

Users love to get what they want for less money. Especially when the low price is secured by a guarantee.

You often see similar wording on websites

"If you find the same item at a lower price than in our store, we will refund the difference."

This is the standard low price guarantee that many buyers are tired of. But it can be strengthened. Let's add a bonus.

"If you find the same product at a price lower than in our store, we will refund the difference + top up your account for 1000 rubles, which you can spend on the purchase of any product from our range."

It's much more interesting this way. Agree.

Not every business can offer the most low price... But if you still have such an opportunity, use it.

The market is a competitive environment. Here everyone is trying to get (recapture, entice, "buy") his client in order to earn more. Therefore, guarantees are needed always and in everything.

Take a close look at your products and services. Study them. Put yourself in the customer's shoes and think about what kind of guarantee would make you place an order without fear of being cheated.

Ask other people to help you with this. After all, ask your customers. Let them take part in the formation of guarantees for your products, which they themselves would like to receive.

I am sure you will have enough information to think about. Write down all thoughts in a separate list and work through each of them.

Form combinations of guarantees. Help customers make decisions that will drive your business's growth.

And that's all for today.

I wish you customers who are confident in your products and services.