I myself deceive happy?
Ah, it's not difficult to deceive me!
I am deceive to deceive!
A.S. Pushkin

These lines of poem Alexander Sergeevich Pushkin attributed to a large and bright feeling - love. The poet of this topic devoted a lot of his poems. Yes, actually, everything. After all, love is a comprehensive concept: to his homeland, to a woman and to all mankind. If we love truly, this feeling is definitely.

And now from lyrics to business. Why did they start an article with love? Everything is simple. I want to know what feelings the manufacturers, sellers, public utilities and other service providers are flawed to consumers and do they have these noble feelings to us in principle.

Let's try to figure out together and find out who and how to deceive us, "loving".

Buy - sell

Perhaps the first place in the list is occupied by trade. That's where the storehouse of all tricks!

Cheering consumers unfair sellers can in different ways:

Measuring. With such a deception, goods are delivered inappropriate sizes or dimensions.

Weling. The seller implements a smaller weight product than it should be.

Counting. When ICC, the seller deliberately takes a large amount for the product or service.

Unreliable information. The seller can specifically hide the present information about the properties, the functions of the goods or its quality.

Invalid data in the contract. The seller can deliberately hide information about the shelf life of goods, completeness, etc.

Let's start with the campaign to the market.

MARKET

Oh, here for years spent, from generation to generation transmitted scheme. Immediately make a reservation that not all sellers are deceived. Honest is. But the temptation is very great, and so honest today you can already put a monument.

Do not believe in the ladder inscription "Clean Weight". Checked personally - bought a hundred grams. It is just another trick of merchants to attract the attention of buyers.

Scales for many on the shelves are twisted or specially shot down. It is done easily and simple. I was taught this yet in soviet time Sellers of one of the grocery stores of Chimkent. But I will not share "your experience" on the pages of the newspaper. Just go to the market with your heartlessness.

Be sure to select the goods themselves. Often, enterprising traders are at the bottom trying to put non-thendition. Therefore, - only yourself, they selected with their handles and put on the scales. And then also tightened.

Of course, your manipulations are unlikely to like the seller. But what to do is the law of the market. As they speak in the people, there are two fools in the bazaar: one sells - another buys!

SUPERMARKET

In these beautifully furnished big stores Already a completely different approach to customers. Cheating beautifully, culturally, with polite, I would even say, an ultimate smile. And what, in fact, do not smile, if you know that in a few minutes a certain amount above the last will be at the checkout.

Accounting and manipulations with prices in supermarkets - only the visible part of the Big Iceberg. Methods of "honest" deception of consumers is much more. To warn them almost impossible - trade will come up with new ones. Buyers can only learn from someone else's experience and do not adopt twice on the same rake.

Perhaps the first place is occupied by overdue products, which are trying to split under the guise of a discount. Therefore, before "pertain" on low cost, see the shelf life.

Another common way is the "double label": on packaging with various products, new labels often glue with more late time Production, "Extending" thereby storing products. It happens that the new label is pasted right on top of the old. The only advice is suspecting the location of the labels for nothing, refrain from the purchase.

Go ahead. "Double price": In large self-service stores, the cost of goods on the counter and at the checkout often varies. The administration explains this by the fact that it does not have time to bring price tags in accordance with the goods on the invoice. Remember that you have the right to receive the goods at the price that is written on it. Whatever the administration says, the price is valid for the price tag.

Packaging with "Secret"

Some examples of how marketers play on our gullibility.

For the inscription "without cholesterol" can be awarded marketers. She works on those who do not know that in vegetable oil No cholesterol.

GMO - another horror tower for buyers. Over the past ten years, genetically modified ingredients began to scare us. And this quickly used marketers. They do not argue about the benefits and harm of GMOs, and simply stamps this inscription "without GMOs" everywhere without parsing. For example, I personally saw this inscription on the package with salt!

"Without preservatives" - another favorite inscription manufacturers. It is also placed everywhere, including bottles with drinks, in which even the naked eye on poisonous color it can be seen that it is clearly not made of natural ingredients.

The weight of the product sealed in a beautiful, bright packaging is not always answered by the declared. The verification turns out that grams lack.

Subcase services

We all use those or other types of services: travel in transport, beauty salons, dry cleaning, construction companies, hotels and hotels and so on. We naturally look forward to the quality of service. But it was not there…

Take, for example, beauty salons, the services of which we use more often than the services construction companies. What are the "surprises" here you wait for unlucky clients?

Replacing the dear dye for the hair is cheaper, but the price for the service provided is not reduced.

Allergic response to the paint, which manifested itself at home. Naturally, the salon will insist on the fact that the reason is not in paint, and in general, you never know what you smeared after it came out of their doors.

The hair color does not correspond to the stated, but you are salon "experts" (right up to technical) begin to assure that "this you is more." However, with the same diligence you will begin to prove that Lysin is your perfect style, if the hairdresser "is a little stops."

In the process of dyeing hair, paint fell on clothes. In a good salon, you will immediately offer to choose compensation. But most often the lady with a tassel just quickly protected the thing and says that "so it was."

Divorce for money is when you come over the same procedure, but you are trying to persuade the whole complex.

And, of course, the deception of pure water is an unsanitary situation in the cabin and processing of the toolkit. In the end, we pay for quality, and not for dirt.

By the way, about unsanitary conditions. Have you seen what buses do we have to move? And this is despite the fact that the payment was raised! But, apparently, the level of service in this tariff is not included. As buses went dirty and stinky - it continues to ride. And no increase in the tariff on them is valid. Righteous anger causes "skill" of passenger transport drivers. It seems that you are treated immediately to the graveyard. And for your money and very fast! Yes, and the conductor will push you - they say, let's get into the bus faster, pour out between the bodies, take yourself a place under the roof of transport and sit quietly at someone under the arm. The main thing - do not twitch! You paid to be brought to the place, so do not worry. And transport companies need your money at all in order to make you comfortably, but for your needs.

Banks

There is just a labyrinth without tips for unstring customers. Kazakhstan banks often violate the rights of their customers. The National Bank of the Republic came to this conclusion, NUR.KZ said. Here is the list of the most frequent species Deception and illegal actions by second-level banks (BVE):

• non-exposure of full information about banking services provided and incorrect consulting customers;
• failure and / or untimely notification of borrowers on the transfer of the rights of claims for their loans to collecting companies;
• failure to provide and / or untimely providing responses to applicants' appeal;
• issuance by banks by loans to third parties by using the latest fake and / or stolen documents (loans decorated by fraud);
• charging by banks of commissions that are not related to the provision of banking services;
• providing bank managers to citizens of incorrect information on the amount of the total amount of remuneration on the deposit;
• note in the banking contributions of the inaccurate value of the remuneration rate in a reliable, annual, effective, comparable calculus;
• nevieving and / or late release of property from the pledge with full repayment of a loan obligation.

And a separate line of the National Bank draws attention to the fact that lately Cases of issues of loans on abducted or lost documents. Usually, we are talking On the design of consumer loans for the purchase of that products for which there is no need to make a loan directly in the bank.

Tatyana Burdel

P.S. Lyrics began - lyrics and finish. It seems to me that the following lines written by the Great Poet are well summarized the foregoing:

"Oh how many discoveries are wonderful
Prepare enlightened spirit
and experience, the son of difficult mistakes,
And genius, paradoxes friend. "

First let me ask you a simple question. What more important is the scenery or people? If the scenery is more important, you need a deep well-lit background. This scenery should not be lost and darken if you will photograph people with a flash.

Further, I would search for a place where the sky does not shine through the trees to the earth itself. If there is a lot of heaven in the frame between the trees, the background will attract too much attention and, ultimately, responds from the photographed people.

And finally, I would choose the place in which I could control the lighting in order to make the best portrait of my customers.

Another approach will be the choice of space outdoors in a situation that would allow you to control the lighting. Such a place where you know exactly what you will be able to make a good portrait ... After that, you should figure out whether you can effectively cope with photographing the background.

Both approaches are quite viable. In fact, they can and should be used together.

In what place can you control the lighting, if you take pictures with natural light?

First of all, I would search for a place outdoors, not illuminated from top to bottom. Light from above usually creates deep shadows in the eyes. We must look for a place with direct lighting. You can also effectively use lighting from behind and from the side.

Photo from dark light.

I always advise the photographers to get up from the darkened side of its customers and direct the lens in the bright zone. Thus, it is possible to highlight the rear contours of the figures and will not need to worry about the fact that the background will be too dark or will disappear in the photo. At the same time, it will create a greater depth of their photos ... We all strive to achieve this in our works.

What about the light from the window?

Of course yes! In this case, there will be no lighting from above. In addition, light from the window will be directed. It is only necessary to make sure that the light from the window does not pass by people of your customers and does not concentrate, on the contrary, on the lower parts of the figure. If you notice this, you will have to sit your customers so that the main flow of light is directed to their faces ... Only a little light can fall on the lower part of the figure.

Also be careful and do not turn your customers directly to the window. Remember, the window is just a light source. You do not need to make it in the frame, right? You are also unlikely to want to turn your customers directly to the light. Instead, you will most likely want to achieve the effect of the studio portrait using the light from the window as a source of lighting.

Where should the camera be when you take pictures when light from the window?

When photographing with light from the window, the camera is in the same position as in portrait shooting in any conditions. These are three positions - for the photo in the Face, in the half turn and in the profile. The main difference between studio shooting and natural light when photography is that in the studio you can reconfigure the light to achieve the best image of the face.

When you work with natural light, you will not be able to change or move it after installed the most suitable position for shooting. This means that a person will be motionless to sit in place, and you will move around it by installing the chamber for all three different species Shooting.

If you do a portrait in the FAAS when light from the window, your camera should be right at the wall. For portrait to half turn, the camera is slightly advanced to the center of the room. To take a picture of the profile, you will have to bypass your client on the sides. Remember, the client cannot move.

The most serious problems that the photographer may encounter, making portraits with light from the window:

Rotate the face straight to the window - flat lighting

Rotate the face, and not changing the position of the camera

Much light on the bottom figures of man, not on his face.

An indisputable fact: the news is the cornerstone of the entire journalistic activity. In fact, the main role The journalist is in that and consists in promptly and objectively convey to people some important (or not very) information. However, to transmit the news to others, it is necessary to know. And how and where? Experts "Mediation" are responsible for these questions.

Vadim Gorzhankin, journalist, gene. DirectorPr.-Avents "Red Word"

Along with traditional news sources, such as ribbons information agencies, visiting events, news aggregators and press services of various organizations, every day we are increasingly resorting to social networks as a source of news. As a rule, this is Facebook and VKontakte. It should be noted that the appearance of a photo in Instagram also often becomes a great basis for loud News. It is only necessary to find additional information to interesting photo. Today, on social networks, there are a lot of exclusive news, you only need to be able to see them and modify, because the social networks, as a rule, report this or that accomplished fact without many details.

Svetlana Ragimova, app editor " Information Technology»In the newspaper" Kommersant "

Contrary to popular belief, not all journalists write news. Many publications come out so rarely that it makes no sense to chase the championship in the publication of new information. The news lives in today's world with his mad pace a maximum of one day. Weekly is difficult in this situation with a daily or site.

It should also be borne in mind that different editions are different in different ways, which is considered to be news. For example, for someone, the past conference will be worthy of attention and publication, for someone and the deal per million dollars is not a deal.

If we consider the classical business press, then the information for creating full-fledged news notes can come from two types of sources: official and unofficial. In the first case, these are press releases, activities for journalists or so-called exclusives (or "plums"). In all cases, the company that has created a infoovod, through its representatives herself tells journalists (or exclusively the only journalist) about the event that happened.

The informal information channel is an insider in a company or face, "close to the participants of the transaction or event", often anonymous. This may be, for example, a valid or former employee of the company, an auditor, a financial or business consultant, a client, partner or even a shareholder's wife. Contacts with insiders are being studied for years, and this is one of the main assets that the professional news agency has.

There are secondary news, so-called reprints. Information for them take from a variety of sources: information agencies, foreign press, other media. But it is no longer about the news and their lighting, it is about rewriting, the creation of additional content (comments of the participants of the event, external analysts, market experts), about artistic translation. The art of the news is owned by the public today, rare publications are owned.

Anton Krvenyuk, Project Manager, Editor of the Sukhum - Moscow portal

The project that I am doing now is focused mainly on Abkhazia and the South Caucasus, and we have two main source of news. News Regional, Russian and international we take in Yandex News, as well as specifically in several publications focused on the regional topics of interest to us. But considering that we have a clear regional specificity, and since we ourselves do not produce news content, part of the news material we produce through the sources of information regions North Caucasus, Georgia, Armenia, Turkey.

There are some sources that are not too well known in a wide information field, But which at the same time serve as good providers of information rather narrow on processes occurring in specific regions. We have a list of such sources in the North Caucasus, the countries of the South Caucasus, etc. It helps to receive news that competitors are not. In this case, I note that we are not a news edition. We are publishing only your own content, but not a news plan. Therefore, the news for us is a completely secondary thing, although important, because it creates steady traffic.

Ivan Gidaspov, chief Editor Internet magazine about RetaileWzor.

One of the most important sources of news, which in the future can become texts, are the tapes of the largest Russian and foreign information agencies. From Russian notes "Interfax", RIA Novosti, TASS. It is desirable that the publication has a subscription at least these agencies. It all depends on the media specialization, if the resource writes about the economy, then you need to subscribe to Reuters, Bloomberg, AP, if about science or culture - need a subscription to the appropriate press. Subscription is paid, so if the budget of the publication is limited, there is an option - to study everything that news aggregators (Lenta.Ru, NEWSru.com) report, whose task is to make a detailed picture of the day for your reader.

Second source - leading russian media. Reading newspapers helps to form an existing day information picture, learn exclusive news And find in the already released notes news reasons for regular publications. It is necessary to make a list of publications and agencies that you will track daily.

The third source - "make friends" with representatives of the press services of the companies of your market segment and subscribe to press releases. In addition, you need to view the news of corporate sites and read corporate blogs. Sometimes it is possible to find news that for some reason did not appear in leading media, but may be interesting to your publication. Very correct and useful to subscribe to blogs that are leading top managers of companies.

Fourth Source: News aggregators of two main Internet search engines - Google.News and Yandex news. Here you can "break through" everything related to your topic through the search using keywords.

Fifth Source: Monitoring Blogosphere. Again, it is convenient to lead it using the Yandex Blogs service. Approximately the same search is in Google. At the same time, the most popular blogs are desirable to read separately and carefully.

Irina Cherkasova, mwatering of the largest community magazine "One My Day" Community, Lecturer of the Faculty of Communications, Media and Design Higher School Economy

Most often I am not looking for news specifically. Something important, rather, "finds me" me in the tape on Facebook. If the news is a bomb, it will definitely repeatedly repay and comment on my friends. For the rest there is news on Yandex.

If it comes to work and I need up-to-date news, for example, for a client public or group, I am looking for it on profile portals or in the relevant sections of the media. NewsJekinging factor - brand promotion with the help of current news - no one has canceled in my work. It is important to give and discuss the news first. Previously, when the media monitoring in my life was much more, saved subscriptions on the news on the media pages or RSS. Now I use subscriptions only to read industry media. Well, the evening subscription to Meduza (where without it) leads for me the informational outcome of the day.

If I go to the network from a mobile phone in the subway, then the look clings for news about Sobyanin, without this in the subway to the network, do not go out. Now I know about our mayors much more. But not that it was voluntarily.

When I worked in the project "You - Reporter" in RIA "News", then there the news search has been arranged somewhat differently. As in any project with a custom content, it was necessary not to just find news before, but also to contact eyewitnesses, get photos, video, text content and right to it. And after that, release the material that often took the main site RIA.ru. This strongly helped search for "Yandex Blogs", monitoring systems social networks, as well as knowledge of large forums and portals in every region of Russia and, of course, personal contacts with bloggers throughout Russia.

IN last year It becomes more and more actual problem The meaning of life, which many of us think about. There is no visible ideal to the countries, there is no clear future, and therefore there is no idea for which it would be worth living, therefore, few people are already looking for the meaning of life, except human reproduction. Another thing is to look for this sense near yourself.
Nevertheless, personally, for each of us, the meaning of life is necessarily necessary. For someone, he can walk in alone love, for another in the health of people close to him or all of humanity, and the third will consider it necessary to turn a profession into the meaning of life and, thus, it is possible to help other people, to create first for themselves, and then For other atmosphere of real life.

In general, the exacerbation of the problem of finding the meaning of life occurs precisely when some catastrophe occurs. Whether they are wide scale or only in your soul, but they can change the one target very much for which you live, we live. In spite of any unbelief, misfortune, problems, loneliness, it is necessary to remember that it still depends on you and throw a thread of life in no case. Wherever, however, it is written, in religious laws, in principles of Lee, and to preserve their lives - a much more significant solution than to destroy it.

Many are accustomed to correlate the meaning of life with the fact that is attributed to the sacred books. Everyone has the right to discover it in them, and maybe in some other sources. Even the greatest people in this world have their own ideals, authorities, their meaning of existence on this planet, therefore, it is those who have already found their goals so much more stronger how much went on the way to them, has already begun to fight obstacles and proved How best to act in the same direction, and not get stuck in thought.

Frequently in search of the meaning of life for a person on the Internet numerous users face interesting sites and they really have, they are able to help. However, it is necessary to understand himself that the opinion of a person dear to you and will still be more expensive than the opinion of any wise people Exactly so, how much of the person you anticipate, respect and appreciate, rather than a portal on the network. I can also agree with the fact that both comrade and the resource can help the same, another question - do you believe in it yourself? If you believe, you can listen to the Internet wise men.

If you do not delve into the mysteries of the Universe, the philosophical excuses, countless "washing" of the brain, then you can only convince you to listen to the meaning of life to your circle of people. Of course, there are good people on the Internet, ready to come to the rescue, but they are very small. Therefore, first of all, I recommend to contact your friends for helping to solve my life problems than long to learn the Internet environment in search of the right resources. The main thing is not despair, everything will definitely be good and any problems will not fall in your head, they will not for long, but you can cope with everything if you make efforts!

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Where, when and how to make useful dating?

It happens

at the cream of society?

Remember the film "Moscow does not believe in tears"? The heroine of Irina Muravyeva tried to find her husband by posting the Scientific Department of the Public Library. Of course, it is possible and there, but only without having unpiring goggles on the nose and not depicting a high intellectual - there is a pride of such a pond. But she would have come on his hairpins, and the fashionable premodest, with a hairstyle and neckline would immediately notice.

But I'm not at all going to engage in the agitation of cultures, rather, on the contrary. For useful connections, go to the bath, go to the bowling club, on the racetrack or in the casino. Because there you will draw on full coil - So, you will radiate the happiness and pleasure that your own attract attention. Customers of these places will be able to first get to know you, appreciating your sense of humor, beauty and charm, and only then literally at the last moment will find out that you are working in the same area.

As you know - Card debt is the debt of honor, as for a relaxed dating in the pool or bar, then it will be more pleasant and mental, the greater the likely that later learning what could be useful, a new acquaintance will help you with your own person . And this is already something else.

I will add at the same time that if your acquaintance took place at work, for example, you would call you on the carpet to the boss, then you would not look so impressive as they could afford it on the night disco or in a casino, and would behave like a small tower .

Conclusion: If you want to find rich patrons and raise useful dating - first find yourself where these most patrons and corobes are resting and unobtrusively meet. Thus, in the future you will be able to meet the chief at work, and realizing that he admitted you, immediately go to you, and find out where it will be resting next time.

Answer the question: who rather the head (CA) will help? Golf Club or Tennis partner, a girlfriend, with whom he (she) drinks in the evenings of cocktails and go to one masseuse or ordinary employee?

We draw conclusions:

Work is a bad place to start business negotiations, start the conversation in the relaxed setting of the bar or sports club, and your case will begin to advance with the tripled speed.

Tell the jokes I. funny stories - And always be on horseback.

Even a plumber you put a bottle, so really not to think to invite a person from which the career depends on?!

Many bosses really do not know what they are going on at work, and what problems the enterprise trusted by him solves. It may be relatives of the owners who have trusted affairs, or it pure water nomenclature. Therefore, you should be careful in terms of choosing professional topics for conversations, stupid to put in an awkward position of a person who will not understand what you are about. Well, that he is to blame that in the subject in which you are special top class He is neither in no digger. Show him who he is, and who you are - and immediately replenish the ranks of unbearable people from which should be the first to get rid of.

The boss is primarily a person, and it is unpleasant when he is afraid or hate. Find out the range of his interests, find out what he loves - and continue to always follow the pleasant and affordable for him.

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