Sales season in Finland is a great opportunity get on European shopping, plunge into the atmosphere of a marathon of discounts and profitably purchase goods really High Quality. The cherished time, when sales begin in Finland, is most impatiently awaited by St. Petersburg residents and residents of neighboring regions, who are “within a stone's throw” to the border cities of Finland (Lappeenranta, Imatra, Kotka). Despite the remoteness, shopping is also very popular in remote cities: Lahti, Turku, Tampere. And, of course, no less visited.

Seasonal sales in Finland in 2017

Seasonal discounts in Finland have such a feature: prices are reduced in two stages. The first month, boutiques discount from 20-40% to 50-70%, and the second month, some stores fix discounts, and some increase them to 90%.

Winter "ALE" and "Alennusmyynt" are part of New Year's fairy tale, because thanks to generous discounts, the choice of holiday gifts turns into a special ritual. Already from the first day when Christmas sales begin in Finland, shops are overflowing with happy customers choosing presents for the New Year. And even despite the fact that discounts are only 20-35%, queues line up in boutiques. Therefore, it is believed that the New Year and Christmas discounts in Finland 2017 are the best time for shopping. Finns certainly don't wait last days"ALE", but in a hurry to update the wardrobe, while there is a choice.

By the way, the seasonal sale in Finland covers not only clothing and footwear stores. Prices for jewelry, household appliances, electronics and other goods are also melting before our eyes. Therefore, those who do not come here for new clothes are just not afraid to miss the Christmas discounts in Finland 2017. It is more profitable to buy these categories of goods in February.

Summer sales in Finland in 2017 start after the Juhannus holiday, which falls on June 24th. Significant discounts (30-50%) can be found already in July. Summer sales in Finnish stores will continue until the end of August - beginning of September. End of summer - perfect time to buy electronics, jewelry and ceramics at attractive prices.

Special discounts in Finland

If you missed the time when discounts start in Finland, don't worry. Experienced shopaholics know how to make bargains even in the off-season, during the so-called “tarjous”. This sign indicates fixed discounts for certain products or special offers (the second or third product as a gift, each next unit of production with an increasing sale). Such promotions are especially beneficial if you are shopping in a company of like-minded people, because it is always fashionable to unite and share the discount.

And finally, do not forget about such a way to save money as "tax-free". Today, more than 2,000 people participate in this system. outlets Finland. When buying a product worth more than € 40, you can return 12-18% depending on the category of the product.

The largest sales in Finland are held twice a year: at Christmas and at the end of June, after Midsummer Day, or Juhannus. The maximum sale period is 2 months. Discounts can be up to 70%. note that in holidays most shops are closed.

Winter sales

Winter sales officially start just after Christmas on December 27, as most shops are closed on December 24-26.

However, Finnish stores set their own start date for the Christmas sales season, depending on their marketing policy. Well-known brands hold prices until the very holiday in full confidence that the desired gifts will be sold out.

Other stores, hoping to attract customers, begin to cut prices from mid-December, two weeks before Christmas. This mainly applies to Christmas tree decorations, candles, New Year's decor and serving. holiday table.

Interestingly, discounts on clothing and sporting goods are highly dependent on the vagaries of the weather. In warm, slushy winters, shops are forced to make attractive offers for warm clothes and ski equipment. If the winter is snowy and frosty, sweater sales, winter jackets, skiing and snowboarding starts in February - March.

Summer sales

Summer sales in Finland start after Juhannus, which falls on a Saturday between 20 and 26 June. At this time, the sale of summer clothing collections begins, the price of Jewelry, sporting goods, Finnish glass and souvenirs.

crazy days

The Finnish department store Stockmann has its own sales in April and October called Hullut päivät – Crazy Days. Just remember that Stockmann is an expensive department store, and the price of the same discounted items at Stockmann often turns out to be the same as at a neighboring store without a discount.

By the way, St. Petersburg "Stockmann" also announces Crazy Days.

Promotions and special offers

The collections of clothes, shoes and accessories in Finnish stores are updated almost every month, and small promotions are held from time to time. all year round. The minimum discount is 10%, most often there are discounts of 20-30%, and in the peak season of sales up to 70%.

AT last years many Finnish stores are starting to cheat - they almost continuously announce "seasonal sales", "release storage facilities"," sale in connection with the upcoming renovation. "But despite the abundance of posters and crossed out numbers, the prices in such stores remain at the same level. This is mainly the fault of furniture and electronics stores.

Discount and sale announcements

Alennusmyynti - alennus - ale- sale at a discount (usually occurs during the discount season).
Tarjous- special offer (two items for the price of one, three items for the price of two, etc.).
Loppuunmyynti - tyhjennysmyynti- sale (total sale of all goods, for example, before the closing of the store).
Ota kolme, maksa kaksi take three, pay for two
Osta kaksi, saat kolme Buy 2, get 3.
Tajous voimassa 1.10-31.12.2011– the offer is valid from 1.10. to 31.12.2011.

In addition, information about discounts and promotions can be found on the website www.citydeal.fi - this is the Finnish analogue of Groupon.

About the rules for holding sales in Finland

Seasonal discounts are valid for no more than 2 months.
For each store there is a rule: during the year to arrange seasonal discounts (a total of 3 months).
Newly opened stores, as well as markets and fairs, are prohibited from offering seasonal discounts.
Used goods and self made, do not fall into the category sold at a discount.
A violation is an announcement of a discount on a product that has not previously been sold in this store at a higher price or was brought recently.
The price of a product during the discount season can range from 30 to 70% of the initial cost.

How to save

If you're buying multiple pieces of clothing, or find slight flaws in an item you like, it's only appropriate to ask for a discount. The discount can be from a few percent to 10-20%.

Do not forget that you can recover the tax included in the price of the goods by issuing an invoice or tax-free.

invoice

The invoice is a simplified Finnish VAT refund procedure. When buying goods in a store, you pay the full amount, they give you an invoice (in Russian, an invoice), you need to put a customs mark at the border and, the next time you come to Finland, give this invoice to the store, and you will be refunded the amount of VAT. The store's accounting department then provides data to the tax and this sale does not deduct VAT to the state, because there is confirmation of the export of goods outside the EU.

How much purchases do I need to make in order to issue an invoice? As Gennady Svetlov, an expert on Finland at the VIP-Karta club, told our portal, the owners of the company set the threshold themselves, according to the law there is no minimum. At the same time, however, according to the expert, large Finnish stores, as a rule, do not use such a scheme, since it is difficult in terms of financial statements. On the contrary, small firms are willing to draw up an invoice to attract customers.

Tax free

Citizens of countries outside the EU are entitled to a tax refund - tax free. To do this, purchases must be made in stores that are marked with the Tax free sign, in the amount of at least 40 euros.
In the store, the buyer is issued a tax free check, according to which, when leaving Finland, you can receive the amount of tax. The tax, depending on the product group, reaches 16 percent.
Important condition: purchases cannot be opened before leaving the country.

If for some reason you were unable to receive money when leaving the country, then the check must be stamped at customs. And then checks can be exchanged for money in St. Petersburg - at the Global Refund office at: st. Chapygina, 6, office 345.

If a person presents a tax-free check at the border, but cannot present the goods, this is regarded as a serious violation and may later cause problems when obtaining a visa

What Russian tourists most often bring from Finland

licorice candies
Finnish knife - puukko (puu - wood)
Lapland cheese (Leipäjuusto)
Fish, caviar
Sports equipment (during sales season)
Fairy
Bread
Mild Butter with Omega-3
thermal underwear
Bed linen, pillows, blankets, blankets
Cider (apple and pear)
Karelian pies
cloudberry liqueur
Sportswear: Reima , Karhu, Rukka
Souvenirs - glass art objects Arabia or Iittalla

Where to go shopping

Lappeenranta

In Lappeenranta, the main shopping street, where most of the shops are located, is Kauppakatu (one of the central streets of the city).

Helsinki

The main shopping streets in Helsinki are Mannerheimintie, Aleksanterinkatu, Eteläesplanadi and Pohjoisesplanadi, Korkeavuorenkatu, Fredrikinkatu and Bulevardi.

The largest department stores such as Stockmann, Sokos and Forum can be found on Mannerheimintie. Many shoe and clothing stores, including Finnish and international chains, can be found on Aleksanterinkatu Street, as well as many first-class jewelry stores.

The Esplanade is home to many Finnish designer shops, including brands such as Arabia, Iittala, Finlayson, Pentik, Annikki Karvinen, Marimekko and Artek. Smaller design and interior design boutiques can be found primarily on Fredrikinkatu and Korkeavuorenkatu streets. Some of the best antique and art shops in Helsinki are located on Bulevardi.

Flea markets

Bazaars and markets in Finland are called kirptuori (from Finn. Kirppu - flea, tori - square, market). It's basically a big thrift store. open sky. Here you can find almost anything. But, according to professional shoppers, it is best to buy children's clothes and shoes.

As a rule, in the Finnish markets, goods are sold at low prices: after all, these are goods that were in use. Strictly speaking, the word "kirptuorium" means not only markets and bazaars, but also professional commission shops. Many among the owners of such shops and Russians. Their shops can be easily spotted by the wide range of goods on offer. Here you can find everything from branded children's clothing to old magazines. This is the first type of private shops.

The second type of kirptuories are shops and points of sale of charitable organizations, including churches. Finns bring here their old, but usable, things for free, and they are sold here.

A large number of our tourists often wonder when there are discounts in Finland? In this article, we would like to tell you when discounts and sales occur, as well as which months are the most profitable to go shopping. Many of you have probably already heard from your friends about low prices in Finnish shops. You need to understand that discounts are seasonal and special, the latter are valid in Finland throughout the year. If we talk about huge seasonal sales, then they happen on holidays in the winter at Catholic Christmas and in the summer, when the Midsummer Day holiday comes.

It must be said that this best time for shopping and acquisitions. The biggest sales in Finland take place during the Christmas holidays and last until the end of January. It is safe to say that all retail chains provide such prices during the Christmas holidays, from which you can really be very surprised. But you need to remember that there are a lot of people who like to buy goods cheaper, and the most important thing is to be in the right place at the right time on time.

The most favorite slogan of clothing stores when there are discounts and sales: two shirts / T-shirts of the same style for the price of one or three for the price of two. I must say that the price reduction can reach up to 70%. Note that the situation with national holidays in Finland is quite acute. You can come shopping and all shops will be closed. But it is worth noting that recent times some shops and large retail chains that are close to Russian border began to work on some holidays.

In shops in Finland, located near the border, almost everywhere there is a seller who speaks Russian, but in household English language speaks almost all service staff. Therefore, you should not have problems with language barriers and you can always ask your questions. In addition to seasonal sales, almost all stores arrange their own special promotions and offers.

Special discounts in Finland

Arriving in this country, you can also get standard discounts that occur every day in stores and retail chains. When you see the "TARJOUS" sign, it means that the store is offering a special offer or price reduction on a particular product or markdown. These discounts can be organized both daily and before various holidays. On the shelves you can always see such signs. You can also get a discount on a particular product when paying with discount and "Etukortti".

Photo: site

Large retail chains periodically hold their special promotions. The store can make a discount on the product if the expiration date is approaching or there are small defects. Moreover, the prices of such goods can also be significantly lower. To further save your Money you can always buy goods for more than 40 Euro.

Seasonal discounts in Finland

1. Christmas sales.

When you see the signs "ALE", "ALENNUSMYYNTI", "SALE", this means that the store has a system of seasonal discounts or sales have begun. As we noted earlier, seasonal discounts happen 2 times a year and this is the largest price reduction that can be during the year. Winter sales in Finland start on December 26 and continue until the end of January. The reduction usually starts from 20-40% and by the end of January can reach 50-70% of the initial price of the goods. The closer to the end of January, the prices for products become lower. But by the end of the season, most of the goods are already sold out and there is no longer much choice.

2. Summer sales.

These sales are dedicated to the Finnish holiday Juhannus. In Russian, this is the day of "Ivan Kupala". Summer discounts in Finland start from 23 to 26 June and last until about mid-August in some stores. Discounts can be up to 40%. Note that this is also a rather favorable time when you can buy many many things at good prices. In our next article, we will tell you. You will find out where it is better to go shopping and what is the most profitable to buy at this time of the year.

In many European countries by the end of the seasons or before major holidays, almost every store has a sign that reads: “Alennus”, “Sale”, that is, “Sale”. Finland is no exception. Sales are held most often here, and prices are much lower than in other countries.

Particular attention should be paid to the so-called "Crazy Days", arranged twice a year by the Stockmann department store. In October and April of each year, Stockmann holds its own sales. These days, thousands of customers who want to purchase good quality goods at a discounted price visit this huge store.

Another retail chain that has sales in Finland is Sokos. Her favorite technique is the 3 + 1 sale, that is, a person who buys three items receives the fourth as a gift.

There are 2 biggest discount seasons in Finland: winter and summer.

The winter season begins right after the end of the Christmas holidays, around December 27-28. There is no definite day for the start of the discount season - each store chooses the date on its own. Many stores, for marketing purposes, begin to lower prices and thus invite more buyers as early as mid-December. This is especially true for New Year and Christmas decor, holiday table setting items, Christmas tree decorations and toys. Of course, the discount cannot be huge, but, as they say: a trifle, but nice. Although discounts on sale days in Finland sometimes reach 30 percent.

You can also save a lot during this period on perfumes and cosmetics. Often prices are reduced by up to 50 percent.

Clothing sales largely depend on the weather in winter. In Finland during the snowy, frosty, cold winter with discounts, you can buy light, demi-season clothes and, conversely, in the rainy season, prices for warm clothes, winter jackets, skis and snowboards are significantly reduced.

As for equipment, it is impossible to purchase it with discounts, since new electronics, computer equipment, Appliances, photo, video and audio equipment is much more expensive here than in Russia. But last year's models can be bought at fairly reasonable prices.

The summer sales season starts before Juhannus at the end of June. At a time when there are sales in Finland, modern fashionistas from all over the world flock here to buy clothes from summer collections, jewelry, souvenirs, sporting goods and much more.

In addition to the constant annual discount seasons, Finnish stores arrange any promotions and special offers. Especially often you can find sales in stores of shoes, clothing and accessories. In anticipation of receiving a new product, the owners discount the price in order to quickly sell the leftovers. Although recently, many stores have begun to cheat and announce discounts and promotions where they actually do not exist. But basically, if there are “Ale”, “Alennus” or “Tarjous” posters on the door of the store or in the window, feel free to go inside, you will be lucky today and you will get a great quality product at a reduced price.

Also frequent are sales in Finland when closing a store, moving or before renovation.

In Finland there is certain rules conducting sales.
The discount season lasts a maximum of two months.
One store within calendar year it is allowed to hold seasons of discounts with a total duration of up to three months. This prevents the misuse of discount advertisements: the regular price should not be presented as an exclusive advantage.
Discount seasons cannot be held in newly opened stores or in places of temporary trade, such as fairs. (If the product has not been sold here before, then, accordingly, it cannot be cheaper!)
Discounts do not apply to used goods and homemade goods - for them there is no reference price, based on which you can set a discount.
The announcement of a discount is considered illegal if the same product was not sold in the same store for more than during the discounts. Unfortunately, discount ads can sometimes give unreasonably, which misleads buyers. For example, next to "new" indicate the crossed out "old" prices at which the goods were not actually sold.

Discounts may be 30% , 50% and 70% from the original price (although 70% is something very ugly).

Price tags may include:"Maksa 4, saat 5" (“Pay 4, get 5”) or"Ota kolme, maksa kaksi" (“Take three, pay two”), or they can write"1 kpl - 5.5 €, 4 kpl - 20 €" (“1 piece - 5.5 €, 4 pieces - 20 €”).

The main thing is to stop in time... The Finns admit that even before the start of discounts they go shopping and choose the right things, and then they quickly buy up the cheap looked after and tried on. During discounts, you can find something inexpensive and decent.

Unfortunately, on fashionable clothes and high-quality electronics discounts do not happen!

And one more piece of advice. When shopping at a discount, do not forget about the opportunity to issue tax free (tax free)

More about discounts and sales

It is best to go shopping in Finland during the period of discounts and sales. At this time, posters appear in almost every store:

Alennus Sale Ale jopa 70%

The words ale and alennus means temporary or seasonal discounts, sales. There is another word tarjous, it translates as a special offer, or a discount on a specific product or service.

Discounts in Finnish stores in 2019.

During winter and summer sales, discounts reach up to 70%. Many people make good use of this time, buying things for themselves and gifts for loved ones for the next season.

The most powerful discounts and sales in Finland are held twice a year. The first season of discounts starts at Christmas, the second season opens after the summer holiday Juhanus at the end of June.

Winter sales in Finland in 2019.

The winter sales officially start right after Christmas on December 27th, since December 24th-26th most .

Other stores, hoping to attract customers, begin to cut prices from mid-December, two weeks before Christmas. This mainly concerns Christmas tree decorations, candles, New Year's decor and festive table setting. Although these discounts are small, even a few euros from each gift to all friends and family can save a hundred or two.

Some shops, mainly perfumes and cosmetics, in an effort to sell off Christmas gifts, announce 30%-50% discounts for the day around Christmas.

Interestingly, discounts on clothing and sporting goods are highly dependent on the vagaries of the weather. In warm, slushy winters, shops are forced to make attractive offers for warm clothes and ski equipment. If the winter is snowy and frosty, sales of sweaters, winter jackets, skis and snowboards begin in February - March.

You can't count on cheap electronics, photo, video, audio equipment, computers, laptops in Finland. Prices for the latest innovations here are always higher than in Russia. However, it is quite possible to buy old models at a discount and game consoles which were in good demand last year.

Summer sales in Finland in 2019.

Summer sales in Finland start before the Finnish holiday Juhannus, our Midsummer Day, which falls on Saturday from June 20 to July 20. At this time, the sale of summer clothing collections begins, the price of jewelry, sporting goods, Finnish glass and souvenirs drops sharply.

Crazy days in Stockmann.

The Finnish department store Stockmann has its own sales in April and October, they are called Hullut paivat- Crazy days. Just remember that Stockmann is an expensive department store, and the price of the same discounted items in Stockmann often turns out to be the same as in a neighboring store without a discount.

Promotions and special offers

The collections of clothes, shoes and accessories in Finnish stores are updated almost every month, and small promotions are held from time to time all year round. The minimum discount is 10%, most often there are discounts of 20-30%, and in the peak season of sales up to 70%.

In recent years, many Finnish shops have begun to cheat - almost continuously announce "seasonal sale", "vacation of storage space", "sale due to upcoming renovations". But despite the abundance of posters and crossed out numbers, prices in such stores remain at the same level. This is the fault of mainly furniture stores. Li and electronics.

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