How to buy a point of sale. How to open a retail outlet from scratch: location, assortment and prices

Instructions

Finding a place in the market is, of course, a key moment in organizing a business, which determines the further success of the business that has been started. Most useful option there will be an independent inspection of the market and the choice of a suitable place, but do not forget that best places are almost always busy. Therefore, first contact the market administration and inquire about the availability and cost of vacancies, inspect the proposed options.

After you have decided on the location, conclude a lease agreement with the market administration, which should stipulate the obligations of the parties, the procedure for settlements between the parties, the validity period, the responsibility of the parties, the details of the lessor and the lessee. Typically, such an agreement has a standard form, but before signing, carefully study it for "pitfalls".

After concluding a lease, you need to launch a retail outlet - for this you need to choose a seller. The further success of the business largely depends on him, therefore, you should not stop your choice on the first person you come across. Do not forget that the seller must have such qualities as politeness, decency and honesty, in addition, he must not scare away potential buyers, on the contrary, to attract them. When hiring a person, ask for references from previous employers.

Estimate the expected profit in order to understand how quickly the costs associated with renting a place in the market will pay off. Why subtract the purchase price from the sales value of 1 kg or 1 unit of production, multiply the resulting total by the estimated average sales per day. After that, subtract the cost of renting a seat and wages seller per day. The total amount will be the approximate daily income from one trading place. Please note that there can always be undefined administrative costs that need to be taken into account as well.

Now it remains to win the trust of buyers so that a person who has once purchased a product at your outlet wants to buy products from you again and again. Try to gradually expand your assortment, thereby attracting new customers.

Periodically compare prices for similar products that competitors are selling, and try not to overstate them.

Often, the lease agreement for a retail space indicates that in case of late payment, the tenant must pay a rather impressive penalty, so the payment terms must be respected.

Why is it necessary to open a point in a shopping center?

If other people's experience does not convince you, personally evaluate the pros and cons of shopping mall placement.

Advantages	Flaws
For the period while you will carry out repairs and decoration of the premises, you can take a "vacation". That is, for 1-2 months you only pay utility bills. Significant savings!	As a rule, you will have to agree on almost every step: from the style of the sign to the order of displaying the goods.
Together with the retail space, you will receive a video surveillance service in the shopping center, parking spaces for customers, the opportunity to use the services of local cleaning.	Free cheese only comes in a mousetrap. Typically, mall maintenance is also included in your monthly bill, along with your utilities.
The center's advertising also works for you.	Renting a place in a shopping center, especially a popular one, is always expensive.
Accommodation near large points will ensure a stable flow of customers.	Often when you "check in" you have to pay a security deposit for 3 (!) Months of rent.
You will have an area for receiving goods, equipped in accordance with all the rules. Separate seating rarely allows for such chic.	If for some reason the popularity of the shopping center falls, it will immediately affect you.

Indeed, there are many strengths, but there are also enough disadvantages.

It is important to analyze them thoughtfully, so that in the end it turns out that a rather large amount of rent is wasted.

What documents are needed to open a point in a shopping center?

It is impossible to open a point in a shopping center without an appropriate documentary base.

Prepare for what you need:

or LLC (depending on products, number of founders and other details).
Indicate the OKVED code corresponding to the activity.
Choose a taxation system.
Obtain permission to trade at the point.
SES and Rospozharnadzor must issue a permit for activity (this is the concern of the administration of the shopping center).
For the management of the shopping center, projects, estimates and schemes will be needed.
The list of papers in this case is individual, and you need to clarify it when signing the contract.
Among other things, you need to obtain quality certificates for goods from suppliers or manufacturers.

Planning the opening of a retail outlet in the business plan

It is difficult to open a point in a shopping center not because of the tricky organization algorithm.

And because of the potential serious risks that could entail financial losses and even the closing of the store.

They can be avoided with the help of detailed planning of activities.

Planning refers to a system of activities aimed at obtaining a complete picture of how a business can develop.

This includes analyzing the target audience, shopping center visitors, calculating the size of the future average check, establishing the supply process, and choosing a marketing strategy.

realistic - based on dry facts and reflections;
optimistic - the scenario of ideal development;
pessimistic - what the business will look like when problems arise.

They will help the entrepreneur prepare for any outcome of the business.

Analysis of a shopping center before opening a point

The profitability of renting a place in a shopping center is not always tangible.

If you choose the wrong landlord, you can get exclusively negative from cooperation.

Choosing a shopping center is easy.

It is enough to devote two days for personal observation and analysis.

Draw conclusions on the following indicators:

Purchasing power.

You won't be able to look into a wallet or a bag with purchases to people.

But even an hour of observing visitors will allow you to note how often they make purchases.

Perhaps most come for fun and relaxation.

This will be good for organizing fast food, but not selling fur products.

Competitors.

It is important that there are no direct competitors nearby.

But large anchor points of a similar theme will be beneficial.

For example, many supermarkets have pet supplies.

But they offer a meager assortment there.

What a staff table might look like for a small store:

This number of people will ensure the daily operation of the point from 10:00 to 22:00 (the standard working day of most shopping centers).

It is better to hire people yourself.

You need to personally assess the person you trust to be the face of the store.

Hiring a salesperson with experience is much preferable.

But keep in mind that young and energetic guys are easier to accept new rules, trends, and often bring "fresh breath" into the business.

To motivate employees to perform better, enter a payment of a fixed% of sales or performance bonuses.

Marketing section of the business plan of a point in a shopping center

Build without competent promotion successful business difficult, even when placing a point in a mall.

Consider these options:

Training.
While you are preparing the outlet for opening, it can become a means of external advertising.
Close up renovation work a banner on which to inform about the start of work, indicate the name and date of opening.
Mutual benefit.
When an agreement with a shopping center is concluded on the terms of% of turnover, and not a fixed fee, you can ask for the possibility of free promotion for the first time.
The management can meet halfway, because their income will depend on your success.
Internally, the service costs much more, and the effect is lower.
Involve "yours".
Create special discounts for center employees.
This will draw their attention to the point.
And if they like it with you, the fame will quickly spread among the acquaintances.
Translate into "permanent".
Also motivate customers.
Enter a loyalty program or a system of cumulative discounts.

Financial section in business plan point in a shopping center

Without a financial section in a business plan, an entrepreneur will not be able to calculate how much money will be required to open an outlet.

It should be noted that until the payback period, the store will need to be “sponsored” from a personal financial pillow.

How much money does it take to open a point in a shopping center?

Expenditure item	Amount (rub.)
Total:	RUB 7,625,000
Paperwork	15 000
Point rental payment (per year)	500 000
Purchase and installation of commercial equipment	250 000
Point design and sign making	75 000
Employee salary (per year)	250 000
Store opening advertisement	5 000
Advertising campaign in the future	20 000
Creation and replenishment of inventory	6 000 000
Office expenses	10 000

After watching the following video, you can choose the right place in the shopping center to open your point:

"If you are asking someone to give their time and energy to a cause, then make sure they are not in financial difficulties."
Henry Ford

At the point, the shelves should look full of merchandise, but leave the shopper free to navigate safely and comfortably.

Take care of stock of goods you need it right away.

Until you understand exactly which positions are the most popular, it is important to have at least a few units of products.

Try to be located near the so-called anchor points.

These are the shops that attract the majority of the mall's visitors.

A striking example is the supermarkets Auchan, Obi, Perekrestok.

Just as an adult cannot be completely "remade", so the audience of a shopping center cannot be changed.

The portrait of the average customer that you make during the analysis of the shopping center will remain the same after the opening of your point.

Do not indulge yourself in false hopes about this.

If you need to save on renting space, pay attention to island accommodation.

Do not forget to look at the point not only as a manager, but also as a buyer.

This will allow you to notice the downsides of the service.

How to open a point in a shopping center you know now.

With due perseverance, every person can create a profitable business.

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Trading in the market, according to many, remains the easiest and in an accessible way making money for aspiring entrepreneurs. What documents are required to open your own sales outlet? Are there any nuances worth knowing in order to “program” a business for profitability? Let's figure it out together.

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Tax system

First you need to register as an individual entrepreneur - an individual entrepreneur (34 UAH). Then choose for yourself the taxation system that will be most acceptable. For an individual entrepreneur, there are three of them to choose from: general, payment of a single tax and a fixed tax. The businessmen we interviewed who have their points in the markets work on a fixed tax. Because, for example, those who have ...

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If you have the makings of a sales manager, and you want to try yourself in the role of a trading business owner, then opening a retail outlet on the market can be not only interesting, but also profitable for you. But for discovery and reference own business desire and ability to sell is not enough. You need to clearly understand the whole sequence of actions for opening a retail outlet on the market and you need to understand well how to organize your business so that it is most effective.

Development of a business plan for a retail outlet on the market with financial calculations

A business plan for a retail outlet on the market, developed by our company's specialists, will help you deal with these issues. You can draw up a business plan for a retail outlet on your own, without contacting a professional consulting company, but if you have not had such experience before, the result is unlikely to satisfy you. Thanks to many years of experience, we guarantee the high quality of our services ...

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How profitable is it to open your own retail outlet on the market?

It's no secret that the most common business today is trade. The bottom line is simple: to buy in bulk is cheaper, and to sell at retail more expensive. It is on this scheme that the sphere of trade is built.

It is worth noting that the income from such a business can be impressive.

That is why a fairly large number of young entrepreneurs want to open a tent on the market. The problem is that they don't know where to start and how to organize such a business.

Back to the table of contents
What you need to open your own retail outlet on the market

Back to the table of contents
Invaluable experience that can be gained from working as a salesperson

In order to implement the idea correctly, you must first learn all the details, subtleties and secrets of this type of activity. The entrepreneur is recommended to work as a seller in the market for some time in order to get to know this business ...

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I plan to open a retail outlet in the market. Initially, he planned to buy from the previous tenant the opportunity to trade in his place, the so-called admission fee. Depending on where you can find a good place, was planning to select a product. (there are several interesting non-food topics, mainly from the category of generally necessary goods: shoes, telephones ...).

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How to open a point in the market
Expert Advice - Business Consultant
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Although the market is a form of organizing the same retail trade that is conducted in stores and in shopping centers, it is a very special element. The laws and rules of the game are here their own, unusual for owners of retail outlets of a different type. The specifics of trading on the market is learned as experience comes, and this experience can be started to be gained by preparing for the opening of your own “market” point of sale.

Just follow this simple step by step tips and you will be on the right track.

A short step by step guide

What you need to have:
1. Trade container

2. Fire extinguisher and fire safety documentation

3. Realizer with necessary documents on hands

4. Arrangement with several suppliers

So, let's get down to action, tuned in to the result.

Step 1
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02/01/2008 POWER SUPPLY: An enterprise that is registered as a payer in the Kiev metro station, the plan is to open a trade on the territory of the market in the first settlement. Yak otrimati called on the distribution of such an object?

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Should you open your own retail outlet on the market?

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How to open a point of sale in the market?

SMALL BUSINESS.

There are a large number of requests on the Internet about how to open a point of sale on the market, but it is difficult to find specific answers, so in this article we will try to give an exhaustive answer to this question. So, before you open your point in the market, you need to decide on the question of what you will trade.

It can be a food group of goods or non-food items. If your goal is to make money on the turnover, we recommend that you start selling agricultural products (cucumbers, tomatoes, onions, garlic, etc.). And if you are planning to make money on the price, then start selling clothes.

To open a point on the market, state registration is required, there is nothing complicated, you need to formalize as individual entrepreneur and choose a simplified form of taxation.

It is also worth ...

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Here we will consider detailed instructions on how to open a point of sale for trading on the market, what is needed for this.

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We present you with a short instruction on this topic.

How to open a point of sale in the market

So, let's take a look at the information on how to open a point of sale on the market in sequence:

If you decide to open your own retail outlet, then the first thing you need to do is register as a legal entity or self-employed entrepreneur. Also, at the first stage, you should decide on the option of tax reporting, for example, ...

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Freetab.ru - Free classifieds board, place your ad for 90 days for FREE!

The most common type of business is trade, buy cheaper (wholesale) and sell more expensive (retail). The whole sphere of trade is built on this simple scheme. I have already written about opening a store, a stall and renting a retail space in a shopping center. An important question for novice entrepreneurs is how to open a retail outlet in the market, where to start and how to start working in general?

Let's consider how to open a point of sale on the market.

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A point of sale on the market becomes an attractive idea for those who want to try themselves in a new type of business and understand how they make money in the markets. Perhaps this will be the first step towards a new life, on the way to big business. For all its simplicity, the presence of a retail outlet requires attention and accounting for the product from the first days, the ability to communicate with customers, and decide the org. questions, and feel in the stream, which is important. It happens that a situation develops in such a way that a person suddenly loses his job. Our time is a time of opportunities for enterprising people. If you try to open a point, you can be sure that you will start running a business on your own, make a profit, and gain new experience. There will be certain risks, but there will be no bosses over you, and you will form the work schedule yourself.

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How to open?
Trading features
Trading rules
Point decoration
Profitability

How...

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Tips for Dummies or How to Start Your Own Business with Unemployment Benefits

Many Ukrainians unexpectedly lost their jobs this fall. Some were laid off, others are forced to return home from work. Don't despair if you can't find new job... You can earn money for a piece of bread and butter if you start your own business. And do not rush to abandon this idea due to lack of money. It turns out that every registered unemployed person can receive one-time unemployment assistance at the State Employment Center for starting a private business. The amount of the allowance depends on the amount of the former salary. The minimum payment is UAH 3000. With this money, you can easily open your own outlet. We calculated the payback different types trade and found out from the experienced the secrets and peculiarities of doing business.

So, before you open your point in the market, you need to decide on the question of what you will trade.

It can be a food group of goods or non-food items. If your goal is to make money on the turnover, we recommend that you start selling agricultural products (cucumbers, tomatoes, onions, garlic, etc.).
And if you are planning to make money on the price, then start selling clothes.

To open a point in the market ...

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17Oct

Hello! Today we'll talk about how to open a store. We will consider opening any store, not a specific example based on the type of product being sold.

Open your own store Is one of the most common options that beginner businessmen choose from. The store can bring a stable income, practically does not require intervention in work, time and effort. However, many are frightened off by ignorance of exactly how you can open your store, how much it will cost and when it will pay off. We have tried to answer these and many other questions in this article.

What documents are needed to open a store

Let's figure out together how to open your store from scratch. The procedure for preparing for the opening of a store begins with registration as an individual entrepreneur or a company with limited liability... Each of the options has its own advantages, but most often beginners prefer the sole proprietor, since in this case there will be fewer problems with reporting, as well as lower taxes. And the sanctions for individual entrepreneurs are much lower than for LLCs.
Unfortunately, such benefits and simplifications result in the fact that the entrepreneur is responsible for all obligations with his own property, and the founder of the LLC risks only a share in the total mass of the authorized capital. Among other advantages - great anonymity, because not everyone knows who is the founder of the LLC. You should also pay attention to the fact that when working with alcohol, registration as an individual entrepreneur is not suitable.

You should decide on the choice in advance, since the exact package of documents you need to collect depends on the legal status.

Registration of LLC

To register an LLC, you will need to collect the following papers:

in 2 copies;
for the sole founder - the decision to establish an LLC, for the co-founders - the agreement and minutes of the meeting;
photocopies of the passport of the director and founders;
a document confirming the payment of the state duty in the amount of 4,000 rubles (you will need to open a temporary account);
if necessary -.

If none of the founders of the LLC is the owner of the premises at the legal address, then a letter of guarantee will be required.

On average, the registration process takes about 5 days and as a result, the entrepreneur will receive the following documents:

charter with a mark of registration;
registration certificate;
certificate of TIN assignment and registration with the Federal Tax Service;

Registration of individual entrepreneurs

To register an individual entrepreneur, you will need a shorter list of securities:

receipt of payment of state duty;
signed and certified by a notary;
photocopy of your passport;
a photocopy of the TIN certificate;
if necessary - an application for the transition to the simplified tax system.

An important point: those who are engaged in the whole process on their own do not need to notarize the signature on the application, which will save money on the services of lawyers.

The registration period is also 5 days, upon completion the entrepreneur will receive an extract from the USRIP and a certificate of state registration as an individual entrepreneur. All documents with information from EGRIP and USRLE for registration of LLC and IE are sent to extrabudgetary funds everyday. The same information is sent to statistics authorities.

Notification of the completion of registration and a letter from Rosstat can be received either in person at the institution or by mail.

Rospotrebnadzor

Thanks to the latest changes in legislation, start-up entrepreneurs no longer need to submit a huge pile of papers to various authorities. Instead, it will only be enough to notify one specific authority to open a store.

For individual entrepreneurs and LLCs that open trade according to OKVED 52.1, 52.21-52.24, 52.27, 52.33 and 52.62, this body is Rospotrebnadzor. The same applies to those who plan to deal with the wholesale supply of food or non-food consumer goods.

Notification is required to be submitted in the form specified in the relevant Rules. You can deliver it either in person, or by mail, or in in electronic format, certified electronic signature... In the latter case, the portal of public services is used. After completing the process, you can open the store for the first customers.

Which store is profitable to open

Almost all retail outlets are in demand among buyers. However, some of them are more profitable than others, and the initial investment pays off faster. Next, we will look at various ideas for opening a store, estimate how much money you need to open your store. It is also worth understanding which store is profitable to open in a crisis.

Flower shop

Opening a flower shop is always beneficial, but you need to choose the right place and delve into the flower business so as not to incur losses due to damage to the goods. Flowers need to be able to sell!

Shop products

A reliable and popular option, especially appealing to newcomers to the business. The demand for products will never subside, which guarantees a constant income in case of a successful location of the outlet. However, it requires special equipment, including rather expensive refrigerators. The volume of required investments will be about 600 thousand rubles, and the payback period will be about a year.

Household goods

Such products are also consistently in demand. To open a store, you will need certificates for varnishes, paints, etc. It is most profitable to open household goods stores in small settlements and villages. The payback period is 1-1.5 years.

Children's store: toys, clothing, shoes

This product will always be in demand, because no one will save money on clothes and footwear for children.

Also, many parents simply cannot refuse their child when he asks for a new toy. The decor in such a store should be appropriate - the shelves are slightly lower so that children can reach all the goods, and the interior is best decorated in bright rainbow colors.

Furniture store

In a crisis, it is worth paying attention primarily to more affordable solutions, and not to elite furniture. You should also pay attention to domestic manufacturers. In terms of quality, their products are not inferior to numerous foreign competitors, but at the same time they are much more affordable.

Hardware store

People always build - in and out of a crisis. Various building and finishing materials are in stable demand. According to experts, the profitability of the business is about 20%.

Auto parts store

Ask any car owner and he will tell you that there is always a shortage of spare parts in stores and you have to wait a long time for them by ordering delivery from another city or country. Auto parts stores will always be relevant. The main thing in this direction is to find your niche.

If you live in the provinces, consider which store to open in small town... All of the above options will certainly work. You can also consider, for example, opening a pet goods store, a car accessories store, a fabric store, etc.

The choice of commercial equipment for the store

No one real shop cannot do without the appropriate equipment. The choice of specific models should be made based on the assortment of the outlet. Special attention should be given to refrigeration equipment - it is it that takes up the most space, and prices can cause a serious blow to the budget.

The choice of showcases is made based on the turnover and assortment. For example, for refrigerated display cases, you should choose models with a deep narrow layout, and the temperature regime for them should be observed in the range from -6 to 0 degrees Celsius for fish and meat and from 0 to +8 degrees for cheese, sausages and confectionery.

After the refrigeration equipment, it is worth moving on to the selection of racks, which will become the main element for displaying goods. Today on sale you can find models with sections of length from 600 to 1250 mm. The price also varies depending on the length. For bakery products the showcases are additionally equipped with wooden baskets, and the confectionery sections are supplemented with limiters that prevent the goods from scattering.

When choosing commercial equipment, special attention should be paid to the following points: stability, functionality. Quality, durability and design. Before purchasing a specific model, you should pay attention to analogues, compare their parameters and only then stop your choice on a specific option.

Choosing premises for opening a store

A significant role in the question of how to open your store is played by a competent choice of premises for it. There are a number of requirements and aspects to consider when choosing.

Item type. Separate types goods are required to be sold in specific locations. For example, a grocery store or simple household goods should not be located in large shopping centers - more accessible premises should be preferred. An excellent option would be a building on a busy street in a residential area.
Availability and visibility... Remember: even the largest traffic does not guarantee a large number of visitors and buyers. The point of sale should be placed in such a way that there are as many target customers as possible on the street. You also need to take into account the location of the sign - it should be visible to everyone passing by. Remember, the better a store is visible, the less advertising it requires. It is very important that there are sufficient parking spaces nearby. Experts believe that the best option would be 5-8 places for every 100 square meters retail space.
Competitors... The presence of neighboring firms can play both a positive and a negative role. It is important to take into account their clientele: a hypermarket and an expensive boutique will not bring new customers to each other, and a beauty salon may well contribute to the growth of the client base.
Price... One of the most important factors. It should be noted that here we are talking not only about the cost of rent. Any premises require periodic repairs from the owner. In addition, this amount should include marketing costs when the store is located far from the main flow of visitors. Don't forget about monthly payments: public Utilities and others. In some cases, additional redevelopment may be required, which entails considerable costs.
Personal preferences... If you yourself plan to work in your own store, when choosing a room, it will be useful to take into account your own preferences - the remoteness of the place from home and the like.

It is very important to take your time when choosing premises for a store. Try to research the area ahead of time, look at potential customers and competitors. In some cases, you should not be afraid to postpone the opening date for this, because the wrong choice will result in a whole lot of problems.

Choosing a supplier for a store

Just as the seller fights for each customer, so the suppliers fight for their customers. At its core, a supplier is the same store, but a wholesaler. Care should be taken when choosing a supplier. Particular attention should be paid to the following criteria:

Reliability... Of course, it is reliability that is the most important criterion. It includes how obligatory the supplier is in terms of order execution, how honest he is during calculations, and how timely he delivers.
Price... It makes perfect sense that everyone wants to buy the product as cheaply as possible. Under equal conditions, the supplier with the lowest prices should be preferred.
Range... It is also a very important criterion - the wider the product line will be exposed, the more interest it will be able to attract.
Brand recognition... Everyone knows that trading is inextricably linked with psychology. To quickly build a reputation, you should work with the most famous and popular brands. In addition, there are much fewer problems with working with them - it is much easier to return or replace a product under warranty.
Additional nuances... Among the important little things should be attributed to discounts, bonuses, deferred payments, the issuance of goods for sale and others like that. They will allow you to get additional profit, so you definitely should not neglect them.

Don't limit yourself to working with just one supplier. The best option is to purchase from 2-3 wholesalers at once. That way, if one gets into trouble, the others can close the gap.

It is also necessary to take into account such a nuance as logistics. To do this, you should find out in advance how the delivery network is built, which transport companies operate in the supplier's city and your own. The best option will be delivery by rail.

Finally, communication with suppliers is most often carried out via e-mail. It is enough to select the items of interest, and the supplier will issue an invoice in response. After payment, the selected transport company will deliver the cargo.

Search staff for the store

When looking for employees, every employer can go two ways. He can try to find high-quality professionals who will immediately show the highest results, or he can hire promising talented people who have yet to learn the art of trading. As always, there are pros and cons in both cases.

In the first case, the employer will face the problem of a lack of such specialists. In addition, they will demand appropriate wages, which not everyone can afford. And each such employee has a number of unique attitudes by experience, so first you need to rebuild them to new conditions. Among the pluses, it should be noted that it will be possible to save money on training, and employees will be able to work on the day they are hired.

Talented beginners will become clay in the hands of a master. With proper guidance, they can become professionals the highest class, but there is a chance of getting only problems instead. But the salary of such an employee may be lower. At least at the stage of experience accumulation, training and internship. Such people can be raised in a team to be successful and loyal employees who are fully consistent with the specifics of the work.

Unfortunately, talent is not always revealed, and loyalty to the company may not come. Training a new employee invariably comes with a cost, including attending courses and training. And just the assortment of goods will need to be learned - to find out its features, advantages and disadvantages. When hiring a talented newcomer for work, one should pay attention not only and not so much to his presentation and communication skills, but also to his quick wit, because in a short time he will need to remember a lot of characteristics of various goods.

The result is the following picture: Highly skilled professionals are preferred if you can afford them. Otherwise, you will have to make do with promising beginners.

Who is involved in the selection of employees? In all more or less large companies, this role is assigned to the HR department. The search for new specialists is most often carried out in the following ways:

Relatives and acquaintances... As practice shows, this is a common option, but often one of the worst. No matter how close the acquaintance is, this does not mean that he will be a good employee and seller. Unlike people on the street, it is more difficult to objectively assess a relative's skills. Very often we subconsciously smooth out obvious shortcomings and biasedly reward our relatives.
Posting ads in the store and on the street... One of the least expensive, but at the same time effective ways, which is attractive. Those who apply for an ad found in the trading floor can immediately be sent to the HR department, which will save a lot of time. Unfortunately, this turns into too much flow - the manager's office is very close, so just curious people can enter it, hoping for luck.
Advertisements in print media and the Internet... There are two main paths to this. You can study the existing offer or submit your own ad. In the first case, you will have to spend a lot of time and effort to study the applicants and consider their candidacies. As a result, even finding one employee can take several days. Your own ad has a number of advantages - if you compose it correctly, then unsuitable candidates can be eliminated immediately. Interested people do not have to ring up - they themselves will come to your HR department.
Working with recruiting agencies... The main advantage of this option is shifting all the work of studying the resume, searching and interviewing to a third party. As a result, only those people who fully match the given profile will be sent to your company. The disadvantages of this approach are obvious: the work of a recruiting agency requires its own payment, sometimes very big. And despite all the precautions, the acquisition of a "pig in a poke" is quite possible. Risks can be avoided if, in the contract with the recruiting agency, mention is made of the payment of the fee only upon the employee's enrollment in the staff at the end of the probationary period.
Talent Hunt or Headhunting... This method of personnel search is one of the most relevant developments. It consists in enticing highly qualified specialists from other companies. The main advantage of this approach is the ability to observe employees in action, assess their skills and abilities. The main disadvantage is high costs, because you will need to make a rather profitable offer that he cannot refuse. Yes, and once enticed an employee can always be enticed again: one should hardly expect any kind of unconditional loyalty from such a person.

The methods mentioned above are equally suitable for finding experienced professionals and promising beginners. The only exception is headhunting. Experts recommend contacting a recruiting agency when looking for a professional, since the chance of finding a truly experienced employee increases many times over. Beginners can also be looked for with the rest, less costly means. Experts believe that the optimal team will be a combination of experienced specialists and young beginners. This will make the store more efficient and lower salary costs.

Finally, when hiring, you should not focus only on your diploma and resume. It is also worth paying attention to the applicant's charm and appearance. Remember that salespeople will become the face of your company, and this face should be beautiful and cheerful.

Shop business plan - tasks and goals

An important point in the question of how to open your own store is drawing up a business plan. Despite the opinion of some entrepreneurs, it is simply impossible to do without drawing it up.

Drawing up a business plan should meet the following objectives:

He should help a potential investor understand whether it is worth investing in a project.
The information in it must be decisive for the bank if a loan is required.
The plan becomes the source of all information about the project. This information will be useful not only for founders, but also for outside observers.

Accordingly, the business plan should solve the following tasks:

Determination of the circle of persons, responsible for fulfilling the plan.
Identification of target markets, determination of the position of the store in the market.
Setting short-term and long-term goals, the formation of tactics for their achievement and development strategy.
Estimation of profitability and possible costs.

It is important to remember that a well-written business plan is the key to the store's prosperity. In no case should you ignore this moment, since a business plan is necessary not only for large companies, but even for the most modest shops.

Choosing the form of taxation

The question of choosing the form of taxation plays important role when you open a store. It is on this that not only the tax burden depends, but also the amount of penalties for various offenses. It should be said right away that there is no universal answer here, everything is strictly individual. However, there is an algorithm that will help you make your choice:

Prepare a general description of the company: where the store will be located, will there be among the customers legal entities, what is the value of assets and projected annual revenue.
Make an analysis of all forms of taxation and select taxes common to all.
Choose your preferred option.

The choice of the form of taxation should be made on the basis of your net profit, and not on the volume of tax burden. In some cases, it makes sense to choose a system with high taxes, which will save in the long term or achieve a certain goal - occupying a certain market segment or similar.

General taxation system or OSNO

Applicable to individual entrepreneurs and LLCs. It is the default option - if there were no applications for the transition to a different form, then it is OSNO that is used. Requirements include accounting, keeping a ledger of expenses and income.

OSNO taxes for LLC:

The main tax is corporate income tax in the amount of 20% of profits.
Value Added Tax VAT - 0, 10 or 18%.
Property tax of organizations in the amount of up to 2.2%.
Insurance premiums for employees - 34%.

Taxes OSNO for individual entrepreneurs%

Personal income tax in the amount of 13% of income.
VAT - 0, 10 or 18%.
Insurance premiums.

The main disadvantage of OSNO is the complexity of the calculations - only experienced accountants can handle them.

Simplified taxation system STS

LLC under the simplified tax system do not pay property taxes, income taxes and VAT. An individual entrepreneur is exempt from VAT, personal income tax and property used in activities. The simplified tax system is not available to everyone.

STS requirements for LLC:

Less than 100 employees.
Income less than 60 million rubles per year.
Lack of representative offices and branches.
Income for the last 9 months is less than 45 million rubles.

There are no restrictions for individual entrepreneurs.

Tax rates STS: 15% for taxes on income minus expenses and 6% on income. The latter option is preferable for low-cost stores. Most often, entrepreneurs choose the first option with a simplified taxation system of 15%. However, you should not consider this option the best - before making a choice, it is better to analyze both options.

Unified tax on imputed income or UTII

It is a unified tax on imputed income, that is, a flat tax on a specific type of activity. This tax does not depend on income, it is paid even in the absence of it. Payment is due every quarter.

Conditions for the transition to UTII:

Suitable type of activity.
Less than 100 employees.
Must be permitted in the area where the activity is carried out.
For LLC - the share of a third-party organization should be no more than 25%.

The transition to UTII is impossible for individual entrepreneurs on a patent basis, and for those who pay agricultural tax.

Patent system or PSN

Currently, there are 47 types of activities that fall under the patent taxation system. You can find them in article 346.43 of the tax code. The rate for individual entrepreneurs is 6% of the possible annual income. For the transition, the company must have no more than 15 employees, and the annual income must not exceed 60 million rubles. The term of the patent is from a month to a year.

The main advantage of PSN is the lack of reporting, the need for cash register and a fixed tax amount. This option is optimal for entrepreneurs whose activities are seasonal and hardly applicable for stores.

How much does it cost to open a store

Many people wonder - how much will it cost to open your own store? Which store to open with minimal investment? It is simply impossible to answer this question even somewhat unambiguously, there are too many factors in use. What exactly are you planning to sell? In which city will the store be opened, and in which area? Because of this variety, prices vary very, very wide. Most often, you can say something definite already at the stage of business planning, and then a new one appears, even more interest Ask: where to find start-up capital for opening a store?

Experienced entrepreneurs start looking for funds after registering a business. In this case, a detailed business plan is in hand, in which you can see the entire project with an indication of the amount for its implementation. It is possible that the required amount could have been found strongly in advance and now there are no problems with the issue of payment.

Otherwise, you can refer to the following sources:

Investors... After you have ready-made business plan, you can try to find an investor for the project. Unfortunately, this path is one of the most difficult - not everyone is ready to invest their own funds in your business.
Banks... A bank loan is also a common method of solving the problem. However, you should not think of it as a panacea - it often falls on the shoulders of a novice entrepreneur like a yoke, significantly slowing down the development of business.
Friends and relatives... You can always try to involve friends or relatives in the case. Moreover, we are talking here not only and not so much about a loan, but about a full partnership. After you develop, you can simply buy back the share.

Attracting first customers

After opening the store, the question of attracting the first customers arises. Currently, marketers have managed to come up with many recipes for success, but the simplest and at the same time effective are:

Distribution of leaflets... The main thing here is a bright, attractive design that would make a person not only take a leaflet, but also become interested in its content. It should also contain important information regarding the products you offer, as well as the address, contact numbers, etc. You can distribute leaflets not only on the streets, but also scatter them in mailboxes and put them on tables in supermarkets.
Posting ads... The method is as simple as it is effective, but not without drawbacks. Not so many people look at the message boards (unless they are at public transport stops). In addition, such a method can spoil the reputation in the future - "advertising on pillars" is perceived by many negatively.
Display advertising... Perhaps the most optimal method today. You can place an ad in newspapers, on television, but, above all, it is worth advertising during The World Wide Web... The latter option is especially good because it does not require so much investment, and the audience coverage will be simply huge. In addition, you can choose literally any convenient format for your ad.
Recommend to friends... You can tell your acquaintances, friends, relatives, relatives of friends, etc. about your product. This option will be the most in a simple way advertise your product without spending any money at all. At the same time, it is also distinguished by its efficiency, because we all trust our own environment much more than even the most beautiful advertising leaflets. Do not discount the word of mouth effect. Even experts admit that he is one of the most effective methods advertising.

Finally, it's worth giving some tips that might come in handy for aspiring entrepreneurs who are thinking about how to open their own store.

Instead of developing their own brand entirely, entrepreneurs prefer to work on a franchise. This phenomenon is called franchising and is special kind the relationship between entities, in which the franchisor transfers the rights to conduct business, without limiting either the basic principles or business model of the franchisee.

This approach has its pros and cons.

Advantages:

Cost savings;
Product certification;
Ready ground for business (no need to develop a strategy, concept, etc.);
More acceptable credit conditions;
Reducing advertising costs (the brand will not have to be promoted once again);
Centralized marketing strategy;
Support by the copyright holder in terms of procurement, supplies, design and personnel training.

Flaws:

Difficult conditions for both sides due to shortcomings legislative framework RF.
The contract is concluded for a period of 5 years. Termination is associated with fines.
Monthly royalty expenses.
Constant control by the brand owner and some restrictions.
Franchising does not replace the need to go through numerous bureaucratic procedures, including registration of an LLC or individual entrepreneur.

You can find franchises of many stores in ours.

Conclusion

As you can see from the above, today, if not everyone, then many can open a store. You need to know where to start to open your store. The main thing in this business is careful planning and understanding of the store's working processes. Of course, no business at the beginning of the journey is complete without many troubles, but if you follow the advice given above, after a year or two, your own outlet will begin to bring a stable income. We hope that we were able to help you, and now you can easily answer the question of how to open your store!

There are a large number of requests on the Internet about the market, but it is difficult to find specific answers, so in this article we will try to give a comprehensive answer to this question. So, before you open your point in the market, you need to decide on the question of what you will trade.

To open a point on the market, state registration is required, there is nothing complicated, you need to formalize as an individual entrepreneur and choose a simplified form of taxation.

It is also worth taking care of choosing a supplier, now it is not easy to find a good supplier, but it is quite possible.

Extra charge:

Not all goods have the same mark-up, for some goods it is 20-30%, and for others - from 100%. On the small items type of pens, key chains, you can put a 200 - 300% extra charge.

And for fruits and vegetables - from 5 to 15%. How much can you earn per day at your outlet in the market? It depends on many factors: seasonality, traffic, even the weather.

For instance! In vegetable markets, the turnover can be 1000 - 2000 UAH / day. And for clothing (depending on the season) 3000 - 7000 UAH / day.

And a couple more tips for trading the market. The administrator in the market is the main person! So try to make friends with him.

Unlock more points. The more of your points in the market, the more profit. Gradually open more and more new points.

Agree to rent a warehouse - if there is a lot of goods, but in the beginning you can store it at home or in the garage.

Of course, such amounts of earnings are available at very good conditions, but 200 - 500 UAH from one point is quite real

Don't trust anyone! I took a loan, so I have to return it! but if your goods are spoiled or seized! what's next?

Everything is detailed and understandable, but for this you need an initial capital and not bad !!!

You need capital - take a bank loan. If you are unsure and afraid, then you have no place in business.

Sergei, you ****. Loans for peasants.

Even if so, what's wrong? Who doesn't want to live well, in prosperity? I think if you borrow a certain amount for your business, you can get it, but at first it will not be easy

Indeed ... sitting with a penny in your pocket and dreaming about business is stupid !! Many started with loans

Damn, what if you go into business precisely because of the consumer loans already taken?

Dmitry, then open a thrift store. you do not need to pay for the things that are brought to you initially. the product is paid for only upon sale. rate things as low as possible and put your markup. or take things for implementation.

thrift store of CHILDREN'S clothing will bring more profit

Is it possible to trade on the market without cash registers?

Do you need a loan of any kind? do you need a loan to start your business? do you need a loan for any purpose? And here is your help, as we offer loans for individuals and companies at low and affordable interest rates. Interested loan candidates please contact us at [email protected] to get their loan today.