We transferred his text into Russian, changing the style slightly - that is, everything smart thoughts There from Lifshitsa, and all stupid jokes from us.

By the way, the fact that the text of Yuri is posted on the new site Medium. In itself, it already shows how you can act when "everything is already invented": while the world is passionate about creating and instagramization, one of the creators of the same twitter made a comfortable platform for those who still love to write and read long texts - and on Her people went.

How to find new ideas for opening a company

Invent business ideas is a skill. And you can develop a habit of seeing the possibility of launching new projects in everything that surrounds you.

Many serial entrepreneurs have a special notebook for new interesting ideas. You can also have such a start.

Actions:

• Select the tools to search for ideas.
• Create a few ideas with their help.
• Profit.

1. Live in the future

Be on the edge of MacBook Air. Use what I did not exist yesterday. Read about new inventions. Think about products for a new generation.

Future behind wears gadgets, self-silent machines, DNA tests and materials thick in atom. What products and services should occur around such pieces?

Think about change, ending the offer "If you're in the future ...": for example, "if you're in the future, all the cars around electric" or "if you are in the future, no one uses cash." And then create a company with which it will come true.

2. Become an expert in something

There are areas where you can't fall from the street. Customs, prisons, medicine, defense, nuclear power, Construction of bridges. Usually their company in such areas create only after many years of experience in other people's. Become such an insider - and open your way to a large market with a high entry threshold.

Michael Bloomberg was engaged in IT in investment Bank Salomon Brothers. In 1981, he was dismissed by receiving compensation at $ 10 million. On this money, he created Bloomberg L.P., providing financial information to organizations interested in it. Now the company is the market leader, Bloomberg - Mayor of New York, Bloomberg's condition - on the 13th line forbes.

Become a master of any powerful tool. Learn to do mobile applications, online stores or use Big Data. Then meet a bunch of different people, ask about their problems and see if you can help them.

Be very cool immediately in two different things. Medicine and sales, IT and state contracts, cooking and retail. There are a bunch of unique opportunities on their intersections.

3. Decide your own problems

Find a problem that prevents you from living. Pay attention when for something you can not find a ready-made solution. And problems arise when something changes in your life. We will become a parent - so many new features will see, it will not seem little.

In the B2B sector the same. You have one company, and it cannot solve some kind of problem. The second company is created to solve such problems, and then this second suddenly becomes larger than the first.

Patrick Collison founded the STRIPE payment system, tortured to connect uncomfortable payment systems to its previous projects. Flickr appeared when when developing an online game, it took a convenient way to store custom images, and the game itself is safely closed.

4. Look for pain points

See where people lose time and money, they work inefficiently, suffer, lose everything and look like in the picture of the mock. And then go out in all white and your project correct it. Know as much as possible about hunger, poverty, epidemics, unemployment, crime, road traffic jams, pollution and corruption. Make friends with those who work on these problems for years.

5. Improve existing

Look for what causes hate people. Search for removable housing, parking, receipt of visas, moving, visits to doctors. Find a way to solve these tasks better.

Use modern technologies To rethink the ways to do everything. How should workers make their duties in the Epoch of Smartphones? How do hospitals work in digital era?

Monopolum leaders have almost no stimulus to develop. It is very difficult to throw a challenge, but sometimes it works. Virgin Atlantic began as an attempt to provide a service better than British Airways.

6. Tie cheap resources with rich buyers

Cheaper buy, sell more expensive. This simple formula is valid for centuries, and now it becomes even easier to connect the goods and the buyer from different ends of the world. In China, a bunch of cheap production facilities. In developing countries, cheap labor. Somewhere there are abandoned plants that can be removed for a penny. And somewhere in the other hemisphere in people a lot of money and unsatisfied requests. For example, the freelance learning markets like Odesk and 99Designs connect workers from developing countries with successful companies.

7. Copy and improve

Most ideas are derivatives. Many successful companies Started like clones. See what you can add to successful ideas. New sales channels, best Service, Increased quality?

In small business, fashionable topics constantly appear. Today, the coworkings and Babble Tea are popular, tomorrow everyone speaks of private kindergartens, and the post-tomorrow comes a wave of SMM agencies. These waves move in light with a significant delay, and you can manage to inspire a new one. It is more reliable than something unknown, and more fun than buy franchise.

In the US, each college has its merchandis - sweatshirts, T-shirts and caps. In Russia, it was not accepted. One student decided to change it, founded Unifashion, and now students in his products can be found in any hostel.

8. Travel

Send to a successful business from the other edge of the planet. Each industry has its innovation centers. The ideas of fashionable business come from Paris and Guangzhou, software - from the valley, financial from New York and London.

In the early 80s, Howard Schulz worked in Starbak. Then the company only sold grain coffee, without offering any drinks in their stores. After going to be sick in Milan, Schulz saw there in almost every street of the coffee shop. He discovered that they didn't just drink an excellent espresso, but also meet with people: Coffee houses were public places playing important role in public Life Italy, and in total there were 200,000 in the country. Returning, Schulz tried to convince the owners of the company to do the same. When it was gently sent, he left Starbaks and opened his own coffee network. In a few years, it was so successful that Starbucks himself bought and made it a world-class phenomenon.

9. Make solutions for freshly opened markets.

New products from large companies create a lot of attractive features. If you respond quickly, you can become part of this market.

Venture capitalists understand this. Therefore, they create special investment funds for facebly applications, google-glacial applications, bitkin services. When large changes come, entrepreneurs and investors try to ride on this wave.

The same works for small local institutions. Follow large construction sites such as metro stations and airports, behind the juncination process.

In 1975, Mits released the first commercially successful home computer Altair 8800. One Harvard student decided that the sale of software for him could become a business. He with friends wrote a Basic Interpreter for Altair 8800 and began selling it in partnership with Mits. Albert Einstein Bill Gates was this student.

10. Improve a useless product

Do anything on the knee in a couple of days. Ask friends what you need to change so that they start using it. Update. Ask again. Repeat until you get a service for millions. Fairy tale about porridge from the ax, everyone knows?

11. Communicate with smart people

Usually, entrepreneurs appreciate their own ideas, and others consider secondary. Do not give pride to get up between you and excellent opportunity.

Elon Mask somehow presented the idea of \u200b\u200bthe company for installation and maintenance solar batteries To his cousins \u200b\u200bLindon and Peter Railiv. Today, their SolarCity is estimated at billions of dollars.

Bad ideas

But popular ways of inventing ideas that very often lead to failures:

• Analogy. Each second makes x for Y, like "Hermitage for digital art", "Instagram for video" or "Excel for hipsters". It sounds impressive, but most cases nothing comes. Most likely, your market has its own specificity and a solution from someone else's market will not fit. And if suitable, the source of your inspiration can come and trample you. Who needs numerous "instagrams for video" now when video appeared in the instagram?
• "Product Vision". Many entrepreneurs begin with what they represent their new Product With all the details and nuances. But for example, it is easy, and usually invented has nothing to do with the real needs of the market. Most good ideas begins with the client.

Every idea has its drawbacks

Even the best of your ideas will be cons. Find and recognize them. The idea can be embodied in the event that you find a way to effectively deal with flaws.

Do not discard ideas that include many severe and unpleasant work. If you can cope with it, you will find yourself in the market with low competition and you will be more reliable from a young spline.

Availability successful competitors Rather, plus than minus: it demonstrates the availability of demand. If you have a visual difference from them and evidence that this difference can attract enough customers, you can even enter into highly competitive markets.

Sometimes successful business Begins with a very small market. This can work if the few users simply pray for you, and there is a clear strategy as from a narrow niche to find a wide market.

Ideas are born in the process of communication. Discuss with everyone around the trend, markets and your available ideas. New guesses are guaranteed.

Ideas are born due to empathy. Know someone else's pain, and you can come up with new solutions.

Ideas are born thanks to curiosity. How should everything work? What will the future look like?

Ideas come from the subconscious. Record the area of \u200b\u200byour activity and the requirements for the idea. Then just do other things. A few days later, the idea will appear without any effort.

Have you noticed that on the street, in the store and other public places, families with twins have become increasingly, and then the triples? And did you think about how hard it is? Need clothing, strollers, cribs, sledges and other things, and in double, or even triple size. Have you seen wheelchairs or troiny sleds? For twins, rarity. Why not go this way and not ease the life of families who have become more familiar? Consider the startup business ideas through the prism of large families.

These are just examples of ideas for startups, and if you find that other entrepreneurs have already embodied this idea, adding a kind of highlight (which you can implement only you and no one else) you will do from the organization of a regular startup business.

Furniture, Sledge and Strollers

Perhaps this is the main problem with which families raising a triple or twin face.

1. Strollers

With three single strollers for a walk you will not leave. Alternatively is one double stroller and single, but again for a walk you need at least two adults. Here you have the first business idea - shop selling strollers for twins and triple. Of course, it is possible to sell standard single strollers to ensure the maximum flow of visitors, but the main emphasis is still on your target audience.

2. Sanki.

In winter, the place of the strollers occupy sledges. And again the question arises how to translate from point A to point B of all three children at the same time. Why not replenish the store strollers and sleds with the corresponding number of seats? You can sell as simply sledges with sleds, and you can also implement such an option like strollers Sanki.

Good question, and where to take these seats and strollers. We'll have to look for the appropriate supplier. Although, better decisionOf course, it will make inventory independent. Therefore, it is possible to implement the idea of \u200b\u200bthe startup in this key, i.e. Open not shop selling Sanok and wheelchairs, but an enterprise for their manufacture. And you can combine production and implementation.

3. FURNITURE

If you are an excellent designer, then maybe you will find a solution to how to help families with triples and in this situation. Three cots, three chairs for feeding, three players - not much? And how much space it takes it! Why not come up with a rational solution to this problem. The bed in three tiers is, of course too, but the extending option, and also the originally decorated and saving place in the room is already worthy of attention.

What are you going to do: Manufacture of furniture or open a specialized store - your business, but to one of the interesting ideas for a startup, this idea can be attributed (see). How much space for creativity she opens!

Clothes and shoes for twins and triples

Of course, the opening of a clothing store and shoes only for twins and triples is not the best idea. But you can create your own department in the ready-made clothing store. A set of three shots or pants will cost parents cheaper than buying three separate things.

You can open the studio to sewing a clothing designed for twins or triple. Buy three identical dresses, as well as three absolutely different - these are extremes. I want to somehow stand out on the one side, that this is a triple, but on the other - the three absolutely identical things of the mood also will not raise. Therefore, a set of three dresses of the same model, but different color Gamma. Or a different designer decision will delight young fashionistas.

Mini educational centers

The idea of \u200b\u200bcreating developing children's centers and private mini kindergartens is no longer Nova. And what will you say about learning only twins and triples? This is two - three families and already a group! These children develop and communicate between themselves, such children are somewhat different than "Single Children", so such a institution must come to the taste.

Yes, and parents are satisfied: Driving children to an ordinary kindergarten is associated with additional difficulties. In the usual garden, where 25-30 people, pay attention to every child is hard enough, and triples can be offended by each other, if someone got more attention. And here everything is in sight, they are engaged in equally. And parents at this time can do their affairs.

Help Mom - "Third Chest"

Probably one of best ideas for startup from the cycle "How to help large families", Specifically families with a triple, is helping mom with breastfeeding. Children are three, and two breasts. Two at the same time can still be fed, difficult, of course, but maybe.

And what to do the third child? Stand in line? And if the milk will end? Grind and feed from a bottle? Again, it takes extra time. Now, if you come up with such a device that, right from the chest, supplied milk to all children at the same time!

Syroedic and vegetarian food

Imagine that you have become a vegetarian or cheese. Of course, you can buy fruits and vegetables and eat them. But even as raw food, I want a variety of delicious food. What to do? Look around: Many you see shops and especially catering facilities that offer specialized products or finished dishes? This is especially true of small cities.

Here you have a startup idea for small business!

• soya products
• grain for germination
• polba
• camoby
• dehydrator (dryer for vegetables and fruits)
• specialized kitchen appliances

A list of what can be sold by opening a specialized store, you can continue infinitely.

And public food! At least in small cities There is not even a pizzeria in which you can task the pizza without sausage and meat. All you can offer is the usual "Margarita", consisting of cheese and tomatoes. But even if the vegetarians still somehow be bought off in ordinary restaurants, making an order for dishes without meat, how to be a rawl?

Find cooks who know how to cook raw foods, and the idea for a startup in a small town in your pocket.

Medicine and Health

What can you come up in this area? The clinic providing services for the body survey and surrenders a lot. Just go through them and watch. Certain ideas of startups from scratch can be found in this area. Here are some directions that can be developed in the field of medicine.

Growing leeches

One of the directions of non-traditional medicine is treatment with leeches. And you did not think where these very leeches are taken? Of course, specialized factories on the cultivation of leeches are functioning in major cities. There are no such thing in small cities - you have to order leeches from large cities.

And why not organize business for the cultivation of leeches, maybe even at home. Get the appropriate permission, create the necessary conditions For growing leeches and ahead! Clinics of alternative medicine will be more profitable to buy leeches on the spot, than bring them from another city.

Reproduction Clinics and Biological Material

Have you noticed how many barren pairs are now? And how much money receives medicine for examining these couples and assist them in becoming parents. Eco Clinics, Ixi, surrogate motherhood etc. Of course, there is again due to major cities. In small towns, the maximum that you can offer this procedure ICSI. Although extracorporeal fertilization is practiced in separate regions.

Does your city have a center for gynecology and reproduction with emphasis on reproduction? Why don't you organize it. Wishing to make eco now a lot, and savings money For a trip, food and accommodation will be significant for the same, if they get the opportunity to make the procedure in themselves in the city.

Or another option - to deal with the resale of biological material. The inhabitants of your city come to you, there are biomaterial (sperm or egg), and you already resell the material in the Eco clinic of large cities.

Our smaller brothers

What can you come up here? How do you like to create a pet cemetery? Where they now bury their favorites inhabitants, at least the same small cities - outside the city, in the forest, at home in the country. And how it would be nice to come to the grave for his four-legged friend in a specially designated place, where everything is well maintained and protected. For some people, the dead animals were the only close creatures, the separation from which they gave them very hard.

And the full examination of fluffy friends? What will suggest you ordinary veterinary clinic In a small town - inspection, surrenders, rarely conducting ultrasound diagnostics. And what if you need a more thorough examination - go to the capital or leave everything as it is - it already depends on the owners. Often choose the last and in the end bury the little ones in the same forest.

Another business idea in a small town

And now the idea for a startup without a budget (see startups with minimal investments: is it possible, examples). If you are considered a master for all hands, you can make a candy from anything, love to make and repair, you can make a business from a hobby. So to speak, combine pleasant with useful.

Many people throw out unnecessary broken things: furniture, technique, and even transport. Your task is to find such a thing, repair and sell or just pass to the commission store and get your percentage. In the future, you can even notify people that you collect broken old things. Believe me, there is a sufficient number of people who want to get rid of the accumulated "trash" is civilized, and not just throwing into the garbage. You help them, and they you. Already the so-called mutual cooperation is already obtained, which will be able to continue if the same people wish to acquire a repaired thing.

Of course, ideas for a startup do not suggest that you will personally believe them in life. Startarter topics and earn that they sell their ideas, and do not embody them in person personally. Then there is a reasonable question: how to protect the idea of \u200b\u200bthe startup? Here without the help of consultants can not do. It is necessary not only to make a right thing and patent the idea for business, but also to make a confidentiality agreement with the future owner of your idea for all the rules.

Walking entrepreneurs from around the world are probably terribly envied by the intelligence of Nick Di'aloisio. Last month, a 17-year-old guy sold the company Yahoo his application for collecting news called Summly for an unprecedented amount - $ 30 million! Now that it will meet (if you gather) to run new startup, it will definitely have good funding!

Of course, many entrepreneurs do not have access to such capital, and therefore ask the question - How to create a startup from scratch and without investments? The average businesses are required years to overcome the line of unprofitability, not to mention the achievement of stable profits. At the very beginning, before investors appear, there is nothing unusual that you (and possibly your employees) did not receive salary for a long time. It is important to do everything possible that your product would consolidate.

Although some founders willingly leave themselves without money in the hope of going to serious turnover and big profits, most of the employees are unlikely to be subscribed to it. To motivate employees to work on enthusiasm, limited to the budget entrepreneurs is important to use a creative approach.

Non-monetary incentives

Many startups simply have no money for ensuring the traditional salary scheme. That is why many entrepreneurs use initial capital. The search for additional co-founders or payments to employees of the share shares of the company can sometimes help stand on his feet at first, but these methods are not always stable.

Fortunately, there are other, more economical or completely free, methods to motivate people to take up work.

Startupdigest, for example, became Curator Model champions. The company is looking for talented individuals that would manage or "supervised" digest in their cities. Curators do not receive cash compensationAnd work is based on enthusiasm. Why? Because the platform allows the curators to produce digests from own name. Such cooperation is beneficial to both parties, and monetary interaction here is replaced by a mutual hand of help.

If the curator is not a potential company's competitor, he can promote his name and raise a reputation in exchange for a small work. When an employee or partner wish to do what you need, for you, there is no need for monetary compensation.

Colleges and universities can also provide free labor in the face of interest. You can offer mentoring in exchange for helping your startup and it can give good dividends, since today college students are closely related to social media resources and technologies, which allows them to be more useful than a person who makes all coffee staff.

Lifehaki for young startups

Sometimes the startups need to be involved in real paid professionals. To allow your company to attract a specialist and interest it with a fee allocated with a highly limited budget, you can make other people who are interested in and benefit your own contribution to your startup.

Sometimes, Lifehaki may not cost anything at all, but at the same time do work on the startup much more attractive and interesting than in their positions with good payment in the old-fashioned robust firm. Companies from Silicon Valley, like Google and Facebook, are famous for them to provide their employees with all necessary means for life, including those attracted shev chefs in the kitchen of the company to medical care. Of course, such "faders" will be increasing in a large amount, but there are other options:

• Flexible work schedule: Startup is not work from 9 to 18, so let your employees come when it is convenient.
• Remote work: if employees are more productive at home, let them work out of the house if it is necessary.
• Public recognition: Praise the staff in front of others - this will help you awaken the motivation and incentive of other employees.

Focus on lower wagesBut at the same time, provide employees various entertainment and ways to distract, - ultimately it will increase productivity and help you reveal talented employees who will help you put your company on your feet.

Not every person will be ready to give an oath to "plow" to your company, but there are such people who contribute to something large-scale and much more important than to receive a stable salary.

Soviets and instructions on whether the mass. Nevertheless, novice entrepreneurs continue to make mistakes. But it is not necessary to study on its own bitter experience.

Julia Frolova, Founder Public "Free startup" , I talked with the former faults about how not to do.

How not to do:

1. Invent the idea in vacuum

You can not run a generator of random combinations in my head (or delegate this task) and stamping merciless creatives. This is a dead end.

The most stupid and meaningless thing can be done - it is inventing the idea for a startup.

He himself passed through it.

From these "invenches" ideas came out to the final: food for British cats with delivery and trainings for entrepreneurs. Nothing good from this process came out.

The idea should be in your head myself, it is necessary, without jokes, burn, so that I wanted enough for a year or other failure when nothing fell.

To catch the real need for other people, a successful crossing will be the very need for such a need.

The idea of \u200b\u200bmy project was born thanks personal experience. Several years ago, I ran into the problem of searching for the study of study chinese LanguageWho could adjust to my rich schedule and give knowledge in the volume that I needed.

I spent all day in search language schools And the rehearsers of the desired level of preparation, coordination with them and the conditions of cooperation, but I achieved anything.

Then the idea appeared to create his service, which would become a universal platform for teachers and students who need each other.

Therefore, I can say for sure that the idea of \u200b\u200ba startup based on its need is likely to be successful.

2. Do not think about the market

Under the idea should stand something more than a banal desire to earn. It is necessary to think from the market position, without overestimating its scales and its own capabilities.

I advise you to start with the question that you can change for the better and how exactly people will implement their existing need today in 3-5 years.

Moreover, I would start thinking about the idea of \u200b\u200bthe market from the side of the market: choose a very large existing market (10+ billion dollars), on which there has been no innovation for a long time and there are changes in it, then find your niche in it.

The most typical mistake that starts is allowed - the incorrect assessment of the potential of the market for the product or services that are created in the project.

For example, if we are talking About a new food product, soybean yogurt, then a survey of 15 friends leader's leader who said "Yes, this is a cool thing," is adopted as evidence of the demand and commercial development potential.

But these respondents are not a representative sample or by age or social Regulationsnor income, which means understanding about their response potential buyers Supermarket is impossible.

A common mistake - the approach "Now this market is not yet, but we will form it." If the market is really formed and this can be confirmed marketing research, then become the first and "remove cream" quite real. But if there is no objective confirmation, then form new market - Loading for a small company task due to the enormous intellectual and financial costs that this process requires.

B2B projects are also not so simple. Most startups are difficult to assess the real benefit, which will receive corporations from the introduction of their development in production.

For example, innovative working mechanisms on some presses. "My project gives a winnings of 5% of electricity - the company must be built to me," the startup believes. In fact, savings from the introduction of innovative development in the total cost of the product may be so small, which makes the implementation of the project almost incapable.

It is important to understand that business is not interested in introducing new developments simply because they are new, it is interesting for it to introduce the development that gives a tangible economical effect And give it quickly.

No need to create a toothbrush for indigenous teeth.

We had a case when a team of IT specialists worked on the product almost throughout the year ... without asking for potential customers whether they need this product.

You must understand that it will be for the product, whose needs he will be able to close, who will pay for him, what the product will be able to develop in the long run.

Decide with the pricing policy, understand whether your audience is ready to pay for the product claimed price. Use prototyping and focus groups.

3. blindly chase behind the trends

Where would you be, if you launched an elite school for fishing rare pokemon? Blind transfer of a trend and successful business model can lead to funny errors.

Dmitry Zhuravlev, Investor, founder of a group of companies simply "

There was such a project - Uber for doctors. For example, I thought it seemed that the idea was very cool.

Why go far or cause a doctor to a house if the doctor probably lives in your (or adjacent) house.

Nevertheless, the startup failed, because people do not trust strangers.

4. Do not be able to explain the idea of \u200b\u200byour grandmother

All ingenious is simple: the harder for understanding the idea of \u200b\u200byour startup, the less chance of a deafening success. Not always, but most often just like that.

Many young companies have developed a complex project, they try to simplify its description at least as much as possible.

It is desirable that the idea of \u200b\u200bthe project fit into one small proposal, and better a brief, but capacious phrase.

5. Listen not to those people

Value has only advice from specialists or people, in the adequacy of which you are confident.

In any case, skip all the tips through your filter.

Check the data obtained. Only after that decide to take them into account or not.

Eduard Gurinovich, Coordinator and Director for the Development of New Carprice Projects

Communication with professionals from the market, which, as a rule, is very well understood by the problems of the current market and consumption models.

It is worth contacting and to, which, on the contrary, are full of optimism and help to find strong and weak sides Business models.

In general, to adopt the experience of the entrepreneur is the necessary step on working out any idea. Here I really helped the work in the Fund of the Russian Economy (FRE), where I became the winner of the first contest of young entrepreneurs.

If you are not just thinking about business, but also hard learning history successful entrepreneursthen surely you know about the set of development stories largest companies From scratch and with an interesting idea. Many newcomers dream to repeat the path of billionaires who managed to create their own business without significant investments and reached unprecedented heights due to persistence.

If you believe statistics, only a minor part of start-ups seeks success. main reason failures - novice entrepreneurs have a very vague idea of real needs Potential customers and are not bored with clear planning steps to develop their business. In the process of forming the idea of \u200b\u200ba startup, investors and businessmen who managed to succeed, recommend to carefully work on several factors:

1. Do not look for a super-profitable service or product. Come up with something that can improve your life. Such an idea will be in demand from other people.
2. You must clearly imagine how to make an idea of \u200b\u200blife. This requires planning and search for alternative options.
3. You must be passionate about the idea and are fully confident that your product is needed to people.

How to find an idea for startup

Successful and demanded novelties are often born in the circle of professionals in a particular industry. For example, you work in the field of cargo transportation and thoroughly know the problems and complexity of this direction. It is very likely that you already have one or more ways to facilitate the work of movers or speed up the process. You are not sure that these thoughts are worth something, and do not decide to realize them? It is completely in vain - this is exactly what startups are born.

The most common mistake is the desire to come up with a new bike or create something capable of changing the course of the history of mankind. Such desires are commended, but they should not be an end in itself. Great and revolutionary ideas are born unnoticed and at first even their creators do not always understand the meaning of their ideas. As a rule, everything starts as a small improvement or improvement of existing objects or technologies.

Examples successful startups It is shown that it is easiest to realize that idea that can satisfy the needs of people or make their lives more comfortable. It is very easy to find such an idea - watch the accruil, detect complexity and problems, think about their solutions.

Creating Facebook, Mark Zuckerberg with friends solved their problem. They studied a lot and spent a lot of time on the Internet, but also wanted to get acquainted with beautiful girls. The standard option to find their situation is to go to the party. But the company of the clever found another option - they created the first network for communicating on the Internet. So, satisfying your own needs, the guys managed to solve the problem of the global community and earn billions.

Watch and draw conclusions that you are annoyed in a daily atmosphere and, for example, in the service sector. Dissatisfaction with something can cause for useless and destructive negative emotions Or serve as a creative impetus to create a new business idea. Think so you do in this situation to serve customers better and correct the situation. This is how successful and demanded business ideas are born. Ability to notice shortcomings and think about effective ways Their elimination is critical for a businessman.

Starting thinking in this direction, you will notice great amount opportunities. But create profitable business You can not all. If you have been born the idea, it is important to impartially assess her prospects. "Once this, no one does, it means that it does not need it or does not work" - not an argument. In history, there are enough examples when the idea lay on the surface and all the "cream" shot the one who was the first to resolve it. But it is important to understand the number target audience, calculate how many people will need and enjoy your service or product. To understand this, it is necessary to conduct serious research. It is very useful to constantly wonder if your startup has a potential for development in a large company.

Whether you are brilliant three times, you still can not succeed alone. Finding like-minded people - one of the most important stages Implementing ideas. They are the same as you have to believe in it, be prepared to suffer and minimize the mountains for its incarnation.

Typical errors inexperienced starters

If you fail, there are two options out of the situation:

1. Continue to knock on all the doors.
2. Conduct a revision of views and revise your approach.

The most common mistake is an incorrect assessment of the demand of the idea. Testing, offering the focus group free option. This will help you understand whether your product needs people, and find errors.

The desire to do everything independently refers to the number of typical errors. Without a reliable team, you will not be able to attract investors. The only option is a profitable sales of copyright to startup.

If your idea is not related to the Internet and is implemented in off-line, it is important to locate a business. Newbies often underestimate this factor and fail. You must be at maximum proximity to the target audience and choose the most advantageous location. May have to move to another area or even more big City. It all depends on who your client.

Inexperienced businessmen often choose startups with low marginality (profitability ratio to market value). In a complex with low sales, it leads to lossless business.

It is extremely important to always focus on the client. You can prove as much as you like that you know your goods and confident in his ideality. But you will not succeed if you do not listen to comments and wishes of customers.

Many people suffer collapse due to non-professional staff. Aggravates the situation of lack of funds at the start and the inability to hire qualified specialists.

The lack of starting capital killed a huge number of interesting ideas. But do not rush to immediately ask for money from investors. It is very important to achieve certain results independently and show potential investors a finished product.