Evgeny Chichvarkin is a talented entrepreneur, the founder of the Euroset store chain. In the mid-2000s, the Forbes authoritative magazine included this man among businessmen of Russia, and in 2008 called it one of the most eccentric and mad millionaires of the planet.

Childhood and youth

Evgeny Alexandrovich Chichvarkin was born on September 10, 1974, in the city of great opportunities - Moscow. Developing the topic of the family, it is worth noting that the parents of the future businessman were not connected with business and commerce. Father Founder Holding Euroset was a pilot civil aviationAnd the mother worked as an economist engineer at the Ministry of Industry and Trade (earlier - the Ministry of Foreign Trade of the USSR).

Among other things, the parents were from the two largest cities of Russia, and therefore the businessman often calls himself a half-sen citizen-semi-friend. Speaking about his origin, once Evgeny noted that his distant ancestors belonged to Mokshanam.

In the youthful years, Eugene virtuoso combined school with a rampant life. In conversations with media representatives, businessman often told that he found time for parties, homework and reading books on philosophy.

After graduating from high school, the future entrepreneur entered State Academy Control. In this university, the ambitious young man began to study the economy of management in the vehicle. However, a miser student scholarship was constantly lacked, and therefore Evgeny found part-time at the place of the storage market.


Here the guy looked from the inside to the world retail, I understood the laws of "outdoor economy", and also acquired the necessary experience with clients. In 1996, Eugene entered the graduate school of the State Academy and in parallel with study began to enter plans to create his own business.

In April 1997, Zhenya, together with his friend, Timur Artemyev, created a company called Euroset, which later began to grow violently and rapidly develop.

Business

The first store "Euroset" was opened on Leninsky Prospect, in Moscow. The company mastered the market completely new for Russia, since before that no one has heard about cellular retail in the country. Most people used pagers as a basic means of communication. In the next couple of years, the network of EUROSET salons began to increase rapidly. The first points of sale appeared outside of Moscow. Some time later, the company's representative offices began to arise even outside of Russia.


Evgeny Chichvarkin - Head of Euroset Company

The 2006 year was recorded in this regard, when in just twelve months 1976 new salons across the country was formed. At the end of the nineties - the beginning of the two thousandths of Yevgeny, Evgeny developed the concept of advertising promotion of his company, which was built on the use of outrageous, extraordinary and obviously provocative marketing moves.

Mentioned, for example, such scandalous PR-shares, as "undressing for the phone" and "Miss breasts". A similar approach has attracted great attention to Euroset and laid the necessary basis for all subsequent success. Salon Network cellular communication Rewrked rapidly, however, at this moment there were serious scandals around the business of Chichvarkina. It all started with charges in the underestimation of customs duties when importing phones in Russia.


In addition, the Euroset company was in the center of the proceedings associated with the disappearance of its former forwarder Andrei Voskina, who before that was evident in theft mobile phones.

In 2009, Chichvarkina was charged under the article "Human Abduction". Returning back, it is worth noting that in 2008 Evgeny Chichvarkin actively supported all political campaigns and, but for a couple of years later, in the root, he changed his political views.


The reason for this was the pressure from the official authorities, which insisted on the sale of Euroset and allegedly extorted money from the entrepreneur. One way or another, in September 2008 profitable business The sale of mobile phones was still sold.

Chichvarkin agreed to the proposed conditions and transferred a complete stake in the Ann investment group and an entrepreneur. A month later, the millionaire left the post of head of the Euroset company and flew to London.


Evgeny Chichvarkin left Russia in 2008. Two years after moving to the UK, the businessman took up the sale of wine, in particular, opened in London the alcoholic store "HEDONIS WINES", with a total area of \u200b\u200b700 sq.m. It is known that the range alcoholic beverages 8.5 thousand items are calculated (this list includes exclusive brands). In June 2017, the company for the first time since the foundation exposed open access estimate that displays the profit profit. According to the results of 2015, the 2015 fiscal year, it was £ 352 thousand.

Personal life

Chichvarkin always thoroughly hid his personal life from extraneous eyes. It is reliably known that during the couple of years the former head of Euroset was a caring father and loving husband. Businessman's wife name Antonina. It was she who gave the owner of two children - the son of Yaroslav and daughter Marta.


In March 2016, rumors appeared on the network that the businessman divorced, and in August this information was confirmed. New Beloved Eugene became a girl named Tatiana. Together with her, the man flew to Jurmala in the same year, where he presented his companion with star friends - and Olga Ryzhkova. It is worth noting that the friends of the friend of the businessman made a pleasant impression.

Evgeny Chichvarkin now

In July 2017, the founder of the network of communication salons "Euroset" in an interview with a journalist and blogger told about his rivalry with a deal with conscience and how built a company on smuggling.


In August, a businessman who left Russia in London in 2008 began to collect funds in support of the election campaign. Money, according to the entrepreneur, will go to the opening of new headquarters in the regions and print leaflets. Among other things, Eugene published in

16 min. Reading

Updated: 28/05/2019

How many times a day do you talk on a mobile phone? A couple of times, dozens? It is hard to imagine that we have just recently got without mobile phones. For a conversation outside the house, I had to be content with telephone booths scattered around the city, and for a long-distance call - negotiation points.

In our age of highly developed technologies and the rapid pace of life without a mobile phone, just do not do. Their points of sale are now found, perhaps, also often, like pharmacies, grocery stores or refills. Surely you, my dear readers, more than once and did not go to the salons of the mobile communications, or even for buying a new phone, or even for the company.

Today we will talk about the Russian entrepreneur Evgenia Chichvarkin, co-founder of the legendary network of Euroset cellular stores. I want to say that this is one of the most respected Russian entrepreneurs, who made himself from scratch himself, without anyone or support, in contrast to the vast majority of today's oligarchs.

I think this name is familiar to you, because the Euroset's shopping points have won the market not only in Russia, but also in the post-Soviet space in countries such as Ukraine, Belarus and Kazakhstan.

IN currently This company includes about 5,000 communication salons, and once it all started with a single store in Moscow on Leninsky Prospekt. Just imagine - 5000 communication salons !!!

5 years after the opening of Euroset became the market leader retail sales Mobile phones and accessories with a turnover of 140 million dollars. Less than 10 years after the opening of Euroset took almost 40% russian market cell phones. 2006 became a record for the company by a record on the number of open new outlets - the network rushed at another 1976 store.

Under the leadership of Chichvarkina, the company has become the largest Russian retail operator by mobile phones.

Euroset offers to buy not only cellular, but also to order and pay for air tickets, Turputvki, or make money for satellite TV loans and traffic police fines. Thanks to the Euroset brand, Mr. Chichvarkin became fabulous rich. His condition is currently hundreds of millions of dollars.

At the moment, Mr. Chichvarkin lives in the UK, and is referred to as the former co-owner of Euroset. He acquired the "ex" console and a new place of residence under certain circumstances we will tell a little later.

Now it will be about the main stages of life and the formation of a successful Russian entrepreneur, as well as on the principles of doing business Mr. Chichvarkina, which he was guided on the way to millions.

Born or, according to Chichvarkina, "physically born", the future businessman in 1974 in the city on the Neva. Some sources of birth point point to the capital, this confusion arose because Eugene was officially registered in Moscow.

One way or another, and Chichvarkin can boldly declare: "I am born in the Soviet Union, I am made in the USSR." His father worked as a civilian pilot, and his mother is an economist engineer at the Ministry of Foreign Trade.

Since childhood, Zhenya attracted complex tasks, He preferred not to stand in line for a rink, but to climb through the fence, and in the literal, and in the figurative sense. Commerce Chichvarkin began to study at school, and spent money spent mainly on music records.

By the way, did you notice that many financially successful people have begun to show interest in money since childhood?

I believe that this interest needs to be cultivated and in every way to encourage children, familiar with the financial world. , the owner of more than 220 companies, one of the most successful entrepreneurs of the world said that in the ornament of the family dinner, we often talked about business.

Let's go back to Chichvarkina. Despite good performance - and Evgeny received almost some "fives" - he was not accepted into the Komsomol because of his "uncontrollability."

Perestroika times who had to grow chichvarkin, it is impossible to be called simple. I had to rebuild thinking "on the go", because who could not manifest flexibility, rapid reactions and adaptation to circumstances, he remained simply not to affairs in this "hungry" time.

Therefore, we note a useful recipe from Chichvarkina №1: "Keep an active life position and show flexibility of thinking"

From 1990 to 1994, Chichvarkin is a survival school in trade. As a young junc, he sovered with his head during the breakdown period of the USSR and the formation of a new market economy Future Russian Federation.

He received the first entrepreneurial experience in high-grade school, buying cigarettes "Cosmos" of 70 kopecks and reselling them to his classmates on the ruble. Then there were gramplastics and nail polish.

Pathetic pennies, reversed from resale in this way, did not impress the young entrepreneur and he began to look for more favorable schemes Earn money. So he began to resell things through commissions. For example, a sports suit acquired for 50 rubles in one store, he resell to another for 400 rubles.

Immediately after school, Eugene enters the State Academy of Department, in which his mother and father studied (engaged in courses). In essence, this educational institution It was selected only on these criteria.

It is difficult to choose a university in 16-17 years old, or rather a profession, because how can you choose what you do not know or what you never came across. In this regard, the choice of Eugene does not differ from the choice of millions of people throughout our country, for many of which the presence of a diploma higher education It does not affect the quality of life.

student life

Evgeny Chichvarkina's student life is primarily associated with a non-clotted market in Luzhniki.

According to the future owner of Euroset "Making money then has become so simple that it was not necessary to do anything directly."

Once he met his former classmate, who was traded in the market in the tabletop, the lane traded with dimensionless male shorts. Someone would most likely raise his classmate, but Chichvarkin decided to follow the example of his comrade.

And here it rushed ...

Evgeny was taken for everything that could be cheaply to buy and then resell in another place. These were shaving blades, chocolate bars "Snickers", glamorous fur hairpins "Sofist about twist", jeans, sports costumes, woolen tights, boots.

Perhaps it was easier to list what the enterprising guy did not trade. Even behind the welcome market in Luzhniki Chichvarkin showed ingenuity - people bought him even more expensive, because Zhenya represented the goods in best of sight - Smooth, whereas his competitors had a melt product.

He even put on female dresses to attract attention to the product. Even then realizing all the power of Epatage, Chichvarkin further applied it everywhere - in the advertising company Euroset, in communicating with staff, journalists and business partners.

What did Chichvarkina student look like the usual day of the student, or rather, how did he distinguish from the average day of other students?

An ordinary student, as a rule, woke up for hours to 11-12 and hardly managed to last pair. Then he was idle to the evening, after which he dragged on some party, where he drank for someone else's expense, since he was already "wondered."

Student Yevgeny Chichvarkin got up at 5 am, to get the first train with bales in Luzhniki. There, he sold all his goods for an hour and fled to the institute, late for the first couple of minutes to 15. In the evening, he put a drink with his friends-students who ended the scholarship.

Even then, how later Chichvarkina's call was to call, became famous in the market in what could sell any, even the most difficult goods sold

So continued until 1994. In that year, Chichvarkin stopped trading in Luzhniki due to the fact that the owners were changed there, which were inflicted for the fee for trading places.

And at the same time, in 1994, Chichvarkin opens a video tape rental station in front of the Institution Dining Room. True, he existed not long, just a month and a half. He had to close due to low.

After that, Zhenya returns to trade again, only now makes it in other people's hands. He begins to involve classmates in the trading relationship. The scheme was simple. He found goods at a low price in one place and sold them through his classmates on more expensive.

At that time, natural markets were massively opened not only throughout Moscow, but also throughout Russia. And everyone who experienced a shortage money could earn money in such markets. My parents in the 90s also worked in this way.

My father worked as a bus driver. In the morning he took the watch to work, and in the evening he took the watch back. As a result, the middle of the day he was empty. My parents used a bus as a sales point. Mother went to Moscow and Poland for the goods, and during the day sold it on the father's bus, which he parked next to one of these natural markets in our city and in neighboring towns.

So, Chichvarkin found people who were not averse to overcome. They bought it from him and went to trade them for one of these natural markets. For several years, a lot of contacts have accumulated a lot of contacts with shuttoels who have grown goods, mainly from Turkey.

"To what people are lazy - there are no two stops on the subway, to buy a dollar cheaper blouse," Chichvarkin is still surprised.

At the same time, our hero was "not in the custody" and to stretch in the market. Soon he returned to the puddle again, so Eugene calls Luzhniki, where he called "a group of speculators" to sell goods brought by them from abroad.

How Evgeny Chivakin began to engage in mobile phones

It is not known how much the hero of today's article would have to trade in Luzhniki, if it were not for one events ... Immediately after the end of the Academy, Eugene marries and leaving honeymoon trip, on arrival from which he learns that his place in the market is occupied by other people.

At this point, when Eugene seemed to be left without a livelihood with a young wife, he invites him to work to his friend childhood Timur Artemyev. At that time, Timur, together with another partner, opened a mobile phone store. Cases went either Shaktko or Valko. Then Timur suggested Evgeny Chichvarkina to use his seller talent in his store.

From nothing to do Eugene went to work to Timur for the summer, with the aim of working out a little money, so that in the fall again returned to the market trading.

As you understand the market, he has not returned.

It so happened that Timur Artemyev did not come together in views with his partner with whom they opened the store "Medicom", in which Chichvarkin worked as a seller.

But the views of Artemyev and Chivakin completely coincided. As a result, friends decided to open a new firm in which they would be partners. So, on April 2, 1997, "Euroset" appeared. Timur took over all financial affairs, and Eugene - sales.

The first store was open ... But not so. First, friends opened the office at the very beginning of the Tverskaya Street. This office served as a point of sale. There came people on newspaper ads. Yes, yes ... I specifically want to draw your attention to it. Chichvarkin and comrades did not disappear anything.

Many newbies when they think about the opening of the business immediately imagine a spacious store or boutique with good repair, high glass windows, comfortable furniture, etc.

But as shows the history of the founders of the Euroset, before you can build a chain of stores, the total number of more than 5,000 stores, start with the small one. Find this product, remove an inexpensive office and start selling at least through newspapers or free ads, such as Avito.

Only after that, Eugene and his partner Timur opened the first retail point of sales in the store "Electronics" on Leninsky Prospekt. A month later, they opened the third point of sales on Lubyanka.

Thus, Euroset turned into a real chain of stores!

In such a composition, they existed until August 1998 ... and then the crisis began.

It was black time for many entrepreneurs. Thousands of businessmen broke at the time. but Chichvarkin not only survivedBut and managed to open another 2 outlets until the end of 1998.

In 1999, Euroset stopped chanting for the opening of new points and focused on improving those that were already. In essence, open new points was not for. The 1998 crisis affected, the company barely reduced the ends with the ends.

Therefore, the whole ninety-ninth year Chichvarkin and comrades increased capital. It should be noted that the offer "Do not open new points" Received from Timur Artemieva, who was engaged in finance. This is what I say to the fact that one head is good, but two better.

Everyone was used to tie the success of Euroset with Evgeny Chichvarkin. But it is almost impossible to succeed alone. Therefore, if we consider building a business in terms of success, then you need to be prepared to take to work good professionalsAnd if there is no money for a professional, then take it into partners.

I did such a conclusion own experience. I am now developing my online store and see that without a team he will never grow up. At the same time, my store is still young and current means While not enough to take good professionals.

Let's go back to Chichvarkina. In general, the 99th year was quite successful for the mobile phone market. As they say, "there would be no happiness, but misfortune helped." The fact is that before the crisis of 98 years old, mobile phones were available mainly to secured people. More precisely, no mobile phones, but cellular services.

With the onset of crisis, the cellular tariffs took off to heaven due to the fact that all tariffs were in dollars. Naturally, cellular operators began to endure losses and it forced them to urgently change their price policy.

As a result, two months after the occurrence of the MTS crisis and VimpelCom reduced tariffs twice, and from January 1, 1999 made those from mobile phones inside the network free!

During 1999, the main players in the cellular market reduced the cost of their tariffs several times and in the second half of the ninety-ninth in the end introduced per second billing.

What did it led to? To the boom of new connections from cellular operators and to the hype for mobile phones

At the end of 1999, Eugene is first selected abroad. But he does it not with the goal of rest. He goes to Taiwan in order to find direct telephone accessories providers.

And here I want talk about one interesting case which can not be better characterized by our hero. The fact is that accessories for mobile phones he purchased in Russia from one of the wholesalers.

One day, sitting in the office of one of these wholesalers, Evgeny was impatient to the toilet. Being in the toilet, he saw there empty boxes from under accessories, which apparently were going to throw out. The supplier details of the supplier and various other transport marks were indicated on the boxes, which could not only contact the supplier in China, but also to trace the entire delivery path of this parcel.

Without getting up from the toilet, Thus called one of his managers to dictate the data of the Chinese supplier. Did not have time chichvarkin leave the toilet, as the manager responded with him with good news - He is waiting for a fax with a price list from the supplier.

It took quite a bit of time from the time in the toilet, as Eugene sat in the aircraft chair, which was supposed to deliver it to the telecommunications exhibition in Taiwan, where he was going to agree on direct deliveries of various products for its stores.

What do I want to pay here your attention? At the attentiveness of the entrepreneur to the trifles. Perhaps someone else would consider digging in boxes lying in the sort, something low, dirty and humiliating. But not Eugene. It seems to me that Chichvarkin would not be able to climb in these boxes, even if they were, sorry for the expression, all in shit.

2000 - Turnstone Year

Perhaps the two thousandth year can be called a turning point in the development of Euroset and, of course, in the life of our hero - Evgenia Chichvarkina!

His subsequent development and success were associated with difficulties. More precisely, as a result of overcoming these difficulties, he was able to conquer new vertices for himself and withdraw his company to a new level.

As I have already written above, 1999-2000 have become turning around both for the cellular market and for the retail sales market of mobile phones. In this wave, the Euroset began to appear many competitors. And in 2000, Chichvarkin decided to unleash the price war.

He decided to reduce the cheating on the selling phones and accessories from 20% to 5%. His partner Timur Artemyev was categorically against this step, as it was considered that with such a margin, the company would not be able to become profitable. But he had to put up with this, as sales - it was the zone of the responsibility of Chichvarkina, and not him.

The calculation of Eugene was simple: by reducing the cheating to win at prices and at the expense of this increase the number of sales.

In the same year, the Euroset for the first time takes part in the exhibition of expocume. In parallel with this partners make a decision to launch advertising campaign On the radio in which the emphasis is made to a new price policy.

And here is the most "terrible"!

Why above I wrote in quotes of phrase going on the "scary"? Yes, because everyone who surrounded Chichvarkina's eyes and ears climbed on his forehead after heard. Everyone thought he had slept. Radio stations refused to advertise with an abnormative vocabulary. True not all. There were those who put this advertisement on the air. And with those who did not put, they decided the letter in the word oh ... it is replaced by standard "piiiiii".

But Chichvarkin was firm in his decision. He really wanted to stand out and attract attention to his company. And it was one of the critical moments, because this is the moment Yevgeny Chichvarkin and the Euroset began to regularly shock the public with their shocking outs.

"The thrust went not real. We pressed the pedal to the floor. And suffered. "

In 2000, the number of Euroset stores increased from 11 to 27. Sales took off so much that the Euroset became the market leader that many competitors naturally did not like.

Competitors began to use any methods, just to take a dust of the rooted young entrepreneurs. Only for 2001, the company's warehouse on Tverskaya was closed 15 times with the help of police, firefighters and other methods of organs.

Chichvarkin regularly received threats to his mobile phone, which prompted him to hire a bodyguard. But he did not refuse his intentions. Moreover, he decided to make a response and "kill" his competitors. Naturally not in direct, but in a figurative sense.

Here I want to make emphasis on the difficulty and character of our hero. Another would have been scared in his place for a long time and did not sit yelling. But difficulties made Zhenya looking for ways to overcome, his brain continuously worked and found new solutions.

He found a legitimate way to drown his competitors who submitted to him the police and firefighters. Chichvarkin opened next to his competitors prevented him from several sales points and reduced prices so much that all buyers would leave competitors and walked behind phones in Euroset.

With that, prices sometimes reduced themselves at a loss. Usually competitors in such a game merged in a few months. Soon, such a tactic became a signature sign of Euroset.

Chichvarkin killed his competitors at the price!

During 2002, Euroset led by Chichvarkin, it is possible to sign a dealer agreement with the companies "Samsung" and "Motorola". Thanks to these contracts, telephones from the EUROSet Salons of Data Magnis began to be delivered directly, and not through intermediaries in the face of other dealers.

At the same time, a new player appears on the retail sales market of mobile phones - "Svyaznoy", Which over the next three years has become the main competitor to Euroset.

In 2002, Chichvarkin decides to spread its networks outside of Moscow and departs to St. Petersburg. To open your stores in this city, he had to face a lot of problems. In order not to let the metropolitan network in Peter - ten major players of the local market are uniting their efforts.

However, here it finds a way out. He agrees with the city administration, which will sponsor the restoration of the stations, for which it will be possible to open exclusive sales points in them.

And since the stations are located in the city center, the Euroset immediately received the most passable places in the city.

Well, another significant event of 2002, which I can not miss - this is the first-herrial shares of Euroset. For the first time, such an action was held in 2002, and later became an annual tradition.

In that year, Chichvarkin decided to turn the Tverskaya Street, where their central office shop was located with the street of red lanterns as in Amsterdam. For this, Eugene hired models and put them in the shop windows. The models were not completely naked, but in swimsuits. However, this was enough to force the passers-by men twist the neck, looking at the beauties. Euroset for one day turned into easety.

On the next year Chichvarkin decided to continue experiment with undressing. True, this time he decided to undress the visitors to Euroset. And that's what happened:

Euroset's primary campaign offered a phone as a gift to everyone who can be disengaged by the company's anthem.

This euroset co-founder is the memories of British billionaire, an eccentric, who, advertising his mobile company Virgin Mobile half an hour in the center of London "What Mother gave birth" smeared a cell phone.

Well, it is better to "split the buyer than to" shine ". With this Chichvarkina strictly - the client's interests primarily. In Euroset, he introduced the rule to replenish the account of mobile phones in the amount of 1 ruble.

In the case of various complaints from the buyer, the head called the staff "not to rate", but to quickly exchange a defective product. Chichvarkin store managers encouraged free time To visit the salons of competitors, because in case of detection of a lower price for goods than in Euroset, the award was relying.

Andresskod Bai Euroset

Another touch of a rapid businessman dedicated to the first April was remembered to all fashionmen and fashionistas. As part of the Russian Fashion Week, he arranged its own anti-closure show, which ended with a real scandal.

"Models" came to the podium in bright yellow T-shirts with obscene inscriptions and large bags. In the bags there were beer, which "models" began to water the show guests.

As a result, this provocative show ended with a fight, during which Chichvarkin, presented at this event by the designer, received several blows on the face from one of the dissatisfied visitors who were poured by beer.

In 2003, the number of Euroset stores doubled, from 186 to 328. True, it was almost worth the lives of Euroset. The fact is that the discovery of new branches needs money that took mainly from sales in the metropolitan region.

At that time, Chichvarkina and Euroset were tightly on the tail sitting connected headed with Maxim Nogotkov. EUROSET's profits in Moscow and St. Petersburg fell, because of what companies were more difficult to pay with loans taken in banks for development and purchase products for implementation.

Yes, and branches in the regions were unprofitable. All experts unanimously converged in the opinion that Euroset remained to live for long. At this point, Chichvarkin announces a state of emergency in the company under the slogan: "Everything for the front, everything for victory."

Evgeny personally traveled to those regions where things went especially badly and put the order there. As a result, Euroset managed to overcome the black stripe and she began to rapidly disappear from their competitors.

2004 - the number of points was tripled compared with the previous year to 1117, the company's turnover was 970 million dollars. In the same year, Chichvarkin first sends a color letter to its employees who later began to lay out on the Internet and they became a popular online joke.

But I tell you it more in order to once again emphasize the originality of Eugene, its non-standard, brave and provocative approach to doing business, which is undoubtedly one of the most important driving force.

Chichvarkina's approach to personnel management requires individual words. Evgeny loves the book Ain Rend "Atlant dealt shoulders", which believes the real Bible of Entrepreneurship. So in Euroset, this work could be read during the working day.

2005 – 3111 salons of which 257 outside of Russia. Company turnover amounted to 2.6 billion dollars. Such a rapid growth, more than 2.5 times compared with the previous year, was due to the fact that Euroset began to buy smaller companies of competitors who were also presented in the market of networks.

Chichvarkin acquires such companies as "bastion", ("network of communication salons of Russia"), "Techmarket", "Ultra", "Mobile World", etc.

2005 also remembered for the mobile phone market with the first major customs confiscates that caused the crisis and the rise in prices for phones.

Thus, 10 trucks were detained with smuggling mobile phones totaling more than 10 million dollars. Several aircraft were also detained at Sheremetyevo Airport with smuggling.

All this caused a crisis in the market, since companies that imported phones decided to hide and ceased to send new products to Russia. As a result, Chichvarkina and other players in the market simply had nothing to purchase.

The phones flew in price from 10% to 40%. Euroset, as the largest market player, had to be worse than all. However, this time the problem made the company in the end even more, since Evgeny and companions decided not to purchase more phones In the domestic market, and buy them abroad and import themselves.

Beginning of the End

With increasing profits and influence, Euroset began to attract attention. Breakdown brand stable income, did not give his creator Chichvarkina to live a relaxed sweet life of the bourgeois.

The following facts I will give without comment, so to speak, a telegraph line:

  • "March 29, 2006 167,500 phones for Euroset worth 530,000,000 rubles for Euroset were taken out of the territory of Sheremetyevsk Customs
  • "24 Aug 2006 Case Closed In the absence of the composition of the crime of the PCK part of the phones destroyed the EUROSet's PTK 117 500 of the TKK phones"
  • "2 Saint 2008 Central Eurrosi office conducted a searches of the PCC"
  • "22 Sep 2008 Chichvarkin Artemyev signed an agreement for the sale of Euroset TKK"
  • "20 Nov 2008 Chichvarkin left the post of Chairman of the Board of Directors of the TKK"
  • "22 Dec 2008 Chichvarkin flew out London TKK"
  • "Jan 2009 with Chichvarkina a criminal case was initiated by the PCC"
  • "March 12, 2009 Chichvarkin was announced international wanted list TKK "
  • "Jan 2011 Criminal Case discontinued TCK"

Chichvarkina was incubated to the abduction of man and extortion according to the relevant articles of the Criminal Code of Russia. The case was associated with the abduction former employee Euroset, who has fallen by the security service "Euroset" in theft of goods.

Opened businessman himself, according to Kommersant newspaper, argued that his criminal prosecution In Russia, it could be connected with attempts to make him sell the company.

In 2011, two police generals were dismissed by the Presidential President of Russia, which Chichvarkin called the organizers of his persecution. Top managers of Euroset, unlawful in custody, suggested large amounts of compensation from the Ministry of Finance of Russia.

So after all, Happi & End?

During the video bridge, organized by RIA Novosti, Chichvarkin admitted that it would be happy to return to Russia, because "this is my homeland", but fears new persecution. "I can return if a new elite will come by direct elections, which will make a beautiful, free and strong country, that is, never," he summed up.

However, in Tuman Albion, Mr. Chichvarkin does not bored. During his stay in England, he pulled the knowledge of a foreign language, began to communicate more with the children and even learned to play polo.

In addition, Chichvarkin decided to try himself in the UK market in the wine business. In March 2012, along with the same Timur Artemyev, he opens HEDONIS DRINKS. Artemyev acts as the owner of the company, and Chichvarkin is the main investor.

As for the Euroset, then changing a number of owners and managers, the company still remains quite profitable business. The former image "from Chichvarkina" was replaced by the new - in December 2010, Ivan Okhlobystin became the creative director of the company, famous director, Writer and actor.

Since March 2011, the company began rebranding: the new symbol of the network becomes the yellow terrier, which preserved the corporate channel of the Euroset stores.

In the same 2011, Forbes magazine noted the efforts of Chichvarkina, calling it one of the most unusual russian businessmen.

For their success, Euroset is obliged in many ways the charisma of his corporate ideologist. The image of eccentric Chichvarkina spread to the entire Euroset strategy, which also worked for attracting buyers.

For example, in 2006, the Siberian branch of the Euroset company produces a gift calendar with photographs of their top managers in the style of Nu.

I want to note not a standard approach to doing business as the Evgeny itself and its employees. I do not consider this calendar with the riding marketing thought. Moreover, such a long time has been practiced by other companies, such as Pirelli.

But still it is better than doing nothing at all, sit and wait when buyers will come to you. This is how many businessmen are doing business. When I go to the shopping centers, I sometimes amusing me to look at the sad faces of bored sellers, to which buyers can only enter the weekend.

Its Golden Mobile Phone Vertu (Note, the word without quotes, because cellular was really made from the precious metallol) together with jeans and red kids - here's the usual concentrated image of Extravagant Eugene.

No, it is not a kich, but a means of self-confusion, because Chichvarkin admits that the fracture will put on immediately, if suddenly the business elite will change costumes for shabby jeans!

Stand out, stand out and stand out again! So makes us great Che.

In conclusion of this article, I want to bring you a few quotes and statements of Mr. Chichvarkina, who will still help you understand how to do business and become successful entrepreneur:

Video: Evgeny Chichvarkin - About business, emigration, politics, wine, high kitchen and floor

Priscilla Chan became acquainted with Mark Zuckerberg, the future founder of Facebook, in 2004, when both studied at Harvard. A few years later, young people got married, but for some time they could not become parents: Priscilla survived several miscarriages. But in early December, the spouses became parents of the long-awaited Girl Max, for which both were making maternity leave. Also, Mark and Priscilla promised to donate 99% of Facebook shares for charity. Based on their current cost, the amount of donations will be about 45 billion dollars!

Bill and Melind Gates

Fotodom / Rex Features

The future Mrs. Gates started love affair at work With your own boss! True, I first saw my fixed Bill at one Microsoft briefings when she worked in the company for many years. On January 1, 1994, 30-year-old Melinda and 39-year-old Bill played a wedding. During the years of marriage, the spouses brought up three children and founded a charity foundation, the purpose of which is to improve medical care, education and reducing poverty in the world. The Founder of Microsoft decided that his cosmic state was $ 77 billion - he will make it in favor of the Fund, and will not transfer to the heirs.

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Chudak and eccentric millionaire Yevgeny Chichvarkin, the former owner of the network of cellular salons "Euroset" has been married for many years on his long-standing girlfriend Antonina, with which the son of Jaroslav and daughter Marta raises. Now the couple lives in London.

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Evgeny Chichvarkin is a talented entrepreneur and just interesting person. In the mid-2000s, the authoritative Journal of Forbes included it among the richest businessmen of Russia, and in 2008, also called one of the most eccentric and crazy millionaires of the planet.

But what is so noteworthy of this smiling "half senteningradent-semi-space"? To understand the intricacies of the life path of the founder of the Euroset store chain today.

Early years, childhood and family Chichvarkina

According to Evgeny Chichvarkina itself, he was "physically born." He had a chance in Leningrad, but in most sources to this day, Moscow often indicates.

The reason for this confusion is that the parents of our today's hero transported it to Moscow immediately after birth. In this city, he was registered in the competent authorities; Here he lived, in fact, most of his life. Parents of the future entrepreneur were from the two largest cities of Russia, and therefore Evgeny Chichvarkin often called himself "half-sen citizen-semi-friend."

Developing family theme, we note that the parents of the future businessman were not connected with business and commerce. The father of our today's hero was a pilot of civil aviation, and Mom worked as an economist in the Ministry of Industry and Trade (earlier - the Ministry of Foreign Trade of the USSR). Speaking of his origin, once Evgeny also noted that his distant ancestors belonged to the people of Mokshan.

After graduating from high school, the future entrepreneur entered the State Academy of Management. In this university, he began to study the "Economy of Management on Motor Transport". However, a miser student scholarship was constantly lacking, and therefore Evgeny began to earn money on the seller on the storage market. Here he managed to take a look from the inside to the world of retail trade, to understand the laws of "street economy", as well as acquire the necessary experience.

In 1996, our today's hero entered the graduate school of the State Academy, and in parallel with study began to enter plans to create his own business.

In April 1997, our today's hero, together with her friend Timur Artemyev, created a company called Euroset, which later began to grow violently and rapidly develop.

Rising personal state and subsequent scandal of the Euroset owner

The first cell retailer store appeared in Moscow on Leninsky Prospect. In the next few years, the network of salons began to increase rapidly. The first points of sale appeared outside of Moscow. Some time later, the company's representative offices began to arise even outside of Russia. The 2006th year was recorded in this regard, when in just twelve months 1976 (!) New salons was formed.

At the end of the nineties - the beginning of the two thousand years, Yevgeny Chichvarkin developed the concept of advertising promotion of his company, which was built on the use of outrageous, extraordinary and obviously provocative marketing moves. A vivid example of this is the advertising slogan company - "Euroset - prices just ... Wet!". In addition, the references also deserve the scandalous PR shares "Decreasing for the phone", "Miss breasts" and some others. A similar approach has attracted great attention to Euroset and laid the necessary basis for all subsequent success.

The network of cellular salons has grew rapidly, however, at this moment, evgenia Chichvarkina began to flare up around the business of Evgeny Chichvarkina. It all started with charges in the underestimation of customs duties when importing phones in Russia. In addition, Euroset was in the center of the proceedings associated with the disappearance of her former forwarder Andrei Voskin, who before that was evident in theft of mobile phones. In 2009, Chichvarkina was charged under the article "Human Abduction".

Returning a little back, we note that in 2008, Yevgeny Chichvarkin actively supported all the political campaigns of Vladimir Putin and Dmitry Medvedev, but for a couple of years later, in the root, he changed his political views. The reason for this was the pressure from the official authorities, which insisted on the sale of Euroset and allegedly extorted money from the entrepreneur.

Anyway, in September 2008, a profitable business for the sale of mobile phones was still sold. Chichvarkin agreed to the proposed conditions and transferred the full stake in the Ann investment group and the entrepreneur Alexander Mamut. A month later, our today's hero left the post of head of the Euroset company, and in December of the same year flew to London.

During this period, Yevgeny Chichvarkin was still in the status of the head of the party's office "The right thing", but later actually interrupted his political activities In Russia, due to the departure of the country.

Chichvarkin: "Instead of a new Russia - a rollback in the Middle Ages"

Being in London, Chichvarkin made accusations against russian government, noting that after the detention of his long-standing companion Boris Levin, hepatitis C. In addition, Eugene put in question the randomness of the death of his mother, which was found dead in his Moscow apartment in April 2010.

Personal life Evgenia Chichvarkina

Evgeny Chichvarkin was married with his long-standing girlfriend - Antonina. The family lived in London and raised two children - Son Yaroslav and daughter Marta. In early 2016, the marriage collapsed.

Evgeny Chichvarkin - Russian entrepreneur. Coordinator and former co-owner of the network of cellular salons "Euroset".

Evgeny Chichvarkin
Business: Businessman, Politician
Date of birth: September 10, 1974
Place of Birth:
Leningrad, USSR
Country Russia

Evgeny Alexandrovich Chichvarkin (September 10, 1974, Leningrad) - Russian entrepreneur. Coordinator and former co-owner of the network of cellular salons "Euroset". Since the end of 2008, lives in the UK, where business has. Some time was the leader of the Moscow branch of the opposition party "Union of Right Forces".
In October 2011, Evgeny Chichvarkin was marked by Anastasia Zhokhova, the editor of the Russian version of the Forbes magazine as one of the 9 most unusual Russian businessmen - Sadlogrod, Chudakov and Eccentrics.

Evgeny Chichvarkin Born on September 10, 1974. According to his own recognition, "physically born" in Leningrad. Most sources indicate the city of Moscow (direct quotation of Chichvarkina: "Formally, I was born in Leningrad, but registered in Moscow (Mama - Leningradka, Dad - Moskvich)"). His father worked as a civil pilot, and the mother-economist in the USSR Ministry of Foreign Trade (later in the Ministry of Industry and Trade). Speaking about ethnic roots, Chichvarkin pointed out that his grandfather was Moksha.

After graduating from Moscow School No. 28 In 1991, Chichvarkin entered the State Academy of Department, which he graduated in 1996, having received a diploma in the specialty "Economics of Management on Motor Transport". At the same time, trading on business markets.
From 1996 to 1998 he studied in graduate school academy.

Management company "Euroset"
On April 2, 1997, along with another Timur Artemyev, created an Euroset company, which later became the largest Russian cellular retailer.
On September 2, 2008, law enforcement officers conducted a search in the central office of Euroset, which was associated with the investigation of the EUROSet's former Former Freight forwarder Andrei Voskina, according to Chichvarkina's definition, showing the company's security service in theft of cell phones. September 22, 2008, together with Timur Artemyev, signed an agreement for the sale of 100% of the Euroset company Ann's investment company, headed by an entrepreneur Alexander Mamomom. [October 24, 50% minus one share of Euroset company was acquired by ANN company Vonpel-Communication Company . Sales deal was completed on February 3, 2011.

In 2008, he was supported by Vladimir Putin and Dmitry Medvedev.
On November 16, 2008, Chichvarkin was headed by another unregistered Moscow city branch of the party "Right case". He was also appointed responsible for the branding party.

On November 20, 2008, it became known that Chichvarkin left the post of Chairman of the Board of Directors of Euroset.

Emigration
Before his departure from the country lived on the ruble in Zhukovka. December 22, 2008 flew to London. In January 2009, the Investigation Committee under the Prosecutor's Office of the Russian Federation opened a criminal case against Chichvarkina.
On March 2, 2010, he stated that he asked no longer to associate him with the party "Right case", as it would not work in the project from abroad.
On April 3, 2010, the 60-year-old mother of Chichvarkina, Lyudmila Chichvarkina, discovered home dead. Upon prior to imprisonment, Chichvarkina fell and hit the edge of the table of the temple, but Evgeny Chichvarkin believes that it was a murder.

On May 11, 2010, in his blog, Dmitry Medvedev, in his blog "Snob", published an appeal to Russian President Dmitry Medvedev, in which he again accused of the Ministry of Internal Affairs of Russia in intimidation and extortion of money for the sale of the Euroset company in 2008, and also accused the penitentiary system in the content prisoners in inhuman conditions - former head Safety Services Boris Levin, during the conclusion since 2008, discovered hepatitis C.
On May 30, 2010, during the rally, the Moscow Tea Party, held by the Libertarian Party of Russia, was organized a telephone straight line with Chichvarkin, during which he supported the action in defense of the free economy.
On August 31, 2010, Chichvarkin took part in a rally in defense of the 31st article of the Constitution of the Russian Federation before the building of the Russian Embassy in London.

In January 2011, the Investigative Committee of the Russian Federation ceased a criminal case against Chichvarkina. Nevertheless, Chichvarkin said that she was afraid to return to Russia because of the possibility of new persecution.

From March 2012, together with his friend Timur Artemyev in London, the Wine Business "Hedonism Drinks Ltd" open, where Timur is the owner of the company, and Chichvarkin acts as the main investor.
At the end of 2012, he stated that might return to Russia "in 5-6 years"; But only in case of changing the current regime.
In April 2016, he declared plans to occupy the positioning and branding of the Open Russia organization.

Criminal prosecution
On January 14, 2009, the investigation issued a decree on the involvement of Yevgeny Chichvarkina as an accused. He was increament of part 3 of Article 126 (abduction of a person) and paragraphs "A", "B" of Part 3 of Article 163 (extortion) of the Criminal Code. In late December-early January, Chichvarkina was sent several times on the challenge for interrogation, but since the investigation could not contact him, he was accused of absentia. After that, he was declared a federal wanted list.

On January 28, 2009, the Basman District Court of the city of Moscow authorized the correspondence arrest of Chichvarkina. On March 2, the judicial board of the Moscow City Court determined the ruling of the Basmanny Court to leave unchanged, and the cassation fees of lawyers - without satisfaction [.
On March 12, Chichvarkin was declared international wanted list.

On June 17, 2009, the Prosecutor General's Office sent a request for the extradition of Chichvarkina to the UK. On August 27, the Westminster Magistrate Court issued an arrest warrant that obliging him to appear in court. On September 7, Chichvarkin was forcibly delivered to the court, but on the same day is released on bail in the amount of 100,000 pounds.
On September 22, hearings were held on the extradition, the judge appointed a consideration of the case on the merits on December 1, Chichvarkin was again released under a previously submitted deposit of 100,000 pounds of sterling, he had confiscated documents giving the right to foreign trips.
On December 1, the Westminster Magistrate Court has underwent hearing in the case of extradition on August 2, 2010, satisfied the application of protection that required additional time to translate from the Russian language into English large number Documents in the case, as well as the preparation of a list of witnesses, whom lawyers intend to summon.

On August 2, 2010, the Westminster Magistrate Court has suffered a hearing on the extradition of Chichvarkina on September 13. On September 13, the Westminster Magistrate Court appointed the main hearings in the case of the extradition of Chichvarkina on March 21, 2011.

On January 24, 2011, the Investigation Committee of the Russian Federation ceased the criminal case against Chichvarkina, on January 26 his international wanted list was discontinued, and on February 17, the Westminster Magistrate Court closed the case of extradition.

Views
Adheres to libertarian economic and political views. At the inauguration of Dmitry Medvedeva, Evgeny gave him Roman Ain Rand "Atlant straightened his shoulders." In his blog in 2008, wrote about this novel:

Ain Rend "Atlant straightened his shoulders." I would like to say this book on this book. This is the real business bible. She wrote 12 years old by our former compatriot Alice Rosenbaum and was published in 1957. I think this is the most powerful work, and in its essence and the value written in the 20th century. Despite the fact that the novel is really very large, it is in constant demand. Over all these years, more than 5 million copies were sold and more than 100 thousand copies are sold in the year. It is impossible to tell a briefly, but the basic idea is that capitalist system, in fact, is not only a building of the highest justice, but also the highest morality. The novel describes the epic fantasy about how social populists came to US power, leading the country to chaos, hunger and civil war. It is very naturally described to discount responsibility, everything below and below by the management structure railway, from the boss to a drunken driver, which leads to terrible tragedy In the tunnel. Very similar to the Russian regions during the decomposition of the Soviet system. The final speech of John Golta Ain Rend wrote 5 years. It reflects the concept of rational egoism and individualism.
Ain Rend fans are Alan Greenspan, Ronald Reagan. And among several million people - people with income more million dollars in the United States, - this book is more popular than the Bible. I strongly recommend reading this ingenious work. In Euroset, this book can also be read during the working day.