How to start an article examples. Let's talk about a good person. It all starts with a lead ...

We have released new book"Content Marketing in social networks: How to get into the head of subscribers and fall in love with your brand. "

Most copywriters are ass-handed. Even if you draw up a detailed TK, tell in detail what to write about and what you want to see, you still run the risk of getting a terrible text. Instead of good and interesting material, the scribbler will give something completely different. Therefore, sometimes it is easier to do everything yourself.

If you are not a writer at all (or a beginner) and you suddenly wanted to file a bomb article, but it is not being written - read on, there will be examples, algorithms, explanations on how to write an article correctly, and that's all. There won't be any magic formulas backed up by research and A / B testing, only personal experience from which you can learn something for yourself. If you are a budding blogger, read it too, because a blog is not a sinkhole where you can pour your stream of consciousness. It is a platform for interesting and good content. And you want to do just that anyway.

Algorithm for writing an article

You have collected your thoughts, created a file in the "Word" and are ready to start. And then it happens to you existential crisis- you do not understand what to do with your future article: what and how to write about, which way of submission to choose, where to start. This is because you started with the wrong thing. First you need to prepare. Let's see how to do it.

Analysis

The first rule of writing an article: work with the text begins even before you have written the first line. First you need to analyze everything: decide why and for whom you are writing material, what result you want to achieve and how you are going to do it. Answering these questions means cutting off all unnecessary things and starting to work on the target audience.

This will help you understand in what style to write and if you can use professional terms. After that, you can sketch out the future structure, decide on the presentation and do a lot of other useful things.

Examples of analysis when writing an article

Writing an article for a brokerage company blog.

For whom:potential clients who understand the topic on basic level; professional brokers, analysts and sympathizers.

For what:tell about current trends in the market and how to use them for your own selfish purposes.

Result:confirm expertise; prove that the employees of the company can be trusted with their money.

How we achieve the goal:we give arguments and analytical calculations; we advise you to contact professionals if you lack knowledge and experience; we use basic professional terms, more complex ones are explained separately.

Let's go through each item

First, we define our target audience... It consists of two large segments: professional colleagues and potential clients of the company. The first will appreciate the material only if it is useful and relevant. They want to gain new knowledge that will be useful in their daily work. The latter are unlikely to follow the instructions from the article on their own, they will simply understand that you understand the issue and are more willing to entrust you with their money. Let's move on to the next point.

First, we determine the “reading value” of the material ˜– what will those who click on the link get and spend some of their time on the article. This is important because no one will read a text written for the sake of the text itself. People need benefits: advice, examples, theory, in general, something that they use in own life and work.

Next, we define the purpose of the company. It can be anything: increase the number of hits, increase brand awareness, confirm expertise. The main thing is to have it. Readers don't want useless text, but neither does the company. What's the point of spending money on writing articles if the exhaust from them is zero?

The last block brings everything together and helps you decide on the tools. We have already learned the target audience and set goals. Now you need to understand how to achieve these goals. In our case, we need to do two things: prove the expertise to colleagues, and advise clients to turn to professionals. To reach the first goal, we need to find fresh, relevant and useful information... To achieve the second, you need to submit this information in an understandable and convenient form, because potential customers different level economic literacy and this must be taken into account.

If there are complex things in the article, they should be separately explained on the fingers. What is obvious to a professional is completely incomprehensible to a beginner. At the same time, you should not completely abandon the terms, you just need to apply them carefully and with care for the reader. Example: “... volatility has increased - the difference between the highest and lowest asset prices. Their cost fluctuated within 7% ”.

All of these things are easily transferable to any topic. If you're writing an article for a beauty store blog, target a female audience of almost all ages. Review new products, or detailed instructions with screenshots and videos. Mention products that are sold in your store, but no fake ads. Do not consume English words if you don't have to. Make an easy-to-read and engaging article for everyone and don't forget the fun - your audience doesn't want to read textbooks.

An important point: it's best to write everything down. If you keep all the analytical calculations in your head, it is easy to miss something. And you can always go back to the entry at the beginning of the document to check if you are off course. Better yet, write everything down on a piece of paper in beautiful handwriting. This helps to remember everything at once - the effect is the same as from the notes. If the student is not stuck on the phone on a couple, then he remembers the content of the lecture for at least a couple of hours after its end.

Making the structure

About what to write, we have decided, now we will figure out how to write. To make it understandable and convenient for the reader, you need to carefully pack your thoughts into blocks and paragraphs - this makes the text easier to read. This will help sort things out in your own head and the head of the reader. Well, it's also easier to search for the information you need.

The structure of the text does not obey the rules and formulas, only common sense... If the format allows, go from general to specific. Let's look at an example of developing a structure when writing an article: let's try to sketch out a plan for a material about a neural network.

Article outline

• Introduction.
• What are neural networks?
• How do they work?
• What are they and where are they used?
• How will they be used in the future?
• Conclusion.

In my opinion, everything is logical: we start with general concept and gradually delve into the topic. Use headings for each separate block of meaning, do not combine them if you can do without it. Let's look at the example above: you can talk about what neural networks are and how they work in two different blocks. And this cannot be done with classification and application - these things are tightly tied to each other.

If you are writing instructional material, describe the actions in chronological order, one by one. At the same time, try to make each point independent of each other so that the person can return to it and not get confused.

If this is a compilation article, then everything is even easier. The blocks are almost always independent of each other, so arrange them as you please. If this is not your case, write about the important first, and then about everything else.

Let's summarize

In general, the main thing is logic and common sense.

We write

After you understand the structure, write. Write as you spell it, but keep a couple of important things in mind:

• One paragraph, one thought.The principle is the same here as with blocks. Don't try to cram everything into one poor little paragraph at once. He will feel bad - he will swell and feverishly explain something incomprehensible to the reader. The latter will definitely not appreciate it.

• Catch thoughts to each other. The end of the previous thought is the beginning of the next one. It is easier to give an example here: “… the most popular type of automatic transmission is a torque converter. The torque converter transmits the torque with the help of the oil flow that rotates the turbine and the reactor wheel ... ".

• Don't sit too long. Try to write well right away, but don't sit for an hour on one sentence. If it didn't work out cool the first time, move on. Everything will get better at the next stage.

You have finished writing the text, but it is not ready yet. Now the material needs to be sanded and polished.

Editing

It's even harder than writing material. It is necessary to correct errors and inaccuracies, to clear the text of unnecessary elements, bring it into a readable form and add everything that you missed. Let's deal with each item:

• Errors. Everything is clear here - you can trust yourself or use the verification services. I like most of all"Spelling" , but it is paid. For 0 rubles, the text.ru verification service helps to do the same.

• Superfluous. The first edition of the text is always a stream of consciousness that needs to be streamlined. To do this, we proofread the text and ask ourselves how it can be shortened without sacrificing its meaning. Distracted but illustrative example: “Application is configuring the system” is abbreviated to “application is configuring the system”. The meaning was not lost, but it became easier to read. Many people advise to drive the text into the Glavred service, but if you are not a professional lyricist, it will only confuse you and make you hate the whole world. Therefore, just trust your intuition. You also need to remove duplicate information, and make vague wording clear and sharp.

• Structure. Once again, we go through the structure: check the division into paragraphs, insert additional headings, if appropriate.

• Lost. It’s hard to give out all the information you need the first time. Something is forgotten, and something is invented only later. We need to compensate for these losses. Example: You are reading a text and suddenly remember a thought that sneakily eluded you, or come up with a cool new example. All this needs to be added.

Ready!

Now the text is over. It remains to place the material on the site, add photos, graphs, tables or videos.

A few words about optimization

“Okay, how, for example, can you write an SEO article? What if you need to monitor the spam content, water content and uniqueness of the text? What if you need to enter completely wild requests? " - ask those who want traffic (all). Do everything the same. Yes, you will have to spend more time, but this is a completely doable task.

Any text should be optimized for search engines. Because quality content can bring you a lot of traffic and customers. If you really want to, you can generally write articles "based on real events", - search queries. At SEMANTICA we call it "".

• Always think about the reader. Don't write hard, you are not a writer. Don't write text for the sake of text, make it useful. Use personal experience, but do not turn the article into an "expensive diary": instead of the material about "how I went out with Andryukha and visited 15 bars during the night," write "15 bars in district X: an overview and delightful stories."

• Use examples. Everything is simple here - it is difficult to try on abstract concepts for yourself. If you write about something, tell us how it is used in real life: “Heater power XX Watt - this is enough to warm a standard room in XX m 2 ".

• Be original. Don't squint under someone else. Write as it is written, all these recommendations leave enough room for creativity. The main thing is not to overdo it and do not make your Opus Magnum about everything from the blog article. First, useful information, then everything else.

Outcomes

It was difficult, but we figured out how the article is written, found out the basic rules for writing interesting material and saw how everything works with examples. The main thing is to think over the future opus to the smallest detail, optimize the text and double-check it ten times. Analyze the target audience, decide why you are writing at all, think over the structure and edit the finished article. Ideally, you will succeed good material which is interesting to read. And if you optimize the text correctly, you will get traffic.

How to write articles for publication correctly so that they can be read with pleasure, commented actively, and search engines put them in the TOP of the results? Follow these seven professional tips.

You probably know the common phrase - "Content is the king of the Internet." There can be any content - text, photos, videos, and audio. But the core of the content is text.

The text shows your readers your expertise. Text turns your website visitors into your leads.

In addition, only the text is understood by search bots.

It is enough to enter a word or phrase there, and Wordstat will show what search queries were asked by Yandex users that include this word. And also, how many such requests were in the past month.

Insert a phrase that matches the topic of your post, and Wordstat will show you exactly what questions people are asking Yandex about this topic. In this case, the question turned out to be exactly as I formulated it in the example.

On the right, you see the number of requests per month, based on which, you can select the main key phrase in the left column by which you will write an article.

Here there is a great phrase, "how to choose a SLR camera", in fact, this is an almost ready-made heading for your article and you know for sure that people ask such a question to the Yandex search engine. If this phrase is on your site, then they will probably be able to find your post, your article for this phrase.

How to estimate the frequency of a phrase

Wordstat shows the overall frequency, that is, impressions for each phrase include impressions of all phrases below.

To find out the exact frequency, you need to enclose the phrase in quotation marks.

It's tempting to pick the highest-frequency phrase to get a large flow of visitors to your site. However, not all so simple.

How to evaluate the competition of a phrase

It is wiser to choose a less frequent phrase for which there will be less competition..

The Mutagen.ru service will help to assess the competition of requests.

With its help, you can compare the competition for different phrases and select a phrase that has acceptable competition.

Novice writers should focus on less than 5 competition and more than 50 requests per month. If the site already has traffic from 1000 unique per day, you can take phrases with competition up to 10 and more than 100 views.

You should not use a high-frequency phrase in the hope of getting a thousand visitors at once from one article. It makes more sense to focus on less frequent, but less competitive phrases. Instead of one article, write several dozen and in a few months reach the same attendance.

The next step is to write the title. This is very important step because the title determines whether people will find your article using search engines, whether they notice a link to your article in search results, and whether they want to click on that link to go to your article.

If your headline is not interesting, not attractive, then, most likely, even if people find your article using a search engine, they will begin to click on it.

Here are two basic rules for a good headline:

• First, the title should include the very search phrase for which you are optimizing this text.
• Secondly, the title should either have some intrigue so that people would be interested to know what you are writing about, or just some kind of direct call to action, such as "go and find out."

Let's continue with our brief example. The topic of the article is "choosing a SLR camera" and for the title you can use the phrase "how to choose SLR camera».

This phrase is accurately entered by many people. You just need to slightly concretize the topic and name the article "how to choose a DSLR camera for shooting in hikes." Not for photographing weddings, not for photographing portraits, not for reportage photography, but for photographing campaigns.

This means that out of the multitude of people who are just looking for some kind of camera, you select people who are looking for a camera for certain purposes. To increase interest in your article, you need to add some kind of mystery, or such a touch of expertise.

You can call it "how to choose a DSLR camera for shooting on hikes - advice from a seasoned hiker." Such a title immediately makes it clear to people that this is not just some kind of theoretical reasoning, but advice from a person who knows what he is talking about.

I also note that it is not customary to use any punctuation marks in the title, except for a comma, if the title includes an enumeration, dash and colons. There may be an exclamation mark or question mark at the end, and no full stop at the end of the title.

A very important step is the description of the article, also called description. This is such a short description of the article, literally two or three lines, from which people will find out what this article is about and whether it is worth reading it at all.

Please note that when a search engine shows a link to an article in the search results, it shows a description below. This description is most often taken from the description meta tag.

When your potential reader finds your article in the search results, he can read the title, and since the titles can be very similar, it depends on the description whether he wants to go to your site to read this article.

If the description is not interesting from the point of view of the search engine, or if it is not at all, then the search engine can take some arbitrary fragment from your article, and you can simply lose the reader.

Therefore, I will repeat once again why it is so important that your description is short but interesting. Give him a few minutes of time. In fact, this is nothing more than an extended headline, so it can be written in the same way, and you should definitely include your main search phrase in the description, because this phrase will also stand out in the search results and it will attract attention.

As you can see here, this phrase "DSLR" or "SLR" is also underlined in the description, which attracts attention and thus encourages users of the search engine to go to your site, to your article in order to read it.

When description is ready, it's time to move on to writing an introduction. The introduction can be said to be the same short description, only more detailed. It speaks about what exactly your article will be about. She, as they say, denotes a problem.

The first paragraph says that, they say, there is such a problem and this problem has such troubles. In the next paragraph, you need to "step on a sore corn", exacerbate the problem, show the person that if a problem exists, it must be solved. Show him what kind of trouble will be if he does not solve this problem.

If your article is of a slightly different plan, it seems to show a person how he can fulfill his dream, then here, in the introduction, you show this dream, outline so that he could visually represent it. And then you kind of make it feel what he will get when his dream comes true.

Actually, this is a fairly simple step, because it is nothing more than a description of the solution to the problem that you just outlined in the introduction. Now you are just detailing the steps how to solve this problem. Or, if this article is of a different plan, show the person what he must do to make his dream come true.

When writing the main part, it is worth observing some technical requirements:

• The text should be divided into parts of about 3-5 paragraphs in size, highlighting them with subheadings so that it does not look like such a continuous piece of text. Because people don't read solid chunks of text, they quickly skip to the next subheading.
• It is desirable that the main search phrase is also present in the subheadings. Use this passphrase at the very beginning of the main body of the article and introduction.
• The volume of the article should be from 5 to 10 thousand characters. It is difficult to overspam in an article of this size, it will not look like it was written specifically to deceive search engines. Big time reading will play into the hands in assessing behavioral factors.
• It is highly advisable to use illustrations in the article, some pictures on the topic of this article. Pictures attract attention, how interesting it is to read it. Pictures further increase the traffic to your site and bring new visitors to you, because now all search engines have a picture search. When people find your pictures, they can go to your site and find out what you write there. To do this, the picture must contain its description, some key phrases. More often than not, this is the very main keyword phrase for which you optimize your article, or just the title of this article.

Well, almost everything, it remains to write a conclusion. In conclusion, you need to repeat the most important points from your article - so to speak, a squeeze, a concentrate of information that you gave. In order for a person, having read the article, to be able to refresh in memory the most important thing that this article gives him.

In addition, one must also remember that many visitors skip the article, especially a large one, to the very end, read 1 or 2 paragraphs at the end of the article, and only after that move on to reading the entire article.

Therefore, your conclusion should also serve as an introduction. Only here everything should be in the past tense, as if the person has already received a solution to the problem that you talked about in the introduction.

And also it is necessary to give some kind of incentive to a person so that he begins to apply this information, so that he does not just read and forget, so that he receives real practical benefits from it.

If you follow these simple 7 consecutive steps, then you will get interested target visitors, primarily through search engines. Visitors will get real value from each of your articles.

This means that the traffic to your site will grow, and the number of your potential customers will also grow. Use these guidelines whenever you are, no matter what size it is.

Video How to write articles for the site correctly

The ability to logically and correctly formulate thoughts in writing is a useful skill. The person who owns it will never be penniless in his pocket: the written texts can be sold to newspapers, magazines and websites. We show you how to create a buyable article.

Article: views and styles

This is one of, and not just any text, as many people mistakenly think. The article is distinguished from other genres:

• socially useful, relevant topic;
• deep analysis of phenomena and facts;
• high level of generalization;
• completeness, completeness of the text: after reading it, the reader should get answers to all the questions that arise.

Most often, articles are informational and problematic. The task of the first is to convey important information, tell about certain events or phenomena. The purpose of the latter is to sharpen a certain problem, to draw attention to it.

As for the styles with which articles are written, there are two of them: narrative and descriptive. The first is when the author presents the facts in chronological order. The second is when he first talks about the main thing, and adds details as the topic unfolds.

Where to start working on the text

From an idea. Think in what area you are strong, what topic excites you. This is the first step into journalism.

The second step is finding the right media. Many authors make a mistake: they write texts “at random”, and not for a specific edition. But it is better to decide on the edition in advance. To study its format, the method of submitting publications, the manner of the authors. In this case, you will not have to rewrite the article, change its structure, because you will know what criteria the editorial office is putting forward for the texts.

The third step is collecting information. Even if you deeply know the topic you are going to research, be sure to check your knowledge, find the latest, useful information to replenish it.

Sources of such information are documents and statistics, press and blogs, interviews and even overheard conversations. Of course, all the information obtained (except, perhaps, official) needs to be verified.

The fourth step is to create an outline for the article. it important stage, which is not neglected even by the masters of journalism. It is required in order not to forget anything that should be conveyed to the reader. As you work on your outline, keep in mind that the article consists of the following sections:

• introduction or;
• main part ();

Title and introduction

A good headline should "kill two birds with one stone": give an idea of ​​the topic and force you to read the article.

The saying about "sister of talent" is best suited to the title. It should be interesting, but short.

It is not bad if the title of the article is presented in the form of a question: in this case, the reader will be sure that he will receive an exhaustive answer to it.

The introduction that follows the title usually consists of several sentences. In them, in essence, the author describes the problem that he is going to analyze, and justifies its topicality, importance for readers.

Lead - a kind of introduction, article announcement.

He might be:

• basic;
• episodic;
• resonant;
• quotation.

In episodic - one of the episodes of the topic is presented, motivating to read the text.

In the resonant one, something intriguing and enticing is brought into the first paragraph.

In the quotation, the role of the introduction is played by an excerpt from the speech of one of the heroes of the article, for example, an authoritative expert.

Content and closing paragraph

After the introduction, adhering to the theses of the plan, the author describes the problem (event, fact), analyzes it and proposes solutions.

In this segment of the work, it is important to ensure that one judgment follows from the other, and the facts and conclusions given do not contradict each other.

So that the text does not look like a boring "blanket", it is structured. Each few phrases connected by meaning are drawn up in a separate paragraph. And each aspect of the problem - in separate chapters.

Chapters (sections) into which the text is divided should preferably be titled. The principle is the same: section headings should give an idea of ​​what will be discussed next, and encourage reading.

Remember, creating a compelling story doesn't mean winning the reader. The text should look presentable and comfortable for the eyes. That is why many editors insist on a clear design: small paragraphs, the presence of sections and subheadings. Good way to make the article more readable - these are lists in the form of bulleted lists.

The conclusion should be as compact and concise as the introduction. It contains the conclusions reached by the author; a summary that deals with all of the above.

Writing an article for a newspaper: step by step

Have you studied the topic, gathered enough information, and are you ready to get started? Here is the instruction.

• Make a plan with a list of theses that will appear in the text.
• Write an introduction briefly explaining why your article is valuable to the reader.
• According to the plan, clearly following the topic, you set out the main part of the article.
• Make a final paragraph with a conclusion.
• You re-read the text, correct mistakes, remove the excess of the same root words and ... Take a break.
• During the rest, try to abstract from the text, imagine that you wrote an article stranger... Is it interesting for you to read it? Do it with new eyes, read the article out loud. Nothing raises doubts, is everything clear? Are there any jargon, tautology? ..
• Come up with a meaningful title. Of course, he can "come up with" earlier, but experience shows: most often the best option comes to mind after working on the text.
• Do not rush to send the article to the editorial office. The morning of the evening is wiser: perhaps tomorrow you will discover a defect that has not been noticed today. Or a brilliant headline idea dawns on you.

One complete thought - one sentence.

Do not overload the article with details: the details should help to see the essence, and not distract from it.

Try not to use different tense verbs.

Don't get carried away with terms.

Over time, you won't need instructions or advice to write competitive, quality articles.

Alekseeva L.A.

It is no secret that many beautiful and unique women live in our native and ancient Yuryevets. Here is what the workers of the Ryabinka MKDOU told about one of these women.

- The other day The anniversary date is celebrated by our manager Lyudmila Alekseevna Alekseeva, who has recently retired. On the eve of her birthday, I would like to say a lot of warm words about her, - this is how the teachers, who have worked with their head for more than a dozen years, began their story.

- Lyudmila Alekseevna was born in the village. Giblits of the Kasimov region Ryazan region... She began her career right after leaving school in 1967. Arriving in the city of Ivanovo, she entered to work as a nurse in the 1st polyclinic. Completed courses nurses at the Ivanovo Regional Healthcare and was sent as nurse nursery groups to us, in the town of Yuryevets, to the Mir nursery. Then she entered the Kineshma pedagogical school in absentia, which she graduated in 1974, having received the specialty of a kindergarten teacher. In August of the same year, she moved to work as a teacher in kindergarten №5. From December 1985 until she went on a well-deserved rest she worked as the head of MKDOU kindergarten №5 "Ryabinka".

Working as a manager, Lyudmila Alekseevna showed herself as a responsible, competent leader. She has always been distinguished by a clear organization of her activities and professionalism when working with teachers, children and parents. She has the ability to ensure the functioning and development of the kindergarten in accordance with the requirements public policy in the field preschool education.

For Lyudmila Alekseevna, a manager is not just a position, but a way of life. As a leader, she did everything to ensure that the kindergarten flourished, that the employees could work comfortably, and that parents trusted their children without any problems. She is a professional in her field, proactive, experienced leader, directing the activities of the team towards implementation. creativity, the disclosure of the individual qualities of the personality of each employee, so that everyone who at first glance seemed inconspicuous, stereotyped, suddenly revealed from an interesting side.

In her preschool institution, she was a real mistress, she knew every corner, all the problems and needs, and recent times became more and more. Lyudmila Alekseevna found both the strength and the time to solve them, not sparing herself.

And if there was a problem with a shortage of employees, she worked for a nurse, and for a caretaker, and for a teacher. Along with all the employees, she cleaned the territory, dug flower beds and planted flowers, participated in the repair of groups and premises of the kindergarten, even knocked icicles off the roofs herself. Where it is difficult, where there is a problem, there is the owner of the garden. She did everything possible and impossible so that the life of the kindergarten proceeded in a calm and peaceful way.

Lyudmila Alekseevna possesses such qualities as: modesty, simplicity, decency, hard work, dedication to her work. Many young colleagues strive to be like her in everything.

“He is a kind-hearted person with whom it is very easy and pleasant to communicate. This is the person about whom they say that "people are drawn to him." She is respectful to all people around her, be it an adult or a child. Any conversation begins with the words: “Hello. How are you?" This is not an ordinary phrase, but a manifestation of interest and care for every close and familiar person. He will always listen carefully, encourage, prompt, help with deeds and advice ”.

Lyudmila Alekseevna worked great with people. She is from the category of people who own themselves in critical situations, can anticipate and prevent potential conflicts. At any time, he can understand and support, so employees come to work with pleasure, knowing that they are always expected, understood, treated well, appreciated and respected. As a leader, she combined business activity with the ability to seek pleasure in work, together with subordinates to rejoice at success and be upset by failures. Supported justified risk in the implementation of innovations, emphasizes the main thing in own work and the activities of the team she leads. She quickly adapted to the changing modern conditions of reforming the education system.

“She is a very bright person with an open soul. It is difficult to imagine Lyudmila Alekseevna gloomy, she always smiles and creates good mood to those with whom he communicates ”.

She was a frequent visitor in groups, the children ran up, shared their secrets with her, and she paid attention to each. She is distinguished by her boundless love for children. Lyudmila Alekseevna knew every child in the garden, and there were more than a hundred of them.

She still remembers all her pupils by name. She always knew how to find an individual approach to each child and never remains indifferent to the problems of kids and their parents. Children and their parents come to kindergarten with pleasure. Kindergarten graduates are frequent guests, remembering the highlights of their preschool life.

Teachers and pupils of the preschool educational institution actively participated in municipal art exhibitions, competitions, sports events and were awarded numerous certificates, thank you letters.

Lyudmila Alekseevna is efficient in solving the most various issues, is accurate in expressing her thoughts, creatively and deeply approaches the implementation of numerous tasks, which allows for many years the kindergarten under her leadership to take first place in the ranking among preschool institutions cities.

Needless to say, every subordinate dreams of such a leader: calm, tactful, intelligent, respectful, ready to help at any moment. The doors of her office were always open, any child could look in and see a smile or hear an affectionate word.

“Lyudmila Alekseevna devoted her whole life to work in our kindergarten, having worked for more than forty years. Here she earned gratitude, certificates, the title of "Veteran of Labor", and most importantly - great respect from colleagues, parents and children who attended kindergarten. "

For high professionalism, innovation and pedagogical excellence Lyudmila Alekseevna was repeatedly awarded with diplomas of the education department, head of the administration of the Yuryevets municipal district. In 2001 she was awarded certificate of honor Ministry of Education of the Russian Federation.

“She is a very decent and honest person. You can entrust everything to her and doubt her sincerity for a moment. "

We, the collective of the kindergarten, from the bottom of our hearts and from all our grateful hearts, congratulate Lyudmila Alekseevna on her anniversary. We wish her to be surrounded by the same kind and bright people as she herself.

Prepared by M.Krainov

That's really a problem, so a problem! How do I start an article? More than one copywriter racks his brains over this question. It happens that everything is fine in the main part of the article, the end is also logical, but the beginning looks sluggish, boring and very commonplace! Let us tell you a secret: in order to captivate the reader, the article must, firstly, have an interesting heading, and secondly, the "catchy" first paragraph, that is, the very beginning. Even if the article is then written interestingly and well, the reader may not know this, since he will appreciate the material by the first lines. If he sees at the beginning hackneyed phrases, commonplace or too difficult to understand sentences, then he will close the article without regret.

If you want to ensure that your articles are accepted with a bang and read avidly, then it's time to learn how to start your text correctly. This is what we are going to talk about now.

"Each of us ...", "Today ...", "Not so long ago ...", "Currently ..." - similar words and expressions induce deathly boredom, cause a desire to yawn and quickly close "another stereotyped article." Such initial phrases seem normal to you, but in the reader they evoke exactly the feelings and desires that we have just described. The reader has already "gorged" on such materials, and therefore from the very beginning such articles will be perceived as boring, useless and mediocre. Another mistake is very long protracted sentences with numerous terms and complex constructions. To "enter" what you want to say with such a sentence, a person must either read very slowly, or re-read it several times. Readers are also not happy with the well-known thoughts such as "A birthday happens only once a year!", "A child in a family - great joy"etc. Boredom!

• Do not use banal phrases and words at the beginning of the article;
• Give up clericalism, "hackneyed" designs, templates;
• Do not try to make the beginning of the article abstruse by using long sentences and an abundance of difficult terms.

How to start an article: good options

So that the beginning of the article evokes a thought in a person like: "Wow, this is something interesting, I have not read this yet! And what is written next?", Use the techniques suggested below. We offer you exactly the techniques that successful copywriters use.

1. Start article with a question. Thus, you involve the reader in the conversation, he willy-nilly will answer it and be sure to look, and what next you write. For example: "Do you know that smoking is harmful, but you are still not going to quit?", "Do you have a loved one and close person?"
2. Creation of a mental image. Reception is good, but not suitable for all articles. Its essence is that you need to invite the reader to imagine a certain situation: "Imagine that suddenly ...", "Imagine that you ....", "Let's say you have ....", etc. Further write what situation you need to present. Thus, you also involve the reader in communication, interest him, he thinks: "Well, presented, and what's next?" and reads your article.
3. History or anecdote. All people love to listen and tell stories to each other. It's interesting, it brings you together, so why not tell a gripping story (maybe a fictional one) or an anecdote on the topic at the very beginning? The main thing here is the liveliness of the narrative, you can use conversational style... Let the reader pretend that a friend or acquaintance is telling this story. It will be great if you tell a story from your life, so to speak, from personal experience... This inspires confidence in the reader and the thought that "the author understands me and will certainly advise or tell you something sensible further."
4. Problem or question statement. If you find it difficult to come up with a "catchy" beginning, then the easiest way is to immediately point out the problem or question that interests the reader, and promise to give a useful and correct answer, and then start doing it.
5. Conclusion on emotions. To interest the reader, at the very beginning of the article, he can be brought to positive or negative emotions, for example, provoked. This usually affects a specific audience of readers, and it is precisely negative emotions rather than positive. For example: "All women are such fools!", "Sitting time on the Internet is an occupation for ordinary and boring people." At the same time, it is important to refute your attacks on readers in the article so that they do not get offended.
6. Quotes and facts. Two more easy ways for those who can't come up with a witty start. All that is needed is to provide at the very beginning the factual data related to the issue in question, or exact quote famous person, also directly related to the subject of the conversation.
7. Joe Sugerman, an American copywriter, came up with another way to start an article. It is called a "slippery slide". Its essence lies in the fact that at the beginning the shortest unsaid sentence is written. It arouses interest and a lot of questions. In the second sentence, the thought is considered in more detail, new information appears, in the third sentence - even more information. So we gradually lead the reader to reading the information that we want to tell.

Here are a few ways to get started writing an article, use any of them and thereby pique the interest of the reader!